The Retreat Leaders Podcast
Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you’ll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/
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EP 292 Build the Community First: How a Specific Niche Can Grow Your Retreat Business with Katie Bryan
11/12/2026
EP 292 Build the Community First: How a Specific Niche Can Grow Your Retreat Business with Katie Bryan
What if the secret to filling your retreats isn't reaching MORE people, but connecting with the RIGHT people? Too many retreat leaders create an experience, choose a beautiful destination, build a landing page, and THEN start asking themselves how to find people to book it. But what if you reversed that process? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Katie Bryan, founder of The Single Greatest Choice, to talk about the power of building a business around a very specific niche and creating retreats that serve an established community. Katie's work centers around women navigating single motherhood by choice. What began as a podcast has expanded into coaching, community, retreats, and family travel experiences designed to bring women together through shared experiences and life stages. And that's where the business lesson gets really interesting. Katie isn't trying to create retreats for everyone. She's creating meaningful experiences for a specific group of women who understand one another, share common challenges, and value opportunities to connect. Shannon and Katie explore what happens when you stop trying to market to everyone and start building relationships with the people you're actually meant to serve. They discuss how to identify and connect with a niche audience, the role of trust in retreat marketing, designing experiences around specific needs, and why a retreat doesn't have to be your only revenue stream. They also explore how a podcast, coaching, community offerings, retreats, and group travel can complement one another to create a more sustainable business. Because here's something retreat leaders need to understand: You don't necessarily need a bigger audience. You need an audience that knows you, trusts you, and wants what you're creating. Whether you're launching your first retreat, struggling to fill existing retreats, or looking for ways to grow beyond hosting a few events each year, this conversation offers a different way to think about your retreat business. Build the community. Understand their needs. Then create experiences they genuinely want. In This Episode You'll Learn Why a highly specific niche can become a competitive advantage How Katie built The Single Greatest Choice around a defined community Why you don't need to appeal to everyone to create a successful retreat business How to develop trust before asking people to invest in a retreat Why community can be one of your strongest marketing assets How to create retreats around your audience's actual needs The differences between intimate retreats and larger family travel experiences Why connection can be just as valuable as the retreat itinerary How podcasts and other content can help build a retreat audience Ways to nurture relationships before, during, and after retreats How coaching, memberships, retreats, and travel can complement one another Why retreat leaders should think beyond one-time retreat revenue Key Takeaways 1. A Smaller, More Specific Audience Can Be More Valuable Retreat leaders often worry about getting too specific with their niche. But when you know exactly who you're speaking to, you can create messaging, experiences, and offers that resonate much more deeply. The goal isn't to convince everyone to attend your retreat. It's to make the right people feel like you've created something specifically for them. 2. Build Relationships Before You Sell the Retreat When people already know your work, connect with your message, and trust your expertise, you're not starting from zero every time you launch something. A podcast, community, newsletter, or other ongoing content can help you build those relationships long before you announce retreat dates. 3. Your Niche Should Influence the Entire Experience A niche isn't simply a marketing label. It should influence your retreat design, accommodations, activities, communication, scheduling, and overall guest experience. The more deeply you understand the people you're serving, the better equipped you are to create something they genuinely value. 4. Community Is Bigger Than the Retreat A retreat may last three or four days. But the relationships and connections formed through a shared experience can continue long afterward. Pre-retreat introductions, group conversations, and post-retreat community engagement can help turn a one-time experience into a lasting relationship. 5. One Audience Can Support Multiple Offers Not everyone in your audience will be ready to attend a retreat right now. Some may prefer coaching. Others may want community support, membership access, or a family travel experience. Building complementary offers allows you to serve people in different ways while creating additional revenue opportunities. 6. Your Retreat Business Shouldn't Depend on One Event If your only revenue comes from retreat bookings, every launch carries enormous pressure. Building an ecosystem of services, experiences, and ongoing offers can help create a more sustainable business. The important part is making sure those offers serve the same audience and support a clear overall mission. 7. Know Your Person Before You Choose Your Place This ties directly into Shannon's retreat planning framework: Person → Pain/Problem → Promise → Place → Price When you understand who you're serving, what they're experiencing, and what they want to gain, you can create a retreat around those needs instead of building an itinerary and hoping someone wants it. About Katie Bryan Katie Bryan is the founder of The Single Greatest Choice, a podcast, coaching, and community platform supporting women who are considering, pursuing, or living single motherhood by choice. Katie launched The Single Greatest Choice Podcast in 2020 after navigating her own questions about fertility and motherhood. What began as a way to share honest conversations grew into a business offering individual coaching, community groups, The Village membership, intimate retreats, and family trips. Through her work, Katie helps women find clarity, connection, and support while navigating a path that can sometimes feel isolating. Connect with Katie Website: Instagram: Podcast: Retreats and family trips: The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ———————- TIMESTAMPS Introducing Katie Bryan and Her Niche (00:00:53) Katie shares how she supports women considering or pursuing solo motherhood through donor conception or adoption. Finding Community in Shared Experiences (00:01:59) Katie explains how representation and connection help women feel less alone in their decisions. How The Single Greatest Choice Began (00:04:05) Katie describes starting a podcast, exploring solo motherhood, and discovering coaching as her professional path. From Podcast to Retreats (00:06:23) Katie explains how audience feedback led her to create in-person retreats and partner with an experienced host. Lessons from Hosting Retreats (00:10:24) Katie discusses managing expectations, retreat logistics, and giving herself permission to step back and recharge. Retreat Leaders Mastermind Promotion (00:13:18) Shannon invites retreat leaders to her in-person mastermind and shares a podcast listener discount. Creating Space for Guests to Connect (00:14:33) Shannon and Katie discuss introversion, stepping away, and allowing retreat guests to build stronger connections. A Lesson in Trusting the Community (00:16:33) Katie recounts losing her passport and arriving late, then realizing the retreat community could thrive without her. Retreats Versus Family Trips (00:18:49) Katie distinguishes intimate retreats for women from larger all-inclusive trips for solo mothers and their children. Scaling Family Trips and Managing Logistics (00:20:33) Katie shares how a trip grew to 54 families, creating unexpected transportation, safety, and cancellation challenges. Setting Boundaries Around Transportation (00:24:27) Shannon and Katie discuss leaving travel arrangements to attendees and using clear policies and travel insurance. How Entrepreneurship Expanded Katie’s Capacity (00:28:16) Katie reflects on financial growth, emotional responsibility, and supporting retreat guests through fertility journeys. Preparing to Hold Space for Guests (00:32:14) Shannon and Katie discuss emotional readiness, personal growth, and maintaining appropriate boundaries as retreat leaders. Building Support and Recovery into Retreat Leadership (00:34:01) Katie shares the importance of having spaces to receive support and time to recharge after retreats. Upcoming Retreats and Family Trips (00:37:14) Katie announces her final Yucatan retreat and an upcoming family trip in Playa del Carmen. Advice for Aspiring Retreat Hosts (00:38:15) Katie encourages listeners not to let fear stop them from trying. Closing the Episode (00:38:38) Shannon thanks listeners and invites them to subscribe, review, and share the podcast.
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EP 291 It Takes a Team: What Really Happens Behind the Scenes of a Retreat with Shannon’s Entire Team
11/05/2026
EP 291 It Takes a Team: What Really Happens Behind the Scenes of a Retreat with Shannon’s Entire Team
You might be the face of your retreat. But you're probably not the person making every single thing happen behind the scenes. At least, you shouldn't be. In this special episode of The Retreat Leaders Podcast, Shannon Jamail brings together her retreat team for a candid conversation about what REALLY goes into creating an exceptional retreat experience. Joining Shannon are Lily Lorenz, Retreat Activities Coordinator; Kim DeMoss, Food & Beverage and Retreat Logistics Manager; and Cynthia Deaton, Retreat Assistant. Together, they're pulling back the curtain on everything that happens before guests arrive, while the retreat is underway, and after everyone heads home. From coordinating activities and managing vendors to keeping meals on schedule, anticipating guest needs, adjusting when plans change, and making sure all the little details come together, there's a lot more happening behind the scenes than most guests ever realize. And that's exactly the point. A seamless retreat doesn't mean nothing went wrong. It means your guests didn't have to experience the chaos. Shannon and her team discuss the importance of clearly defined roles, communication, teamwork, and why the retreat leader shouldn't be responsible for every operational detail. They also explore what makes a retreat leader easy (or difficult!) to support, what hosts tend to underestimate, and how to determine when it's time to bring in help. Whether you're planning your first retreat or hosting several a year, this conversation offers a practical look at how the right support team can improve your guest experience, protect your energy, and help you build a more sustainable retreat business. Because your guests may book because of you. But the experience they remember is created by the entire team. In This Episode You'll Learn What different retreat team members actually do Why a retreat leader shouldn't try to manage everything alone What an activities coordinator handles behind the scenes How food and beverage logistics affect the entire retreat experience Why retreat assistants are invaluable for filling operational gaps How to define roles and responsibilities within your retreat team Why communication between team members is critical What happens when activities run late or schedules change How to manage unexpected challenges without disrupting the guest experience What retreat leaders often underestimate when planning retreats What makes a retreat leader easier to support How to determine which responsibilities to delegate first Why teamwork directly affects the quality of the guest experience How to build operational support into your retreat budget Key Takeaways 1. The Retreat Leader Cannot Be Everywhere You can't lead a workshop, answer a vendor's call, coordinate lunch, help a guest find something, and prepare the next activity simultaneously. Well, you can try. But something is going to suffer. The more responsibilities you personally carry, the less present you can be with your guests. 2. Different Roles Create a Better Experience A retreat team doesn't necessarily mean hiring multiple co-hosts. Different people bring different strengths. Lily Lorenz: Coordinates retreat activities, facilitators, schedules, and the many details that make guest experiences flow smoothly. Kim DeMoss: Manages food, beverages, and retreat logistics, ensuring meals and operational details support the overall experience. Cynthia Deaton: Provides essential retreat assistance, helping the entire team and stepping in wherever additional support is needed. Each role contributes to the larger experience. 3. Food and Beverage Is More Than Just the Menu Meals aren't simply something you squeeze between workshops. Dietary restrictions, timing, quantities, kitchen logistics, beverages, service, cleanup, and communication with the rest of the team all matter. If an activity runs late, it affects meal timing. If a meal runs late, it affects the next activity. Everything is connected. 4. Communication Is Everything A team cannot function effectively without clear expectations. Who is responsible for what? Who makes decisions? What needs to be brought to the retreat leader? What can team members resolve independently? And what happens when plans change? Good communication prevents small issues from becoming big problems. 5. Great Teams Anticipate Needs Some of the most memorable details happen because someone is paying attention. A guest needs another blanket. A facilitator needs an extra table. Someone has a dietary concern. An activity needs additional supplies. Great support isn't always about reacting to problems. It's about anticipating them. 6. The Best Retreat Leaders Know How to Delegate Hiring help doesn't automatically make your retreat easier. You have to trust your team, communicate expectations, and allow people to do their jobs. If you're still personally managing every detail, you haven't really delegated. 7. Your Team Is Part of the Guest Experience Guests remember how they felt. Were they welcomed? Were their needs anticipated? Did everything feel organized? Did they feel cared for? Your team plays a major role in creating those feelings. Your guests may come for the retreat leader, but the entire team creates the experience. The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------- TIMESTAMPS Meet the retreat team (00:00:50) Shannon introduces team members Kim, Lily, and Cynthia, then explains the episode’s behind-the-scenes focus. Kim’s role: food and team logistics (00:01:57) Kim describes managing food, dietary needs, work exchange, and retreat operations. Lily’s role: activities, details, and energy (00:03:09) Lily shares how she coordinates activities, creates welcoming setups, captures content, and brings energy to the retreat. Cynthia’s role: retreat leader assistant (00:06:58) Cynthia explains how she supports the team, anticipates needs, and helps make the guest experience feel effortless. What guests don’t see behind the scenes (00:09:25) The team discusses managing food issues, weather disruptions, activity changes, and other logistics without burdening guests. Handling serious challenges and protecting guest experiences (00:13:33) They share sensitive examples of crises and emphasize safety, calm leadership, discretion, and team support. Retreat Leader Mastermind promotion (00:21:48) Shannon invites listeners to her Texas retreat leader mastermind and offers a registration discount. Trust, planning, and choosing the right team (00:23:04) The team discusses contingency plans, trust, personal qualities, and how strong staff enable a retreat to run smoothly. Team communication and mutual care (00:28:20) Kim, Lily, and Cynthia describe checking in, following up, coordinating responsibilities, and supporting one another. What Shannon does well—and what’s challenging (00:32:33) The team appreciates Shannon’s trust and flexible schedules, while noting she often thinks several steps ahead. Advice for retreat leaders seeking support (00:37:27) The team recommends leaving breathing room, delegating tasks, hiring reliable help, and preparing checklists and backup plans. Learning from each retreat and improving the experience (00:41:59) They discuss pre-retreat meetings, adapting schedules, adding successful activities, catering, and professional photography. Team appreciation and closing (00:46:56) Shannon thanks the team, then closes the episode with a call to subscribe, review, and explore free resources.
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EP 290 Create the Retreat You Wish Existed: Finding Your Niche with Natalie Beer
10/29/2026
EP 290 Create the Retreat You Wish Existed: Finding Your Niche with Natalie Beer
What if the retreat you've been searching for is actually the retreat you're supposed to create? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Natalie Beer, UK-based retreat leader and founder of Wild at Heart Retreats, to talk about creating the retreat you wish existed and why finding your niche might be one of the most important decisions you make as a retreat leader. Too many retreat leaders start by looking at what everyone else is doing. Another yoga retreat. Another wellness weekend. Another beautiful destination with a packed itinerary. But what if the best retreat ideas come from something much more personal? Something you wish you could experience yourself. Shannon and Natalie explore how personal experiences, interests, and unmet needs can inspire unique retreat concepts, and how to turn those ideas into experiences other people actually want to attend. They also dig into retreat themes versus retreat niches, why trying to appeal to everyone often means connecting with no one, and how to determine whether your creative retreat idea has a real audience. Natalie also shares a unique perspective after recently attending one of Shannon's retreats through a work exchange at Retreat Ranch. As a retreat leader herself, she had the opportunity to experience another leader's retreat from behind the scenes, gaining a different perspective on what goes into creating meaningful experiences. Whether you're planning your first retreat, struggling to differentiate your existing retreats, or sitting on an idea that feels a little too different, this episode is a reminder that your uniqueness might be your greatest business advantage. Because the goal isn't to create another retreat. It's to create the right retreat for the right people. In This Episode You'll Learn Why some of the best retreat ideas begin with personal experiences How to create the retreat you wish existed The difference between a retreat theme and a retreat niche Why a yoga retreat or women's retreat isn't necessarily a defined niche How to identify the specific person your retreat is designed for How to determine whether your retreat idea has actual market demand Why trying to appeal to everyone can hurt your bookings How to create a unique retreat experience without copying competitors What retreat leaders can learn from attending and working other retreats Why being willing to try something different can help your retreat stand out How to build confidence around a retreat idea that hasn't been done before Key Takeaways 1. Create From Experience, Not Just Trends Some of the most interesting retreat ideas come from something you personally wish existed. Maybe it's an experience you needed during a particular season of life. Maybe it's a combination of activities you haven't seen offered together. Or maybe it's a community you wish someone had created. That personal connection can become a powerful starting point. But inspiration alone isn't enough. You still need to know whether others want the experience too. 2. A Theme Is Not Necessarily a Niche A yoga retreat is a theme. A women's retreat is a broad category. But a retreat specifically designed for newly divorced women in their 50s who want to rebuild confidence, make friends, and rediscover adventure? Now we're getting somewhere. Your niche helps identify who the retreat is for and why they need it. 3. Don't Be Afraid to Get Specific Retreat leaders sometimes resist niching because they're afraid of excluding potential guests. But specificity can actually make it easier for the right people to recognize themselves in your offer. You don't need everyone. You need the people who look at your retreat and think, "Holy crap. This is exactly what I've been looking for." 4. Personal Passion Still Needs Market Validation Just because you love an idea doesn't mean people will pay for it. Before committing to a venue or putting down deposits, research your audience. Talk to potential guests. Ask questions. Understand their needs. Test the concept. The sweet spot is where your passion meets a real need and a willingness to pay. 5. Retreat Leaders Should Experience Other Retreats Natalie's experience attending Shannon's retreat through a work exchange offers an important lesson. Even experienced retreat leaders can learn by stepping into someone else's retreat. Observe the logistics, activities, communication, transitions, and guest experience. There's tremendous value in being willing to learn from other people in your industry. 6. Your Difference Can Be Your Advantage The retreat industry doesn't need another carbon copy of what's already out there. It needs leaders willing to create meaningful experiences for specific people. Sometimes the very thing that makes your idea unusual is what makes it valuable. About Natalie Beer: The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------- TIMESTAMPS Meet Natalie Beer and Wild at Heart Retreats (00:00:53) Shannon introduces Natalie, her Wales-based retreat brand, and its wilderness-inspired escapes. How Wild at Heart Began (00:03:42) Natalie describes creating retreats that reflect her interests in outdoor adventure, good food, and relaxed hospitality. Creating a Western-Themed Retreat (00:11:01) Natalie outlines the Welsh venue, live music, moonshine tasting, and Southern-inspired food planned for her retreat. Making Space for Rest and Optional Activities (00:18:16) They discuss avoiding overpacked schedules and letting guests choose which activities suit them. Retreat Leaders Mastermind Promotion (00:20:06) Shannon shares details about her retreat leader mastermind and a podcast listener discount. Lessons Natalie Took from Attending a Retreat (00:21:40) Natalie reflects on optional activities, creative spaces, and the value of experiencing retreats as a guest. Learning Not to Take Attendance Personally (00:22:49) Natalie discusses feeling rejected when guests skip her sessions and learning to honor their choices. Why Retreat Hosts Need to Attend Retreats (00:25:18) Shannon explains how attending retreats helps hosts learn, stay authentic, and practice what they teach. Getting Help and Resting as a Host (00:28:28) They discuss solo-hosting challenges, delegating tasks, building a team, and making time to recharge. Natalie’s Tips for Building a Retreat (00:34:40) Natalie shares advice on testing ideas, building a waitlist, asking for help, word-of-mouth marketing, and collaboration. Local Partnerships and Community Connections (00:38:18) They discuss collaborations that add expertise, local culture, and community support to retreat experiences. Closing and Where to Find Natalie (00:39:15) Shannon encourages listeners to explore Natalie’s upcoming retreats and closes the conversation.
