The Retreat Leaders Podcast

Welcome to The Retreat Leaders Podcast, a top 2% global podcast for retreat leaders, venue owners, and entrepreneurs building powerful retreat businesses. Hosted by Shannon Jamail of Retreat Ranch, this show shares real conversations, expert strategy, and behind-the-scenes insights from leaders in the retreat industry. From marketing and pricing to guest experience, operations, and avoiding expensive mistakes, you’ll learn what it really takes to host retreats that are both transformational and profitable. Whether you're planning your first retreat or scaling an established retreat business, this podcast will help you lead with confidence and grow with intention. Learn more at https://theretreatleadersplaybook.com/

EP 265 The Communication Shift That Can Transform Your Retreats with Joel Weldon 04/09/2026

EP 265 The Communication Shift That Can Transform Your Retreats with Joel Weldon Retreat leaders spend months planning the location, the schedule, the experiences, and the transformations they want their guests to have. But there is one skill that quietly determines whether your retreat truly lands with your audience. Your ability to communicate. In this episode of The Retreat Leaders Podcast, Shannon sits down with Hall of Fame speaker Joel Weldon to talk about the powerful role communication plays in the success of retreats - from filling the room to creating deeper breakthroughs for attendees. Joel has been paid to speak at more than 3,000 events and has coached over 10,000 speakers through his Ultimate Speaking System. In this conversation, he shares practical, simple strategies retreat leaders can use to become more confident speakers and more powerful communicators. Because the truth is this: retreat leaders are not just hosts. They are guides, facilitators, teachers, and storytellers. And the more clearly you communicate your message - whether on stage, on social media, or in your marketing - the more your retreats will resonate with the right people. If you want to create deeper connection with your attendees, communicate your message more confidently, and elevate the experience you deliver inside your retreats, this episode is packed with insights you can immediately apply. You’ll also hear Shannon and Joel discuss why communication is one of the highest-ROI skills any entrepreneur can develop. As Warren Buffett famously said: "You can improve your value by 50 percent just by learning communication skills and public speaking." For retreat leaders, that improvement can mean fuller retreats, stronger relationships with attendees, and experiences that people talk about long after the retreat ends. What You’ll Learn in This Episode • Why speaking skills are one of the most important - and often overlooked - skills for retreat leaders • How confident communication helps fill retreats and build trust with your audience • Simple techniques to feel more comfortable when speaking during retreats • How to create stronger emotional connection with retreat attendees • Small speaking tweaks that dramatically improve social media videos and podcast interviews • Why storytelling and authenticity are key to powerful retreat facilitation • How strong communication builds loyalty, referrals, and repeat retreat guests About Joel Weldon Joel Weldon is a Hall of Fame professional speaker and speaking skills coach who has been paid to speak at more than 3,000 events around the world. He is the creator of the Ultimate Speaking System and has coached more than 10,000 speakers, helping entrepreneurs, executives, and thought leaders communicate with clarity, confidence, and impact. Joel specializes in helping professionals transform presentations into powerful experiences that inspire audiences and drive results. Learn more about Joel here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _____ TIMESTAMPS The Power of Communication for Retreat Leaders (00:01:09) Shannon discusses the importance of communication skills for retreat leaders and introduces guest Joel Weldon. Welcoming Joel Weldon & Setting the Stage (00:02:25) Joel is welcomed, and the conversation is set up to use a real retreat as an example. Retreat Leader Mastermind Overview (00:03:24) Shannon describes her upcoming August retreat for retreat leaders and entrepreneurs. First Steps: Inviting People & Opening Tips (00:04:13) Joel explains how to invite people and the importance of not starting with personal pronouns. The "Know, Have, Feel" Opening System (00:06:09) Joel introduces the "know, have, feel" framework for opening presentations and invitations. The Value of Systems in Retreats (00:07:20) Joel emphasizes the need for systems in all aspects of retreat planning and communication. Retreat Industry Forum Announcement (00:08:07) Shannon briefly promotes the upcoming Retreat Industry Forum event in Denver. Emotions vs. Logic in Enrollment (00:09:05) Discussion on how feelings drive retreat enrollment, but logic also plays a role. Speaking is a Learned Skill (00:09:31) Joel shares his journey from being a poor speaker to a professional, emphasizing that speaking can be learned. Making Communication About the Audience (00:10:29) Joel illustrates how to shift communication from "I" to "you" for greater impact. Assignment: Audit Your Emails (00:12:51) Joel gives an assignment to review emails for pronoun usage and practice audience-focused writing. Segmenting Retreat Days & The Green Card Feedback Tool (00:13:54) Joel explains how to structure multi-day retreats and introduces the feedback card system. How to Use Feedback for Real-Time Improvement (00:17:19) Joel and Shannon discuss using feedback cards to adjust and improve the retreat experience as it unfolds. Mistakes, Growth, and Speaking Practice (00:22:29) They discuss learning from mistakes, the importance of practicing speaking, and how communication impacts every retreat aspect. Honesty and Authenticity as a Leader (00:25:18) Shannon and Joel talk about the value of being honest about your experience level with your audience. The 100 Units of Energy Concept (00:26:16) Joel introduces the idea of conserving energy for leaders and the importance of having a support team. The Importance of Team and Delegation (00:28:52) Shannon reinforces the need for a strong team so leaders can focus on presence and speaking. Call to Action & Session Closings (00:31:05) Joel explains how to end sessions with a call to action and why to congratulate, not thank, participants. Visualization and Final Encouragement (00:34:32) Joel guides listeners to visualize their success and encourages them to implement what they've learned. Closing Remarks and Resources (00:36:01) Shannon thanks Joel, promotes his resources, and wraps up the episode. Podcast Outro (00:36:40) Outro with reminders to subscribe, review, and access free resources. /episode/index/show/happyhourpodcast/id/40446985

The Future of the Retreat Industry: Why We Need Standards, Community & Leadership with Holly Porter 04/08/2026

The Future of the Retreat Industry: Why We Need Standards, Community & Leadership with Holly Porter The retreat industry is growing so fast. Especially in the last 6 years. But here’s the problem: There has never been a central place for retreat leaders, venues, and professionals to connect, collaborate, and operate at a higher standard. Until now. In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alison, Erin, and Holly Porter, founder of the International Retreat Association, to talk about the future of the retreat industry - and why the timing for this shift couldn’t be more important. Holly shares her powerful personal story - from building 12 companies while raising a family to a life-altering 70-day hospital stay during COVID that led to a deeper calling to create something meaningful for the retreat industry. That calling became the International Retreat Association. Together, they dive into: Why the retreat industry has lacked structure and standards The need for a global association to support growth and professionalism How the Retreat Industry Forum, platforms like WeTravel, and associations are creating a full ecosystem Why collaboration - not competition - is the future of this industry What Holly is building with her membership model and long-term vision This episode also marks an exciting milestone as Holly and the International Retreat Association officially join the Retreat Industry Forum as a sponsor, further strengthening the movement to elevate the industry. This is not just a conversation about retreats. This is a conversation about where the entire industry is headed. What You’ll Learn in This Episode • Why the retreat industry has lacked a central governing or support structure • The role of associations in building credibility and standards • How the Retreat Industry Forum fits into the larger ecosystem • Why collaboration is key to industry growth • What the International Retreat Association is building for retreat leaders Key Takeaways The Retreat Industry Has Been Fragmented Until now, there has been: no central hub no global standards no unified ecosystem This has created inconsistency across the industry. A New Ecosystem Is Emerging The combination of: events (Retreat Industry Forum) platforms (like WeTravel) associations (International Retreat Association) creates a more complete, connected industry. This Is About Growth - Not Policing Holly makes it clear: This is not about controlling the industry. It’s about: elevating standards supporting leaders creating connection building credibility Community Will Define the Future The retreat industry is built on: connection transformation human experience And now it’s building a foundation to support that at scale. Leadership Is Required As the industry grows, leaders who step up, collaborate, and operate at a higher level will shape its future. About International Retreat Association The International Retreat Association is led by a 17x best-selling author, international speaker, host of the All Things Retreat Podcast, and founder of 12 startup companies with a track record of building purpose-driven businesses. After surviving a 70-day hospital stay with COVID that included time on a ventilator, her perspective on life, impact, and legacy shifted in a profound way. That experience became the catalyst for creating a global movement within the retreat industry. The Association was founded to bring together retreat leaders, venues, and aligned professionals into one collaborative ecosystem focused on growth, integrity, and shared standards. With a vision to elevate the entire industry, it provides connection, education, and strategic opportunities for those shaping the future of retreats worldwide. Learn more: About the Retreat Industry Forum The Retreat Industry Forum brings together retreat leaders, venue owners, and industry professionals who are serious about building profitable and sustainable retreat businesses. Hosted by Shannon Jamail, Alison, and Erin, this is a room designed to elevate the entire industry. 📍 Denver, May 🎟️ Or jump on the Paris list: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _____ TIMESTAMPS Introducing Co-Hosts and Special Guest (00:01:15) Shannon introduces Aaron and Allison, and Aaron announces Holly Porter as the special guest. Holly Porter’s Background and Inspiration (00:02:03) Holly shares her entrepreneurial journey, family, and the near-death experience that inspired the International Retreat Association. Mission and Purpose of the Association (00:03:37) Holly explains the association’s mission: collaboration, trust, global standards, and professionalism in the retreat industry. Need for a Governing Body and Industry Gathering (00:04:21) Aaron and Holly discuss the lack of a governing body and the importance of an annual industry event. Events, Platforms, and Associations Explained (00:05:30) Holly distinguishes between events, platforms, and associations in supporting the retreat industry. Value of Professional Associations (00:06:13) Allison shares the benefits of professional associations from her health and fitness background. Vision for a Collaborative, Evolving Association (00:07:01) Holly emphasizes community-building, flexibility, and co-creating the association’s future. Membership Launch and Structure (00:07:43) Holly details the upcoming essential and founding memberships, pricing, and the leadership council. Membership Benefits and Toolbox (00:08:39) Holly describes member benefits: badges, a resource toolbox, opt-in opportunities, and master classes. Inclusivity and Growth Mindset (00:10:14) Holly discusses being open to change, learning from feedback, and growing the association together. Diversity of Retreat Types (00:10:59) Aaron highlights the wide range of retreat types and the need for an inclusive association. Retreats as Universal Business Tools (00:12:00) Allison notes retreats’ relevance across industries and the growing demand for human connection. Alignment Between Forum and Association (00:12:32) Aaron asks Holly why she chose to sponsor the forum; Holly explains their aligned visions. Educating on Association Value (00:13:07) Holly discusses the need to educate industry professionals on the benefits of joining associations. Collaboration Over Competition (00:14:04) Holly advocates for industry unity, more events, and supporting each other rather than competing. Ethics and Standards in the Industry (00:15:02) Aaron and Holly discuss the importance of ethics, efficacy, and setting industry standards. Industry Growth and Need for Standards (00:16:03) Shannon addresses the industry’s rapid growth, rise in fraud, and the need for basic standards. Closing and Thank Yous (00:17:07) Shannon thanks Holly, shares where to find more information, and wraps up the episode. Podcast Outro and Resources (00:17:39) Outro voice encourages subscribing, reviewing, and accessing free resources. /episode/index/show/happyhourpodcast/id/40764490

EP 264 Building Momentum: Staying the Course When Results Feel Slow 04/02/2026

EP 264 Building Momentum: Staying the Course When Results Feel Slow One of the hardest moments in the retreat business is the quiet period after you launch something. You announce your retreat. You post about it. You send emails. And then… crickets. In this solo episode, Shannon Jamail talks about why slow results are not a sign that something is wrong. In fact, momentum in the retreat industry is rarely sudden — it’s usually the result of consistent, focused action over time. Shannon breaks down the common traps retreat leaders fall into when results don’t appear quickly, including shiny object syndrome, comparison traps, and abandoning strategies too soon. She also shares practical tools to help retreat leaders stay focused, track the right metrics, and build systems that create sustainable momentum. If you’ve ever questioned whether your retreat marketing is working, this episode will help you stay the course and keep building. What You’ll Learn Why the “launch and crickets” phase is normal How retreat leaders sabotage their own momentum The difference between outcome metrics and activity metrics The 90-day focus rule for marketing Tools to maintain energy, discipline, and consistency Key Takeaways Most retreat leaders quit right before traction begins. Early signs of success are often small signals, not bookings. Consistency compounds over time. Systems reduce the emotional rollercoaster of entrepreneurship. Momentum comes from focused action sustained long enough to work. Episode Breakdown Why Retreat Leaders Stall Many retreat leaders experience the “launch and crickets” moment and assume their strategy isn’t working. Often the real issue isn’t the strategy — it’s abandoning it too soon. Common traps include: Shiny object syndrome Constant pivoting Comparing your beginning to someone else’s middle The truth is that many leaders quit right before momentum begins. Redefining What “Working” Looks Like Most leaders focus only on bookings. But bookings are the final step in a longer chain of signals. Early indicators that your marketing is working include: Direct messages Profile visits Email opens Questions from potential guests Conversations starting Instead of only tracking bookings, create a simple weekly effort scorecard and measure activity. The 90-Day Focus Rule One of the biggest mistakes retreat leaders make is constantly switching strategies. Instead, commit to one primary marketing channel for 90 days before evaluating results. Choose the platform where your ideal guest already spends time. Then give the strategy enough time to compound. A helpful tool is scheduling a weekly CEO Hour where you review progress without reacting emotionally to short-term results. Protecting Your Energy & Mindset Discouragement happens to every entrepreneur. The key is learning how to use it as information rather than letting it derail your progress. Create a momentum anchor — a list of past wins you can revisit when doubt creeps in. Another helpful tool is an evidence file. Save screenshots of: Kind messages Testimonials Bookings Positive feedback These reminders reinforce that progress is happening. Systems That Create Consistency Consistency becomes easier when systems are in place. Some simple examples include: Batch creating content so you’re not starting from scratch every day Automating follow-up emails and reminders Creating simple marketing workflows Remember: a consistent B+ effort will outperform sporadic A+ bursts every time. Accountability Structures That Actually Work Entrepreneurship can feel isolating. Accountability structures help maintain momentum. One simple format is a weekly check-in with an accountability partner: What did I commit to? What did I actually do? What is my one focus next week? Tools like Notion, Trello, or even a simple notebook can support this system. The best tool is the one you will actually use. Final Takeaway Momentum is not created by doing more. It comes from doing the right things consistently - long enough to see them work. If you stay the course, traction will come. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _____ TIMESTAMPS Host’s Studio Update & Listener Request (00:00:54) Shannon shares about her new studio setup and asks listeners to subscribe and review the show. Understanding Business Cycles & Common Challenges (00:02:10) Discussion of natural business cycles, shiny object syndrome, and comparison traps that retreat leaders face. Dangers of Shiny Object Syndrome & Comparison (00:03:09) Explains how distraction and comparing to others can derail progress; urges focus on personal strategies. Shutting Out the Noise & Social Media Boundaries (00:04:20) Advice on muting distractions, limiting social media, and focusing on your own business lane. Shifting Metrics: Activity vs. Outcome (00:05:19) Recommends focusing on activity metrics (conversations, content) instead of bookings to maintain motivation. Implementing a 90-Day Focused Marketing Plan (00:07:16) Suggests committing to one or two marketing channels for 90 days, targeting where your ideal clients are. Protecting Mindset and Energy (00:09:23) Stresses the importance of guarding your mindset and energy from negativity, news, and discouraging influences. Using Positive Evidence to Combat Discouragement (00:11:21) Encourages collecting positive feedback and reminders of past successes to counter self-doubt. Consistency, Systems, and Batching Content (00:12:15) Tips on batching content, automating follow-ups, and creating systems to maintain consistency. The Power of Accountability (00:13:15) Highlights the value of accountability, especially paid coaching or mentorship, to reduce loneliness and boost results. Closing Thoughts & Event Invitation (00:15:15) Shannon summarizes key points, guarantees results with consistency, and invites listeners to an upcoming event. Outro & Call to Action (00:16:03) Podcast outro with reminders to subscribe, review, and access free resources. /episode/index/show/happyhourpodcast/id/40446330