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EP 289 Your Retreat Isn't the Problem. Your Messaging Might Be with Lucy Bedewi
10/22/2026
EP 289 Your Retreat Isn't the Problem. Your Messaging Might Be with Lucy Bedewi
You've created an incredible retreat. Beautiful venue. Thoughtful itinerary. Amazing activities. Great food. You post about it and people tell you: "OMG, this sounds AMAZING!" But they're not booking. The problem might not be your retreat. It might be your messaging. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with brand messaging strategist and copywriter Lucy Bedewi, founder of , to talk about the difference between words that sound pretty and words that actually make people take action. Lucy has built her business around helping brands articulate what makes them different and create personality-packed messaging designed to sell, including sales pages that have generated six figures in revenue. Your potential guest doesn't need another beautifully written paragraph about escaping the noise, reconnecting with their authentic self, and experiencing transformation in a magical sanctuary. They need to understand: Is this for me? Do you understand what I'm struggling with or craving? What will I actually get from this experience? Why this retreat? Why you? And why should I book NOW? Shannon and Lucy dig into retreat messaging, brand voice, benefits versus features, finding the language your customers actually use, personality in copy, AI-generated messaging, and some of the biggest mistakes retreat leaders make on their sales pages. Because "That sounds amazing!" isn't the goal. "This is for me. Where do I book?" is. In This Episode You'll Learn Key Takeaways Good Writing and Good Copy Aren't the Same Thing You can write something beautiful that does absolutely nothing for your business. Good copy has a job. It helps the right person understand what you're offering, why it matters to them, and what they should do next. Your Retreat Isn't the Main Character Your guest is. Retreat leaders naturally want to talk about the venue, workshops, food, activities and itinerary. But your potential guest is asking: "What does any of this mean for ME?" Your messaging needs to answer that. Stop Selling Features Morning yoga is a feature. A sound bath is a feature. Three nights at a gorgeous retreat venue is a feature. The benefit is what those things allow your guest to feel, experience, change, or become. That's what you're selling. Specific Beats Pretty Generic retreat language is everywhere. Reconnect. Transform. Empower. Align. Heal. They're not necessarily bad words, but without specificity, they tell your buyer very little. Lucy emphasizes clear differentiation and articulating exactly why someone should choose your brand instead of leaving your value vague. Personality Is Part of Your Brand Your copy shouldn't suddenly sound like a completely different person because you're selling something. The way you speak, think, teach, joke, challenge and connect can be part of what makes someone choose YOU. AI Should Help You Sound More Like You, Not More Like AI AI can be an incredible brainstorming and writing tool. But generic input creates generic output. Give AI your voice, opinions, stories, customer language, differentiators and point of view. Then EDIT. "Sounds Amazing" Isn't Conversion Compliments don't fill retreats. If people consistently love the concept but don't take action, look at the messaging. Do they know it's for them? Do they understand the problem? Do they want the outcome? Do they trust you? Do they understand what makes this different? Do they know what to do next? About Lucy Bedewi Lucy Bedewi is the brand messaging strategist and copywriter behind My Write Hand Woman. She helps businesses develop clear, differentiated, personality-packed messaging and sales copy designed to turn potential customers into buyers. Lucy has scaled her own business to multiple six figures, completed roughly 150 VIP copywriting days, and written sales copy that has generated hundreds of thousands of dollars. She is also the host of the Unicorn Messaging podcast. Learn more about Lucy at . Instagram: @mywritehandwoman LinkedIn: @lucy-bedewi SPECIAL OFFER: Use code RETREAT for $50 off Lucy's event: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------- TIMESTAMPS Meet Lucy, Messaging Strategist (00:00:50) Lucy explains how messaging helps retreat leaders differentiate their offers and convert potential guests. Effective Copy Versus Good Writing (00:02:11) They discuss why copy should prompt action rather than simply sound beautiful. Write for the Ideal Retreat Guest (00:04:11) They explore focusing on guests’ needs and desired transformation instead of listing retreat features. Specific Messaging and the Right Audience (00:05:26) Lucy explains how precise language attracts suitable guests and avoids promising support for people the retreat isn’t designed for. Using AI to Create Copy (00:07:23) Lucy shares when AI can help with ideas and editing, and why authentic messaging needs human input. Personality, Polarity, and Brand Trust (00:10:41) They discuss how generic AI content and watered-down branding can undermine trust and repel ideal buyers. Make Your Brand Attractive to the Right People (00:12:12) Lucy encourages retreat leaders to stand by their values and use distinctive messaging to signal who their offer is for. Retreat Leader Mastermind Announcement (00:13:15) Shannon promotes her twice-yearly Texas mastermind, covering retreat business strategy and peer learning. Let Your Content Attract or Repel (00:14:31) They explain how authentic personality helps draw aligned guests and avoids trying to appeal to everyone. Common Landing Page Mistakes (00:17:22) Lucy says a landing page should create an online experience that reflects what guests will feel at the retreat. What Positioning Means (00:18:16) Lucy explains how to find a distinctive place in the market through an offer’s message, niche, and value. Standing Out in a Growing Retreat Market (00:19:45) They discuss increased competition and more discerning consumers making clear positioning especially important. The Proximity Marketplace Business Carnival (00:21:45) Lucy describes her Austin event, featuring interactive expert booths, one-on-one guidance, and an implementation lounge. Why the Event Prioritizes Connection and Action (00:24:15) They discuss the value of in-person conversations, collaboration, and completing practical work during an event. Event Details and Listener Discount (00:26:08) Lucy shares the November 12 Austin event details and a $50 ticket discount code for listeners. Final Advice for Retreat Leaders (00:27:11) Lucy encourages listeners to keep hosting retreats and embrace unusual ideas.
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EP 288 My Retreat Business Tech Stack: The Tools My Team and I Actually Use Every Day
10/15/2026
EP 288 My Retreat Business Tech Stack: The Tools My Team and I Actually Use Every Day
I love a good tool. But I don't love paying for 37 different platforms that basically do the same thing. In this solo episode of The Retreat Leaders Podcast, I'm opening up my actual business toolbox and sharing the platforms, apps, and resources my team and I use to run my businesses and retreats every day. These aren't random tools I found online. These are the tools we actually use. From creating marketing content and scheduling social media to managing my team, booking clients, selling retreats, hosting courses, protecting the business legally, and making sure both my guests and I are properly insured when we travel. Some are absolute must-haves. Others depend on the type and size of retreat business you're building. And one I completely forgot to mention while recording the episode: CapCut, which I use for creating and editing Reels. If you're a retreat leader or entrepreneur trying to figure out which technology and resources are actually worth using, this episode will give you a look behind the scenes of my own businesses and help you decide what belongs in yours. I am listing all the tool links below, some are affiliate links that I do earn a commission on; you can use these or go grab them on your own. The Tools I Use Content Creation If I could only keep a handful of tools, Canva would absolutely be one of them. We use it for social graphics, presentations, PDFs, retreat materials, marketing pieces, and countless other things across the businesses. For retreat leaders who aren't professional graphic designers, Canva makes it possible to create professional-looking marketing without outsourcing every single piece of content. Social Media Management Creating content is only half the job. It also has to get published. We use Metricool to help manage and schedule social media content, which becomes increasingly important when you're marketing consistently across multiple channels and businesses. Reels + Video Editing BONUS TOOL I forgot to mention during the recording! I use CapCut for editing Reels and short-form video. Video continues to be an important part of visibility, and CapCut makes it relatively easy to turn the videos you're already recording into polished social content. Team + Project Management Once you have a team, you need somewhere for the work to live besides texts, emails, and your brain. We use ClickUp to organize projects, assign responsibilities, track tasks, and keep everyone moving in the same direction. The goal isn't adding more technology. It's creating systems so everyone knows what needs to happen and who's responsible for doing it. Client + Booking Management HoneyBook is one of the tools we use for managing client relationships, bookings, contracts, payments, and the administrative side of the business. For retreat leaders, having an actual system becomes increasingly important as your business grows. + Retreat Booking Platforms Depending on the retreat and business model, dedicated retreat and travel booking platforms can make managing registrations, payments, and guest information much easier. I talk about both Retreat Guru and WeTravel and where these types of platforms can fit into a retreat business. Courses + Digital Learning Your retreat doesn't have to be your only offer. We use Podia for online courses and digital education, which is especially relevant if you're building an ecosystem around your retreats. Courses can support guests before or after a retreat, become standalone offers, or create another way for people to work with you without attending an in-person experience. Contracts + Waivers This isn't the sexy part of hosting retreats. It IS the important part. Retreat leaders need to think seriously about contracts, waivers, policies, and the legal structure protecting both themselves and their businesses. Destination Legal is one of the resources I use and recommend for the legal side of retreat and travel businesses. Travel Insurance I require travel insurance for my guests when applicable, and I purchase it for my own travel too. Things happen. Flights get canceled. People get sick. Family emergencies happen. Weather happens. A cancellation policy doesn't replace travel insurance, and retreat leaders shouldn't become their guests' insurance company when something outside everyone's control happens. Event Insurance Event insurance is another important piece of risk management. We use The Event Helper for hosts who need event insurance at Retreat Ranch, and I use event insurance myself when I'm hosting at another venue when applicable. It's one of those expenses you hope you never need to use, but protecting the business needs to be part of your retreat budget and planning process. In This Episode You'll Learn The business tools my team and I actually use My go-to tools for content creation and social media How we organize projects and communicate across a team Different options for retreat booking and payments The platform I use for online courses Why contracts and waivers are non-negotiable Why I require travel insurance for applicable retreats How event insurance fits into retreat planning How technology can help you create a more scalable retreat business The bonus video-editing tool I forgot to mention while recording Key Takeaways You don't need every tool. More software doesn't automatically create a better business. Choose tools that solve an actual problem. Build systems before you desperately need them. The system that feels unnecessary with five clients may save your sanity when you have 50. Your tech stack should support the guest experience. The point isn't fancy technology. It's making booking, communication, payments, and the entire customer journey easier. Don't only invest in marketing tools. Contracts, waivers, travel insurance, and event insurance may not feel exciting, but protecting the business is part of running a professional retreat. Think beyond the retreat itself. Tools like Podia can help turn your expertise into courses, education, and offers that exist before and after the in-person experience. The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------- TIMESTAMPS Introduction to Top Tools (00:00:02) Shannon introduces the episode's topic: the top tools and software she and her team use to run their business. Canva for Visuals (00:02:01) Shannon praises Canva as the essential tool for creating all visual content, from social media graphics to workbooks and branding. AI Tools: ChatGPT & Claude (00:03:31) Discussion on using AI to boost content like blogs and newsletters, emphasizing it should enhance your voice, not replace it. MetriCool for Social Media (00:07:11) Shannon explains why MetriCool is her favorite social media scheduler for its reliability, ease of use, and multi-platform posting capabilities. MetriCool's "Flow" Feature (00:11:29) A breakdown of MetriCool's automated messaging feature, which responds to comments and DMs to deliver information to potential clients instantly. ClickUp for Team Management (00:13:31) Shannon shares how her team uses ClickUp, a project management tool, to stay organized, track projects, and maintain accountability. Podia for Learning Platforms (00:14:21) The speaker discusses using Podia for digital courses and products, highlighting its ease of use and affordability compared to competitors. Booking Software Options (00:15:05) An overview of booking software used, including HoneyBook, Retreat Guru, and WeTravel, explaining the pros and cons of each. Legal Documents & Waivers (00:16:41) Shannon recommends Legal Destination for contracts and waivers, stressing the importance of a lawyer familiar with the retreat industry. Travel & Event Insurance (00:17:35) A distinction between requiring travel insurance for guests and securing event insurance as a host, with recommendations for providers.
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EP 287 Why You Need a Retreat Coordinator with Lily Lorenz
10/08/2026
EP 287 Why You Need a Retreat Coordinator with Lily Lorenz
Who's answering the vendor's call while you're leading a workshop? Who's checking that lunch is arriving on time, making sure the next activity is ready, answering a guest's question, communicating a schedule change, and figuring out Plan B when something inevitably doesn't go according to plan? Hopefully, not you. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with someone who knows exactly what happens behind the scenes of a retreat: Lily Lorenz, Shannon's assistant, Operations Manager at Retreat Ranch, and Retreat Activities Coordinator for Shannon's own retreats. They're pulling back the curtain on a role many retreat leaders don't realize they need until they're already overwhelmed: the retreat coordinator. Lily walks through what a retreat coordinator can handle before, during, and after a retreat, from vendor communication and activity logistics to guest questions, schedules, troubleshooting, follow-up, and all the tiny details that allow the retreat leader to stay focused on what they are actually there to do: LEAD. But hiring someone isn't enough. Shannon and Lily also talk about one of the biggest factors in making this relationship successful: communication. The host first needs to know what they actually need from their coordinator. Then they need to clearly communicate those expectations to the coordinator. Finally, guests need to understand the coordinator's role, including whether that person is their first point of contact when they have questions or issues. Because a coordinator can't protect your time and energy if everyone still comes directly to you. And now, after coordinating Shannon's retreats and seeing firsthand what makes retreats run smoothly, Lily is expanding her retreat coordination services to work with other retreat hosts as well. If you're hosting retreats and doing everything yourself, this episode may completely change the way you build your team. In This Episode You'll Learn What a retreat coordinator actually does The difference between a retreat coordinator and a co-host What a coordinator can handle before the retreat begins Why pre-retreat organization can prevent problems during the retreat What happens behind the scenes while the retreat leader is facilitating How coordinators manage vendors, activities, schedules, logistics, and guest needs Why the retreat leader shouldn't automatically be the first point of contact for every problem How to clearly define the coordinator's responsibilities Why communication between the host and coordinator is critical How to communicate the coordinator's role to retreat guests What a coordinator can handle after guests leave How operational support protects the retreat leader's time and energy When retreat leaders should consider hiring help How Lily is now helping other retreat leaders coordinate their retreats Key Takeaways 1. A Retreat Coordinator Is Not a Co-Host You may not need another person teaching your content. You may need someone making sure everything else happens. A coordinator can manage the operational side of the experience so you can focus on facilitating, connecting, and leading. 2. The Coordinator's Job Starts Long Before Guests Arrive A seamless retreat is usually the result of a lot of work guests never see. Vendor communication. Activity confirmation. Guest information. Timelines. Supplies. Transportation. Special needs. Schedules. Contingency plans. The more that's handled beforehand, the less scrambling happens during the retreat. 3. The Host Has to Define the Role You can't simply hire someone and say, "Help me with the retreat." What do you actually want them responsible for? What decisions can they make without you? What should be escalated to you? Who communicates with vendors? Who communicates with guests? Clarity creates autonomy. 4. Your Guests Need to Know the Communication Structure Too If Lily is the first point of contact for logistical issues but every guest still texts Shannon, the system doesn't work. Tell your guests who handles what. That protects the leader while giving guests a clear person who can quickly help them. 5. Great Coordination Continues During the Retreat Activities need to be ready. Vendors need to arrive. Meals need to happen. Schedules change. Guests have questions. Things go wrong. And ideally, much of it gets handled without interrupting the person leading the retreat. Seamless doesn't mean nothing went wrong. Seamless means the guests never had to experience the chaos behind it. 6. Don't Forget Post-Retreat Operations There can still be work after the last guest leaves. Vendor follow-up, lost items, loose ends, feedback, final payments, documentation, and information that should be captured before planning the next retreat. A coordinator can help close the loop instead of leaving the retreat leader with another week's worth of work. 7. Build Support Into Your Retreat Budget Don't calculate your retreat pricing and then decide afterward whether you can afford help. If operational support is necessary to deliver the experience you want, it's part of the cost of producing the retreat. Your guests paid for you to lead them. Not to watch you stand in the corner texting the caterer. Connect with Lily Connect with Lily Want Lily’s help bringing the travel side of your retreat to life or supporting your experience at Retreat Ranch? Connect with her here: Retreat Hosts: Book Lily’s Travel Services: Book Lily at Retreat Ranch: Instagram: @Lilylorenz_ and @Our.garden.within The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- TIMESTAMPS Welcoming Lily Lorenz (00:00:54) Host Shannon Jamail introduces her guest, Lily Lorenz, who is her assistant, ranch operations manager, and retreat activities coordinator. Who is Lily? (00:01:52) Lily describes herself as a ray of sunshine who loves fashion, sparkle, and helping people create their dream retreats. How Shannon and Lily Met (00:02:37) Shannon shares the story of meeting Lily four years ago when Lily attended a retreat for her 21st birthday. Lily's Journey to Full-Time Team Member (00:04:07) Shannon explains how Lily went from flying in for retreats to moving to Austin and becoming a full-time team member. The Role of a Retreat Activities Coordinator (00:05:47) Lily explains what a retreat activities coordinator does, emphasizing support for the host with logistics, dietary needs, and guest communication. Why a Host Needs a Coordinator (00:08:17) Shannon discusses the importance of a coordinator, allowing the host to focus on facilitating and holding space for guests. Establishing a System with Your Coordinator (00:10:19) The importance of clear communication between the host, coordinator, and guests to ensure a smooth retreat flow is discussed. The Value of a Long-Term Coordinator (00:12:16) Shannon highlights the benefits of working with the same coordinator long-term, creating an intuitive and seamless working relationship. Pre-Retreat Preparations (00:13:30) Lily details her pre-retreat tasks, including checking accommodations, preparing goodie bags, and ensuring arrival day details are set. Podcast Sponsor Break (00:15:10) A brief interruption for a message about the host's Retreat Leader Mastermind event, including a special discount for listeners. A Day in the Life During a Retreat (00:16:12) Shannon describes their team's daily system, with Lily handling night owl duties and prepping for the following day's activities. Making Birthdays Special (00:17:40) Lily shares how they celebrate guest birthdays during retreats with special banners, flowers, personalized cards, and extra gifts. Capturing Moments and Managing Energy (00:19:04) Lily talks about her role during the retreat, which includes taking behind-the-scenes photos, managing her energy, and checking on guests. Post-Retreat Responsibilities (00:21:56) Lily explains her post-retreat work, which involves creating social media content, mailing thank you cards, and managing guest information. The Power of a Great Team (00:24:11) Shannon and Lily reflect on their growth together and the incredible, supportive dynamic of their current retreat team. Lily's Coordinator Services (00:26:13) Lily describes the services she offers to other retreat leaders, focusing on bringing energy, managing logistics, and capturing content. Conclusion and Gratitude (00:29:30) Lily and Shannon express their gratitude for each other and their journey together, concluding the insightful conversation. Podcast Outro (00:30:19) The episode concludes with an outro message, encouraging listeners to subscribe, review, and visit the website for more resources.
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EP 286 How to Get Started Hosting Retreats: The Beginners Guide
10/01/2026
EP 286 How to Get Started Hosting Retreats: The Beginners Guide
You want to host a retreat. Great. But please don't start by finding a gorgeous villa in Costa Rica and putting down a deposit. There is a lot that should happen first. In this solo episode of The Retreat Leaders Podcast, Shannon Jamail breaks down how to get started hosting retreats, based on what she has learned from leading and hosting more than 100 retreats and owning a retreat venue. And the first step isn't picking a location, creating an itinerary, or designing a logo. It's experiencing retreats yourself. Shannon walks through seven steps aspiring retreat leaders should take to move from "I want to host a retreat someday" to creating a retreat business that is intentional, profitable, and sustainable. You'll learn Shannon's 5 P's of retreat planning, why the first three come before Place and Price, how to build confidence before jumping into a multi-day retreat, why SEO and keyword research should happen earlier than most retreat leaders realize, and how to think beyond the retreat itself to create long-term relationships and recurring revenue. If you're wondering how to start hosting retreats, this is where to begin. In This Episode You'll Learn Why you should attend a retreat before trying to lead one Why working behind the scenes at a retreat can make you a better retreat leader The first three P's you need to define: Person, Pain/Problem, and Promise How to identify exactly who your retreat is for Why your retreat should solve a specific problem instead of trying to appeal to everyone How to create a clear retreat promise Why keyword research and SEO belong at the beginning of your retreat marketing strategy How to build confidence through workshops and smaller experiences before hosting multi-day retreats How to choose a retreat location that makes sense for your guest How to calculate retreat pricing based on real numbers and profit Legal considerations including contracts, waivers, and insurance Why your business strategy shouldn't end when the retreat does How coaching, masterminds, memberships, and other offers can create sustainable revenue after a retreat The 7 Steps to Start Hosting Retreats 1. Attend a RetreatBefore you lead one, experience one. Attend more than one if you can, but at minimum, attend one as a guest. Pay attention to the experience, not just the itinerary. What worked? What didn't? How did the leader make you feel? What happened before you arrived and after you left? 2. Work a Retreat Don't let pride get in the way of experience. Some of the best retreat leaders (hell business leaders) started behind the scenes. Volunteer. Assist. Check people in. Help with food. Carry bags. Clean up. See what actually goes into creating a retreat when you're not the person sitting in the workshop. Wanna work one of our retreats? Start here: 3. Start With the First 3 P's Before all the pretty stuff: PERSON: Who exactly is this retreat for? I mean exactly. PAIN/PROBLEM: What is happening in their life that makes them need this experience? PROMISE: What will you help them experience, change, discover, or accomplish, and why are YOU the person to help them? How will they be different after attending your retreat? If you can't clearly answer those questions, you're not ready to build the retreat yet. 4. Build Your Keyword + SEO Strategy Don't wait until your retreat is finished to ask how you're going to market it. Research what your PERSON is actually searching for. Google. ChatGPT. YouTube. Pinterest. Build your retreat language around the words your potential guests use, not simply the words you like. 5. Build Your Confidence You don't have to start with a five-night international retreat. Start with a workshop. Then a half-day experience. Then a full day. Then a weekend. Build your ability to facilitate, manage a group, hold space, troubleshoot, and lead before dramatically increasing the complexity. 6. Add PLACE + PRICE + LEGAL Once the first three P's are clear and while you're building confidence, start working on the other two. PLACE: Where should this retreat happen based on your guest, your promise, accessibility, experience, and budget? PRICE: What does this retreat ACTUALLY cost, and what do you need to charge to make a real profit? Not revenue. Profit. This is also when contracts, waivers, insurance, cancellation policies, vendor agreements, and other legal and risk considerations become critical. 7. Build the Post-Retreat Plan Before the Retreat Your retreat shouldn't be the end of the relationship. Ask: What happens next? Could guests move into coaching? A mastermind? A membership? Another retreat? An ongoing community? A retreat can create transformation and revenue today while also becoming the beginning of a much longer customer relationship. Key Takeaways Don't Start With Place This is one of the biggest mistakes new retreat leaders make. They fall in love with a location and then try to build a retreat around it. Start with the person. Your Retreat Needs a Problem and a Promise "Come relax with us" isn't enough. Why does your person need this retreat, and what are you promising to help them move toward? Marketing Starts Before Your Landing Page Keyword strategy isn't something you add after you've built your retreat. What people are searching for can help shape your positioning, messaging, content, and offer from the beginning. You Don't Have to Start Big Confidence comes from experience. There is nothing wrong with leading 12 people through an incredible three-hour workshop before asking 20 people to fly across the world with you. Revenue Isn't Profit A $50,000 retreat that costs $48,000 to produce isn't a $50,000 success story. Know your numbers. Think Beyond Checkout A profitable retreat business isn't necessarily built by hosting more and more retreats. The retreat can become the entry point into a much larger business ecosystem. The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------------- TIMESTAMPS Introduction to Hosting Retreats (00:00:02) Shannon Jamail introduces the podcast and the episode's topic: how to start hosting retreats when you don't know where to start. Step 1: Attend a Retreat (00:01:11) The first step is to experience retreats as a guest to understand what you like, what you don't, and what's important. Step 2: Work at a Retreat (00:05:03) Gain behind-the-scenes experience by volunteering or working at a retreat to learn the operational side of hosting. Step 3: Do the Pre-Work (00:07:09) Define your ideal guest (person), their struggles (pain), and how your retreat will transform them (promise). Step 4: Build a Marketing Strategy (00:10:56) Develop a keyword and SEO strategy based on your pre-work to create content for your landing page, social media, and blogs. Step 5: Build Your Confidence (00:15:23) Start with smaller events like workshops or day retreats to build confidence in your execution, pricing, and ability to sell out. Step 6: Place, Price, and Legal (00:20:13) Choose a location you're comfortable with, price for profit, and ensure you have legal essentials like waivers, contracts, and insurance. Step 7: Create a Post-Retreat Plan (00:22:51) Develop a plan to nurture your relationship with guests after the retreat, including follow-up offers and creating an alumni community.
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EP 285 Astrocartography for Retreat Leaders: Could the Right Location Change Everything? with Krystal Thompson
09/24/2026
EP 285 Astrocartography for Retreat Leaders: Could the Right Location Change Everything? with Krystal Thompson
Does where you live, work, or host retreats actually influence how you feel, create, and lead? In this fascinating episode of The Retreat Leaders Podcast, Shannon Jamail sits down with astrocartographer Krystal Thompson, founder of Aura Maps, to explore how location may impact everything from your creativity and confidence to your relationships and business success. After experiencing her own personal astrocartography reading with Krystal, Shannon wanted to dive deeper into how this powerful tool can help retreat leaders choose retreat destinations, understand why certain places feel like home, and discover why some locations naturally support growth while others seem to create constant resistance. Whether you're planning your next retreat, considering a move, or simply curious why certain places seem to energize you while others drain you, this conversation offers a fascinating perspective on the connection between geography and personal growth. In This Episode You'll Learn What astrocartography is and how it works How your birth chart creates a personalized map around the world Why some locations naturally support creativity, leadership, business, or relationships How retreat leaders can use astrocartography when choosing retreat destinations Why you may feel completely different in one city compared to another Whether difficult locations should be avoided or embraced for growth How entrepreneurs can use location strategically for business and life decisions Why Shannon was so surprised by her own astrocartography reading If you've ever wondered why certain places seem to call to you, or why you've felt instantly at home somewhere you've never been before, this episode may change the way you think about travel forever. What You'll Learn How astrocartography works How to choose retreat locations Why location matters for entrepreneurs Using astrocartography for business decisions Finding aligned retreat destinations Why certain places feel more supportive than others How travel can influence personal growth Key Takeaways Place Matters We spend so much time optimizing ourselves. Rarely do we stop to ask whether our environment is helping us thrive. Astrocartography Is More Than Astrology Krystal explains how your birth information creates a personalized world map that highlights locations where different aspects of your life may naturally flourish. Retreat Leaders Can Think Differently About Destination Selection Choosing a retreat location isn't only about beautiful scenery. It's also about creating an environment that supports the intention of the retreat itself. Every Place Serves a Purpose Some locations feel easy. Others challenge us. Neither is necessarily "good" or "bad." Sometimes growth happens because a place stretches us. Curiosity Creates Opportunity Whether you fully embrace astrocartography or simply find it interesting, asking new questions about place, purpose, and alignment can lead to entirely new possibilities. About Krystal Thompson Krystal Thompson is the founder of Aura Maps, where she helps entrepreneurs, creatives, and curious travelers understand how location influences their lives through astrocartography. By combining astrology with geography, Krystal creates personalized maps that help clients explore where they may naturally thrive, create, connect, and grow. Grab your reading ! Special offer: 10% off any retreat-specific Astrocartography session or service Code: RETREATLEADERSPOD Expires: March 24, 2027 The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----------- TIMESTAMPS Guest Introduction: Crystal Thompson (00:01:28) Crystal Thompson introduces herself as an astro cartographer who helps people discover the energy of different places around the world. What is Astro Cartography? (00:03:02) Crystal explains that astro cartography maps your natal chart onto the world, showing planetary energies in different geographic locations. How Location Affects Your Life (00:03:37) Crystal discusses how living in a certain place for an extended time can activate parts of your chart and change you. Crystal's Personal Experience with a Neptune Line (00:05:50) Crystal shares her story of living on a Neptune line, which supports intuition but can also feel ungrounded and dissolve identities. Shannon's Transformative Uranus Line Experience (00:08:26) Shannon discusses her life-changing trip to France, which sits on her Uranus line, an energy that shakes things up. Using Astro Cartography for Retreats (00:12:45) Crystal explains how retreat leaders can use astro cartography to align locations with the transformation they want to facilitate. The Importance of Scouting Locations (00:17:59) Shannon emphasizes that retreat leaders should always visit a location first, understanding its unique energy before hosting clients there. Trusting Your Intuition on Where to Go (00:22:31) Crystal explains that even if a location seems challenging on your map, your intuition and personal calling are important guides. Biggest Misconceptions About Astro Cartography (00:25:22) The speakers discuss skepticism around astro cartography and the misconception that some planetary lines are "bad" and should be avoided. The Ancient Roots of Astrology (00:28:37) Shannon and Crystal discuss how astrology has been used for centuries, from the Farmer's Almanac to ancient royal courts. Advice for Retreat Leaders: Go Deep (00:32:23) Crystal encourages retreat leaders to be brave, embrace authenticity, and create deep, unique experiences that stand out from surface-level offerings. How to Connect with Crystal (00:35:20) Crystal shares her website and offerings, including relocation strategy sessions for nomads and readings for retreat participants.
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EP 284 Energy Before Strategy: Why Your Retreat Business Can't Outperform You with Michelle Villalobos
09/17/2026
EP 284 Energy Before Strategy: Why Your Retreat Business Can't Outperform You with Michelle Villalobos
Most retreat leaders believe the answer to growing their business is another strategy. Another funnel. Another marketing tactic. Another social media platform. But what if the greatest opportunity isn't changing what you do...it's changing the energy you bring to everything you do? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Michelle Villalobos, business strategist, retreat leader, and creator of the Business Breakthrough Program, to discuss why energy precedes outcomes and how your internal alignment directly impacts your retreat business. Michelle has facilitated more than 150 retreats and helped thousands of entrepreneurs create businesses built around freedom, recurring revenue, and meaningful impact. Together, Shannon and Michelle explore why retreat leaders often focus on external strategies while overlooking the beliefs, stories, and mindset quietly shaping every decision they make. They also discuss what it means to become Energy Rich, why guests can feel the difference between confidence and scarcity, and how limiting beliefs influence everything from pricing to marketing to enrollment. If you've been working harder but not seeing the results you expected, this conversation may completely change how you think about building a profitable retreat business. In This Episode You'll Learn Why energy always comes before strategy What it means to become Energy Rich How limiting beliefs affect retreat pricing Why guests feel your confidence before they hear your pitch How alignment creates stronger leadership and better retreats The connection between authentic leadership and profitable retreats How to build a retreat business rooted in purpose instead of fear Whether you're planning your first retreat or you've been leading transformational experiences for years, this episode will help you lead from a place of greater confidence, clarity, and authenticity. What You'll Learn How to build a profitable retreat business How to create recurring revenue with retreats Why mindset impacts retreat marketing and sales How authentic leadership attracts ideal retreat guests Why energy influences retreat enrollment How to overcome limiting beliefs around pricing What it means to become an Energy Rich entrepreneur Key Takeaways Strategy Can't Outperform MisalignmentThe best marketing strategy in the world won't compensate for fear, doubt, or scarcity. Guests feel your energy before they ever buy your retreat. Energy Rich Doesn't Mean High Energy Michelle explains that true leadership comes from alignment, not constant hustle. Being calm, grounded, and authentic creates far more influence than trying to do more. Your Beliefs Shape Your Business The stories you tell yourself about money, worth, pricing, and success quietly influence every business decision you make. Retreat Leaders Sell More Than Retreats People invest in the person leading the experience. Confidence, authenticity, and clarity create trust long before someone clicks "Book Now." Freedom Is Built Intentionally Retreats can become a powerful recurring revenue stream when they're built from alignment rather than obligation. About Michelle Villalobos Michelle Villalobos, MBA, CSP®, is a business strategist, retreat leader, and transformational leadership expert who has spent nearly two decades helping coaches, consultants, speakers, and thought leaders build scalable businesses through transformational experiences. She has designed and facilitated more than 150 multi-day retreats, consulted on hundreds more, and is the creator of Business Breakthrough, an incubator that helps entrepreneurs build aligned business models with recurring revenue and greater freedom. Through her Retreats to Riches training and more than 800 YouTube videos, Michelle teaches entrepreneurs how to design, market, fill, and lead retreats that create unforgettable experiences while generating sustainable income. Learn more: Free Gift for Listeners: The Retreats to Riches Roadmap & Quick Start Guide and Big Back End Revenue Projections Calculator The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------ TIMESTAMPS Podcast Introduction (00:00:02) Host Shannon Jamaal introduces the podcast and welcomes guest Michelle Villalobos, a business strategist and experienced retreat leader. A Special Gift (00:01:25) Michelle presents Shannon with a beautifully illustrated book she created, titled "But I Want to Fly," an adventure book for dreamers. Who Are You at Your Core? (00:03:02) Michelle discusses her identity beyond professional roles, defining herself as a creator, contributor, teacher, and philosopher at her core. Energy Precedes Outcome (00:04:14) Michelle explains her core concept: aligning what you do with who you are naturally elevates your energy and leads to better outcomes. Becoming Energy Rich (00:04:44) The concept of being "energy rich" is explored, involving alignment with your purpose and cultivating the feelings you want to experience. Authenticity in Leadership (00:08:26) Shannon shares a personal story about finding her authentic voice while teaching, emphasizing the importance of being genuine as a leader. The Power of "Both, And" (00:10:45) The discussion shifts to embracing duality, recognizing that two opposing ideas, like holding healing space and making money, can coexist. Reframing Your Past (00:12:09) Michelle shares a personal story of betrayal, illustrating how reframing a painful past can be an empowering catalyst for awakening and growth. Can You Lead from an Open Wound? (00:15:52) The speakers discuss whether you can lead a successful retreat without having done the inner work, concluding you must embody your teachings. The Danger of Masking (00:18:18) The conversation covers the problem of pretending to be healed, which energetically teaches others to mask their own pain instead of healing. Congruency and Trust (00:19:24) Using horses as an example, Shannon explains that congruency—showing up as you are, even if not okay—is key to building trust. The Power of Community (00:21:51) Michelle explains that while she works one-on-one with clients, the biggest transformations happen in community and being witnessed by others. From Strategy to Energy (00:23:14) Michelle describes how her business retreats evolved from focusing on strategy to incorporating inner work, breathwork, and other healing modalities. Belief Over Strategy (00:24:32) Shannon emphasizes that no marketing strategy can overcome a leader's lack of belief in their own retreat; energy comes first. Detaching from the Outcome (00:25:42) The importance of surrendering the outcome while remaining fully committed to the process is discussed as a key to success. Limiting Beliefs and Pricing (00:30:07) The conversation explores how limiting beliefs, especially for women, impact pricing, with most leaders tending to undercharge for their services. The Retreat Business Model (00:30:43) Michelle shares her model of using a retreat as a breakthrough experience that opens the door to long-term, recurring revenue programs. Standing in Your Price (00:33:23) The concept of "standing in your price" is explored, highlighting the need for congruence and genuine belief in the value offered. The Promise of Your Retreat (00:38:14) A retreat's promise elevates it from a generic getaway, allowing for a higher price point and attracting the right participants. Michelle's Upcoming Work (00:39:08) Michelle shares details about her Business Breakthrough Intensive, which helps thought leaders build community-based programs with recurring revenue. A Gift for Listeners (00:40:13) Michelle offers a free retreat projections spreadsheet to help leaders plan their numbers, from pricing and attendance to conversion rates. The Story Behind the Book (00:40:54) Michelle shares the inspiring story of how her book, "But I Want to Fly," came to her in a dream.