EP 263 Trust Leaks in Retreat Businesses: The 5 Places Retreat Leaders Lose Credibility with Debbie Simmons 03/26/2026

EP 263 Trust Leaks in Retreat Businesses: The 5 Places Retreat Leaders Lose Credibility with Debbie Simmons Trust is the currency of the retreat industry. Guests invest their time, money, and emotional energy into retreat experiences expecting transformation, connection, and professionalism. But often, trust doesn’t break in big dramatic moments - it slowly leaks through small gaps in leadership, communication, and delivery. In this episode, Shannon sits down with Debbie Simmons to discuss the five most common “trust leaks” in retreat businesses and how retreat leaders can repair them before they damage reviews, referrals, and long-term loyalty. They break down where trust most often breaks down - from marketing promises to post-retreat follow-up - and how retreat leaders can strengthen their businesses with clearer communication, better boundaries, and stronger operational standards. If you want your retreat guests to return, refer others, and rave about their experience, this episode will help you protect the most valuable asset in your business: trust. Key Takeaways The five most common places trust breaks down in retreat businesses How marketing promises can accidentally set retreat leaders up for failure Why unclear boundaries create confusion and resentment The operational gaps that quietly damage guest experiences The importance of post-retreat follow-up for long-term loyalty About Debbie: Debbie Simmons is a keynote speaker, author, leadership strategist, and CEO of Anchor Point, known as The Legacy Architect who guides high-capacity leaders from success into significance and lives of lasting impact. Her work is built on the Architecture of Trust, the principle that where you place your trust determines both your success and the legacy you build. Through her proprietary framework, The Obedience Engine, Debbie equips executives and entrepreneurs to align identity, leadership, and decision-making so clarity and momentum replace pressure and burnout. She is the author of The Heart of Legacy and the creator of the Vision Day experience, a private leadership environment where leaders reset their trajectory and architect their next chapter. Debbie’s message is simple: you were not designed to merely pursue success, you were created to leave a legacy worth living and leaving. Learn more about Debbie here: Grab her free book here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _____ TIMESTAMPS Debbie’s Background & “Legacy Architect” (00:01:25) Debbie shares her personal and professional background, explaining her role as the “Legacy Architect.” The Architecture of Trust Explained (00:03:50) Debbie introduces the concept of “architecture of trust” and its importance in retreat businesses. Five Areas of Trust Leaks (00:04:20) Overview of the five critical areas where trust can break down: marketing, promises, boundaries, delivery/operations, and follow-up. Marketing Promises & Clarity (00:05:54) Discussion on the importance of clear, specific marketing promises and avoiding overpromising. Guest Fit & Scarcity Mindset (00:08:23) Why not every guest is a fit, the dangers of a scarcity mindset, and the value of specificity. Setting Boundaries & Screening Guests (00:15:23) The necessity of boundaries, guest screening, and clear behavior expectations to create a safe retreat environment. Communication & Assumptions (00:20:30) The pitfalls of assuming guests understand expectations and the importance of explicit communication. Follow-Up & Integration After Retreats (00:21:47) Strategies for post-retreat follow-up and integration to maintain trust and encourage repeat business. Learning from Experience & Continuous Improvement (00:27:15) Advice on incremental improvements, learning from mistakes, and building better systems over time. Debbie’s Book & How to Connect (00:28:29) Debbie shares how listeners can work with her and offers a free book as a resource. Closing & Podcast Outro (00:29:16) Shannon thanks Debbie, wraps up the episode, and shares where to find more resources. /episode/index/show/happyhourpodcast/id/40446150

EP 262 Culture Building: How to Create a Retreat Experience That People Come Back To with Nathan Jamail 03/19/2026

EP 262 Culture Building: How to Create a Retreat Experience That People Come Back To with Nathan Jamail Most retreat leaders focus on the itinerary. But what makes guests come back year after year isn’t the schedule - it’s the culture. In this episode, Shannon is joined by leadership expert and culture strategist Nathan Jamail (whom she is biased to say is amazing) to break down how retreat leaders can intentionally build culture instead of just planning programming. They discuss: How culture impacts everything How to create loyalty beyond a single event Alumni communities that actually stay engaged Setting customer experience standards Why some retreats create raving fans - and others don’t If you want recurring revenue, repeat guests, and long-term brand equity, this episode will shift how you think about your retreat business. Recorded in our new studio space in Austin - and available on YouTube as well. What You’ll Learn Why itinerary doesn’t equal experience The role leadership energy plays in culture How to design belonging - not just activities How to turn one-time guests into long-term community The operational standards behind unforgettable retreats Key Takeaways Culture is what people feel, not what’s printed on the schedule. Loyalty is built intentionally, not accidentally. Clear standards create consistency and trust. Raving fans are the result of alignment and leadership - not luck. Retreat businesses that scale focus on community, not just events. Watch on YouTube This episode was recorded in our new Austin studio space. You can now watch the full conversation on YouTube. Subscribe: Learn more about Nathan: Join Nathan and Shannon at the Forum: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _____ TIMESTAMPS Defining Culture in Organizations (00:02:04) Nathan explains what culture means, using energy, attitudes, beliefs, and the thermostat analogy. Mandating Culture & Event Laws (00:03:00) Discussion on the importance of setting clear cultural expectations and event “laws” for retreats. Authenticity & Alignment in Retreats (00:04:43) Shannon and Nathan discuss the need for alignment between retreat leaders and attendees, especially for international retreats. The Dangers of Misalignment (00:05:47) Exploring how misaligned guests can negatively impact the retreat atmosphere and culture. Marketing to the Right People (00:07:13) Emphasizing the importance of targeted marketing and being clear about who the retreat is and isn’t for. Gratitude and Team Culture (00:08:25) Lighthearted discussion about gratitude within their team, referencing team members Josh, Lily, and Sharon. The Cost of Keeping Misaligned People (00:09:12) Nathan explains why keeping misaligned people (for fear of loss) damages culture in both business and retreats. Quality Over Quantity: Pricing & Numbers (00:10:21) Debate on charging more for fewer, better-aligned attendees versus filling retreats with anyone. Hiring & Team Alignment (00:15:04) Common mistakes in hiring misaligned team members and the impact on guest experience. The Airport Test & Culture Fit (00:13:57) Nathan introduces the “airport test” as a way to assess cultural fit among team members and guests. Sacrificing Culture in Tough Decisions (00:14:33) How leaders often sacrifice culture first when making difficult choices, and the consequences. Setting the Tone: Messaging & Boundaries (00:18:09) Shannon shares practical ways to set cultural expectations from marketing to the retreat’s opening night. The Ted Lasso Theory: Be Curious, Not Judgmental (00:20:03) Nathan references Ted Lasso to illustrate the value of curiosity and non-judgment in building culture. Energy as a Differentiator (00:21:37) Discussion on how the energy and culture you create is more memorable than content or location. Closing & Invitation to Future Events (00:22:18) Shannon and Nathan wrap up, reflect on past recordings, and invite listeners to join their upcoming event. Outro & Call to Action (00:23:54) Podcast outro with reminders to subscribe, review, and access free resources. /episode/index/show/happyhourpodcast/id/40372295

EP 261 The Truth About Confidence: Why Some Retreat Leaders Struggle to Fill Their Events with Nathan Jamail 03/12/2026

EP 261 The Truth About Confidence: Why Some Retreat Leaders Struggle to Fill Their Events with Nathan Jamail Confidence isn’t just mindset crap. It affects your pricing, your messaging, your sales conversations and your boundaries. And ultimately - whether your retreat fills or flops. In this episode, Shannon is joined by leadership expert, sales strategist, and bestselling author Nathan Jamail (she is biased, but he is pretty damn amazing) to unpack the real reason many retreat leaders struggle to sell out their events: lack of business confidence. They discuss: Imposter syndrome in the retreat industry Underpricing rooted in insecurity Overexplaining instead of leading What confident messaging actually sounds like How to build real, earned business confidence They also share that this episode was recorded in their new studio space in Austin - and you can now watch the full conversation on YouTube. If you’ve ever doubted yourself while launching a retreat, this episode will challenge and strengthen you. What You’ll Learn Why confidence directly impacts conversions The hidden cost of underpricing How retreat leaders accidentally repel buyers The difference between loud marketing and confident leadership The discipline required to build real business confidence Key Takeaways Imposter syndrome doesn’t disappear - it’s managed through action. Underpricing signals insecurity to your audience. Overexplaining weakens authority. Confident leaders make clear decisions and stand by them. Confidence is built through preparation, skill, and repetition - not affirmations alone. Watch on YouTube This episode was recorded in our new studio space in Austin - go watch the full conversation on YouTube. Learn more about Nathan Jamail: Join Nathan and Shannon at the Forum: Subscribe here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------ TIMESTAMPS Podcast Introduction and Studio Setup (00:00:02) Shannon introduces the podcast, new studio setup, and her guest, Nathan, her husband. The Importance of Confidence for Retreat Leaders (00:02:09) Shannon highlights Nathan’s confidence and introduces confidence as a key topic for retreat leaders. Confidence vs. Arrogance and Childhood Story (00:03:22) Nathan shares a story about their daughter and explains the difference between confidence and arrogance. Imposter Syndrome and Taking Action Afraid (00:05:33) Discussion about imposter syndrome, acting confident, and the importance of taking action despite fear. How Confidence Impacts Marketing and Messaging (00:06:31) Shannon explains how confidence (or lack thereof) affects marketing, pricing, and messaging for retreat leaders. Belief in Yourself and Authenticity (00:07:01) Nathan and Shannon discuss the need to believe in yourself first and the role of authenticity in confidence. Stage Fright and “Doing It Anyway” (00:09:18) Nathan admits to still feeling nervous before speaking, and Shannon encourages action despite nerves. Personal Example: London Workshop Doubts (00:10:14) Shannon shares her experience with self-doubt before hosting an international workshop and how she overcame it. Hospitality, Impact, and the Human Touch (00:11:55) Nathan discusses the difference between service and hospitality, and the unique impact of human connection. AI, Connection, and the Future of Retreats (00:12:52) They discuss how AI can’t replace human connection, making retreats more valuable in the digital age. Example: AI Dating at Bars and the Need for Real Connection (00:16:07) Shannon and Nathan talk about people dating AI at bars, emphasizing the growing need for real-life connection. Projecting Confidence and Sales Conversations (00:17:13) They discuss how lack of confidence is projected in sales and the importance of confidently presenting value. Vulnerability, Mistakes, and Being Confidently Wrong (00:18:18) Nathan explains that vulnerability increases confidence and that it’s okay to be wrong—just be confidently wrong. Learning from Mistakes and Seeking Knowledge (00:19:42) Shannon and Nathan discuss learning from mistakes, attending events, and the value of learning from others. The Power of Learning, Confidence, and Motivation (00:23:44) Nathan shares a formula: learning increases confidence, which boosts motivation, using events and yoga as examples. Closing and Call to Action (00:25:01) Shannon wraps up, encourages listeners to attend events, and thanks Nathan for joining the episode. /episode/index/show/happyhourpodcast/id/40372050

A Special Edition: Announcing WeTravel as a Sponsor of the Retreat Industry Forum + Why Their Platform Is Built for Retreat Leaders 03/10/2026

A Special Edition: Announcing WeTravel as a Sponsor of the Retreat Industry Forum + Why Their Platform Is Built for Retreat Leaders Running a retreat business requires more than just creating transformational experiences. Behind every successful retreat is a system that manages payments, bookings, logistics, guest communication, and operations. In this special episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Erin and Alison, co-hosts of the Retreat Industry Forum, along with Mariana from WeTravel, to officially announce WeTravel as a sponsor of the upcoming forum. During the conversation, Mariana from WeTravel shares how their platform was specifically designed to support retreat leaders, tour operators, and experience-based businesses by simplifying the operational side of running retreats. From building professional booking pages and collecting payments to managing logistics and participant information, WeTravel helps retreat leaders streamline their systems so they can focus on what they do best - delivering incredible experiences. Shannon, Erin, and Alison also discuss why operational tools like WeTravel are essential for retreat leaders who want to move beyond spreadsheets and manual systems and build retreats that are both transformational and professionally run. If you host retreats or are planning to start, this episode will give you a behind-the-scenes look at one of the most widely used platforms in the retreat industry. What You’ll Learn in This Episode • Why WeTravel has become a leading platform for retreat leaders and tour operators • How retreat leaders can simplify payments, logistics, and guest management • The benefits of using professional booking and payment systems • Why operational systems are critical for scaling a retreat business • How WeTravel supports retreat leaders globally Key Takeaways Running retreats is both an experience business and an operations business. Successful retreat leaders need systems that support: payment collection booking management guest communication logistics and documentation Platforms like WeTravel help retreat leaders streamline these processes, create professional booking pages, and manage their retreats with greater efficiency and clarity. About the Retreat Industry Forum The Retreat Industry Forum is a gathering for retreat leaders, venue owners, and retreat industry professionals focused on elevating the business side of retreats. Hosted by Shannon, Erin, and Alison along with other industry experts, the forum brings together experienced retreat leaders who want to grow profitable and sustainable retreat businesses. Learn more about the upcoming forum at: About WeTravel WeTravel is a booking and payment platform designed for multi-day and group travel businesses, including retreats, tours, and experiential programs. The platform allows retreat leaders to: create professional booking pages collect payments and deposits offer payment plans manage participant information track retreat logistics WeTravel helps retreat leaders streamline operations so they can focus on delivering exceptional retreat experiences. Learn more at: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | _______ TIMESTAMPS Panel Introduction & Special Announcement (00:01:09) Shannon introduces Allison, Aaron, and Mariana; Erin announces WeTravel as a main sponsor for the Retreat Industry Forum. WeTravel Origins & Mission (00:02:29) Mariana shares WeTravel’s founding story, its purpose, and how it was created to solve retreat admin challenges. Why WeTravel Benefits Retreat Leaders (00:04:00) Discussion on how WeTravel is uniquely designed for retreat leaders, covering all aspects from sales to logistics. Comprehensive Features of WeTravel (00:05:10) Panelists highlight WeTravel’s all-in-one capabilities, including bookings, payments, waivers, and logistics. Challenges of Piecemeal Retreat Management (00:06:23) Shannon discusses common issues with using multiple tools and the legal risks of not having an integrated system. Peace of Mind for Retreat Leaders (00:07:32) Panelists discuss how WeTravel provides security and organization for retreat leaders, ensuring nothing falls through the cracks. Why Partner with the Retreat Industry Forum? (00:08:11) Mariana explains why WeTravel chose to sponsor the forum and their commitment to supporting the retreat industry. Alignment of Missions: Elevating the Industry (00:09:40) Discussion on the shared mission to professionalize and elevate standards in the retreat industry. WeTravel Beyond Wellness (00:10:43) Clarification that WeTravel serves all types of retreats, not just wellness-focused ones. Defining WeTravel as an Operating System (00:11:43) Mariana and Shannon agree on calling WeTravel an “operating system” for retreat management. Retreats Across All Industries (00:12:06) Panelists discuss how retreats can be valuable in any industry, not just wellness. Sales Strategy & Authentic Outreach (00:13:15) Aaron and Allison share their positive experiences with WeTravel’s genuine outbound sales approach. Professionalism & Trust in Retreats (00:14:57) Mariana discusses how using a professional system like WeTravel builds trust and credibility for retreat businesses. WeTravel’s Broad Clientele (00:16:41) Mariana emphasizes WeTravel’s wide range of clients and retreat types, not limited to wellness. Forum Attendance & Final Thoughts (00:18:48) Mariana confirms she’ll attend the forum; panelists express excitement and encourage listeners to join. Podcast Outro (00:20:00) Closing voiceover thanks listeners, encourages subscriptions, and promotes free resources. /episode/index/show/happyhourpodcast/id/40371310