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EP 283 Retreat Audit: Why Your Retreat Isn't Filling (A Real-Life Case Study)
09/10/2026
EP 283 Retreat Audit: Why Your Retreat Isn't Filling (A Real-Life Case Study)
What if your retreat isn't struggling because of the economy, Facebook, or Instagram? What if it's something much simpler? In this episode of The Retreat Leaders Podcast, Shannon Jamail walks through a real retreat audit after a coaching call with one of the retreat leaders hosting at Retreat Ranch. Within minutes, Shannon uncovered multiple issues that were hurting registrations. None of them required a bigger advertising budget. None of them required starting over. They simply needed to be fixed. This episode is a practical checklist every retreat leader should complete before blaming social media algorithms or deciding that people just aren't buying retreats. If you're wondering how to fill your retreat, why your retreat isn't selling, or how to improve your retreat marketing, this episode is packed with actionable ideas you can implement immediately. In This Episode You'll Learn Why every retreat host must market consistently How to audit your retreat landing page for higher conversions The biggest SEO mistakes retreat leaders make How AI and keyword strategy are changing retreat marketing Why visibility matters more than follower count How to improve your retreat website for Google and ChatGPT Why your retreat promise must match your marketing The importance of trust signals like reviews, testimonials, and videos Why most retreat leaders stop promoting far too early How one small change can dramatically increase retreat registrations Retreat Audit Checklist ✔️ Are all retreat hosts actively marketing? ✔️ Are you taking advantage of every free visibility opportunity? ✔️ Does your landing page clearly communicate who your retreat is for? ✔️ Is your website optimized for SEO and AI search? ✔️ Do you have a keyword strategy? ✔️ Is your call-to-action obvious? ✔️ Did you start marketing early enough? ✔️ Are you building trust? ✔️ Is everyone using their email list? ✔️ Is your retreat easy to share? ✔️ Have you asked why people didn't book? ✔️ Does your content support your retreat promise? ✔️ Are you selling benefits instead of features? ✔️ Would ChatGPT understand your retreat from your website? ✔️ Are you creating evergreen content? ✔️ Have you audited yourself? Key Takeaways Visibility Is Earned Daily There are thousands of retreats competing for attention. If you're not willing to spend 30 to 60 minutes every day talking about your retreat online, someone else will. Your Landing Page Is Your Salesperson If your website could describe a hundred different retreats, it isn't describing yours. Specific messaging wins. SEO Is No Longer Optional Google isn't your only search engine anymore. People are searching inside ChatGPT, Pinterest, YouTube, and AI platforms every day. Your retreat needs to be discoverable everywhere. Trust Is the New Marketing Testimonials. Videos. Reviews. Photos. Podcast interviews. Your audience needs to trust you before they'll invest in you. Small Fixes Often Produce Big Results Most retreats don't fail because they're bad. They fail because people can't clearly understand what they offer or can't find them in the first place. The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----------- TIMESTAMPS Introduction to Retreat Audits (00:00:50) Shannon introduces the concept of a retreat audit, using a recent strategy call with a retreat leader as an example. The Importance of Consistent Marketing (00:03:17) Shannon stresses the need for at least 30 minutes of daily marketing and consistent social media presence for your retreat. Leveraging Free Visibility Opportunities (00:07:21) Discussion on using free promotional opportunities offered by venues, local chambers, and online platforms like Facebook Events to boost SEO. Optimizing Your Landing Page (00:09:21) Tips for creating a clear, mobile-friendly landing page that quickly communicates who the retreat is for and what problem it solves. Developing a Keyword Strategy (00:12:16) The importance of using a keyword strategy, not hashtags, to drive all content and improve visibility on search and social media. Creating a Clear Call to Action (00:15:18) Advice on having a single, clear call to action on your landing page, preferably "book your spot," to avoid confusion. Allowing Enough Lead Time (00:18:05) Shannon explains why a 6 to 12-month lead time is ideal for marketing and allowing potential guests to plan accordingly. Building Trust and Credibility (00:19:44) How to build trust using authentic content, testimonials, and clear credentials, while avoiding overuse of AI-generated images and text. Utilizing Your Email List (00:22:35) The power of email marketing is highlighted as a crucial tool for building trust and communicating directly with your audience. Understanding Why People Don't Book (00:23:31) Focusing on selling the benefits and transformation of the retreat, not just the features like yoga classes or meals. The Power of an FAQ Section (00:24:18) Shannon emphasizes adding a detailed FAQ section to your website to answer common questions and significantly boost your SEO. Creating Evergreen Content (00:25:18) The value of creating long-form, evergreen content like blogs and YouTube videos that live forever and build long-term traction. The Final Audit: Consistency and Follow-Up (00:28:03) A final encouragement to audit yourself on consistency, showing up, and the critical importance of quick follow-ups with potential guests.
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EP 282 Why Live Music and Art Make Retreats More Powerful with Christine Baird
09/03/2026
EP 282 Why Live Music and Art Make Retreats More Powerful with Christine Baird
What makes a retreat unforgettable? It is rarely just the itinerary. It is the feeling. The energy in the room. The moments guests did not expect. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Austin-based singer, songwriter, and musician Christine Baird to talk about the role of live music, art, and real human connection in creating transformational retreat experiences. Christine has performed at multiple retreats hosted by Shannon, and together they explore why live music brings something to a retreat that a playlist, a screen, or even AI-generated music simply cannot replicate. They discuss how music and art can shift the energy of a room, help guests become more present, create emotional anchors, and turn a good retreat into something people remember long after they leave. The conversation also dives into why live, in-person experiences are becoming even more valuable in a fast-moving AI world. As technology gets better at creating content, music, images, and experiences digitally, the value of real human energymay actually increase. If you are a retreat leader looking for creative retreat activities, ways to improve your guest experience, or ideas that help your retreat stand out, this episode will make you think differently about what belongs on your itinerary. In This Episode You'll Learn Why live music can elevate a retreat experience How art and creativity support deeper connection Why guests remember feelings more than schedules How music can help people become more present The difference between recorded or AI-generated music and a live human performance Why in-person experiences are becoming more valuable in the AI era How retreat leaders can use music and art to create emotional anchors Why creative retreat activities can improve guest satisfaction, referrals, and repeat attendance Key Takeaways Retreats Are Felt, Not Just Attended Your guests may forget the exact order of the workshops. They will remember how the experience made them feel. Live Music Changes the Room There is something different about having a real person creating music in real time. Guests feel the energy, imperfection, emotion, and connection. AI Can Create Music. It Cannot Recreate Human Presence. Technology can create incredibly impressive music. What it cannot reproduce is the shared experience of being in a room with another human being creating something live. Art Creates Emotional Anchors A song, painting, creative workshop, or shared artistic experience can become one of the strongest memories someone takes home from a retreat. Retreat Leaders Should Think Beyond Content You do not need another workshop just because there is an empty hour on the schedule. Sometimes the better choice is music, art, nature, conversation, or simply space to experience the moment. About Christine Baird Christine Baird is a singer, songwriter, and musician whose career has taken her from musical theatre to the Montreux Jazz Festival, from wedding singing in New York City to pursuing her solo career in Austin, Texas. She has performed with Sofar Sounds in New York, Los Angeles, and Austin and was recruited as a contestant for Season 26 of NBC’s The Voice. Christine has opened for acclaimed artists including Morgan James at Austin’s legendary Antone’s Nightclub and Texas artist Red Shahan at Salt Lake City’s Garage on Beck. Her vocals have also been featured on popular EDM tracks that have generated more than 13 million streams. Learn more at Instagram: @christinebairdmusic The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------- TIMESTAMPS Podcast Introduction (00:00:02) Host Shannon Jamaal introduces the podcast for visionary coaches and healers, welcoming guest Christine Baird to the show. How Shannon Met Christine (00:01:39) Shannon shares how she discovered Christine's magical voice at a winery and was so moved she hired her for retreats. Live Music vs. AI (00:03:35) The conversation explores how live music offers an emotional, human experience that AI-generated music simply cannot replicate. The Effort and Authenticity of Singing (00:04:36) Christine explains that singing is a physical, emotional effort, an instrument from within the body, unlike AI's effortless polish. The Human Brain is Rejecting AI (00:07:43) Shannon and Christine discuss how people are subconsciously starting to recognize and dismiss content created by artificial intelligence. Christine's Musical Journey (00:09:20) Christine shares her background, from musical theater in New York to finding her authentic voice and moving to Austin. The Power of Music at Retreats (00:13:30) Christine discusses how live music's frequency can literally change the biology and energy of a room and its attendees. Creating a Transformative Experience (00:17:40) Shannon praises Christine's ability to engage the crowd, giving them permission to dance, sing, or simply listen and feel. Christine's Long-Term Dreams (00:19:36) Christine shares her vision of connecting with large audiences, aiming to create uplifting experiences rather than just seeking fame. Dealing with Haters and Criticism (00:22:20) The discussion turns to handling online negativity and how life experience builds the strength to stay authentic despite criticism. The Unnatural Nature of Online Comments (00:26:49) Christine shares the perspective that comment sections are unnatural because humans were not designed to hear everyone's unfiltered thoughts. Favorite Music and Original Songs (00:29:48) Christine talks about her love for 70s and 80s music and her process of incorporating her original songs into sets. The Importance of Presence in Performance (00:33:12) Christine explains that staying present and authentic during a performance is key to creating a genuine emotional connection with the audience.
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EP 281 How Retreat Leaders Can Create Lasting Transformation with Lauren Tedeschi
08/27/2026
EP 281 How Retreat Leaders Can Create Lasting Transformation with Lauren Tedeschi
What if the most powerful part of your retreat isn't what happens during the retreat-but what happens before and after? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with author, certified life coach, and wellness mentor Lauren Tedeschi to explore how retreat leaders can create deeper, longer-lasting transformation by embracing Lauren's Still Momentum framework. Inspired by her new book, Still Momentum: How to Heal and Thrive at the Same Time, Lauren shares why stillness isn't about doing less-it's about becoming more intentional. In a world that constantly encourages us to consume more, do more, and move faster, she explains how creating moments of pause can actually help people move forward with greater clarity and purpose. Together, Shannon and Lauren discuss how retreat leaders can weave Still Momentum into every stage of the retreat experience-from preparing guests before they arrive, to creating meaningful moments during the retreat, and continuing the transformation long after everyone goes home. If you're looking for ways to create retreats that leave a lasting impact instead of a temporary emotional high, this conversation is full of practical ideas and inspiration. In This Episode You'll Learn: How to create lasting transformation through your retreats Why retreat experiences should begin before guests arrive Simple ways to support guests after your retreat ends How the Still Momentum framework strengthens the retreat experience Why stillness and progress can exist together How to deepen guest relationships beyond the retreat weekend Why intentional follow-up creates stronger communities and repeat guests Whether you're hosting wellness retreats, leadership retreats, women's retreats, or personal development experiences, this episode will help you design retreats that continue changing lives long after checkout. What You'll Learn How to create transformational retreats Retreat follow-up strategies that build long-term relationships Why pre-retreat preparation matters How to improve the guest experience before, during, and after your retreat Ways to increase retreat guest engagement How retreat leaders can create lasting transformation Why stillness is becoming more valuable in today's AI-driven world Key Takeaways Transformation Doesn't End at Checkout The most impactful retreats continue long after guests return home. Intentional follow-up helps participants integrate what they've learned into everyday life. Stillness Creates Clarity In a world filled with constant notifications, AI, and endless information, stillness has become one of our greatest competitive advantages. Retreats Should Start Before Arrival Preparing guests emotionally and mentally before they arrive creates a more meaningful retreat experience from day one. Retreat Leaders Build Community, Not Just Events The strongest retreat businesses don't end when the retreat ends. They create ongoing relationships that keep guests connected and engaged. Momentum Doesn't Always Mean More Action Sometimes the greatest progress happens when we slow down enough to hear what matters most. About Lauren Tedeschi Lauren Tedeschi is the author of Still Momentum: How to Heal and Thrive at the Same Time, a certified life coach, wellness mentor, and creator of the Still Momentum Experience. With a background in leadership development, professional coaching, and transformational facilitation, Lauren helps individuals and retreat leaders create experiences that inspire meaningful, lasting change. Drawing from both her professional expertise and personal journey, Lauren teaches that stillness and momentum are not opposites - they can exist together. Through her book, speaking engagements, workshops, and immersive experiences, she helps people pause with purpose, reconnect with themselves, and move forward with greater clarity, confidence, and intention. Learn more at Grab your free resource at: The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----------- TIMESTAMPS Introduction to Lauren Tedeschi (00:00:52) The host introduces guest Lauren Tedeschi, author of "Still Momentum," a life coach, and creator of the Still Momentum experience. Lauren's Background and Life (00:02:13) Lauren shares where she's from, her family life, and her current passion for life at age 58. Connecting Through Marathons (00:02:42) The host and guest discuss their shared interest in marathons and how their approach to running has changed with age. What is Still Momentum? (00:04:42) Lauren explains her core concept: embracing pauses and slowing down, realizing stillness is what makes meaningful momentum possible. The Power of Stillness in Practice (00:05:59) The host relates the concept to her own yoga journey, moving from intense "yang" practices to slower "yin" styles. Incorporating Still Momentum into Retreats (00:07:47) Lauren discusses how the concept of stillness, similar to savasana in yoga, can be a powerful tool in retreat experiences. The Origin of Still Momentum (00:09:22) Lauren shares her personal journey from a fast-paced corporate career to discovering the power of slowing down after having children. Personal Health Journey (00:10:52) Lauren details her experiences with cancer and the resulting anxiety and depression, which forced her to embrace stillness and wellness. Finding Peace in Stillness (00:14:45) Lauren recounts her transformative 30-day yoga training in Greece, where she learned to be comfortable as a "student of stillness." Designing In-Person Experiences (00:17:17) Lauren explains how she wrote her book for her younger self and now creates workshops and a retreat framework for women. The Still Momentum Framework for Retreats (00:18:53) Lauren describes her framework, designed to add depth to retreats and provide a common language for participants before, during, and after. How to Work with Lauren (00:21:52) Lauren outlines the three ways retreat leaders can work with her: done-for-you, done-with-you, or training to implement the framework themselves. Transitioning from Host to Mentor (00:26:20) The host and guest discuss their shared transition from leading many retreats to empowering other leaders with their expertise and frameworks. The Business and Humanity of Retreats (00:29:46) A discussion on balancing the need for profitability with the human-centric, healing purpose of hosting transformative retreat experiences. Finding Your Unique Stillness (00:39:22) Lauren shares how her yoga training changed her life and encourages listeners to find their own unique form of stillness. Where to Find Lauren's Work (00:33:57) Lauren provides her website, mentions a free PDF for listeners, and shares that her book is available on Amazon.
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EP 280 The Fastest Way to Build a Profitable Retreat Business with Shari Leid
08/20/2026
EP 280 The Fastest Way to Build a Profitable Retreat Business with Shari Leid
What if the fastest way to grow your business wasn't working harder-but learning from someone who's already done it? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Shari Leid, internationally recognized keynote speaker, author, and entrepreneur, for a conversation about one of the most overlooked business skills: knowing when to ask for help. Shari has built an incredible career as a professional speaker, but like many entrepreneurs, she wanted to diversify her business by adding memberships and retreats as recurring revenue streams. Instead of trying to figure it out alone, she invested in learning from someone already doing it. She reached out to Shannon for coaching, attended the Retreat Industry Forum in Denver, and ultimately booked Retreat Ranch for her upcoming retreats. This episode isn't just about retreats. It's about humility. It's about investing in yourself. It's about surrounding yourself with people who have already solved the problems you're trying to solve. If you're an entrepreneur who wants to host retreats profitably, this conversation will encourage you to stop reinventing the wheel and start accelerating your growth. In This Episode You'll Learn: Why successful entrepreneurs ask for help sooner rather than later How to turn retreats into recurring revenue Why adding retreats can strengthen your existing business The value of learning from experienced retreat leaders How coaching and proximity accelerate business growth Why getting in the room matters more than consuming content online The mindset shift that separates successful entrepreneurs from struggling ones Whether you're a coach, speaker, consultant, author, or entrepreneur exploring retreats as a new revenue stream, this episode offers practical wisdom that can save you years of trial and error. What You'll Learn How to make money with retreats How to turn retreats into recurring revenue Why coaching accelerates business growth The power of mentorship and proximity Why entrepreneurs should invest in learning before launching retreats How to avoid common retreat mistakes Why asking for help is a business advantage-not a weakness Key Takeaways The Best Entrepreneurs Don't Go It Alone Successful business owners know they don't need to be the expert in everything. They find people who already are. Retreats Can Become a Powerful Revenue Stream When done strategically, retreats don't just create unforgettable experiences-they can become a profitable extension of your existing business. Learn From Someone Else's Mistakes Experience is valuable. Borrowing someone else's experience is even more valuable. Proximity Accelerates Growth Books, podcasts, and courses are helpful. But getting in the room with experienced entrepreneurs changes everything. Retreats Should Support Your Business-Not Distract From It The best retreat leaders don't create retreats because they're trendy. They create them because they align with their expertise, audience, and long-term business strategy. About Shari Leid Shari Leid is an internationally recognized keynote speaker, author, entrepreneur, and founder dedicated to helping people create meaningful lives and businesses through connection, courage, and intentional growth. As she expands her business to include memberships and transformational retreats, Shari demonstrates exactly what lifelong learning looks like: investing in mentorship, surrounding yourself with experts, and taking action. Learn more at: The Retreat Leaders Podcast Resources and Links: My two favorite social media tools: and Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------------- TIMESTAMPS Introducing Sherry Lead (00:00:52) Host Shannon Jamaal welcomes guest Sherry Lead, an attorney turned author, speaker, and now retreat leader, to the podcast. Sherry's Journey into Retreats (00:02:04) Sherry explains why she sought mentorship to add retreats to her business, aiming for more stable revenue than speaking alone. Adding New Revenue Streams (00:05:06) The discussion highlights the power of adding memberships and in-person experiences like retreats to grow a coaching or speaking business. The Power of a Portfolio Career (00:06:32) Sherry explains how different business avenues like speaking, memberships, and retreats can all support and feed into each other. Learning at The Forum (00:08:44) Sherry shares her experience attending a retreat leader forum, emphasizing the value of learning from experts with different business models. Finding Your Unique Retreat Style (00:10:48) The importance of authenticity is discussed; your retreat should match your personality to attract the right people and feel genuine. The Retreat Leader Mastermind (00:12:14) Shannon announces her upcoming mastermind event, designed to help retreat leaders with marketing, profitability, and building a supportive community. Sherry's Retreats for Women (00:18:09) Sherry describes her women-only retreats, which focus on creating deeper connections to self, career, and community for up to ten women. The "Flip" Framework (00:18:46) Sherry shares her personal story and the "Flip" framework she created to help people establish connection and a sense of belonging. A Gift for the Audience (00:21:51) Sherry offers listeners a free "Flip" app on her website to help them practice and improve their connection skills.
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EP 279 The Difference Between Successful Retreat Leaders and Everyone Else
08/13/2026
EP 279 The Difference Between Successful Retreat Leaders and Everyone Else
Why do some retreat leaders build thriving businesses while others give up after one launch? It's usually not because they're better marketers. It's not because they have a bigger audience. And it's rarely because they have the perfect retreat. It's because they keep showing up. In this solo episode, Shannon Jamail shares one of the biggest mindset shifts every retreat leader needs to hear: success doesn't come from avoiding failure-it comes from refusing to quit. Using Thomas Edison's famous light bulb story as a starting point, Shannon explains why silence, slow sales, and objections aren't signs your retreat is failing. They're simply part of building a business. If you're wondering whether your retreat is worth continuing to promote, this episode is your reminder to keep going. In This Episode You'll Learn: Whether you're planning your first retreat or you've been leading retreats for years, this episode will encourage you to keep showing up-even when it feels like no one is watching. Key Takeaways Silence Isn't Failure A quiet week doesn't mean your retreat won't fill. It means your marketing is still working its way through the process. Don't Confuse Feedback With Failure A "no" is information. A slow launch is information. Use it to improve-not to quit. The Best Retreat Leaders Stay Visible People rarely book after seeing your retreat once. Consistency builds familiarity, trust, and eventually bookings. Success Belongs to Those Who Keep Going Every successful retreat leader has experienced objections, slow sales, and moments of doubt. The difference is they kept showing up. Your Future Guests Can't Book a Retreat They Never See Visibility isn't a one-time event. It's a habit. Subscribe: | | --------- TIMESTAMPS The Real Reason You're Losing Money (00:00:55) Shannon reveals the biggest mistake retreat leaders make: they stop showing up and promoting their offerings too soon. The Thomas Edison Analogy (00:01:09) Using Thomas Edison's persistence, Shannon illustrates the importance of viewing "no's" and objections as data, not failure. Handling Rejection and Feedback (00:02:17) Shannon discusses why retreat leaders spiral after rejection and encourages them to see feedback as data points for improvement. Refining Your Message (00:03:23) Instead of giving up, leaders should analyze feedback to refine their messaging and better communicate their retreat's core transformation. Silence is Not a Verdict (00:04:43) Shannon emphasizes that a lack of sign-ups isn't a reason to quit, but a signal to analyze your messaging. The Power of Desire Over Objections (00:06:02) When a potential client truly desires the transformation you offer, objections like price or time become irrelevant. A Personal Story of Persistence (00:07:05) Shannon shares her personal story of overcoming financial and time objections to attend a retreat in France she truly valued. The Dangers of a Scarcity Mindset (00:09:04) Operating from a place of fear and scarcity will sabotage your efforts and be felt by your potential clients. The Key to Success: Show Up (00:10:01) Shannon reiterates that consistently showing up with belief in your offering is what leads to registrations and a successful business. Common Visibility Mistakes (00:11:04) Many leaders fail because their retreat is hard to find online and their messaging isn't clear to their ideal client. Borrowing Belief from Others (00:11:55) Shannon advises getting into rooms with successful peers to borrow their belief and strengthen your own resolve to succeed.
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EP 278 Welcome to a New Season of The Retreat Leaders Podcast
08/06/2026
EP 278 Welcome to a New Season of The Retreat Leaders Podcast
Welcome to a brand-new season of The Retreat Leaders Podcast. This episode is a little different. Instead of diving into retreat marketing strategies or interviewing a guest, Shannon shares exciting updates about the future of the podcast, reflects on the incredible community that has helped grow the show into the top 2% of podcasts globally, and gives listeners a preview of what's ahead. The biggest change? The podcast is leveling up. Going forward, most interviews will be recorded in person from Shannon's new podcast studio in Austin, Texas. The goal is to create deeper conversations, stronger connections, and even more valuable content for retreat leaders and entrepreneurs. If you have expertise that can help retreat leaders build better retreats or more profitable businesses, Shannon would love to hear from you. Guests are welcome to apply if they're willing to travel to Austin. There will also be a limited number of special on-location episodes featuring unique retreat venues, extraordinary retreat experiences, and innovative concepts that can inspire retreat leaders around the world. Most importantly, this episode is a heartfelt thank-you to every listener who has shared an episode, left a review, attended a mastermind, or simply kept coming back each week. The next goal? The top 1%. And Shannon hopes you'll be part of the journey. In This Episode You'll Learn Why The Retreat Leaders Podcast is moving to mostly in-person interviews What listeners can expect from the new season How to apply to be a guest on the podcast What makes a great podcast guest for retreat leaders Why in-person conversations create a better listening experience How the podcast will continue helping retreat leaders build profitable retreat businesses What You'll Learn The future of The Retreat Leaders Podcast Why in-person interviews create more engaging conversations How to apply as a podcast guest What topics the show is looking for How the podcast continues supporting retreat leaders and entrepreneurs Key Takeaways This Community Built the Podcast Reaching the top 2% didn't happen because of one episode. It happened because thousands of retreat leaders chose to listen, share, and support the show. Better Conversations Start Face-to-Face Recording in person creates a different kind of energy, allowing for richer conversations, stronger storytelling, and more practical takeaways. The Goal Is Always More Value Every change being made is designed to bring retreat leaders more actionable ideas, more expert insights, and more opportunities to grow their businesses. The Journey Continues The podcast has reached the top 2%. Now it's time to see how far this community can go together. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------------- TIMESTAMPS Welcome to a New Season (00:00:02) Shannon introduces a new season of the podcast, thanking listeners and sharing what to expect in the upcoming episodes. The Value of Trust and Time (00:01:18) Shannon expresses gratitude for listeners' trust and time, emphasizing that time is our most valuable, non-renewable resource. Focusing on Live Experiences (00:02:12) The podcast will shift to in-person sessions recorded in an Austin studio, minimizing virtual interviews to capture live energy. Taking the Show on the Road (00:03:15) A new, limited opportunity for the podcast to be recorded on-location at unique venues or retreats is announced. The Importance of Growth and Taking Risks (00:04:17) Shannon encourages listeners to avoid stagnation by trying new things and taking risks in their business to ensure growth. Up-leveling All Projects (00:05:18) The host discusses her focus on improving her main projects, including the podcast and her annual retreat leader mastermind. Avoiding Negativity and Complaining (00:06:23) Shannon advises listeners to avoid people who complain, as negativity drains energy and hinders success and business growth. A Call to Action (00:08:31) Listeners are encouraged to take action, show up for live experiences, and engage more deeply to advance their businesses. Gratitude to the Listeners (00:09:28) Shannon offers a heartfelt thank you to her audience for their support, trust, and for making the podcast successful.
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Throwback Thursday: The Real Reasons Your Retreat Isn't Selling Out
07/30/2026
Throwback Thursday: The Real Reasons Your Retreat Isn't Selling Out
Why isn't your retreat filling? It's one of the questions I get asked more than any other. And while marketing has changed dramatically since this episode first aired-with AI, SEO, and new ways people discover retreats-the core reasons retreats don't fill are surprisingly the same. That's why I'm bringing back this Throwback Thursday episode. In this conversation, I break down the most common reasons retreat leaders struggle to enroll guests and, more importantly, what you can do about it. We cover everything from mindset and messaging to marketing, pricing, and positioning because filling a retreat is never just about posting more on social media. In this episode, you'll learn: Why your belief in your retreat matters more than you think How niching down helps you attract the right guests The importance of writing copy that speaks directly to your ideal attendee Common marketing mistakes that prevent retreats from filling Why lead time matters How pricing, timing, and perceived value all work together If you've ever launched a retreat and heard nothing but crickets, this episode will help you identify where things may be breaking down. The strategies may be timeless- but they still work. What You'll Learn in This Episode Why retreat marketing starts with mindset How to identify and attract your ideal retreat guest Common retreat marketing mistakes Why your messaging may not be connecting The importance of retreat pricing and positioning How to create a stronger retreat value proposition Why visibility takes time Key Takeaways Belief Comes Before Bookings If you don't believe your retreat is worth attending, your audience will feel that. Stop Marketing to Everyone The more specific your audience, the stronger your marketing becomes. Your Copy Matters People don't buy itineraries. They buy outcomes and transformation. Marketing Takes Time One of the biggest mistakes retreat leaders make is starting their marketing too late. Visibility compounds over time. There Is Never Just One Reason Pricing, messaging, timing, audience, marketing, and mindset all work together. Improving just one area may not be enough. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------- TIMESTAMPS The Importance of Belief and Mindset (00:02:21) The host's belief in their retreat is the most crucial factor for success, as doubt can subconsciously sabotage marketing efforts. The Retreat Leader's Playbook (00:04:34) An advertisement for a guide designed to help retreat leaders create, market, and sell out their transformational retreat experiences. Niching Down Your Audience (00:05:43) Trying to appeal to everyone is a mistake; focusing on a specific niche makes your retreat more relevant and appealing. Crafting Compelling Copy (00:06:49) Your marketing message must resonate with your niche's specific pain points and aspirations to convert interest into actual bookings. Common Marketing Failures (00:07:59) This section covers marketing mistakes like insufficient lead time, lack of audience research, and underutilizing multiple marketing channels. Pricing, Timing, and Value Proposition (00:11:03) Discusses how incorrect pricing (too high or low), poor timing, and a weak value proposition can deter potential attendees. Logistical Challenges (00:13:10) How logistical issues, like a difficult location or mismatched accommodation styles, can negatively impact retreat signups if they don't fit the audience. Conclusion and Final Advice (00:14:12) A summary of the key areas to address—mindset, niche, marketing, and logistics—to increase the chances of selling out retreats.
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Throwback Thursday: The Retreat Hosting Lessons That Never Go Out of Style
07/23/2026
Throwback Thursday: The Retreat Hosting Lessons That Never Go Out of Style
Some retreat lessons never go out of style. In this Throwback Thursday episode of The Retreat Leaders Podcast, Shannon Jamail revisits one of her favorite conversations with Chelle Swierz, founder of Topia Boutique Retreat Center in Baja California Sur, Mexico. While marketing trends, AI, and visibility strategies continue to evolve, the core principles of creating exceptional retreat experiences remain the same. In this conversation, Chelle shares the common mistakes she sees retreat leaders make—and many of them are still happening today. From poor guest preparation and choosing the wrong retreat dates to relying too heavily on social media instead of building genuine relationships, this episode is packed with timeless wisdom for retreat leaders. Shannon and Chelle also discuss: The importance of over-communicating with retreat guests Why trust is built long before a retreat begins How venue partnerships can elevate the guest experience Common planning mistakes that impact retreat success The power of personal connection over social media marketing Creating memorable and transformational retreat experiences If you're planning a retreat, struggling to fill one, or simply want to improve the experience you create for your guests, this episode is as relevant today as it was when it first aired. What You'll Learn in This Episode Common retreat hosting mistakes Why guest preparation matters How to choose better retreat dates The importance of clear communication Why relationships still outperform algorithms How retreat venues can support retreat leaders Creating an exceptional retreat guest experience Key Takeaways Retreat Success Starts Before Guests Arrive The guest experience begins long before check-in. Communication, preparation, and expectation-setting matter. Social Media Isn't Enough People may discover you online. But trust is built through relationships and conversations. Over-Communication Is a Good Thing Guests appreciate clarity. The more prepared they feel, the better their experience. Venue Partnerships Matter The right venue partner can dramatically improve the retreat experience for both leaders and guests. Authenticity Always Wins Clear, honest communication about what guests can expect leads to better experiences and stronger reviews. About Chelle Swierz Chelle Swierz is a longtime yoga instructor and founder of Topia Boutique Retreat Center in Baja California Sur, Mexico. Topia was created to support retreat leaders through every stage of the retreat process, helping them create meaningful experiences while building strong community connections. Learn more at: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------- TIMESTAMPS Welcome to the Retreat Leaders Podcast (00:01:25) The host, Shannon, welcomes listeners and introduces the guest, Shelly, a fellow retreat venue owner from Baja, Mexico. About Topia Boutique Retreat Center (00:02:22) Shelly describes her full-service retreat center, Topia, which she co-owns with her husband, and its mission to support leaders. Different Levels of Venue Service (00:03:19) Shannon and Shelly discuss the spectrum of venue services, from 100% self-service to fully supported, all-inclusive models like Topia. Biggest Mistake: Not Knowing Your Community (00:05:20) Shelly explains the most common mistake is not knowing if you have a community that is willing and able to travel. Social Media Following vs. Real Community (00:08:16) A large social media following doesn't guarantee retreat sign-ups; genuine, personal relationships and trust are what fill retreats. The Importance of Strategic Planning (00:12:23) Discussion on giving yourself enough time to market, building community, and the benefits of partnering with another leader. Mistake #2: Choosing Dates Unwisely (00:14:35) Shelly warns against scheduling local retreats before international ones, as it can cannibalize sign-ups for the bigger trip. Considering Demographics, Weather, and Holidays (00:17:54) The importance of considering your audience's schedule, holidays, and the location's weather when selecting retreat dates is discussed. Best Practice: Over-Communicate with Guests (00:20:50) Shelly highlights the importance of preparing guests thoroughly through emails, Zoom calls, and clear itineraries to ensure a smooth experience. The Power of One-on-One Calls (00:23:40) Shannon emphasizes having quick one-on-one calls with each guest to review details and answer personal questions before the retreat. More About Topia Retreat Center (00:26:30) Shelly describes Topia's beautiful location in Baja California Sur and its focus on caring for and supporting retreat leaders.
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Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag
07/16/2026
Throwback Thursday: The Retreat Pricing Mistake That's Costing You Thousands with Erin Haag
This week's Throwback Thursday episode tackles one of the biggest challenges facing retreat leaders today: Pricing. Because let's be honest... Most retreat leaders aren't struggling because they don't know how to host a great retreat. They're struggling because they're underpricing their expertise, their experiences, and the transformation they provide. In this popular episode, Shannon Jamail sits down with retreat pricing expert Erin Haag to discuss the difference between attracting price shoppers and attracting value-driven buyers. Together they explore why so many retreat leaders: charge too little work too hard take on too much risk and end up making far less profit than they should You'll learn why pricing isn't just about covering costs—it's about creating a sustainable business that allows you to serve your guests at the highest level. Shannon and Erin also discuss: Why low pricing often attracts the wrong buyers The difference between price-sensitive and value-focused guests Why premium retreats often perform better during economic uncertainty The hidden costs of underpricing How to communicate transformation rather than features Why retreat leaders need to stop charging based on fear Whether you're hosting your first retreat or your fiftieth, this episode will challenge how you think about pricing and profitability. Because transformational experiences deserve transformational pricing. What You'll Learn in This Episode The difference between price shoppers and value shoppers Why underpricing hurts both you and your guests How to price retreats for profit and sustainability Why premium retreats can be more resilient during economic shifts The importance of communicating value over cost Common pricing mistakes retreat leaders make How pricing impacts the type of guests you attract Key Takeaways Price Determines Who You Attract The guests attracted to a $2,000 retreat often have different buying motivations than those investing $7,000 or more. Underpricing Creates Problems Many retreat leaders think lower prices mean more bookings. Often, the opposite is true. Retreats Are Not Vacations You're not selling a hotel room. You're selling transformation, growth, support, community, and results. Profitability Matters A retreat that breaks even isn't necessarily successful. Retreat businesses must be profitable to remain sustainable. Value-Based Buyers Think Differently When guests understand the value of the experience, price becomes only one part of the decision. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------ TIMESTAMPS Throwback Thursday Introduction (00:00:00) Shannon introduces this archived episode with Erin Haag and explains why the conversation around retreat pricing is still so relevant today. Why Pricing Matters in the Retreat Industry (00:00:17) Shannon shares why pricing remains one of the biggest challenges retreat leaders face, especially when they are delivering transformational experiences but not making enough profit. A Retreat Is Not Just a Vacation (00:01:09) Shannon reminds retreat leaders that retreats are experiences that create change, and believing in the value of the offer is essential. Welcoming Erin Haag Back to the Show (00:01:55) Shannon welcomes Erin Haag back to the podcast and shares why they are aligned on the topic of retreat pricing, even though their pricing models are different. The Problem With Underpricing Retreats (00:02:20) Shannon and Erin discuss why retreat leaders often get stuck in their heads around pricing and how undercharging can hurt both the host and the industry. Retreats Are a Business (00:03:19) Erin explains that retreats must be profitable if they are being run as a business, not a nonprofit or hobby. The Facebook Pricing Debate (00:04:10) Erin shares the story of a Facebook post where a retreat leader asked for advice after raising her retreat price to $6,000. Higher Priced Retreats Are Easier to Sell (00:05:02) Erin explains why higher priced retreats can be easier to sell because they attract value-based buyers instead of price shoppers. Tiffany’s Buyers vs. Claire’s Buyers (00:05:25) Erin uses the comparison of Tiffany’s and Claire’s shoppers to explain how price impacts the type of buyer a retreat attracts. The Economy and High-Ticket Retreat Buyers (00:08:10) Shannon and Erin discuss why lower-ticket buyers may be more affected by the economy, while value-based buyers are still willing to invest in premium retreats. Matching Price With Value (00:09:18) Shannon and Erin clarify that higher prices must be supported by higher value, luxury experiences, and a clear transformation. Building Profit Into Retreat Pricing (00:10:31) Erin shares how she recommends retreat leaders build in a minimum profit goal and aim for healthy profit margins when pricing their retreats. Don’t Shortchange Yourself or the Industry (00:11:23) Shannon encourages retreat leaders to stop underpricing and instead use their profit to support themselves, hire others, give back, or create scholarships. Why Underpricing Hurts the Market (00:12:00) Erin explains how underpriced retreats condition buyers to expect unrealistic pricing and make it harder for professionals in the industry to earn sustainably. Income Can Match Impact (00:12:49) Erin talks about why women in the retreat industry need to make money and how that money often gets reinvested into families and communities. Selling the Transformation, Not the Thing (00:15:05) Shannon explains that retreat leaders are not just selling rooms, meals, or activities. They are selling the full experience and transformation. Why Women Struggle More With Pricing (00:15:36) Shannon shares what she has noticed as a venue owner: men often charge more confidently for retreats, while women tend to struggle with pricing. Money Mindset and Limiting Beliefs (00:16:19) Erin and Shannon discuss how women have often been conditioned to see money conversations as taboo, which can impact pricing confidence. How to Shift From Low Pricing to Higher Value (00:17:43) Shannon asks Erin how retreat leaders who have been underpricing can begin to make the switch to more profitable pricing. Start With the Math (00:17:57) Erin recommends looking at past retreat numbers, cancellations, profit, hours worked, and actual earnings to make pricing decisions from data instead of emotion. Calculating Your True Hourly Rate (00:19:05) Erin explains how retreat leaders can calculate what they really earned for their time and why many would never accept that rate in another job. Bake in the Value of Transformation (00:20:32) Erin explains that many retreat leaders forget to price in the transformation their retreat provides, not just the logistics of the trip. Price Shoppers Nitpick Every Detail (00:21:05) Erin shares how price shoppers often compare retreats to what they could book on their own, missing the deeper value of the retreat experience. Attracting Value-Based Retreat Guests (00:22:24) Erin explains that higher priced retreats help position the transformation and unique experience as part of the value. How to Work With Erin (00:24:00) Shannon asks Erin how retreat leaders can connect with her and learn more about profitable retreat pricing. Erin’s Free Retreat Pricing Resource (00:24:12) Erin shares her free guide with top tips for hosting profitable retreats and explains where listeners can find it. Final Thoughts on Pricing and Profitability (00:25:05) Shannon closes the conversation by emphasizing the importance of guidance, self-belief, and profitable pricing in helping the retreat industry grow in a healthy way.