EP 260 Not All Events Are Equal: How to Discern Real Value in a Noisy Event Space with Dora Rankin 03/05/2026

EP 260 Not All Events Are Equal: How to Discern Real Value in a Noisy Event Space with Dora Rankin In today’s entrepreneurial world, there is no shortage of conferences, summits, masterminds, and learning forums. But here’s the real question: How do you know which ones are actually worth your time, energy, and money? In this episode, Shannon sits down with Dora Rankin to talk about discernment in business spaces - especially in a post-COVID world where the coaching and event industry has exploded with noise, hype, and inflated promises. They dive into: Why entrepreneurs are more discerning than ever The rise of “smoke and mirrors” marketing How to vet event hosts and speakers properly What to look for beyond viral posts and flashy branding Why collaboration over competition is the future How to choose rooms that stretch you without compromising your values The importance of structured sales systems alongside marketing If you’ve ever invested in a room that felt fluffy, performative, or misaligned — this episode will help you make smarter decisions moving forward. Key Takeaways Not all entrepreneurial events are built on substance — discernment matters. Post-COVID attendees expect measurable ROI, not hype. Viral marketing does not equal proven expertise. Testimonials, references, and tangible results matter more than aesthetics. Alignment with leadership style and values is critical. Growth rooms should challenge you — not manipulate you. Collaboration expands credibility and industry standards. Structured sales systems are as important as marketing strategies. About Dora: Dora Rankin is a powerhouse business coach, sales strategist, and author of USA Today bestselling book, The Heart Sell, dedicated to empowering women entrepreneurs to scale their businesses and unlock their highest earning potential. Host of The Heart Sell Signature Summit, Camp Heart Sell Club & Retreats as well as mentor for entrepreneurial organizations like NASDAQ and Tory Burch, Dora is intentional about rolling up her sleeves to build roadmaps to revenue through relationship building strategies. Whether you're a startup or scaling past a million, her Heart Sell methodology produces purpose driven successful businesses for women. Join Dora at the Heart Sell Summit: Learn more about Dora here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------- TIMESTAMPS Setting the Scene & Topic Introduction (00:01:07) Hosts discuss their locations, previous meeting, and introduce the main topic: discernment in entrepreneurial events. Explosion of Coaching & Retreat Industry (00:02:24) Dora shares her perspective on the noisy, crowded event space and the need for discernment. Proving Value & ROI in Events (00:03:29) Discussion on the necessity for event leaders to show real credentials and tangible results. Industry Growth Post-COVID (00:04:20) Shannon explains how COVID-19 led to a surge in new entrepreneurs and coaches, increasing competition and skepticism. Smoke and Mirrors in the Industry (00:05:37) Concerns about inexperienced leaders making big promises without real experience or results. Attendee Disillusionment & Need for Proof (00:05:55) Dora shares that many clients come after spending heavily on ineffective programs, seeking real, proven guidance. Facade of Success & Authenticity (00:07:21) Hosts discuss the disconnect between online personas and actual business success among some industry leaders. Discernment Tips: Testimonials & References (00:08:26) Advice for attendees to ask for proof, testimonials, and references before trusting event leaders. Collaboration Over Competition (00:09:26) Shannon and Dora emphasize the importance of collaboration in the industry, not competition. Risks of Inexperienced Leaders (00:10:39) Discussion on the dangers of unqualified leaders hosting events, leading to negative attendee experiences. Impact of Lived Experience (00:12:25) Dora highlights the importance of real, lived experience in providing valuable learning environments. Discernment Checklist for Attendees (00:14:02) Shannon outlines what attendees should look for: experience, testimonials, references, and alignment. Personality & Teaching Style Alignment (00:15:32) Advice to ensure the leader’s style and values align with the attendee’s needs, while being open to healthy challenge. Accessibility vs. Vanity Metrics (00:16:54) Dora warns against choosing events based on fame; stresses the importance of leader accessibility. Entertainment vs. Actionable Value (00:17:43) Distinguishing between motivational/entertainment events and those offering actionable business strategies. Integrity in Event Fit & Leader Recommendations (00:19:10) Shannon and Dora discuss the importance of leaders being honest about event fit and referring attendees elsewhere if needed. Sales Cycle & Long-Term Relationships (00:21:42) Dora explains the value of long-term relationships over single ticket sales in the retreat industry. Dora’s Heart Sell Summit Overview (00:22:37) Dora introduces her upcoming Cleveland summit, focused on practical sales training for women entrepreneurs. Shannon’s Testimonial for Dora’s Methods (00:24:23) Shannon shares her personal success using Dora’s sales techniques, endorsing the summit. Sales vs. Marketing: Key Differences (00:25:55) Dora explains the difference between sales and marketing, and the need for both in business growth. Wrap-Up & Final Thoughts (00:28:05) Closing remarks, gratitude, and encouragement to connect further with resources and future events. /episode/index/show/happyhourpodcast/id/40303530

EP 259 Should You Have a Co-Host in Your Retreat Business? 02/26/2026

EP 259 Should You Have a Co-Host in Your Retreat Business? Partnerships can be powerful… and they can also quietly wreck your retreat business. In this episode, Shannon Jamail breaks down one of the most common questions retreat leaders ask: Should you have a co-host? After being asked this question during a keynote in LA, Shannon’s immediate answer-“Don’t.”-got a laugh… and opened the door to a real conversation retreat leaders need to hear. Shannon shares the good, the bad, and the expensive lessons she learned from early partnerships, including a situation involving copied content and the painful reality that trust is not a strategy. She explains why many retreat leaders pursue co-hosts for the wrong reasons, how “fine” partnerships still create unnecessary complexity, and the exact 3-step vetting system she now uses before partnering with anyone. If you’ve ever considered a co-host because you’re nervous, overwhelmed, or hoping it will make marketing easier-this episode will save you time, money, and headaches. Key Takeaways A co-host is shared leadership-not an assistant, not emotional support, and not a shortcut to sales. Partnerships multiply everything, including tension, misalignment, and risk. “Trust” alone is not a strategy-especially when your reputation is tied to someone else’s integrity. You need a real vetting process before partnering, not just good vibes on Zoom. If roles, money, ownership, and exit plans aren’t in writing, you’re building a future mess. Many retreat leaders need support systems (contractors/team), not a co-host. Build your retreat business solo first when possible-partner from strength, not dependence. Shannon’s 3-Step Vetting System (Quick List for Skimmers) Step 1: Know their full history Proof, testimonials, real work, integrity, originality. Step 2: Meet in person Stress reveals everything. Watch how they handle pressure. Step 3: Get crystal clear in writing Roles, money, decision-making, list ownership, IP, exit plan. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | TIMESTAMPS: First Partnership Mistake (00:01:24) Shannon shares her first negative partnership experience, including issues of trust and intellectual property theft. Common Early Partnership Pitfalls (00:02:28) Discussion of new retreat leaders teaching prematurely and the risks of partnering with inexperienced people. Red Flags & Consequences (00:03:24) Details on noticing odd behaviors, content theft, and fraudulent activity by a partner. The Importance of Trust & Reputation (00:05:14) Emphasizes how a partner’s integrity affects your business and reputation. Eroding Partnerships & Complexity (00:06:11) Describes partnerships that fade due to misalignment and how “fine” isn’t good enough in retreat businesses. When Not to Co-Host (00:07:19) Advice on reasons not to seek a co-host, such as fear or seeking shortcuts. Retreat Industry Forum Announcement (00:08:30) Brief promotion of the upcoming Retreat Industry Forum event. Shared Leadership & Vetting System Introduction (00:09:32) Explains the need for structure in partnerships and introduces her three-step vetting system. Step 1: Verify History & Credibility (00:10:32) Importance of knowing a potential partner’s full history and verifying their claims. Step 2: Meet in Person (00:11:36) Stresses the necessity of in-person meetings to assess real compatibility and leadership under pressure. Step 3: Clear Roles & Contracts (00:13:28) Outlines the need for crystal-clear roles, responsibilities, and written contracts in partnerships. When Partnerships Make Sense (00:16:31) Describes scenarios where co-hosting is beneficial and when hiring contractors is preferable. Solo First, Partner from Strength (00:17:34) Encourages building a solo retreat business before partnering, to ensure strength and independence. Closing Thoughts & Invitation (00:18:56) Final advice on protecting your business and invitation to the Retreat Industry Forum. Outro & Resources (00:19:17) Instructions to subscribe, leave a review, and access free resources. /episode/index/show/happyhourpodcast/id/40206045

A Special Edition: A Fireside Chat about The Retreat Industry Forum with Alison, Erin & Shannon 02/18/2026

A Special Edition: A Fireside Chat about The Retreat Industry Forum with Alison, Erin & Shannon In this special fireside chat, Shannon Jamail, Alison, and Erin pull back the curtain on the evolving energy of the Retreat Industry Forum — and why this year’s attendee profile looks different than ever before. What started as a vision to elevate the retreat industry is quickly becoming a high-level gathering of experienced retreat leaders, business owners, venue operators, and industry professionals ready to scale smarter and connect strategically. The trio discusses: The shift toward seasoned retreat professionals attending Why the Forum is not a beginner workshop — it’s a growth accelerator The power of investing in events (and the real ROI that follows) High-caliber speakers with proven track records The importance of treating retreats like a business Technology, AI, and SEO shaping the future of the industry The synergy and collaboration behind the Forum itself Early planning conversations for 2027 If you’re serious about growing your retreat business and surrounding yourself with leaders who are playing at a higher level - this episode will show you why the Retreat Industry Forum is different. Key Takeaways The Retreat Industry Forum is attracting experienced, growth-focused retreat leaders. High-level networking creates exponential business returns. Investing in events often yields significantly higher ROI than expected. Professional standards matter — retreats must operate like businesses. AI, SEO, and technology are shaping the next phase of retreat visibility. Collaboration and in-person relationships accelerate opportunity. The Forum is about elevation — not entry-level learning. The Retreat Leaders Podcast Resources and Links: : Retreat Business Marketing Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Fireside Chat Introduction (00:00:55) Shannon previews the fireside chat with Alison and Aaron about the upcoming Retreat Industry Forum in Denver. Forum Purpose & Audience (00:02:02) Discussion on the Retreat Industry Forum’s focus on seasoned retreat professionals and what sets it apart from other events. Shift in Attendees & Market Gap (00:03:35) Noticing a shift toward experienced attendees and identifying the lack of advanced spaces for established retreat leaders. Value of Being an Attendee (00:07:15) Exploring the benefits of attending events as a participant versus as a speaker, including networking and business growth. Investment & Value Proposition (00:12:13) Emphasizing the importance of investing in high-quality events and the return on investment for attendees. Speaker Selection & Event Quality (00:13:05) Explaining the intentional recruitment and payment of expert speakers to ensure high-caliber content and credibility. Opportunities for Future Speakers (00:15:49) Clarifying the process for becoming a future speaker and the importance of first attending and engaging with the forum. Power of In-Person Collaboration (00:17:09) Sharing personal stories of how in-person investments and collaborations led to meaningful partnerships and growth. Commitment & Decision-Making (00:19:09) Discussing the necessity of decisive action and commitment to personal and professional growth through event participation. Synergy & Magic of Collaboration (00:22:12) Reflecting on the unique synergy among the hosts and the “magic” that emerges from curated, high-level gatherings. Diversity in the Retreat Industry (00:24:19) Highlighting the wide range of retreat types and the inclusive, non-gendered, and non-wellness-specific nature of the forum. Technology, AI, and Industry Evolution (00:25:10) Addressing the impact of AI, SEO, and technology on retreat business visibility and the need to adapt to new trends. Business Mindset in Retreats (00:28:59) Advocating for treating retreats as serious businesses, not just passion projects, and integrating standard business practices. Profit, Impact, and Industry Elevation (00:30:53) Encouraging profit as a means to greater impact, and challenging the stigma around making money in the retreat industry. Professionalism & Structure (00:31:55) Describing the forum’s professional approach, honoring agreements, and the importance of structure and accountability. Networking & Attendee Caliber (00:33:54) Anticipating high-level networking and the value of relationships formed among experienced, successful attendees. Call to Action & Forum Expansion (00:35:04) Encouraging listeners to join, envisioning business growth, and announcing future forums in Paris and other locations. Podcast Closing (00:35:54) Shannon wraps up, inviting listeners to subscribe, review, and access free resources for retreat leaders. /episode/index/show/happyhourpodcast/id/40128525

EP 258 What I Wish I Had Done Differently When I First Built My Retreat Business 02/12/2026