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Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey
07/09/2026
Throwback Thursday: What If Your Retreat Could Be Worth $55,000? A Conversation on Confidence, Conviction & Premium Retreats with Kyera Kacey
This week's Throwback Thursday episode is one that will challenge your thinking. And that's exactly why I'm bringing it back. In this powerful conversation, Shannon Jamail sits down with Kyera Kacey, a bold entrepreneur, speaker, and retreat leader known for helping people break through limitations around money, confidence, and self-worth. Love her approach or disagree with parts of it, one thing is certain: Kyera challenges retreat leaders to think bigger. Much bigger. In this episode, Kyera shares how she launched and sold out her first retreat in Ireland, then went on to host luxury experiences priced from $17,000 to $55,000 per attendee. The conversation explores: The role of self-belief in sales Why conviction matters more than tactics Premium retreat pricing The relationship between money and service Creating transformational retreat experiences Breaking through limitations around worth and visibility This episode isn't really about charging $55,000. It's about the beliefs that either expand or limit what's possible in your retreat business. Whether you're pricing a retreat at $2,000, $5,000, or $20,000+, this conversation will challenge you to examine the stories you're telling yourself about value, money, and what people are willing to invest in. What You'll Learn in This Episode The connection between self-belief and retreat sales Why confidence impacts retreat pricing How conviction influences enrollment The mindset behind premium retreat experiences Why transformational experiences command higher prices How to stop letting fear dictate pricing decisions What luxury retreat guests are actually buying Key Takeaways Your Pricing Reflects Your Beliefs Many retreat leaders don't have a pricing problem. They have a confidence problem. Conviction Sells Guests often respond more to your certainty than your sales page. Premium Pricing Requires Premium Thinking Higher pricing isn't about charging more. It's about creating exceptional value and owning it. Transformation Is Worth More Than Information People invest in outcomes, breakthroughs, and experiences. Not schedules and itineraries. Self-Belief Is a Business Skill The way you think about yourself impacts everything from marketing to sales to pricing. About Kyera Kacey Kyera Kacey is a personal development leader, entrepreneur, speaker, and retreat host known for her bold approach to transformation, abundance, and self-worth. Her work challenges individuals to break through limitations, expand their thinking, and create extraordinary results in life and business. Learn more at: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------ TIMESTAMPS Welcoming Kyra Casey (00:01:55) Shannon welcomes guest Kyra Casey to the show and they briefly discuss her background in personal development since age 17. Kyra's First Unconventional Retreat (00:03:02) Kyra shares how she spontaneously planned her first international retreat in Ireland for $17,000, selling the first spot within an hour. The Power of Belief and Conviction (00:04:52) Kyra explains her "Always Be Convinced" methodology, emphasizing that self-belief is more crucial for success than following conventional rules. Unconventional High-Ticket Pricing (00:07:46) Kyra discusses her high-end pricing strategy, starting her first retreat at $17,000 and valuing her extensive experience and transformation. Consciousness Around Money and Pricing (00:09:54) The conversation covers how judgment around pricing reflects a person's consciousness and why Kyra doesn't take others' opinions personally. A Client Who Paid More (00:10:54) Kyra shares a story of a client who chose to pay $77,000 for a retreat instead of the offered $55,000. Handling Discount Requests (00:13:16) Kyra explains her policy of not offering discounts and instead guiding people to other options if her pricing isn't a fit. Kyra's Recent Tulum Retreat (00:15:38) Kyra talks about her recently concluded retreat in Tulum for eight women, focused on creating change and having fun. Who Attends Kyra's Retreats (00:16:18) Kyra describes her ideal clients as people seeking change, tough love, and self-expression in their personal and professional lives. Other Services Offered (00:17:24) Kyra briefly mentions her other offerings, including private mentorship, a mastermind, and a low-ticket membership for her community. Best Practices for Retreat Leaders (00:18:48) Kyra advises leaders to create retreats from a place of pure desire to make a difference, not just to make money. Following Your Own Path (00:19:22) Shannon and Kyra discuss the importance of putting on blinders and following your own passion, rather than comparing yourself to others.
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EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum
07/02/2026
EP 277 Why Being in the Room Changes Everything: Lessons from the Retreat Industry Forum
The Retreat Industry Forum is over... And I'm still getting messages. Every week, retreat leaders, venue owners, and wellness entrepreneurs are reaching out asking: "When is the next one?" "How do I get on the waitlist?" "I heard it was incredible. Are you doing it again?" But here's what's interesting: Most people aren't asking about the presentations. They're talking about the conversations. The connections. The collaborations. The feeling of being surrounded by people who understand this industry and are actively building something meaningful. In this episode of The Retreat Leaders Podcast, Shannon Jamail recaps the Retreat Industry Forum and shares what made the event so impactful—from the expert speakers and business strategies to the networking, partnerships, and unexpected opportunities that emerged between sessions. She also discusses why information alone isn't enough anymore and why proximity remains one of the most powerful accelerators for business growth. Finally, Shannon shares details about the upcoming Retreat Leader Mastermind, a smaller and more intimate experience designed for retreat leaders who are ready for personalized strategy, implementation, visibility, and growth. If you've been wondering how to take your retreat business to the next level, this episode is for you. Join me at the forum: What You'll Learn in This Episode What made the Retreat Industry Forum so impactful Why proximity accelerates business growth The collaborations and partnerships formed at the Forum Why information isn't enough without implementation The value of surrounding yourself with experienced retreat leaders What makes the Retreat Leader Mastermind different Why personalized feedback can accelerate your success Key Takeaways The Best Conversations Happen Between Sessions Some of the most valuable moments at the Forum didn't happen on stage. They happened over coffee, lunch, cocktails, and hallway conversations. Information Is Everywhere. Proximity Is Rare. Most retreat leaders don't need more information. They need: support accountability perspective connection Your Environment Shapes Your Results The rooms you choose determine: your standards your thinking your opportunities your growth Retreat Businesses Grow Faster Through Collaboration Many of the most valuable connections at the Forum led to: partnerships referrals speaking opportunities collaborations friendships The Mastermind Is Built for Deeper Growth Unlike a larger conference, the Retreat Leader Mastermind focuses on: personalized strategy direct feedback implementation visibility accountability Mentioned in This Episode Retreat Leader Mastermind An intimate, high-level experience for retreat leaders ready to grow their businesses with strategy, accountability, and expert support. Includes: Personalized business coaching Retreat pricing and profitability guidance from Erin B. Haag Legal insights from Sarah from Destination Legal Professional headshots and branding photos Visibility and marketing support Strategic networking and collaboration Direct feedback on your retreat business The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS The Power of "Being in the Room" (00:02:16) The real magic of the forum wasn't just the content, but the connections, collaborations, and support that happened in person. Information vs. Implementation (00:05:35) Information is easily accessible online, but real growth comes from implementation, confidence, and seeing others succeed in person. Collaboration Over Competition (00:06:43) The retreat industry grows stronger through connection and collaboration, not gatekeeping, which was a key outcome of the forum. Introducing the Retreat Leader Mastermind (00:07:48) Shannon introduces her upcoming smaller, intimate mastermind event designed for personalized, hands-on support for individual retreat businesses. Mastermind Guest Experts and Features (00:09:09) The mastermind will feature experts on pricing and legal matters, surprise speakers, and professional headshots for all attendees. Why In-Person Events Accelerate Growth (00:10:24) Growth rarely happens in isolation. Being in the right room challenges your thinking, raises your standards, and fuels action.
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EP 276 The Secret Retreat Venue You've Been Sleeping On - Cinnamon Shore, Texas
06/25/2026
EP 276 The Secret Retreat Venue You've Been Sleeping On - Cinnamon Shore, Texas
What if your next retreat venue was a walkable, luxury beach community on the Texas Coast — fully furnished, photographer-ready, and designed to make your attendees feel like they're living in a neighborhood instead of checking into a hotel? In this episode, Shannon sits down with Lee Ann Peters, the powerhouse behind Cinnamon Shore — a New Urbanist luxury beach community on the Texas Coast that has become one of Southern Living's Top 10 Beach Towns in the United States. Lee Ann left a successful Atlanta real estate career in the middle of the Great Recession to build something most people said couldn't be done. 700+ residences later, she's still building — and retreat leaders are starting to take notice. Shannon shares her own experience hosting a sold-out (and oversold!) retreat at Cinnamon Shore — and breaks down exactly why this community works so well for retreat business planning. From scalable home rentals and built-in community amenities to a luxury aesthetic that elevates your retreat brand without the resort price tag, this episode is packed with practical inspiration for retreat leaders ready to think differently about venue selection. In this episode: Why Cinnamon Shore is an underrated goldmine for retreat leaders How to scale your retreat from intimate to large by renting multiple adjacent homes The New Urbanist design philosophy that creates a built-in retreat environment Why a Texas beach retreat is a surprisingly powerful niche with massive market reach How the right venue elevates your retreat brand and drives word-of-mouth The support system at Cinnamon Shore that makes hosting effortless for retreat leaders Lee Ann's story of building a legacy community from the ground up — and what retreat leaders can learn from her vision If you've been searching for a venue that does the heavy lifting for your retreat experience, this episode is your sign. Learn more at The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS The Story of Cinnamon Shore (00:01:13) Leanne Peters' journey of building the Cinnamon Shore community on the Texas coast, starting in 2007 during the recession. A Personal Connection (00:01:53) Shannon shares her personal history with Cinnamon Shore and the success of her first retreat hosted at the location. Building a Community (00:02:22) Leanne discusses the team effort and vision behind Cinnamon Shore, aiming to replicate the popular 30A Florida experience in Texas. Cinnamon Shore vs. 30A (00:04:42) A comparison between Cinnamon Shore and Florida's 30A, highlighting Cinnamon Shore's strong community feel and accessibility for Texans. On-Site Amenities (00:07:17) Discussion of the numerous amenities available, including restaurants, pools, fitness centers, live music, and a new on-site market. A Perfect Retreat Location (00:11:34) Shannon explains why Cinnamon Shore is ideal for retreats, citing its aesthetic, diverse activities, and broad appeal beyond Texas. Hosting Events at Cinnamon Shore (00:13:19) Leanne describes a successful owners-only women's event, showcasing the community's capacity for hosting organized group activities and events. Versatile Accommodations for Retreats (00:14:10) The variety of luxury rental homes available, from small condos to large houses, accommodating different retreat sizes and needs. Exceptional Guest Support (00:16:39) Praise for the helpful and responsive on-site team that assists with logistics, recommendations, and any issues that may arise. Building Relationships (00:19:58) The ability for guests and retreat leaders to build a relationship with specific homes and the staff, ensuring consistent experiences. Prestigious Show Homes (00:22:03) Leanne highlights Cinnamon Shore's history with Southern Living, Coastal Living, and Texas Monthly show homes, elevating the community's profile. Accessibility and Travel (00:27:31) The ease of getting to Cinnamon Shore via nearby airports in Corpus Christi, San Antonio, and Austin, including private options. Future Developments (00:28:27) An overview of upcoming developments in both Cinnamon Shore North and South, including new restaurants and a town square. Invaluable Resources for Hosts (00:30:25) The benefit of using the staff's vetted recommendations for services like private chefs, photographers, and other local vendors. A Desirable Family Destination (00:32:46) Shannon shares how her own family now prefers vacationing at Cinnamon Shore over other popular destinations like Disney cruises.
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EP 275 Retreat Leaders vs Venue Owners: The Disconnect Costing You Money
06/18/2026
EP 275 Retreat Leaders vs Venue Owners: The Disconnect Costing You Money
If you’re building a retreat business, this episode is required listening. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Catherine Kontos, founder of RetreatBoss, RetreatMatch, and RetreatBoss Magazine, to talk about what it actually takes to build a sustainable and profitable retreat business. With over 14 years in the industry-and a background acquiring and selling over 100 businesses and properties-Catherine brings a level of real business strategy that most of this industry is missing. This conversation about the realities of running retreats as a business. They dive into: The biggest mistakes retreat leaders make Why Airbnb and VRBO are NOT designed for retreat businesses The legal and insurance risks most people ignore What makes a venue truly “retreat ready” Why venue owners carry more risk than most people realize The importance of contracts, vetting, and site visits Why both retreat leaders and venue owners need training and strategy If you’ve ever felt like the retreat industry lacks structure, standards, or clarity-this episode will explain why. And more importantly, what to do about it. What You’ll Learn in This Episode • How to build a sustainable retreat business • Why Airbnb and VRBO are risky for retreats • What “retreat ready” actually means for venues • The importance of contracts and legal protection • How to properly vet retreat venues • The biggest disconnect between retreat leaders and venue owners Key Takeaways Retreats Are a Business-Not an Event And they need structure, strategy, and protection. Airbnb Is Not Built for Retreats Using it for business events can create: legal issues cancellations insurance gaps Venue Vetting Is Critical Not all venues are equipped to host retreats-even if they look good online. Contracts Matter More Than You Think Most people: don’t read them properly don’t negotiate don’t understand the risks Venue Owners Carry Massive Responsibility From liability to operations, hosting retreats is not simple-and requires planning. Training Is Not Optional Both retreat leaders AND venue owners need: coaching strategy professional development About Catherine Catherine Kontos is a strategist, business builder, and ecosystem founder shaping the future of the retreat and human experience industry. As the founder of RetreatBoss, RetreatMatch, and RetreatBoss Magazine, she brings more than 14 years of experience to the space. With a track record that includes acquiring and selling over 100 businesses and properties, including retreat venues, Catherine brings a rare blend of transformational experience design and serious commercial acumen. Through certification, consulting, media, and international collaborative partnerships, she helps retreat leaders, venues, and experience-based brands build offerings that are not only meaningful, but strategically positioned for visibility, profitability, and lasting legacy. Learn more at: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Introducing Catherine Kontos (00:01:26) Guest Catherine Kontos introduces herself and her company, Retreat Boss, which matches venues with professionals and includes a magazine. Pivoting During the Pandemic (00:02:28) Shannon and Catherine discuss the challenges of running a retreat business during COVID-19 and the importance of entrepreneurial pivoting. Common Mistakes: Venue Sourcing (00:04:41) The discussion shifts to common mistakes retreat leaders make, specifically focusing on the risks of booking venues like Airbnb. The Dangers of Booking on Airbnb (00:05:06) Shannon and Catherine detail the legal, insurance, and cancellation risks of using vacation rental platforms for business retreats. The Importance of Contracts (00:08:11) Catherine emphasizes the necessity of reading contracts thoroughly, understanding what's included, and negotiating terms with venues. Why Direct Booking is Better (00:12:08) Booking directly with a venue is often cheaper and more secure than using third-party platforms like Airbnb. About the Retreat Boss Platform (00:12:55) Catherine explains her platform, which only lists vetted, "retreat-ready" venues to ensure a high-quality experience for leaders. What "Retreat Ready" Means for Venues (00:15:36) Catherine outlines the criteria for a venue to be considered "retreat ready," including equipment, setup, niche focus, and staff training. Coaching for Venue Owners (00:18:32) Catherine describes her training programs that help new and existing venue owners prepare their properties and staff for hosting retreats. Mistakes Venue Owners Make (00:20:19) The conversation covers the significant work and liability involved in owning a venue and the need for a solid business plan. Advice for Retreat Leaders (00:21:57) Catherine advises retreat leaders to get proper training and treat their work as a serious business, not a hobby. Episode Wrap-Up (00:23:08) Shannon thanks Catherine for her insights, promotes her magazine and website, and concludes the episode with a call to action.
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EP 274 Why Your Retreat Isn’t Filling (Even Though You’re Posting Every Day)
06/11/2026
EP 274 Why Your Retreat Isn’t Filling (Even Though You’re Posting Every Day)
If you’re posting every day and your retreat still isn’t filling…You’re not alone. But you are likely focusing on the wrong thing. In this episode of The Retreat Leaders Podcast, Shannon Jamail breaks down the real reasons your retreat isn’t filling-even when you feel like you’re “doing all the things” on social media. Posting is not a strategy Visibility takes time to build And most retreat leaders don’t give it enough time Shannon walks through the biggest mistakes retreat leaders make when it comes to marketing and visibility-and what to do instead if you actually want bookings. You’ll learn: Why posting daily isn’t enough to fill your retreat The difference between posting and real marketing Why visibility is built over time (not overnight) What’s actually missing from your strategy How to start getting in front of NEW people She also shares a simple path forward using AI + SEO strategies to help you get found beyond social media. What You’ll Learn in This Episode • Why posting ≠ marketing • The real reason your retreat isn’t filling • Why visibility takes longer than you think • How to start getting in front of new audiences • The foundational pieces most retreat leaders are missing Key Takeaways Posting Is Not the Problem You don’t need more content-you need better strategy. You’re Likely Not Reaching New People If your audience isn’t growing, your bookings won’t either. Visibility Takes Time Most retreat leaders quit or pivot before their visibility efforts actually start working. You Need More Than Social Media SEO, blogs, Pinterest, and AI visibility are where long-term growth happens. You Must Give Your Marketing Time to Work You cannot expect: consistent bookings growing awareness strong demand …if you’re constantly starting over. Mentioned in This Episode If you’re ready to actually build visibility (without guessing what to do next): Grab Shannon’s AI + SEO Mini Course for Retreat Leaders Only $17 This course walks you through exactly how to start getting found online using AI and SEO-so your retreats don’t rely only on social media. The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------- TIMESTAMPS Why Your Retreat Isn't Filling (00:01:06) Shannon addresses the common struggle of retreat leaders whose retreats don't fill despite posting on social media every day. Visibility is the Real Strategy (00:02:46) The speaker explains that filling retreats requires a comprehensive visibility strategy, not just social media marketing, including ads, SEO, and AI. Effective Calls to Action (CTAs) (00:04:02) Shannon discusses the importance of using clear CTAs in social media posts, like asking for engagement or offering lead magnets. Using Lead Magnets (00:05:20) An explanation of how to use lead magnets, like a free video or PDF, to capture email addresses and nurture leads. The Power of Blogging (00:07:20) Shannon emphasizes that blogging with a keyword strategy and FAQs is crucial for improving SEO and AI search rankings. Leveraging Pinterest for Visibility (00:10:25) Pinterest is highlighted as a visual search platform, not just social media, perfect for reaching people planning travel and self-improvement. Strategic Collaborations (00:12:33) Advice on collaborating with partners who have a warm, engaged audience that matches your ideal guest demographic for increased visibility. The Importance of Email Growth (00:13:53) The speaker stresses that growing an email list is essential, as it's a more effective sales tool than social media. Creating a Long Warm-Up Period (00:14:28) Shannon explains the necessity of a long warm-up period, sometimes up to two years, to build trust and excitement. A Successful Warm-Up Example (00:15:43) Shannon shares her personal success story of selling out a 2027 France retreat by using a long, strategic warm-up. Common Mistakes in Retreat Timing (00:17:35) The host points out the mistake of launching a retreat only a few months in advance, which is often unrealistic. The Investment of Hosting Retreats (00:20:00) Hosting profitable retreats requires an investment of time and money, and a comprehensive visibility strategy beyond just posting and praying. AI and SEO Mini-Course Offer (00:20:56) Shannon offers a special $17 mini-course on AI and SEO strategy, with prompts and videos, for podcast listeners.