EP 258 What I Wish I Had Done Differently When I First Built My Retreat Business When I first started building my retreat business, I made mistakes. Not small ones - real ones that cost time, money, energy, and unnecessary stress. In this episode, I’m pulling back the curtain and sharing: What I personally wish I had done differently in the early days The most common mistakes I see retreat hosts still making today And how to avoid burning out, underpricing, or building a retreat that looks good on paper but feels exhausting in real life If you’re hosting retreats (or thinking about it), this episode will help you build something that’s clear, sustainable, and aligned - not just pretty and stressful. What You’ll Learn in This Episode Why unclear audience messaging makes retreats harder to sell How overbuilding your retreat actually weakens the experience Why marketing needs to start earlier than you think The real cost of underpricing and discounting Why doing everything alone hurts both you and your guests The mistakes I see retreat hosts repeat - and how to course-correct The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Request for Reviews & Episode Overview (00:00:59) Shannon asks listeners to leave reviews and previews the episode’s focus on mistakes and lessons learned. Learning from Mistakes in Business (00:02:24) Emphasizes the value of learning from mistakes and introduces the main theme: what she wishes she’d done differently. Mistake #1: Lack of Clarity on Ideal Guest (00:03:27) Discusses the importance of defining your ideal retreat guest and the exhaustion from being too broad. Mistake #2: Overbuilding the Retreat Experience (00:06:32) Warns against overpacking retreat agendas, stressing the need for downtime and integration. Mistake #3: Marketing Too Late (00:10:43) Explains why marketing should start before all details are finalized, using her France retreat as an example. Mistake #4: Ineffective Use of Ads (00:13:58) Advises testing content organically before spending on ads to avoid wasting money. Mistake #5: Pricing for Comfort, Not Sustainability (00:14:54) Urges pricing retreats for sustainability, not just to fill spots, and explains the pitfalls of discounting. Mistake #6: Not Asking for Support Early Enough (00:18:50) Shares the importance of hiring help for logistics, food, and guest relations to avoid burnout. Common Mistake #1: Treating Retreats as One-Off Events (00:22:41) Highlights the value of making retreats part of a larger business ecosystem, not just single events. Common Mistake #2: Discounting to Fill Spots (00:23:41) Reiterates the damage discounting does to brand and guest alignment. Common Mistake #3: Weak Boundaries and Vague Policies (00:24:37) Stresses the need for clear boundaries, cancellation policies, and personal space for leaders. Common Mistake #4: Copying Other Retreats (00:27:28) Encourages originality and authenticity instead of copying others’ retreat formats. Common Mistake #5: Waiting for Confidence Before Acting (00:28:36) Explains that confidence is built through action, not as a result of success. Final Reflections and Takeaways (00:30:43) Summarizes key lessons: aim for clarity, sustainability, and alignment, and learn from mistakes. Closing and Call to Action (00:31:47) Thanks listeners, encourages sharing, and provides resources for further support. /episode/index/show/happyhourpodcast/id/39899890

EP 257 Belonging Is the New Luxury: Why Retreats Matter More Than Ever with Dan Berger 02/05/2026

EP 257 Belonging Is the New Luxury: Why Retreats Matter More Than Ever with Dan Berger In this episode of The Retreat Leaders Podcast, Shannon sits down with Dan Berger to talk about something the retreat industry doesn’t discuss nearly enough: belonging. Dan shares his personal journey—from selling his event-planning software company for $100M, to grappling with his own sense of belonging, to ultimately creating Assemble Boise, a retreat and gathering space intentionally designed for human connection. Together, Shannon and Dan dive into: Why men are facing a serious belonging and mental health crisis How retreats can act as temporary communities that create lasting impact Why small, intimate spaces outperform big, flashy experiences How retreat leaders can design environments that feel safe, connective, and meaningful And why belonging—not content—is what people are actually paying for This is a grounded, honest conversation about the responsibility retreat leaders hold and the opportunity they have to create spaces that genuinely change lives. What You’ll Learn in This Episode Why people aren’t craving more content—they’re craving connection How Dan’s “belonging tank” framework applies directly to retreat design The four belonging personas every retreat leader should understand Why men’s retreats and men’s groups are more needed now than ever How intentional hospitality creates trust, safety, and transformation What post-COVID human connection really looks like (and why retreats are booming) Notable Concepts Discussed The “Belonging Crisis,” especially among men Retreats as containers for community, not just experiences Small-group power vs. large-scale events Ethical considerations around AI and preserving human-made experiences Designing spaces that do the emotional work before the programming begins Email Dan to get a free copy of his book, or to book his amazing retreat center and get a 3rd night free: Buy Dan’s Book here: About Dan Berger Dan J. Berger is the author of The Quest: The Definitive Guide to Finding Belonging, and the CEO of Assemble Hospitality Group. He previously sold his SaaS company, Social Tables, for $100M. He lives in Boise, ID with his wife and daughter. Connect with Dan here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- TIMESTAMPS Dan’s Background and Journey (00:01:22) Dan shares his personal history, adoption, move from Israel, hospitality career, and founding a software company. Writing the Book on Belonging (00:02:01) Dan discusses writing his book about belonging and its self-help/academic approach. Importance of Belonging in Retreats (00:03:01) Shannon and Dan explore why belonging is central to retreats and how retreats foster community. Men’s Groups and Community Building (00:04:10) Dan describes his men’s group, its structure, and how it builds ongoing relationships. Men’s Belonging Crisis (00:05:53) Dan addresses the challenges men face with belonging, emotional expression, and the need for safe spaces. Retreats as Solutions for Men (00:08:13) Discussion on how retreats can help men, and Dan’s hesitation about hosting men’s retreats. Benefits of Extended Retreats (00:09:10) Shannon explains the deeper impact of multi-day retreats versus short meetings. Belonging Frameworks for Retreats (00:09:48) Dan introduces two frameworks from his book: the “belonging tank” and four belonging personas. Book Offer and Belonging Differences (00:12:09) Dan offers a free book to listeners and discusses gender differences in belonging. Motivation for Opening a Retreat Center (00:13:59) Dan explains his shift from corporate retreats to opening a dedicated retreat facility. Design and Features of The Symbol Boise (00:17:25) Dan details the layout, amenities, and unique aspects of his Boise retreat center. Transparency and Marketing for Retreat Leaders (00:18:40) Shannon praises the clarity and marketing of Dan’s facility for retreat organizers. Special Offer for Retreat Leaders (00:19:41) Dan shares a booking discount and explains the profitability and versatility of his space. Closing and Resources (00:21:00) Shannon wraps up, shares links to Dan’s resources, and thanks him for joining. /episode/index/show/happyhourpodcast/id/39827145

EP 256 Building Pilates Retreats in Europe: Creativity, Logistics, and Expansion with Bessie Refalo 01/29/2026

EP 256 Building Pilates Retreats in Europe: Creativity, Logistics, and Expansion with Bessie Refalo In this episode of The Retreat Leaders Podcast, Shannon sits down with Bessie Refalo, a yoga and Pilates retreat leader who is carving out a unique lane in the wellness retreat industry - reformer Pilates retreats in Europe. Bessie shares the behind-the-scenes reality of creating retreats that require specialized equipment, including the challenges of finding venues with reformer Pilates machines and the creative solutions she’s used to make her retreats possible. From transporting reformers by lorry in Portugal to discovering bespoke studios in Italy, this conversation is a masterclass in persistence, adaptability, and thinking beyond traditional retreat models. Shannon and Bessie also discuss the rapid growth of the wellness retreat industry, the realities of hosting retreats in Europe, and why networking, flexibility, and on-the-ground familiarity are essential for successful international retreats. This episode is a must-listen for retreat leaders who want to expand internationally, host niche retreats, or navigate complex logistics without giving up on their vision. Key Takeaways Niche retreats (like reformer Pilates) require creativity, persistence, and flexibility. Hosting retreats with specialized equipment presents challenges - but solutions exist. Europe offers strong appeal for US-based retreat guests due to accessibility and travel interest. Building relationships with local studios and partners is key to international retreat success. Logistics, cultural differences, and local business hours matter more than most hosts expect. Networking and in-person learning accelerate retreat growth and confidence. Fully booked retreats are built through clarity, demand, and aligned offerings - not shortcuts. About Bessie Refalo Bessie Refalo is a yoga and Pilates instructor and retreat leader specializing in wellness retreats that combine movement, travel, and intentional experiences. Known for her innovative approach to reformer Pilates retreats, Bessie creates immersive international retreats that prioritize high-quality instruction, thoughtful locations, and meaningful connection. Connect with Bessie here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----- TIMESTAMPS Bessy’s Background and Journey (00:01:36) Bessy shares her background, the Bessy Raffaello Method, and her entry into retreats. Launching Retreats with Limited Resources (00:02:21) Discussion on starting retreats without a clear blueprint or abundant resources. Personal Motivation and Reformer Retreat Challenges (00:03:04) Bessy describes her inspiration and the unique challenges of hosting reformer Pilates retreats. Finding Venues and Logistics of Reformers (00:04:03) Exploring the difficulty of finding venues with reformer machines and the logistics involved. Pilates Reformer Popularity and Industry Growth (00:06:15) Conversation about the booming Pilates and wellness industry and its opportunities. Venue Search and Forming Partnerships (00:07:36) Bessy details her search for venues, challenges with unresponsive owners, and finding her business partner in Portugal. First Retreat Execution and Overcoming Obstacles (00:09:12) How Bessy and her partner transported reformers and handled unexpected issues during their first retreat. Expanding to Italy and Other Locations (00:10:00) Bessy discusses finding a unique venue in Italy and her desire to expand to more locations. Retreat Industry Forum Announcement (00:11:36) Shannon announces the upcoming Retreat Industry Forum event in Denver. Venue Owner Mindset and Cultural Differences (00:13:27) Discussion about the challenges of working with European venues and cultural differences in business practices. Importance of Site Visits and Local Culture (00:15:19) Advice on visiting retreat locations and understanding local customs and schedules. Budgeting and Financial Realities (00:17:14) Bessy shares lessons on budgeting, accounting for lost income, and the importance of honest financial planning. Retreat Agenda Planning and Avoiding Over-Scheduling (00:19:21) Tips on not overpacking retreat agendas and allowing space for rest and integration. Group Energy and Audience Fit (00:21:32) The importance of group dynamics, attracting the right participants, and managing energy drains. Attracting and Repelling the Right Clients (00:23:27) Shannon and Bessy discuss the value of attracting ideal clients and repelling those who aren’t a good fit. Investing in Training and Community (00:24:21) Bessy reflects on the value of attending workshops, investing in herself, and connecting with like-minded leaders. Upcoming Retreats and Availability (00:28:20) Bessy shares details about her upcoming Portugal and Italy retreats, including availability and unique features. Closing and Contact Information (00:31:16) Shannon and Bessy wrap up, discuss future collaborations, and share how listeners can connect. /episode/index/show/happyhourpodcast/id/39509015

EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers 01/22/2026

EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her “soul work” into her corporate role. Together, Shannon and Amy discuss long-term vision, retreat center dreams, the power of visualization, and why retreat leaders must invest in their own development before leading others. This episode is especially powerful for retreat leaders who are still in a full-time job but feel deeply called to build something meaningful and sustainable on the side. Key Takeaways You can build a retreat business while working full-time — with structure and boundaries. Integrating wellbeing and mindfulness into your day job can strengthen both worlds. Visual planning, time blocking, and templated systems are essential for sustainability. Soul-led work doesn’t require quitting your job overnight — small, consistent steps matter. Investing in your own training and leadership development is non-negotiable as a retreat host. Long-term visions (like owning a retreat center) are built through patience and intention. Familiarity with your retreat location is a key marker of responsible leadership. About Amy Jaggers Amy Jaggers is a coach and facilitator who helps professionals turn awareness into meaningful action through coaching, meditation, retreats, and facilitated circles. Her work creates intentional space for individuals to pause, reconnect, and step off autopilot, supporting greater balance, clarity, and purpose. Amy’s approach is grounded in building resilience and helping people live and lead with greater intention in both their personal and professional lives. Connect with Amy here: and check out her retreat here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----- TIMESTAMPS Amy’s Background & Soul Work (00:01:17) Amy shares her professional background, her focus on mindfulness, and her retreat and wellbeing circles. Balancing Full-Time Work & Retreat Business (00:02:09) Discussion on juggling a full-time job with building a retreat business, and integrating soul work into her career. Wellbeing Circles at Work (00:03:13) Amy explains hosting wellbeing circles for colleagues and how it supports both her job and retreat business. Challenges & Boundaries (00:04:41) Amy discusses the importance of schedules, boundaries, and processes to balance both roles. Finding Fulfillment in Both Roles (00:05:06) Amy reflects on the fulfillment she gets from both her day job and her retreat business. Target Audience & Their Needs (00:06:25) Amy describes her colleagues’ challenges and the need for wellbeing practices. Scheduling & Time Management Practices (00:08:29) Amy shares her practical strategies for managing time and tasks for her soul business. Retreat Industry Forum Announcement (00:10:00) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Long-Term Goals & Vision (00:11:33) Amy outlines her goal to own a retreat venue and her vision for the future. Visualization & Vision Boards (00:12:33) Shannon and Amy discuss the power of vision boards, drawing out goals, and visual manifestation. Hospitality Background & Inspiration (00:14:08) Amy talks about her hospitality experience and how it informs her retreat vision. Vision Board Workshop & Manifestation (00:14:38) Amy mentions her upcoming vision board workshop and the importance of seeing goals regularly. Visualization Practices for Success (00:15:33) Shannon shares techniques for visualizing and feeling future success. Building the Soul Business Step by Step (00:17:06) Amy and Shannon discuss the importance of incremental progress and baby steps. Investing in Education & Training (00:18:16) Amy emphasizes the value of professional training and investing in oneself as a retreat leader. Networking & Community in Retreat Leadership (00:19:51) Amy highlights the benefits of networking and community from attending workshops and trainings. Professionalism & Industry Standards (00:21:38) Amy calls for higher standards and more rigor in retreat leadership training. Upcoming Retreat Details (00:23:14) Amy shares details about her next retreat in Menorca, its focus, and why she chose the location. Choosing a Safe & Familiar Retreat Location (00:25:55) Shannon and Amy discuss the importance of hosting retreats in places that feel safe and familiar, especially for first international events. Episode Wrap-Up & Contact Info (00:27:47) Shannon thanks Amy, provides info for listeners, and closes the episode. /episode/index/show/happyhourpodcast/id/39508790

EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event 01/15/2026

EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You’ll learn how to create a retreat theme people return to annually, how to build anticipation year-round, and how to turn your retreat into the top of a pipeline for courses, coaching, memberships, and more. This is next-level retreat business strategy - and every leader who’s tired of starting from scratch needs to hear it. Key Takeaways A signature retreat theme creates recognition, trust, and brand identity. Alumni are your easiest, most profitable guests - and a signature retreat keeps them coming back. One-off retreats are exhausting and keep you in constant hustle mode. A successful retreat begins the day the previous one ends - anticipation-building matters. A signature retreat becomes a pipeline for courses, coaching, memberships, and next-level offers. When done right, your retreat becomes a cornerstone asset - not a one-time event. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----- TIMESTAMPS Benefits of a Signature Retreat Theme (00:01:24) Discusses how a signature theme creates consistency, builds trust, and encourages repeat attendance. Choosing the Right Theme (00:03:46) Advice on selecting a retreat theme that aligns with your brand and attracts annual returnees. Leveraging Alumni for Retreat Sales (00:04:56) Explains why alumni are the best source for retreat sales and how to nurture them. Delivering Unforgettable Experiences (00:05:50) Stresses the importance of providing memorable retreats to encourage alumni to return. Alumni Perks & First Access (00:06:45) Describes offering alumni early booking, priority, and small discounts or bonuses. Year-Round Alumni Engagement (00:07:42) Shares strategies for maintaining genuine connections with alumni throughout the year. Pitfalls of One-Off Retreats (00:08:34) Explains how constantly reinventing retreats leads to burnout and inconsistent revenue. Building Anticipation Year-Round (00:09:36) Outlines ways to keep excitement high for your signature retreat all year, not just before launch. Content Pillars & Ongoing Promotion (00:12:39) Recommends creating and using content pillars to promote retreats and build anticipation. Integrating Retreats into a Revenue Pipeline (00:13:47) Shows how retreats can feed into other offers (courses, memberships, coaching) and vice versa. Final Thoughts & Call to Action (00:15:02) Encourages listeners to build legacy retreats and invites them to the Retreat Industry Forum. /episode/index/show/happyhourpodcast/id/39508225

EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing 01/08/2026

EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you’re not repelling anyone, you’re probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn’t a flaw, it’s a leadership skill, and how trying to please everyone leads to burnout, boundary issues, and low-quality experiences. She also addresses a critical nuance retreat leaders need to understand: the difference between being purposeful and being polarizing - and why “anti” messaging often does more harm than good in a business rooted in trust, safety, and connection. This episode is a must-listen for retreat leaders who want aligned guests, healthier group dynamics, and a business that actually feels good to run. Key Takeaways Everything you create either attracts or repels - and both are necessary. If you’re trying to be liked by everyone, your message is likely watered down. Repelling misaligned people protects your energy, your team, and your guests. Clear messaging prevents boundary issues, complaints, and emotional drain. Strong leadership is about standing firmly in who you are - not pleasing everyone. There’s a difference between purposeful messaging and polarizing, anti-focused content. Being pro what you stand for builds trust far more effectively than being anti anything. Clarity in your brand leads to alignment, ease, and long-term sustainability. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---- TIMESTAMPS The Power of Attraction and Repelling (00:01:27) Explains how everything you do as a retreat leader attracts or repels potential clients, and why repelling is necessary. Dangers of Being Generic (00:02:30) Discusses the pitfalls of trying to appeal to everyone, leading to diluted messaging and misaligned clients. Personal Examples of Not Being for Everyone (00:03:46) Shannon shares personal examples of who she is not a fit for, emphasizing the value of clarity over universal appeal. Benefits of Repelling the Wrong People (00:04:49) Highlights how repelling protects your energy, business, and ensures better alignment with clients. Retreat Industry Forum Announcement (00:04:49) Brief interruption to promote the upcoming Retreat Industry Forum event in Denver. Consequences of Appealing to Everyone (00:05:56) Describes negative outcomes when trying to please everyone, such as draining retreats and constant complaints. Purposeful vs. Polarizing Content (00:07:06) Advises against posting highly polarizing or anti-focused content, distinguishing between being purposefully polarizing and divisive. Pro-What-You-Stand-For vs. Anti-Others (00:08:28) Encourages leaders to focus on what they are for, not what they are against, and the impact on trust and safety. Brand Clarity and Authentic Leadership (00:09:46) Urges retreat leaders to clearly communicate who they serve and to lead authentically and inclusively. Final Thoughts & Call to Action (00:10:50) Wraps up with a reminder to use attraction and repelling wisely, and invites listeners to join her programs and resources. /episode/index/show/happyhourpodcast/id/39475635

EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter 12/18/2025

EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even when it feels uncomfortable ✨ Why real marketing results require time, patience, and accurate data ✨ How fractional marketing directors provide expert support without bloated retainers Dawni shares why she helped develop the first global regulation for social media managers in the UK, and how her agency champions organic reach and integrity over pushy sales strategies. This conversation is a must-listen for any entrepreneur — especially solo retreat leaders — who wants to grow sustainably, avoid costly marketing mistakes, and build relationships rooted in alignment and trust. Key Takeaways Ethical marketing is about humans first, not hustle culture. Due diligence is essential — marketing professionals are great at marketing themselves. Trust your instincts: if a partner feels off, overpriced, or vague, walk away. There is no standardized pricing in marketing — and that’s exactly why transparency matters. Fractional marketing directors are a powerful option for small businesses who need strategy without full-time overhead. Outsourcing is uncomfortable — but it’s one of the fastest ways to grow as a founder. Real marketing results come from consistent data over 12–18 months… not overnight “miracles.” Quick exits from misaligned relationships often save you more time and money than sticking it out. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. About Dawni Baxter: Dawn Baxter is a Social Media and selling guru. Multi Business owner including Beyond the Dawn Digital LTD a full house digital marketing brand & agency. Dawn is passionate about helping female entrepreneurs build sustainable brands, community and sales using social media as a connection tool. A leading UK female entrepreneur in digital business systems and strategy, social media, sales and audience growth. Dawn successfully builds digital business models that increase income, and can be actioned both remotely and around the important things in your life, like children, friends and loved ones. Dawn has had careers in sales, customer service, buying & merchandising sector and corporate retail within some of the biggest luxury brands in the UK In 2020 her offers of coaching and training in all areas to service and product based businesses alike helped self employed and SME's to navigate through the Covid Crisis and get their offerings in the digital space. Many made more income than with their previous business model. She has a passion to support small business and the entrepreneurial spirit and inspire people to try the careers that can make them truly happy. Dawn believes in personal growth and has put herself through numerous trainings in graphic design, digital marketing, Coaching and Positive Psychology to be able to pursue her dreams and is always constantly learning and upscaling. She is warm and inclusive and wants to make the world a pretty place. Connect with Dawni: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------- TIMESTAMPS Dawni’s Background & Ethical Marketing (00:01:20) Dawni shares her multi-passionate journey, agency’s human-first approach, and creating the first regulation for social media managers. Changing Perceptions of Marketing Agencies (00:02:40) Discussion on negative perceptions of marketing, ethical standards, and the agency’s quality standard. Misconceptions About Marketing Agencies (00:04:52) Shannon and Dawni address common fears: high costs, unclear returns, and the importance of organic reach. Due Diligence & Evaluating Agencies (00:05:51) Dawni explains why skepticism is healthy, how to vet agencies, and the importance of transparency and value. Pricing Structures & Transparency (00:09:12) Dawni reveals the lack of regulated pricing in marketing and tips for assessing agency pricing and openness. Value of Exploratory Calls (00:10:11) Advice on seeking agencies that offer value upfront and the significance of exploratory calls. Retreat Industry Forum Announcement (00:10:46) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Importance of Marketing Support for Solopreneurs (00:12:17) Shannon emphasizes why solopreneurs need marketing support, either in-house or outsourced. Fractional Marketing & Flexible Support (00:13:35) Dawni discusses affordable, flexible options like fractional marketing directors and short-term contracts. Testing Agency Relationships & Learning (00:17:32) Encouragement to try agencies on a trial basis, learn from mismatches, and adapt as needed. Red Flags & Relationship Building (00:18:28) Shannon shares a negative agency experience and stresses monitoring alignment and communication. Marketing as Relationship Building (00:19:39) Dawni compares marketing to dating, emphasizing gradual trust-building and the value of expert guidance. Letting Go & CEO Growth (00:23:08) Dawni describes the transformation when entrepreneurs trust experts, leading to business and personal growth. Outsourcing Before You’re Ready (00:24:18) Advice to outsource marketing a step before feeling ready, without causing financial strain. Financial Stretch & CEO Space (00:25:25) Shannon shares her experience with hiring help, creating space for CEO-level work, and the need for expert eyes. Timeframe for Marketing Results (00:27:01) Discussion on realistic expectations for marketing ROI, typically requiring at least six months. Data, Metrics, and Long-Term Strategy (00:27:25) Dawni explains the importance of data, why viral moments can be misleading, and the need for long-term analysis. No Quick Fixes in Marketing (00:31:38) Dawni debunks quick-result promises, emphasizing testing, adaptation, and the impossibility of guarantees. Global Relevance & Dawni’s Work (00:32:47) Shannon notes Dawni’s agency works worldwide and mentions Dawni’s recent photo shoots. Social Media Content & Travel (00:33:31) Dawni shares about creating social media content in various international locations. Closing & Farewell (00:34:10) Shannon thanks Dawni, wraps up the episode, and shares where listeners can find more resources. /episode/index/show/happyhourpodcast/id/39410915

EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead 12/11/2025

EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead In this episode, Shannon gets fired up about one of the biggest mistakes retreat leaders make: discounting their retreats. While a discount might feel like an easy way to fill a few spots, the long-term damage is real - it devalues your experience, trains your audience to wait for price drops, signals desperation, and hurts the entire retreat industry. Shannon breaks down exactly why discounting is harmful, what it communicates to potential guests, and better alternatives like early-bird bonuses, pay-in-full perks, and smart payment options. She also unpacks the real reason retreat leaders discount - fear - and how to address it in a healthier, business-savvy way. If you’re ready to protect your profit, elevate your positioning, and stop shrinking your worth, this episode is a must-listen. Key Takeaways Retreats are transformational live experiences - not products to be marked down like retail. Discounting immediately lowers perceived value and conditions your audience to never pay full price again. It signals desperation and damages not just your brand, but the entire retreat industry. Live experiences require emotional labor, planning, expertise, and responsibility - none of which should be discounted. Instead of discounting, offer early-bird bonuses, pay-in-full perks, and extended payment plans. The real reason people discount is fear - not strategy. If enrollment is low, you need better messaging, positioning, urgency, and audience warming… not cheaper prices. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- TIMESTAMPS The Problem with Discounting Retreats (00:00:50) Shannon expresses frustration about retreat leaders discounting their retreats and outlines why this is harmful. Why Discounting Retreats is Harmful (00:01:12) Explains how discounting devalues retreats, signals desperation, and attracts difficult guests. Negative Impact on Guest Experience and Industry (00:03:42) Discusses how discounting attracts ungrateful guests and lowers perceived value across the retreat industry. Discounting Hurts Your Margins and Business (00:06:02) Details how discounts cut into profits, making it harder to sustain a retreat business. Retreats as Premium, Transformational Experiences (00:07:16) Emphasizes that retreats are not products but containers for transformation, requiring significant energy and expertise. Alternatives to Discounting: Bonuses and Perks (00:08:14) Suggests offering early bird bonuses, pay-in-full perks, and extended payment plans instead of discounts. Why Retreat Leaders Discount: The Role of Fear (00:10:22) Explores the real reasons behind discounting, such as fear of failure and low signups. Building Confidence and Enrollment Without Discounts (00:11:30) Encourages improving messaging, marketing, and mindset instead of lowering prices. Final Advice and Invitation to Community (00:12:39) Urges listeners to stop discounting, value their work, and join the Retreat Industry Forum for support. Podcast Closing and Resources (00:13:39) Shannon thanks listeners, encourages sharing, and offers free resources for retreat leaders. /episode/index/show/happyhourpodcast/id/39294160

EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss 12/04/2025

EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch’s Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it’s really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital evolution of the industry - how AI and online visibility are reshaping the way leaders must market their retreats - and why self-awareness is key to finding your place in this ever-changing landscape. Whether you’re leading retreats, supporting them, or figuring out which role fits best, this episode will give you real-world perspective, practical advice, and a reminder that your version of success doesn’t have to look like anyone else’s. Key Takeaways Retreat leadership has many layers — and not everyone is meant to be front and center. Supporting retreats can be just as fulfilling as leading them (and sometimes less stressful). Work-life balance matters — especially for women juggling careers, families, and personal growth. The retreat industry is evolving fast with AI and digital marketing — adapt or find your unique niche. Attracting the right participants is key to creating aligned, transformational retreat experiences. Streamlining your focus can lead to more fulfillment and sustainable success. Learn about Kim’s YTT: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- TIMESTAMPS Kim and Shannon’s History (00:00:59) They discuss how they met, their decade-long relationship, and collaborative projects. Roles in the Retreat Space (00:02:05) Kim shares her experience as both a retreat host and support, and her preference for support roles. First Retreat at Retreat Ranch (00:03:48) Kim recalls hosting the first retreat at Retreat Ranch and lessons learned from minimal resources. Balancing Personal Life and Retreat Hosting (00:04:46) Kim explains why she hosts only one retreat a year, citing personal and family circumstances. Learning from Career Shifts (00:06:05) Shannon relates her own career pivot and how skills transfer to new roles, paralleling Kim’s journey. Letting Go of Expectations (00:07:22) Kim discusses the challenge of disappointing others versus honoring personal capacity and boundaries. Retreat Industry Forum Announcement (00:08:01) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Navigating Life Seasons and Work Choices (00:09:06) They talk about making choices that fit current life seasons, especially with family and career changes. Marketing and Selling Retreats Today (00:10:40) Discussion on how retreat marketing has evolved, becoming more complex and demanding. Alternative Roles in the Retreat Industry (00:11:51) Exploring ways to stay involved in the industry without hosting, especially if marketing isn’t appealing. Evaluating Retreat Marketing and Audience Fit (00:12:48) Kim reflects on attracting the right participants and lessons from her first retreat’s marketing. Listening to Inner Guidance and Pivoting (00:13:21) They emphasize the importance of listening to intuition and being open to change. Kim’s Strengths and Transition to Support Roles (00:14:24) Kim and Shannon discuss Kim’s organizational skills and her move to more supportive, creative roles. Benefits of Support Roles and Life Transitions (00:16:16) Kim shares the relief and satisfaction of support work during her husband’s military retirement transition. Continued Learning and Growth (00:18:07) They discuss ongoing personal and professional growth, and Kim’s involvement in events and trainings. Differences Between Training and Wellness Retreats (00:18:53) Kim explains how training retreats differ from wellness retreats in focus and participant expectations. Structuring Training Retreats for Balance (00:20:28) Advice on scheduling downtime in training retreats to avoid burnout for both leaders and attendees. /episode/index/show/happyhourpodcast/id/39061495