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EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael
06/04/2026
EP 273 How Venue Networks & Influencers Are Changing the Industry with Anna VanAgtmael
If you’ve ever felt like hosting a retreat is way more complicated than it should be… You’re not wrong. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with returning guest Anna VanAgtmael to talk about what’s broken in the retreat industry-and what she’s building to fix it. Because right now: 👉 Retreat leaders have the audience but not the logistics 👉 Venues have the space but can’t fill it consistently 👉 And everyone is trying to figure it out on their own Anna shares her new venture-a curated retreat center directory and collaboration with Tiny Habitat-designed to bring retreat leaders, venues, and influencers together into one aligned ecosystem. This model is built to: • Simplify retreat planning • Reduce overwhelm for retreat leaders • Help venues fill off-season dates • Create better guest experiences • Support local communities They also get into: Why hosting too many retreats leads to burnout Why most retreat leaders struggle with logistics What makes a venue actually “retreat ready” The power of specialization vs trying to serve everyone Why honest marketing matters more than ever If you’re a retreat leader OR a venue owner trying to connect the dots—this conversation will give you a much clearer path forward. What You’ll Learn in This Episode • A new model for running a retreat business • How venue networks can simplify retreat planning • Why influencers are becoming part of the retreat ecosystem • The biggest disconnect between retreat leaders and venues • How to create better alignment and profitability • Why specialization is key for both leaders and venues Key Takeaways The Industry Is Disconnected Retreat leaders, venues, and audiences are not aligned-and it’s costing everyone time and money. A New Model Is Emerging Venue networks + curated partnerships + influencer alignment = smarter retreats. Burnout Is Real Hosting too many retreats is not the goal. Sustainable models win. Logistics Is the Biggest Gap Most leaders don’t struggle with ideas-they struggle with execution. Specialization Wins Trying to serve everyone = diluted experience and harder marketing. Honest Marketing Matters Overpromising kills trust. Clear positioning builds it. About Anna Anna VanAgtmael is the founder of Wandering Roots. She hosts adventure retreats for women all over the world and helps entrepreneurs plan and host their own profitable retreats. Learn more: Contact Anna at Listen to the previous episode with Anna: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Introduction to Anna (00:00:50) Host Shannon Jamaal welcomes two-time guest Anna to the show and discusses their upcoming in-person meeting at a retreat forum. Anna's New Venture (02:05) Anna explains her transition from hosting her own retreats to planning them for others, seeking more freedom and flexibility. The Evolution of a Retreat Host (03:20) Shannon and Anna discuss the natural evolution of hosting retreats full-time, moving from many events per year to just one or two. Solving a Problem for Wellness Influencers (04:54) Anna introduces her collaboration with Tiny Habitat, a company that helps wellness influencers host retreats by providing vetted venues and staff. Benefits for All Parties (08:03) The discussion covers how this new model benefits retreat leaders, venue owners, and Anna's role in creating the experience. Filling Off-Season Bookings (09:10) Anna explains how her model helps venues fill their calendars during slower seasons, creating a symbiotic relationship with hosts. Venue Expectations (12:02) Anna details the criteria for venues in her directory, emphasizing nature-based, secluded locations with connections to local vendors. The Importance of Picking a Niche (14:30) Shannon and Anna discuss why it's crucial for retreat venues to "pick a lane" and not try to be everything to everyone. Managing Expectations (17:23) The conversation highlights the importance of accurately representing a venue's offerings to attract the right guests and avoid disappointment. How to Connect with Anna (19:44) Anna shares how listeners, both venue owners and retreat leaders, can get in touch with her to learn more.
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EP 272 Reinvention Isn’t Optional: The Inner Work Behind Building the Life (and Retreat Business) You Actually Want with Dr. Kim Dang
05/28/2026
EP 272 Reinvention Isn’t Optional: The Inner Work Behind Building the Life (and Retreat Business) You Actually Want with Dr. Kim Dang
If you’ve ever felt like: your dreams are “too big” you’re “too much” or you know you’re capable of more… but you’re not living it yet This episode is for you. In this in-studio episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Dr. Kim Dang, a mathematician, reinvention strategist, and founder who has rebuilt her life and career multiple times-from Yale professor to entrepreneur in the retreat and knowledge space. Dr. Kim flew in from New York to record this conversation live in Austin-and it goes deep. This isn’t just about retreats. This is about the inner work required to build the life and business you say you want. They dive into: Why high-achievers get stuck despite their potential The identity shifts required for reinvention The “too much” narrative and how it holds people back The comparison trap and how to break it Dr. Kim’s 8-point framework used in her retreats and coaching Why clarity and belief systems are the foundation for everything Dr. Kim’s work through The Deep Reset retreats is designed for leaders, creatives, and entrepreneurs who are ready to stop circling the same patterns and start building something bigger. This episode is wide, deep, and real. If you have a dream in your heart and you’re not living it yet—this is your conversation. What You’ll Learn in This Episode • Why high-performing entrepreneurs still feel stuck • The role of identity in building a retreat business and life • How belief systems shape your results • How to break out of the comparison trap • The foundation of Dr. Kim’s 8-point reinvention framework • Why clarity is the first step to actualizing your goals Key Takeaways Reinvention Starts With Identity Not strategy. Not tactics. Identity. “Too Much” Is Often Untapped Potential What you’ve been told to suppress… might be your edge. Clarity Is Step One You can’t build what you can’t clearly define. Belief Systems Drive Everything If you don’t change how you think, nothing else changes. Comparison Kills Momentum The more you compare, the less you create. Structure Creates Transformation Reinvention isn’t random—there is a process. About Dr. Kim Dang Dr. Kim Dang is a mathematician, reinvention strategist, and founder who has transitioned from academia at Yale to entrepreneurship in the retreat and knowledge industry. Through her Deep Reset retreats and coaching, she helps high-performing creatives and entrepreneurs step into the next version of themselves using a structured, identity-based framework. Learn more: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------- TIMESTAMPS Introducing Dr. Kim Dang (00:01:04) Shannon introduces her guest, Dr. Kim Dang, a mathematician and reinvention strategist who transitioned from a Yale professorship. Dr. Kim's Unique Retreats (00:03:50) Dr. Dang describes her intense, four-day retreats designed to help attendees become the "2.0 version" of themselves. The Pain of Reinvention (00:05:43) Dr. Dang discusses the personal pain and external pushback she faced when shifting her identity and career multiple times. The Feeling of Disconnect (00:08:11) The conversation explores how feeling disconnected from one's passion or career path is a primary driver for reinvention. Embodying Your Future Self (00:09:11) Dr. Dang explains the importance of embodying the feeling of your future goal to ensure it's what you truly want. Who Attends the Retreats (00:12:56) Dr. Dang clarifies her retreats are for ambitious people with big goals who have often been told they are "too much." Creating a Retreat for Yourself (00:15:06) Shannon and Dr. Dang discuss the power of creating a retreat that you yourself would want and need to attend. Motivation Fueled by Pain vs. Love (00:15:47) Dr. Dang shares how her math career was born from pain and the realization that true success comes from love. External Validation vs. Internal Goals (00:19:05) The speakers discuss the pitfalls of pursuing goals for external validation versus finding fulfillment through internal desires and joy. Truth as the Highest Frequency (00:20:28) Dr. Dang explains that authenticity and truth, even in difficult emotions, are the highest vibrational states for personal power. Rupture and Repair (00:22:51) The concept of having the courage to rupture relationships or processes and then repair yourself is explored as essential work. The 8-Step Reinvention Framework (00:25:56) Dr. Dang outlines her eight-step framework for reinvention, covering clarity, beliefs, fuel, action, surrender, and identity shift. The Importance of Embodiment (00:30:54) The discussion highlights how physical practices like yoga and massage are crucial for integrating deep mindset and identity shifts. The Paradox of Surrender (00:33:20) Dr. Dang explains that true success and manifestation often arrive in moments of relaxation and surrender, not forceful pushing. Holding Steady in Your Vision (00:35:37) Mental strength is defined as the ability to hold onto your end goal, even when the path looks uncertain. Is Ambition for Everyone? (00:38:16) Dr. Dang argues that everyone has an inner urge for more and that pursuing dreams reduces judgment and comparison. The Necessity of Inner Work (00:40:05) The conversation concludes that doing the inner work is essential to overcome fear and self-sabotage on the path to success. How to Connect with Dr. Kim Dang (00:42:35) Dr. Dang shares her website and social media handles for listeners who want to learn more about her work.
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EP 271 From Zero to 70 Leads in 24 Hours: Unlocking Meta Ads for Retreat Leaders with Jaymie Tarshis
05/21/2026
EP 271 From Zero to 70 Leads in 24 Hours: Unlocking Meta Ads for Retreat Leaders with Jaymie Tarshis
What if one focused day could completely change how you market your retreat business? In this episode, Shannon sits down with Jaymie Tarshis - aka The Ad Expert - a digital marketing strategist with over a decade of experience helping businesses scale using Facebook and Meta ads. Jaymie flew from San Diego to Retreat Ranch for a VIP day with Shannon's team, and the results were jaw-dropping: over 70 new leads in less than 24 hours. Shannon and Jaymie pull back the curtain on exactly what happened during that VIP day - from building a custom ad strategy from scratch, to crafting compelling media and copy, to setting up the tech and tracking to make it all work. Whether you're a retreat leader who has never run an ad or someone who's tried and felt frustrated, this episode will shift your perspective. They cover the real deal on ad budgets (it doesn't have to break the bank), the biggest misconceptions retreat leaders have about paid ads, and why strategy has to come before you ever spend a dollar. If you're ready to grow your retreat business and fill your programs with more ease, this is your episode. Key Takeaways: What a Meta ads VIP day actually looks like from strategy to launch The truth about how much budget you really need to start Common misconceptions about ads that are keeping retreat leaders stuck How to generate leads fast - without guessing Why tracking and tech setup is the secret weapon most people skip About Jaymie Jaymie Tarshis is a highly-sought after Facebook Ads Strategist + Consultant that’s been featured in Yahoo! News, Medium, Thrive Global, and Yahoo! Finance as one of the 10 Ad Experts To Watch. Her passion is helping impact-driven coaches, course creators, and service providers leverage the power of ads to attract leads & sales on autopilot so they don’t have to post every day, create more content, or show up online 24/7 in order to grow and scale their businesses. Since 2018, Jaymie has taught thousands of business owners through her programs and services and has helped clients generate over $10 million in revenue to date. Learn more: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- TIMESTAMPS Introducing Jamie (00:01:13) Jamie introduces herself as a marketing and Facebook ads strategist who helps businesses generate leads and sales on autopilot. What is a VIP Day? (00:02:06) Jamie explains her VIP day offering, where she helps clients build and launch their entire ad strategy in one day. The Power of In-House Ad Management (00:03:24) Shannon and Jamie discuss the benefits of learning to manage your own ads versus outsourcing, highlighting control and empowerment. When to Start Using Ads (00:06:23) The importance of having a proven, organically successful offer before investing money into advertising is discussed. The Importance of Strategy (00:07:56) Shannon praises Jamie's strategy-first approach, which customizes the plan to the business before touching any technical ad setup. Immediate Results and Ongoing Support (00:09:35) Shannon shares she received 20 leads within 24 hours and discusses the support Jamie provides after the VIP day. Why Ads Fail (01:10:49) Jamie explains that when ads don't work, it's rarely the ad itself but rather the underlying strategy and customer journey. Marketing as an Experiment (01:12:54) Treating marketing and ad tweaking as a fun experiment can lead to better long-term results and business growth. The Fun of Ad Management (01:14:40) Shannon describes how Jamie's process made ad management feel creative and fun, rather than intimidating and technical. The Evolution of Facebook Ads (01:16:48) Shannon reflects on how Facebook ads have become more complex over time, reinforcing the need for expert guidance. Empowerment in Action (01:18:37) Shannon shares how she and her team successfully launched a new ad campaign on their own after the VIP day. Jamie's Other Offerings (01:20:56) Jamie outlines her other services, including digital products for DIYers, one-off consulting, and limited monthly management for larger accounts. Who Should Use Which Service (01:23:11) Shannon breaks down which of Jamie's offerings is best for entrepreneurs at different stages and budget levels. The ROI of a VIP Day (01:24:55) Jamie notes that most VIP day clients see a return on their investment within the first 30 to 60 days. The Limits of Organic Reach (01:26:08) The conversation covers how ads overcome the limitations of organic social media, where posts reach less than 1% of followers. How Much to Spend on Ads (01:29:01) Jamie explains that ad spend should be based on specific business goals, not a generic number, and introduces her budget calculator. Using Ads for Your Existing Audience (01:32:49) Jamie highlights the powerful and cost-effective strategy of running ads to your warm audience who already know and trust you. The Most Common Ad Mistake (01:34:30) The biggest mistake is skipping strategy and focusing only on the ad creative. Messaging is now more important than targeting. How to Connect with Jamie (01:36:40) Jamie shares her Instagram handle, @theadexpert, as the best place for listeners to connect with her.
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Special Release | From Dream to Dirt - How We Built Retreat Ranch From Scratch
05/20/2026
Special Release | From Dream to Dirt - How We Built Retreat Ranch From Scratch
What does it actually take to build a retreat center from scratch? The land, the structures, the permits, the parking, the storage, the vision - and the marriage that has to survive all of it? In this episode, Shannon sits down with her husband Nathan Jamail - world-renowned leadership and sales keynote speaker, and co-owner of Retreat Ranch - to pull back the curtain on the real journey of building one of Texas Hill Country's most unique retreat destinations. This is not a highlight reel. This is the honest, practical, sometimes hard-won story of what it takes to go from a dream to a fully operating retreat center. And this episode is especially meaningful because it’s releasing on the five-year anniversary of opening Retreat Ranch’s doors for the very first retreat - hosted by Kim DeMoss with Project Mindful Movement. Five years later, what started as a vision has grown into a thriving retreat destination that has welcomed countless guests, retreat leaders, and transformational experiences. Retreat Ranch is a 46-acre, nature-forward glamping retreat and event space in the Texas Hill Country, sleeping up to 32 guests, featuring horses, goats, hens, a sauna, dipping pools, aerial yoga, and a heart-centered team that lives and breathes hospitality. But it didn't start that way - and this episode is all about the road to get here. In this episode: Why you must start with the long-term vision before you break ground on anything The "not sexy" things that will make or break your retreat center - storage, parking, infrastructure Why building too small for your vision is one of the most expensive mistakes you can make How to take a big vision and execute it in strategic, bite-sized phases What it's really like to build a business with your spouse - the wins, the hard conversations, and the non-negotiables The business decisions behind Retreat Ranch that every aspiring retreat center owner needs to hear What Nathan - a global leadership expert - learned about building a team and a culture at the ranch If you've ever dreamed of owning a retreat center, or if you're already in the process of building one, this episode will save you time, money, and a lot of headaches. Learn about Retreat Ranch: Learn about Nathan: Learn about Project Mindful Movement: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- TIMESTAMPS Building a Retreat Venue (00:01:54) Shannon and Nathan introduce the episode's topic: the journey, successes, and mistakes of building their retreat venue, Retreat Ranch. Choosing Texas Over California (00:03:12) They discuss the initial plan to build in California and the logistical and business reasons that led them to Texas instead. Finding and Developing Raw Land (00:04:37) The story of finding the 46-acre property, which was undeveloped with no roads, water, or power, and their intentional clearing process. The Importance of Infrastructure (00:10:02) Discussion on the necessity of planning for infrastructure like plumbing and electricity, and the "Shannon pipe" for future expansion. Mistake: Not Planning Big Enough (00:11:25) They share their biggest mistake: not planning for their maximum capacity from the start, leading to spaces like the dining hall being too small. Elevating the Guest Experience (00:13:45) The importance of details, like high-quality robes and linens, to create an elevated, "bougie" experience for guests. Knowing Your Niche (00:17:08) They emphasize building the venue for a specific audience (retreats) rather than trying to cater to everyone, which ensures high standards. Starting Small and Evolving (00:19:07) How the ranch started with minimal accommodations and has grown over five years, adding more features and bathrooms along the way. Marketing to a Specific Audience (00:23:04) The strategy of marketing exclusively to retreats, which has led to being booked a year or more in advance. Planning for Future Growth (00:27:16) Discussing their annual business planning, including adding an office, podcast studio, and expanding the horse barn to keep the venue fresh. The Vision for a Multi-Use Space (00:30:01) Plans for a future indoor/outdoor multi-use space to serve as a backup for bad weather and for corporate meetings. Vision vs. Execution (00:31:43) Shannon's role as the visionary and Nathan's role in execution, using the evolution of the pool area as an example. Key Advice for Venue Builders (00:35:15) Advice for aspiring venue owners: plan for non-sexy things like storage and parking, and understand what a retreat group needs. What Makes Retreat Ranch Unique (00:38:39) They discuss their key differentiators, including free-ranging horses, exceptional attention to detail, and a high-serving team. The Power of a Great Team (00:42:56) A special shout-out to their on-site manager, Josh, and the entire team for creating a loving and supportive environment. Final Thoughts and Encouragement (00:45:01) Reflecting on their seven-year journey and encouraging others interested in the booming retreat industry to pursue their vision.