EP 249 If You’re Not Failing, You’re Not Trying Hard Enough 11/20/2025

EP 249 If You’re Not Failing, You’re Not Trying Hard Enough In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn’t the enemy - it’s proof that you’re in the game. If you’re not failing, you’re not trying hard enough. Shannon dives into why “falling short” - whether it’s your finances, your workshop, your attendance, or your execution - isn’t something to avoid, it’s something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you’ll still make mistakes. The difference? You’ll fail faster and smarter. Shannon also shares how community is the real secret weapon for success - and how the Retreat Industry Forum is designed to bring that support, connection, and collective wisdom together for retreat hosts ready to grow. Key Takeaways If you’re not failing, you’re not stretching yourself enough. Failure doesn’t mean your retreat “flopped” — it means something fell short and gave you data. The biggest mistake is waiting on the sidelines instead of doing the thing. Coaching and programs can help minimize expensive mistakes, but you’ll still fail — that’s how you grow. Community is what turns failure into forward momentum — and that’s exactly what the Retreat Industry Forumis all about. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- Timestamps Failure as Evidence of Progress (00:01:09) Explains why failure means you’re taking action and is a necessary part of growth in the retreat business. Defining Failure in Retreats (00:02:10) Clarifies what failure actually looks like in retreats—missed goals, missteps, and learning opportunities. Personal Failures and Lessons Learned (00:03:17) Shannon shares her own failures and how each one contributed to her growth and resilience. Taking Action vs. Waiting (00:04:27) Encourages listeners to take action rather than waiting for perfect conditions, emphasizing learning by doing. The Necessity of Investment (00:05:24) Discusses the importance of investing time, money, and energy into building a sustainable retreat business. Retreat Industry Forum Promotion (00:06:32) Promotes the upcoming Retreat Industry Forum event, highlighting its value for industry professionals. Value of Coaching and Courses (00:06:32) Explains how coaching and courses can help avoid mistakes but emphasizes that failure is still part of the process. Treating Retreats as a Business (00:07:37) Urges listeners to approach retreats professionally, not as a hobby, and to invest in education and growth. Importance of Community (00:08:40) Highlights the role of community and support in overcoming challenges and learning from others in the industry. Continuous Learning and Industry Evolution (00:09:45) Stresses the importance of ongoing learning, innovation, and collaboration in the ever-evolving retreat industry. Encouragement and Call to Action (00:10:53) Encourages listeners to keep moving forward, join the community, and treat their retreat business seriously. /episode/index/show/happyhourpodcast/id/39023110

EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind 11/13/2025

EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind If you’re still marketing your retreats like it’s 2022, you’re already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn’t optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn’t what’s working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn’t here to replace your creativity — it’s here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that’s what’s coming at the Forum. The Retreat Industry Forum — May 14–17, 2026 | Denver, CO Learn more at The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI’s Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google’s AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels. /episode/index/show/happyhourpodcast/id/39007685

EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb 11/06/2025

EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn’t), how to maintain integrity in intimate retreat settings, and why it’s time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they’ve built a sustainable retreat business model that honors both healing and profitability. If you’ve ever been curious about Tantra, gender balance in leadership, or how to elevate the professionalism of your retreat business, this episode is a must-listen. Key Takeaways Tantra is more than sexuality - it’s about energy, presence, and deep personal growth through mindfulness, breathwork, and embodiment. Safety and consent are non-negotiable: Justin and Leola’s application and interview process ensures aligned participants and safe group dynamics. Professionalism matters: Transparent communication with venues and strong operational systems allow facilitators to focus on transformation instead of logistics. Masculine–feminine balance: Co-facilitation across genders can create more grounded and powerful retreat experiences. Retreats as a real business: Pricing, screening, and intentional marketing are essential to attract committed clients and avoid burnout. Episode Highlights [02:15] Justin’s transition from corporate life to Tantra and retreat facilitation. [07:40] Redefining Tantra and clearing misconceptions about Neo-Tantra. [14:10] How Justin screens participants and ensures emotional safety. [19:25] The power of venue transparency and building trust with hosts like Retreat Ranch. [25:50] Why masculine presence is vital in retreat leadership. [32:00] Pricing, profitability, and shifting the scarcity mindset in the retreat industry. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens. Are interested in how men can contribute meaningfully in the retreat space. Need inspiration for creating safer, more inclusive, and more profitable retreats. Are a retreat leader looking to blend purpose and profit without compromising integrity. Connect with Justin: Instagram: @tantralovecoach The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | -------------------- Timestamps Justin’s Background & Journey to Tantra (00:02:16) Justin shares his transition from corporate to coaching, focusing on intimacy, sexuality, and tantra. First Retreat Experience & Organization (00:03:48) Discussion of Justin’s first retreat, its organization, and Shannon’s impressions as a venue owner. Misconceptions About Tantra (00:04:43) Justin addresses common myths about tantra, clarifying its true focus and practices. Ideal Retreat Attendees (00:06:42) Justin describes the types of people who attend his retreats and what draws them in. Screening Process & Boundaries (00:08:23) Justin explains his thorough screening process and the importance of boundaries for safety. Retreat Industry Forum Announcement (00:10:36) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Venue Selection & Importance of Safety (00:11:55) Justin discusses what he values in a retreat venue, emphasizing safety, privacy, and support. Men in the Retreat Industry (00:16:43) Conversation about the underrepresentation of men as retreat leaders and the value of male facilitators. Profitability & Pricing Mindset (00:19:22) Discussion on treating retreats as a business, pricing strategies, and differences in mindset between men and women. Screening Through Pricing & Value (00:20:50) Justin explains how pricing acts as a screening tool and why higher investment leads to better outcomes. Scholarships & Guest Challenges (00:22:41) Both discuss challenges with scholarship attendees and the importance of a strong screening process. Market Rate & Industry Mindset (00:23:28) Shannon and Justin talk about raising market rates and shifting scarcity mindsets in the industry. Value Perception & Pricing Story (00:24:23) Justin shares a story illustrating how higher prices increase perceived value and participant commitment. How to Connect with Justin (00:26:30) Justin provides his contact information and describes his offerings for those interested in working with him. Episode Wrap-Up & Outro (00:27:25) Shannon thanks Justin, closes the episode, and shares where to find more resources. /episode/index/show/happyhourpodcast/id/38910745

EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs 10/30/2025

EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women’s life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi’s unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps) The difference between acceptance and true forgiveness—and why that distinction matters How Shannon handled an unexpected power outage like a pro (a lesson in leadership grace) The untapped power of retreats for women navigating midlife, menopause, and major life transitions Why healthy habits and hormonal support are non-negotiables for long-term transformation Whether you're a retreat leader or a woman in the middle of her own life reinvention, this episode is your permission slip to show up real, resilient, and ready to grow. Learn more: Midlife Life Coach + Founder of [Renovated Realities] Instagram: LinkedIn: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------- Timestamps: Welcoming Remy Gibbs & Reconnecting (00:01:45) Shannon welcomes Remy, reminisces about their last meeting in 2022, and discusses staying in touch. Remy’s Retreat Experience: The Freeze & Connection (00:02:25) Remy recalls attending the 2022 retreat, challenges with a freeze and heater issues, and the value of connecting with others. Forgiveness vs. Acceptance Discussion (00:03:21) Remy shares a personal story about forgiveness, acceptance, and how the retreat helped her move forward. The Stress Reduction Workshop & Forgiveness Process (00:04:04) Shannon and Remy discuss the impact of forgiveness, the difference from acceptance, and how it affects personal growth. Tools for Healing and Teaching Others (00:06:22) They talk about the importance of having tools for healing and teaching others to build better coping mechanisms. Handling Challenges as a Retreat Leader (00:06:46) Shannon describes dealing with Texas freezes, the importance of flexibility, and adapting to unexpected situations at retreats. Choosing the Retreat: Remy’s Motivation (00:08:52) Remy explains why she chose Shannon’s retreat, her personal struggles, and the importance of location and agenda. Evolving Retreat Agendas & Flexibility (00:10:14) Shannon discusses how her retreat agendas have evolved to allow more flexibility and self-care for attendees. The Importance of Recovery and Responsiveness (00:12:12) Remy and Shannon emphasize the importance of recovery when things go wrong and how leaders respond to challenges. Transition to Remy’s Work & Life Coaching (00:14:39) Shannon invites Remy to share about her work as a certified life coach, focusing on women in midlife. Navigating Midlife: Health, Habits, and Purpose (00:15:01) Remy discusses midlife challenges, healthy habits, mindset shifts, and finding purpose during menopause and beyond. Community and Support in Midlife (00:21:43) They highlight the importance of community for women in midlife, especially during menopause, and how retreats foster this. Medical Support and Mental Health in Menopause (00:23:03) Remy and Shannon discuss the need for specialized medical support, mental health challenges, and historical context of menopause. Encouragement for Retreat Leaders & Collaboration (00:24:31) Shannon encourages retreat leaders to educate themselves on midlife issues and consider collaborating with experts like Remy. Remy’s Contact Information & Episode Wrap-Up (00:25:10) Remy shares her website, Shannon wraps up the episode, and they express excitement about future connections. /episode/index/show/happyhourpodcast/id/38426585

EP 245 Lead the Retreat, Don’t Burn Out: Energy + Values for Sustainable Leadership with Lucy Dutton 10/23/2025

EP 245 Lead the Retreat, Don’t Burn Out: Energy + Values for Sustainable Leadership with Lucy Dutton In this uplifting and practical episode of The Retreat Leaders Podcast, Shannon Jamail is joined by UK-based performance coach and former professional dancer Lucy Dutton to talk about something not enough retreat leaders are addressing: how to lead retreats without sacrificing your own well-being. Lucy shares her powerful journey from the high-stakes world of professional dance to wellness and peak performance coaching—and how her deep understanding of energy, values, and leadership now helps retreat leaders avoid burnout. Together, they explore: ✅ Why energy management matters more than location or food ✅ The hidden danger of leading retreats while running on empty ✅ How to use your personal values as a decision-making compass ✅ Why your environment directly impacts your energy ✅ The difference between holding space and emotionally oversharing ✅ How to stay inspired and grounded even during high-demand retreats Whether you're planning your first retreat or you're a seasoned pro, this conversation will help you lead from a place of calm, clarity, and conviction. About Lucy: Lucy J Dutton is a certified peak performance coach and speaker , international best selling author with 30 years of experience coaching entrepreneurs on productivity, goal setting, and transforming limiting beliefs. She empowers female holistic service based entrepreneurs and small business owners to become peak performers in life and business. So that their business grows easily, and they experience fulfilment and joy in their personal life. Lucy was a professional dancer for 10 years and has been an entrepreneur and coach for over 3 decades. Despite the fact that she used to be painfully shy, she found her voice by pushing through the awkward and uncomfortable times. Gradually building her self-confidence and self-belief. She has founded her own Holistic Peak Performance Coaching business to complement the health coaching she was already doing. With health and fitness being the foundation of everything she does. Learn more: https://lucyjdutton.com/ The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------- Timestamps Guest Introduction: Lucy Dutton’s Background (00:01:43) Lucy shares her journey from professional dancer to peak performance coach. The Demands of Dancing and Self-Care (00:04:08) Discussion about the physical and emotional demands of dancing and the importance of self-care. Retreat Leaders’ Energy Drain (00:05:35) Shannon describes how retreat leaders often neglect their own well-being, leading to exhaustion. The Importance of Energy and Daily Practices (00:07:32) Lucy explains the significance of maintaining personal energy and implementing daily self-care practices. Understanding and Aligning with Core Values (00:09:09) Lucy discusses discovering personal values and how misalignment can affect retreat experiences. Creating Supportive Environments (00:10:24) Lucy outlines the importance of physical, social, and informational environments for retreat leaders. Avoiding Negative Influences and Comparison (00:11:55) Shannon emphasizes avoiding negative news, unsupportive people, and comparison with other retreat leaders. Deep Dive into Values and Retreat Alignment (00:15:50) Lucy explains how knowing your values helps in choosing the right retreat venues and collaborators. Energy as the Key to Retreat Success (00:19:22) Shannon highlights that a leader’s energy can make or break a retreat, outweighing venue or food quality. How to Work with Lucy Dutton (00:20:14) Lucy shares how listeners can connect with her for coaching and personal development. Episode Wrap-Up and Resources (00:21:10) Shannon thanks Lucy, mentions additional resources, and closes the episode. /episode/index/show/happyhourpodcast/id/38426155

EP 244 Building Profitable Retreats Through Relationships with Lesley Jordan 10/16/2025

EP 244 Building Profitable Retreats Through Relationships with Lesley Jordan In this heart-filled and high-impact episode of The Retreat Leaders Podcast, Shannon Jamail sits down with luxury couples retreat host Lesley Jordan to explore the real keys to retreat success-and spoiler alert: it’s not just about the perfect venue or a pretty website. From her beginnings as a travel agent to launching powerful, profitable retreats for couples of all backgrounds, Lesley shares how mentorship, strategic pricing, and relationship-first marketing changed the game for her. Together, Shannon and Lesley dig into: How to actually pick the right business coach (hint: ask about profit) Why building real connections beats flashy marketing What it takes to design inclusive retreats that sell out and transform lives The truth about vetting mentors in a saturated online space Lesley’s upcoming LGBTQ+ and heterosexual couples retreats focused on love, intimacy, and reconnection If you’re building a retreat brand that centers around depth, authenticity, and aligned growth—this one’s for you. Learn more: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------------- Timestamps: Introducing Leslie Jordan (00:01:00) Shannon introduces guest Leslie Jordan, highlighting her energy and inviting her to share her background. Leslie’s Journey to Retreats (00:01:35) Leslie shares her transition from travel agent to retreat curator, focusing on luxury retreats for couples and women. The Power of Coaching in Retreat Business (00:02:25) Discussion on meeting through a coach, the importance of having a coach, and the loneliness of entrepreneurship. Finding the Right Coach (00:03:16) Leslie describes her experience with different coaches, learning about business models, pricing, and defining her retreat offerings. Building Relationships Over Pretty Marketing (00:04:00) Leslie explains the importance of building genuine relationships with clients, not just relying on attractive websites. Creating Lavish Couples Retreats (00:05:02) Leslie talks about launching her own retreat business, focusing on reconnection and intimacy for various types of couples. The Value of Multiple Coaches (00:05:24) Shannon and Leslie discuss the benefits of having more than one coach with different expertise. Marketing vs. Selling & Relationship Building (00:06:02) Emphasis on turning marketing activities into real relationships and the changing landscape of the retreat industry. Learning Strategy and Pricing (00:06:52) Leslie shares how her coaches helped her with sales strategies, pricing, and repeat business. Choosing Experienced Coaches (00:07:29) Shannon stresses the importance of working with experienced coaches who understand the retreat business deeply. Treating Retreats as a Business (00:09:00) Discussion on treating retreats as a business model, not just an event, and integrating it with other offerings. Overcoming Fear and Stagnation (00:09:18) Leslie recounts how the wrong coaching held her back and how the right coaches helped her move forward. Vetting Coaches and Profitability (00:10:36) Advice on vetting coaches, asking about their experience, and ensuring they understand profitability in retreats. Industry Trends and Red Flags (00:11:37) Warning about inexperienced coaches and the importance of understanding all aspects of the retreat business. Profitability is Essential (00:11:59) Shannon and Leslie agree that breaking even is not a sustainable business model for retreats. Attending Retreats as Research (00:12:31) Leslie shares the value of attending retreats, especially those hosted by your coach, to learn logistics and marketing. The Importance of Being an Attendee (00:13:11) Shannon emphasizes that aspiring retreat leaders should attend retreats themselves to gain perspective. Community and Networking Benefits (00:15:07) Discussion on the community, networking, and collaborations that come from being part of a coaching group. Ongoing Value of Retreat Attendance (00:16:24) Leslie and Shannon discuss the ongoing benefits of attending retreats, including support, networking, and personal growth. Leslie’s Upcoming Retreats (00:17:18) Leslie shares details about her upcoming retreats for LGBTQ+ and heterosexual couples, and her inclusive approach. How to Connect with Leslie (00:18:52) Leslie provides her website and social media handles for listeners to learn more or join her retreats. /episode/index/show/happyhourpodcast/id/38253080

Special Release: Launching The Retreat Industry Forum: Be the First to Access VIP Tickets! 10/15/2025

Special Release: Launching The Retreat Industry Forum: Be the First to Access VIP Tickets! Shannon Jamail, Erin Haag, and Alison Katschkowsky come together on this special episode to officially announce the Retreat Industry Forum happening May 14–17, 2026 in Colorado. In this conversation, they share the vision behind the event, why this gathering is unlike anything else in the retreat industry, and what attendees can expect-from powerful keynotes and interactive workshops to a VIP experience designed for deeper strategy and connection. The big news? The interest list opens TODAY (October 15th) for 10 days only! Those on the list will have first dibs at VIP tickets before they’re released to the general public on November 1st. If you’ve been waiting for your chance to learn from top retreat leaders and transform the way you build, market, and profit from retreats, now’s the time to get in early Get on the list: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----- Timestamps Guest Introductions & Excitement (00:01:16) Shannon welcomes Aaron Hague and Alison Kaye, expressing excitement about a big announcement. How the Collaboration Began (00:01:40) Speakers discuss how their partnership started, referencing a seed planted in May 2025 in Champagne, France. How They Met & Initial Connections (00:02:06) The group shares how they met online, became aligned, and eventually met in person at a retreat. Industry Frustrations & Shared Values (00:03:39) Speakers discuss frustrations with the retreat industry’s mindset and their shared business-focused approach. Business Perspective on Retreats (00:05:02) Alison emphasizes treating retreats as serious business ventures, not just fun getaways. Aaron’s Background & Industry Disruption (00:06:01) Aaron shares her business background and how she became an “accidental disruptor” in the retreat industry. Profit, Impact, and Industry Mindset (00:09:08) The group discusses the false separation of profit and impact, and the prevalence of scarcity mindset. Retreats Beyond Wellness & Industry Vision (00:09:55) Aaron highlights that retreats exist beyond wellness/spirituality and introduces their vision to elevate the entire industry. Announcement: Retreat Industry Forum (00:11:38) The team announces the Retreat Industry Forum, a three-day event in Colorado to help retreat leaders build profitable businesses. Event Details & Waitlist Information (00:12:44) Aaron explains the event dates, waitlist process, VIP tickets, and opportunities for vendors and sponsors. What to Expect at the Forum (00:14:28) Details on the forum’s content, including sharing proven strategies and bringing in industry experts. Encouragement to Join & Industry Movement (00:16:35) Speakers encourage listeners to join the event, emphasizing collaboration, industry growth, and the importance of being “in the room.” The Power of Saying Yes & Collaboration (00:18:42) They reflect on how collaboration started by saying yes to opportunities and the importance of networking. Closing & Call to Action (00:20:07) Final reminders to join the event, check the website, and stay tuned for more details. Podcast Outro (00:20:25) Shannon thanks listeners, encourages subscribing, and shares where to find more resources. Are you happy with the results? /episode/index/show/happyhourpodcast/id/38455980

EP 243 Profitable Without Pressure: Why You Don’t Need to Do It All to Run a Successful Retreat with Anna VanAgtmael 10/09/2025

EP 243 Profitable Without Pressure: Why You Don’t Need to Do It All to Run a Successful Retreat with Anna VanAgtmael You do not have to run yourself ragged to host powerful, profitable retreats, and this episode is proof. In this honest and hilarious conversation, Shannon Jamail sits down with Anna VanAgtmael, founder of Wandering Roots and host of 22 retreats since 2018, to explore how retreat leaders can ditch the pressure, drop the people-pleasing, and build a business that’s both meaningful and sustainable. They dive into: The biggest mistakes new retreat leaders make (and how to avoid them) Pricing with confidence and energetic alignment Why less on the itinerary often leads to more transformation How to stop comparing your retreat to everyone else’s Whether you're an aspiring host or a seasoned retreat pro, this conversation will give you the permission slip you didn’t know you needed: you don’t have to do it all to make it amazing. Connect with Anna: Instagram: @yourwanderingroots Special Offer: Build a profitable retreat in one minute per day: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ---------------------------------- Timestamps: Introduction & Host Welcome (00:00:02) Shannon introduces the podcast, its purpose, and encourages listeners to subscribe and leave reviews. Guest Introduction: Anna’s Background (00:01:13) Anna is introduced; she shares her experience hosting retreats and helping others plan profitable ones. Anna’s Journey to Retreats (00:02:23) Anna describes her transition from lab manager to retreat leader after a car accident and discovering yoga. Current Retreat Structure & Ideal Guests (00:03:46) Anna explains her current retreat schedule, types of retreats, and the demographics of her typical guests. Transitioning & Scaling Back Retreats (00:05:00) Discussion about scaling back the number of retreats to focus on quality and personal fulfillment. Avoiding Burnout & Preserving Passion (00:06:04) Anna and Shannon discuss the importance of not overworking and maintaining excitement for each retreat. Profitability Without Pressure (00:07:19) Exploring how retreats can be profitable without feeling pressured to do everything or mimic others. Retreats: Business vs. Expensive Hobby (00:09:29) Emphasis on treating retreats as a business, not just a passion project or costly hobby. Letting Go of People-Pleasing & Overstuffed Itineraries (00:11:03) Advice on avoiding over-scheduling and people-pleasing, and ensuring retreats have free time and focus. Pricing, Money Beliefs, and Value (00:13:13) Discussion on pricing retreats, overcoming limiting beliefs about money, and ensuring energetic alignment with pricing. Gender Differences in Pricing & Money Mindset (00:15:04) Comparison of how men and women price retreats, and the impact of cultural money beliefs. Profit, Burnout, and Lifestyle Alignment (00:17:24) Importance of pricing for sustainability and creating a lifestyle you enjoy, not just covering costs. Common Mistakes & Lessons Learned (00:18:34) Anna shares mistakes like trying to do everything alone, not arriving early, and the value of support staff. Arriving Early & Staying After Retreats (00:20:15) Best practices for arriving before and staying after retreats to ensure smooth experiences and self-care. Self-Care for Retreat Leaders (00:21:34) The importance of post-retreat downtime, rest, and self-care for leaders after guests depart. How to Connect with Anna (00:22:40) Anna shares her websites for those interested in attending or planning retreats with her. /episode/index/show/happyhourpodcast/id/38187300

EP 242 Ready, Set, Retreat: 12 Questions Every Retreat Leader Needs Answered 10/02/2025

EP 242 Ready, Set, Retreat: 12 Questions Every Retreat Leader Needs Answered In this solo Q&A episode, Shannon Jamail tackles the 12 most frequently asked questions from aspiring and experienced retreat leaders alike. From knowing when you’re truly ready to host a retreat, to choosing the right venue, pricing for profit, and marketing without sounding salesy, Shannon covers it all with no-fluff, straight-shooting advice. Whether you're just starting out or looking to sharpen your strategy, these questions are the ones that come up in her DMs, workshops, and mastermind calls every single week. With years of experience as a retreat host and venue owner, Shannon shares what works (and what to avoid) so you can build profitable, transformational retreats with confidence. You’ll walk away with clarity, strategy, and a new level of confidence around your retreat business! The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | Automatically Transcribed With Podsqueeze Shannon Jamail 00:00:02 Welcome to the Retreat Leaders podcast. The show for visionary coaches, healers, wellness pros and small business owners who aren't just here to host another feel good getaway, but to build a profitable, impactful retreat business. I'm your host, Shannon Jamail, retreat strategist, business mentor, and owner of a 46 acre retreat center. I've hosted over 100 retreats around the world, and I've made every mistake so you don't have to. Each week we'll dive into the mindset, marketing, money, business and mechanics behind sold out profitable retreats. Plus, hear from expert guests who are walking the talk. Whether you're planning your first retreat or scaling your 100th, you're in the right place. Welcome to the show. Hey, guys. Welcome to our welcome back to the Retreat Leaders podcast at Shannon. I am coming off of an Incredible three day conference that I cannot wait to tell you guys more about. I'm still processing, but it literally is going to change how I show up in what I do and just how I show up as a human. Shannon Jamail 00:01:10 I'm that excited about it. But today, what we're going to talk about is the top 12 questions I get asked all the time, whether it's from podcast listeners or in my Facebook group or emails or messages like these are the top 12 questions that I get asked all the time. All right, let's dig in. First one, how do I know if I'm ready to lead a retreat? This is such a good question. And actually, if you're asking this question, you're on the right track, period. Because I think too many times people just jump in, they start planning things and making websites and all this stuff, and they have not done any of the work that's really required in order to start hosting retreats. And the first one is asking yourself, how do I know if I'm ready? And to me, there's a few things. The first one is do you have a clear purpose for the retreat? Not just a desire to travel or gather people, but like a clear purpose, a clear promise? What is the transformation? What is the guest going to experience and feel, and what's going to be different at the end of your retreat? Is it super clear? Are you super clear on who you're going to serve? Who is that guest? And I mean super clear. Shannon Jamail 00:02:24 Like crystal clear. That guest has a name. It's a full avatar. It is. You know exactly who they are, where they live, how much money they make, if they're working out of the home, if they're working in the home, you know where they shop. You know what social platforms they're on. You know exactly who this person is that you are marketing to. So crystal clear on the promise, the transformation and crystal clear on who you are serving. And this isn't just I think I know and go for it. No, this is writing it down. Journaling it out. Getting really deep and nitty gritty in knowing who this person is and what the promises of the transformation is. I cannot emphasize this enough how important this is. So those are the first two things that are really important, because the confidence is going to come from the clarity. Like, truly, your confidence will come from the clarity of knowing exactly who you're going to serve and exactly how you're going to serve and how they're going to feel at the end of your retreat, the transformation that you're going to facilitate. Shannon Jamail 00:03:25 So that's super important. Before you start hosting, before you even put together anything, there's two things I think you should do. Also the first one is attend retreats. If you've never attended a retreat, you have no business hosting a retreat. I'm just going to say it just like that. You have no business hosting retreats if you're not attending retreats. And when you do start hosting retreats, you should continue to attend retreats. You have to walk the talk. Okay. So attend retreats. You're going to learn so much on retreats. First of all, you're going to get whatever transformation they are promising ideally. But also you're going to learn. What did you love about it? What did you not like about it? How are you going to structure your retreat by the things that you learn from that retreat? Now, that does not mean that you go copy somebody retreat. That's not cool. This is just about market research and understanding what you like as a person and then taking that into your retreat space. Shannon Jamail 00:04:26 So please understand the difference of that. But you should be attending retreats. The other thing is I highly recommend this, but it's not as important, although I might argue with myself on that. Go work retreats. Go work at a retreat. I have a work exchange program for almost all of my retreats. Lots of hosts offer work exchange type of positions, or there's retreat centers. Whatever it is, however you get in there, go work a retreat. And when you do ask how you can really help behind the scenes as well. I have hosted or I have helped a few retreat leaders that at the end of hosting their own retreat, they're like, this is not for me. This was so much more work than I thought it would be. I was physically and emotionally drained. I do not have the capacity capacity for it or the like for it, whatever. And so they spent a lot of time and money and energy building up this retreat brand, hosting their first retreat, and then realizing, I don't like this. Shannon Jamail 00:05:26 No thank you. And so go work a retreat. If you do those few things, know exactly who you're going to serve, what you're going to serve, what the transformation is. You attend retreats and work retreats. You will know at the end of that if you are ready. Okay. At that point, if you still feel like, yes, this is what I want to do, then go for it. Question number two how far in advance should I start planning my retreat? This will vary by a couple of variables, I would say. And also, by the way, it varies by your demographic. It varies by your geographic. It varies by your community. As far as do you have an established community? There's so many variables. So I don't feel like there's a one size fits all, but ideally there's somewhere between the 9 to 12 month range. You could go as low as six months. I would not put together a retreat with less than six months. That's just me. Shannon Jamail 00:06:22 There might be other people out there that will tell you differently, but I wouldn't do it with less than six months. And so the 9 to 12 really, again, it varies. Like for me, my international retreats, I actually plan them two years in advance. And that's for a number of reasons, a lot to do with me personally. And so my retreats that are in my home country, it's definitely 12 months. Part of that too, is I own a venue, and so just having to schedule in things appropriately, like it's just a whole thing, but I really start marketing somewhere between 6 to 9 months. That's when I'm marketing, and that's what I'm selling is between 6 to 9 months. Now, have I seen retreat leaders do it within 2 to 3 months? Yes I have. They're very much exceptions to the rule. Usually. Usually it's because they have a very big community. It's because they've done it before. It's because the community's begging for it. There's just those very active, engaged things that are happening that they are able to do that and and make it work successfully. Shannon Jamail 00:07:29 Otherwise, again, 9 to 12 months, as little as six months, depending on where you're at and all of that type of thing. If you've answered question number one and you know you still want to do retreats, I would start building an interest list right then and there. Without even having your dates or anything, I would just start building your interest list. So that's just an FYI. Okay. Question number three how do I choose the right location or venue? So I've answered this in our podcast and I've blogged about it. And so there's different resources that you can find that I've already talked about this, but here's what I will say. You need to think about who your ideal guest is. That avatar we talked about like what's their vibe? What is approximately their budget? What's their travel comfort level like? For instance, for me, I thought about hosting a retreat in Greece. But when I realized for me personally, coming from Austin, Texas, how long it was going to take me to get there and how many planes and boats and shuttles I had to get on, I was like, that's just not for me. Shannon Jamail 00:08:30 And it's it's just an incredible location. By the way, there is no knocking that Greece is an incredible location to host, but I'm not interested in going through that much travel to get there. And so it's probably never going to be on my list. Thinking about your ideal guest, what do they prefer? What amenities are important to your ideal guest. For instance, I had somebody actually contact me or contact the ranch a couple of days ago who I know personally. And she was like, you know, is this a good space for a luxury grieving retreat for women? And my answer is probably not retreat ranch. I listen, I'm biased. Retreat ranch is badass, okay. And the people who have come through here will tell you how badass it is. But I would not at all consider us a luxury venue. We are rustic chic luxury. I mean, we have incredible mattresses, we have bamboo sheets, we have curated products like there's lots of things and amenities and pieces that would be considered luxury. Shannon Jamail 00:09:28 But as a whole, our facility and our our, our retreat center is not a luxury retreat center. And so just knowing what your ideal guest needs and wants and that it matches you as well, right? Is it matching your needs? Because usually your ideal guest, your avatar, is you, but maybe a few steps behind, right? You've got tools, you've got transformation for them, you've got knowledge for them, but they're somewhat aligned with you. So what do you like? What's important to you? Is it important for it to be nature based? Is it important to have conference rooms like all of that stuff's important, I would say avoid choosing solely on price or aesthetics. You're looking for function support, vibe alignment. Okay. And so really think about what kind of support you would need as a host, especially if you're first time host. And does that facility provide that? Most rental facilities do not unless they are a retreat center. And so just keep that in mind, okay. Shannon Jamail 00:10:26 When you're looking for venue, hey retreat leaders, listen up. If you've been struggling to price your retreats, fill your retreats, or even start your retreat business, this is your moment. I'm hosting a one day High Impact workshop in London on October 10th. Designed to help you plan price, market and profit from transformational retreat Whether you're just starting out or scaling to your next level. This room is where your clarity begins, and you want to be in rooms that actually level up your business. By the way, it's a total business write up. What better way to visit London and write it off for business? Grab your spot now at Retreat Pro Workshop or click the links in the show notes. I'll see you in London. Next question. What's the right price to charge for my retreat and how do I justify it? I get this all the time, so I really get it. Especially at our venue, new hosts will say, what should I charge for this? And my answer is always, that's up to you. Shannon Jamail 00:11:27 And here's why. I have had hosts come in my ranch and charge $10,000 per person for a three night stay. That includes specific things, and I have heard hosts come to the ranch and host a three night retreat and charge less than $1,000 per person. Let that sink in for a minute. And by the way, both were sold out. So it really, really depends. What are you promising? What is the transformation? My $10,000 a person, retreat host is very niched, very specific, very exclusive. It is. I mean, it's it's a very specific demographic. Okay, so the more niched you get and the more specific you get and the more tools you're providing, the more that has value to it. Okay. So it just depends. You do not though, price it based on how much the venue cost, the food cost, the instructor's cost. Like that's all. Yes, yes. As my friend Aaron Hague would say that, you know, reverse engineering price pricing based on like your desired profit, expenses, value, etc. it's using math, right? But you don't just use math to add up those primary things, you've got to add in your profit. Shannon Jamail 00:12:49 And what your profit is, is so much more than the time you spend at retreat. It's so much bigger than that. It is your experience, your education, like everything that makes you who you are. Okay, so yes, use math, venue, food, all the expenses. And listen y'all, there's so many more expenses than venue food and goodie bags and like, there's so much to it. Are you adding your Canva cost? Are you adding credit card fees? Are you adding any, marketing, your own travel fees, gas, parking, whatever it is like? There's so much more to it. So make sure you have a budget sheet, but use math. Add in your profit. Also, add in what you would pay yourself at a retreat that's part of the payroll. So you're kind of getting paid twice, but really not. So you're getting paid payroll for working the retreat, just like you would pay some other person who's like in charge, like a manager, Right? Then you're also building in the profit. Shannon Jamail 00:13:47 The profit is what goes back into the business typically. Right. I love this. This is definitely straight from my friend Aaron Haig. I've never described it like this before, but it's described perfectly that way. And so there's so much that gets put into that price of the retreat. You really have to sit down, do the math, put it on a spreadsheet, map it out. Exactly. And then the numbers don't lie. And then you get an idea of what you should charge at that point. And here's what I also say. We get a lot of retreat leaders who are like, well, when they're sharing a bed, shouldn't it be half cost? No it shouldn't. Could there be a small discount because they share a bed? Yes. But all the other costs are the same per person, right? And so don't get confused in that. But here's at the end of the day what really needs to happen. You price with confidence. You need to be so confident in what you're offering and the transformation you're promising and the experience you're promising that you feel good when you say, my retreat is $6000 or $2000 or $20,000, like whatever it is, you need to feel so good. Shannon Jamail 00:14:53 And if it doesn't excite you at that rate that you have, then it's too low. It's too low. It needs to excite you. You need to be like, yes, I am so excited to do this retreat. I'm so excited to serve the people that show up here. I cannot wait to take them through this experience and this transformation, because profit and money has an energetic exchange too. So you need to be excited. Hopefully that helps a little bit. All right, next question. How do I market my retreat without sounding salesy my husband would say sales is a noble job, damn it. And it is. There's you know, there's just such a stigma around sales. But here's the truth. If you're not selling, you are not going to get the maximum return in your business. You cannot rely on marketing alone. By the way, there are two different things, Okay. You need to be selling. Marketing is attracting. Selling is closing. Okay? When it comes to selling, you sell with a story. Shannon Jamail 00:15:52 The value, the transformation. Not three nights in a luxury hotel. Yoga every day. Chef prepared meals. That's not it, y'all. That's not it. What's the story? What's the value? What's the transformation? And you use a combination of social proof, behind the scenes, all that stuff. But here's the real thing. You need to ask for the sell. I know, but let's let's imagine you've put together this incredible experience and a client that you've worked with in some other capacity, maybe coaching or something, somebody that, you know, you know, if they went on this retreat, it would change their life. Like you feel that. Call them, send them a video message, send them a voice memo and say, hey, Shannon, I just created this retreat that I'm so excited about and you came to mind and I think you would get so much value out of it. Can I share some details or set up a call to talk to you about it that's selling. You send out a newsletter. Shannon Jamail 00:16:49 People click on the link to find out information about your retreat. You reach out to each person that clicked on the link that's selling. So if you're not selling and you're only marketing, you are missing a ton of opportunity. I'll just leave it at that. Okay. Next one. How do I make sure my retreat actually makes a profit? I think we covered a lot of this already, but I think what I can say to this is budget meticulously. Budget meticulously. You would be shocked at the expenses that come up that you weren't prepared for, because not only should you budget meticulously, but you also want to add a cushion. On top of that, one of the members in my Retreat leader membership program was asking the other day about what they should do with food costs because the retreat is in a year from now, but the prices that they're getting today may not be the exact food cost. Right? And I'm like, you're right, there should be a cushion. The only thing that's completely locked in it should be completely locked in is your venue, because that's contracted. Shannon Jamail 00:17:54 Now, if you've contracted with a chef and they have put their own cushion into their prices because food, let's just be honest, food has been skyrocketing all over the place. Then you have a contracted price in there, but usually in a chefs contract it will have some wiggle room because the cost of goods could change. So budget, budget and then add a cushion. That's super important. The other thing that you can do and consider is what are you going to sale sell at your retreat? Like how are you going to continue this work that you're doing and how can you bring it into your business? Are you going to offer a coaching program, a mastermind program? Are you going to offer products themselves. Like what could you offer on your retreat that continues this relationship? are you ready to sell your next retreat on this retreat? Let me tell you something. When we are there at the retreat, like, okay, an example, this conference that I just left, I'm like, how can I sign up for the next one right now? Like, I want to sign up for the next one right... /episode/index/show/happyhourpodcast/id/38185525