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EP 270 Retreat Insurance: What Every Retreat Leader Must Know with Event Helper
05/14/2026
EP 270 Retreat Insurance: What Every Retreat Leader Must Know with Event Helper
Let’s talk about something most retreat leaders avoid… until they absolutely can’t. Insurance. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Myles Anderson from Event Helper, an insurance provider specializing in events and retreats, to break down why insurance is not optional in the retreat industry - it’s essential. Because here’s the reality: You are responsible for people’s safety, experiences, and well-being during your retreat. And without the right coverage in place, one incident can put your entire business - and personal assets - at risk. In this conversation, Shannon and Myles discuss: Why retreat leaders need event insurance Why venues should require it What can actually go wrong at a retreat The real consequences of not having proper coverage How retreat leaders can protect themselves, their guests, and their business This episode is not fear-based - it’s reality-based. If you host retreats, events, or group experiences, this is one of the most important conversations you can listen to. What You’ll Learn in This Episode • Why insurance is essential for retreat leaders • What types of risks exist at retreats and events • Why venues require insurance (and why you should expect it) • What can happen financially and legally without coverage • How insurance protects both the host and the guest experience Key Takeaways You Are Responsible as the Host When you host a retreat, you are taking on responsibility for: participant safety activities environment logistics Even with the best planning, things can happen. Insurance Protects More Than You Think Insurance isn’t just about worst-case scenarios. It protects: your business your personal assets your reputation your ability to continue hosting retreats Venues Require It for a Reason Professional venues often require retreat leaders to carry insurance. This protects: the venue the retreat host the guests If a venue doesn’t require it, that’s something to pay attention to. Without Insurance, the Risk Is Real Without proper coverage, retreat leaders could face: liability claims legal costs unexpected financial loss And in some cases, it could shut down a retreat business completely. This Is About Being a Professional Running a retreat is not just about creating a great experience. It’s about operating a real business. And real businesses protect themselves. About Event Helper Event Helper provides event and retreat insurance designed to protect hosts, organizers, and venues. They specialize in offering coverage for a wide range of events, helping business owners operate with confidence and reduce risk. Learn more at: The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Myles’ Background and Role (00:01:07) Myles explains his role at Event Helper and their focus on event liability insurance. Venue vs. Event Host Insurance (00:02:16) Discussion on the difference between a venue’s insurance and an event host’s insurance policy. Why Event Hosts Need Insurance (00:03:15) Myles details why event hosts need their own liability insurance and what it covers. Cost and Value of Event Insurance (00:05:08) Shannon and Myles discuss the typical costs and the importance of investing in event insurance. Real-Life Claims and Examples (00:06:08) Myles shares examples of claims, including property damage and injury incidents at events. Legal Defense and Coverage Scope (00:07:51) Explanation of how insurance policies provide legal defense, not just payouts for damages. Participant Injuries and Waivers (00:08:39) Discussion about participant injuries, waivers, and when hosts may or may not be liable. Personal Liability Risks (00:10:34) Shannon warns about personal liability and the financial risks of not having insurance. Coverage Limits and Host Liquor Liability (00:11:42) Myles explains coverage limits, options up to $5 million, and inclusion of host liquor liability. Honesty in Policy Applications (00:12:35) Importance of accurately disclosing retreat activities when applying for insurance. Exclusions and High-Risk Activities (00:12:49) Myles discusses exclusions, higher-risk activities, and how Event Helper handles special cases. Participant Coverage Options (00:14:29) Explanation of liability vs. participant coverage for athletic or sporting retreat components. Event Helper as Preferred Partner (00:15:10) Shannon shares why her venue prefers Event Helper and the ease of working with them. International Event Insurance (00:16:11) Discussion on Event Helper’s efforts to help with international event insurance coverage. Challenges of International Coverage (00:17:28) Myles explains the difficulty of finding coverage for events outside the US. How to Apply for Event Helper Insurance (00:18:05) Overview of Event Helper’s simple online application process and customer support.
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EP 269 Why Glamping and Retreats Are the Perfect Pair (And What Retreat Leaders Need to Know) with Sarah Riley
05/07/2026
EP 269 Why Glamping and Retreats Are the Perfect Pair (And What Retreat Leaders Need to Know) with Sarah Riley
The retreat industry is evolving - and one of the biggest opportunities right now sits at the intersection of glamping and retreats. In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Sarah Riley, a UK-based glamping industry expert and co-organizer of The Glamping Show America, to explore how glamping and retreats are becoming one of the most powerful combinations in experiential hospitality. Sarah has been working in the glamping and retreat space since 2010, helping entrepreneurs launch lifestyle businesses and navigate the realities of building glamping sites - from concept to permissions to profitability. Together, Shannon and Sarah break down: Why glamping and retreats naturally complement each other How retreat leaders can use glamping to enhance guest experience and increase revenue The realities of starting a glamping business (and why it’s not as “cheap and easy” as people think) Emerging trends in experiential travel and hospitality How AI is driving people toward more authentic, in-person experiences They also discuss Shannon’s upcoming participation as a speaker at The Glamping Show America this September, where retreat leaders and venue owners can learn directly from experts in the glamping and hospitality space. If you’re a retreat leader, venue owner, or entrepreneur looking to expand your offerings or create more unique guest experiences, this episode will open your eyes to what’s possible. What You’ll Learn in This Episode • Why glamping and retreats are a natural and powerful combination • How glamping can increase occupancy and revenue for retreat venues • The real costs and considerations of starting a glamping business • Funding opportunities available for glamping projects (including crowdfunding) • How AI is shifting consumer behavior toward in-person experiences • Trends shaping the future of experiential hospitality Key Takeaways Glamping and Retreats Are a Natural Fit Glamping enhances the retreat experience by combining: nature comfort uniqueness immersion This creates a more memorable and desirable experience for guests. Glamping Is Not a “Cheap” Business There’s a common misconception that glamping is easy to start. In reality, it requires: proper permissions infrastructure investment planning However, it also opens the door to unique funding opportunities not typically available to traditional accommodations. Experiential Travel Is Growing Rapidly Travelers are increasingly seeking: unique environments nature-based experiences authentic, in-person connection Glamping and retreats sit directly at the center of this trend. AI Is Driving a Return to Human Connection As AI continues to reshape the digital world, people are beginning to crave: offline experiences real human interaction trustworthy environments Retreats and glamping experiences provide exactly that. About Sarah Riley Sarah helps ambitious owners launch and grow their glamping businesses quickly and stand out in an increasingly competitive industry. From setting up your foundations to attracting consistent bookings, she shares the powerful (and often overlooked) strategies that give you a real edge… including hosting retreat events to maximise occupancy, even in the off-season. With over a decade of hands-on experience running a boutique hospitality and retreats business, Sarah doesn’t just teach this industry… she’s lived it. Today, she’s a professionally qualified business coach, marketing visibility specialist, and the founder of The Glamping Academy, helping thousands of entrepreneurs turn their ideas into profitable, lifestyle-led businesses. She’s also Co-Conference Director of Glamping Show Americas in Colorado, and a recognised voice in the global glamping space. If you’re ready to launch with confidence and momentum… Sarah offers a range of high-impact programmes designed to help you start quickly, attract your ideal guests, and build a business you truly love. Because this isn’t just about starting a business… It’s about creating a lifestyle. and https:glamping.academy The Retreat Leaders Podcast Resources and Links: JOIN OUR MASTERMIND IN AUSTIN IN AUGUST! Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------- TIMESTAMPS Sarah Riley’s Background & Glamping Show (00:01:11) Sarah shares her background in glamping, hospitality, and organizing the Glamping Show America. Glamping and Retreats: The Perfect Match (00:03:23) Discussion on how glamping and retreats complement each other and enhance guest experiences. Glamping Show Details & Experiential Industry (00:04:12) Information about the Glamping Show in September and the experiential nature of glamping and retreats. Retreat Venue Models & Nature’s Role (00:05:32) Exploring retreat venue options, the benefits of glamping, and the importance of nature in retreats. What is Glamping? Definitions & Structures (00:06:35) Sarah defines glamping, describes various structures, and highlights the diversity in the industry. Budget, Myths, and Setting Up Glamping Sites (00:07:30) Addressing misconceptions about glamping costs, permissions, and funding options for new sites. Innovative Glamping Models & Imagination (00:10:10) Discussion on creative glamping models, moveable structures, and the limitless possibilities in the field. Glamping Show Inspiration & Unique Structures (00:10:51) Shannon shares experiences from the Glamping Show, emphasizing the inspiration and unique accommodations available. Nostalgia, Vintage Experiences & Human Connection (00:12:05) Exploring the appeal of vintage experiences, historical structures, and the desire for authentic human connection. Impact of AI & Digital Overload (00:12:44) Sarah discusses how AI and digital technology are driving people to seek real-life experiences and offline events. Generational Shifts & Offline Experiences (00:14:14) Analysis of generational trends, with Gen Alpha and others seeking more in-person, authentic experiences. Pandemic Effects & Glamping Industry Trends (00:18:19) How the pandemic increased demand for nature-based, in-person experiences and affected glamping bookings. Future of Hospitality & AI Entrepreneurs (00:20:01) Tech entrepreneurs investing in experiential hospitality, and the uncertain future of online trust and marketing. Marketing, Visibility & Rapid Change (00:21:04) Challenges of marketing retreats and glamping venues amid rapidly changing digital algorithms and platforms. Entrepreneurs Shifting to Experiential Businesses (00:22:06) Stories of entrepreneurs leaving digital businesses to create glamping and retreat centers focused on connection. Balancing Digital Tools & Authenticity (00:22:51) The need for entrepreneurs to stay visible online while maintaining authenticity and adapting to digital changes. AI as a Disruptor & Essential Tool (00:23:13) AI’s dual role as a disruptor and a necessary tool for business owners, especially in hospitality and retreats. Right-Brained Creatives & Data-Driven Marketing (00:24:52) The challenge for creative retreat leaders to embrace data-driven marketing, and how AI can help bridge the gap. AI Adoption & Resistance in the Industry (00:26:07) Encouragement for retreat leaders to adopt AI, comparing its importance to the rise of the internet and social media. Efficiency, Competition & AI in Hospitality (00:27:55) How AI can improve efficiency, reduce computer time, and help businesses stay competitive in hospitality. Glamping Show USA: What to Expect (00:29:33) Sarah describes what attendees can expect at the Glamping Show USA, including exhibits, networking, and learning opportunities.
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EP 268 The Power of Retreats for Midlife Women: Building Community, Healing & Business with SOL Women
04/30/2026
EP 268 The Power of Retreats for Midlife Women: Building Community, Healing & Business with SOL Women
There is a powerful shift happening - and it’s centered around midlife women. Women who have spent years building careers, raising families, and showing up for everyone else are now asking a different question: What do I want? In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down in person in Austin with the founders of SOL Women to talk about the rise of retreats designed specifically for midlife women - and why these experiences are more needed now than ever. SOL Women creates holistic, supportive retreat experiences that help women reconnect with themselves, prioritize their well-being, and step into a new chapter of life with clarity and confidence. Together, they explore: The unique needs of midlife women The role of retreats in holistic healing and transformation The challenges of building a retreat business from the ground up The unexpected rewards and growth that come from hosting retreats This conversation is honest, grounded, and inspiring - whether you’re a retreat leader, thinking about starting a retreat business, or simply someone who believes in the power of community and connection. What You’ll Learn in This Episode • Why midlife women are seeking retreats and community more than ever • How holistic retreats support mental, emotional, and physical well-being • The real challenges of building a retreat business • The unexpected rewards of hosting retreats • How retreats create lasting connection and transformation Key Takeaways Midlife Women Are Seeking Something Deeper This stage of life often brings reflection, transition, and a desire for more alignment. Retreats provide a space for women to pause, reconnect, and redefine what’s next. Retreats Are More Than a Getaway Holistic retreats offer: community connection healing self-discovery They create experiences that go far beyond relaxation. Building a Retreat Business Isn’t Easy - But It’s Worth It The founders of SOL Women share the real side of building a retreat business: the challenges the learning curve the unexpected growth And also the rewards that make it all worthwhile. The Power of Community One of the most impactful aspects of retreats is the connection created between participants. Women leave feeling: seen supported understood And that ripple effect continues long after the retreat ends. About SOL Women & Lauren & Nandita SOL Women creates holistic retreat experiences designed specifically for midlife women. Their retreats focus on supporting women through life transitions with a blend of wellness practices, community connection, and personal growth. Nandita Mahadevan is a multi-industry business leader, Functional Medicine enthusiast, and Certified Health & Hormone Coach with a deep passion for women’s health. After two decades climbing the corporate ladder in the health and wellness industry, she found herself burned out—her adrenals depleted, her health suffering. This wake-up call led her on a profound journey of self-discovery, pushing her to rethink wellness beyond just the clinical approach. Her passion for women’s health peaked during her own transition into perimenopause when she struggled to find the support she needed. While her background in Functional Medicine helped her understand the physical changes, the emotional and spiritual upheaval was something she had to navigate alone. This experience sparked the creation of Sol Women—a space dedicated to guiding women through all stages of womanhood, from hormones and health to emotional and spiritual well-being. Nandita lives in Bee Cave, Austin, with her two children, ages 13 and 8. Lauren Colletti, FNP, is a Nurse Practitioner and Board-Certified Functional Medicine expert with a deep passion for women’s health. With nearly 20 years in healthcare, she has helped thousands of women navigate hormonal shifts, thyroid and digestive issues, autoimmunity, fertility, menopause, and more. Trained by leading experts in women’s health, genomics, peptides, and longevity medicine, Lauren is dedicated to simplifying the health journey and helping women feel confident in their bodies at every stage of life—without the overwhelm. Her personalized, root-cause approach focuses on building a strong foundation while using cutting-edge therapies to create lasting wellness. She believes women deserve more than one-size-fits-all solutions—they deserve to feel heard, understood, and empowered. As a wife and mother to three beautiful children—Hazel, Harrison, and Holland—Lauren is continually inspired by her patients and community. She is on her own journey to thrive through every phase of life and is passionate about helping others do the same. Learn more: Special offer: $200 off our one day medical retreat in Austin - includes a female biomarker panel and lab review with a Functional Medicine provider ($1,200 in value). Just mention this show! The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Guest Introductions (00:01:38) Lauren Coletti and Nandita introduce themselves, their backgrounds, and their focus on supporting women in midlife. The Gap in Women's Health Support (00:03:38) Discussion about the lack of holistic support for women in midlife and the importance of retreats and mindset. Personal Experiences with Perimenopause (00:04:59) Nandita shares her transition into perimenopause and the need for mindset and community support. The Power of Vulnerability and Connection (00:06:18) How vulnerability and retreats foster deep connections among high-achieving women. Origins of Soul Women on Retreat (00:06:43) Lauren and Nandita recount meeting on a Costa Rica retreat and the birth of their business idea. The Gender Gap in Medical Research (00:07:13) Discussion on how most medical research is based on men and the implications for women's health. Women’s Empowerment and Cyclical Strength (00:08:23) Exploring women’s hormonal cycles as a superpower and the need for empowerment. Importance of Female Connection (00:10:35) The unique need for women to connect with other women and the impact of retreats. Retreats as Safe Spaces for Vulnerability (00:13:57) How retreats create safe environments for women to open up and accelerate healing. Talking Openly About Midlife Transitions (00:14:38) The importance of discussing perimenopause, menopause, and emotional changes in community. Transformation and Joy Through Letting Go (00:16:12) Letting go of emotional burdens at retreats leads to joy and lightness. Rediscovering Playfulness in Midlife (00:16:26) Embracing a carefree, playful attitude during menopause and setting boundaries. Boundaries and Self-Protection (00:17:27) Learning to set boundaries joyfully and protect personal peace during midlife. Awareness and Support During Change (00:18:18) The need for awareness, support, and new tools as women navigate biological and mental shifts. The Mental and Emotional Side of Menopause (00:19:32) Highlighting the mental challenges of menopause and the value of open discussion. Structure of Soul Women Retreats (00:20:13) Overview of their one-day and three-day retreats, including functional medicine, mindset, and community. The Power of Less Structure (00:21:18) Realization that less programming and more connection time enhances retreat experiences. Deeper Connections in Multi-Day Retreats (00:22:33) Three-day retreats foster deeper bonds and ongoing community among participants. Lasting Impact of Retreat Friendships (00:23:18) Retreats create lifelong friendships and support networks that are hard to quantify. Vulnerability as the Root of Connection (00:24:20) Bonding through shared vulnerability, described as “joy bonding” rather than trauma bonding. Overcoming Barriers to Attending Retreats (00:25:20) Addressing women’s hesitations about investing in themselves and sharing vulnerably. Intimacy and Size of Retreats (00:25:41) Smaller, curated retreats (10–15 women) foster deeper, more meaningful connections. Meeting Women Where They Are (00:26:42) Retreats accommodate all comfort levels, allowing women to open up at their own pace. The Need for In-Person Connection (00:27:03) Emphasizing the irreplaceable healing power of in-person gatherings in a digital world. Human Connection and Community (00:28:05) Comparing human need for connection to herd animals and predicting the growing importance of retreats. Upcoming Retreat Dates (00:28:29) Announcement of their next one-day and three-day retreats in Austin, Texas. Unexpected Lessons from Hosting Retreats (00:28:58) Hosts share that less structure and more connection lead to better experiences and stronger bonds. Letting Go of the Agenda (00:29:51) Learning to be present and allow organic connection rather than sticking rigidly to a schedule. Processing Time and Brain Energy (00:31:01) Participants need downtime to process, as retreats are mentally and emotionally intensive. Selling the Feeling, Not the Schedule (00:32:28) Encouragement to market retreats based on outcomes and feelings, not packed agendas. Quality Over Quantity and Pricing Insights (00:33:33) Higher-priced, smaller retreats yield better experiences and conversions than larger, cheaper ones. The Value of Transformation and Investment (00:34:34) Charging appropriately for retreats ensures energetic balance and attracts committed participants. ROI of Retreats and Lifelong Impact (00:37:06) Focusing on the return on investment for participants—transformation, longevity, and ongoing support. Lifelong Relationships and Support (00:38:10) Retreats are the catalyst for long-term partnerships and ongoing personal growth. Closing and Contact Information (00:40:13) Host thanks guests, shares where to find more information, and closes the episode.
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