EP 241 Planning Purpose-Driven Retreats with Amity Cooper of 1890 & Wayfinding Ranch 09/25/2025

EP 241 Planning Purpose-Driven Retreats with Amity Cooper of 1890 & Wayfinding Ranch In this episode of The Retreat Leaders Podcast, Shannon Jamail sits down with Amity Cooper, a licensed mental health professional turned ranch retreat host in Colorado. Together, they dive into the world of nature-based retreats, horse-led healing, and the business foundation every retreat leader needs to succeed. Amity shares her transition from private practice to owning and operating two stunning ranches—1890 Ranch and Wayfinding Ranch—spanning 80 acres. With a clear North Star guiding her work, Amity emphasizes that profitable, sustainable retreats start with purpose. They unpack what it means to align your retreat business with your life goals, why planning 12+ months out is crucial, and the behind-the-scenes systems needed to avoid burnout and cancellations. Whether you're a venue owner or aspiring retreat host, this conversation is a must-listen for those wanting to build impactful and intentional retreats. Connect with Amity: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ----------- Introduction & Guest Welcome (00:00:02) Shannon introduces the podcast, herself, and welcomes guest Amity Cooper, highlighting their similarities as venue owners. Amity’s Background & Ranch Story (00:01:46) Amity shares her journey from mental health professional to ranch and venue owner, and her motivation for creating retreat spaces. Is Hosting Retreats Right for You? (00:03:21) Discussion on evaluating if hosting retreats aligns with your lifestyle, goals, and business vision. Finding Your North Star & Why (00:04:18) Importance of identifying your purpose and motivation before starting a retreat business. Retreats as a Business, Not a Hobby (00:07:07) Emphasizing that retreats are a serious business venture requiring a clear purpose and resilience through challenges. Pitfalls of Poor Planning (00:08:30) Warning against casually throwing together retreats without a clear plan or purpose. Vision vs. Implementation: Roles & Systems (00:09:31) Clarifying the need for systems, clear roles, and balancing vision with practical implementation. The Importance of a Business Plan (00:10:15) Stressing the necessity of a detailed business plan for each retreat, including logistics, budget, and marketing. Venue Owner Perspective: Spotting Unprepared Hosts (00:11:35) How venue owners can quickly identify hosts who lack planning and the importance of mutual fit. Booking Timelines & Commitment (00:13:19) Why venues require advance bookings and the risks of last-minute cancellations for both parties. Preparation vs. Spontaneity in Retreat Planning (00:14:56) Contrasting well-prepared hosts with those who approach retreats impulsively, and the consequences of each. Recommended Planning Timeline (00:16:06) Advice to start planning retreats at least a year in advance, with venue outreach 9-12 months before the event. Marketing & Booking Windows (00:18:06) Guidance on when to begin marketing and booking, emphasizing the need for early and thorough preparation. Learning Before Leading: Work Exchanges & Attending Retreats (00:19:49) Encouragement to gain experience by working or attending retreats before hosting your own. Amity’s Ranch Offerings (00:21:06) Amity describes her two ranch properties, their features, and the types of events they host. Closing & Resources (00:23:59) Shannon thanks Amity, recaps key takeaways, and shares where to find more resources and information. /episode/index/show/happyhourpodcast/id/37911165

[FIXED] EP 240 Running Retreats as a Couple: Behind the Scenes at Blisstopia Retreats with Mark and Lana Royce 09/19/2025

[FIXED] EP 240 Running Retreats as a Couple: Behind the Scenes at Blisstopia Retreats with Mark and Lana Royce In this episode of The Retreat Leaders Podcast, Shannon sits down with Mark and Lana from Blisstopia Retreats to talk about what it really takes to co-facilitate powerful retreats—and build a business together without losing your minds (or your marriage). Mark and Lana share their journey from psychotherapy and martial arts to running over 60 retreats and living on-site at their stunning Arizona retreat villa. With over 7,000 sq ft of curated wellness space, they've built a business based on balance, service, and transformation. You’ll hear: Why co-leading retreats is a dance of trust, clarity, and communication The pros and cons of living at your retreat property What makes a retreat center host different from a vacation rental owner Tips for thriving in a saturated retreat market A special offer just for podcast listeners Mention this episode and get $500 off a 3-day retreat rental at Blisstopia Retreats! Whether you host retreats solo, with a team, or dream of running your own retreat center, this convo will give you a behind-the-scenes look at how to lead with heart and strategy. Connect with Mark and Lana: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | | ------------------Timestamps: Introduction (00:00:00) Overview of the podcast’s focus on retreat leadership, guest experiences, and marketing secrets. Introducing the Guests: Mark & Loni (00:00:25) Host introduces Mark and Loni, a couple running a retreat business together. Loni’s Background & Entrepreneurial Journey (00:01:48) Loni shares her psychotherapy, wellness, and entrepreneurial background, and how she met Mark. Mark’s Background & Transition to Retreats (00:03:28) Mark discusses his martial arts and coaching background, and their shift to retreats after the pandemic. Deciding to Open a Retreat Center (00:04:18) The couple describes the decision to sell everything and open a retreat center in Arizona. Transition to Co-Facilitating Retreats (00:05:21) Discussion on how they began co-facilitating retreats and integrating their skills. Why Retreats Over Other Wellness Businesses (00:05:56) Explaining the deeper impact of retreats compared to fitness or yoga classes. Mark’s Growth & Their Yin-Yang Dynamic (00:06:57) Mark’s journey into yoga and breathwork, and the couple’s complementary energies. Choosing & Setting Up Their Retreat Property (00:08:40) How they selected, purchased, and set up their Arizona retreat property. Hosting Other Facilitators at Their Space (00:11:37) They welcome other retreat hosts and describe the support they provide. On-Site Support & Services for Retreat Hosts (00:12:04) Details about their on-site help, meal services, and understanding retreat logistics. Host’s London Event Promo (00:13:00) Brief promotion for the host’s upcoming retreat mastermind event in London. Why Retreat Centers Are Preferred (00:13:41) Host explains the advantages of retreat centers over Airbnb/Vrbo for hosting retreats. Challenges of Building & Planning as a Couple (00:14:55) Discussion about the challenges of planning and building a retreat space together. Staying in Their Lanes & Defining Roles (00:15:19) How they maintain boundaries, respect, and trust by sticking to their strengths. Industry Struggles & Oversaturation (00:17:06) Mark discusses industry oversaturation and the challenges of inexperienced hosts. Struggles of Working as a Couple (00:19:03) The couple shares the realities of being together constantly and how they communicate. Industry Growth & Differentiation (00:20:20) Host reflects on industry growth, competition, and the importance of differentiation. Staying in Lanes: Host’s Personal Experience (00:24:29) Host shares her own experience working with her husband and the importance of defined roles. Living On-Site: Pros & Cons (00:26:32) Discussion about the benefits and challenges of living at the retreat property. Nature, Animals, and Sanctuary Vibes (00:27:10) Description of the property’s natural setting, animals, and peaceful atmosphere. Being On-Site for Emergencies & Support (00:29:42) Anecdote about stepping in for a retreat host in need and the value of being on-site. Host’s Perspective: Never Shutting Off (00:30:54) Host discusses the difficulty of separating work and home life when living on-site. Mark’s Family Resort Experience (00:33:12) Mark relates his experience growing up around a family-run resort. Constant Upkeep & Business Mindset (00:34:07) The ongoing nature of property maintenance and always being in business mode. Special Offer for Listeners (00:35:20) Mark and Loni offer $500 off venue rental for podcast listeners. /episode/index/show/happyhourpodcast/id/38271460

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