The Retreat Leaders Podcast
Welcome to the sanctuary for retreat enthusiasts, where seasoned retreat center owners and cheerful hosts from the renowned Retreat Ranch spill the tea on running a successful retreat business. Dive deep into the world of crafting the ultimate guest experience, sidestepping those pesky pitfalls, and leveraging secret marketing sauces. From experts dishing out nuggets of wisdom to sharing hilarious (and sometimes unexpected) behind-the-scenes stories – this podcast is your compass to navigating the retreat world. Whether you're a seasoned retreat guru, an excited newbie, or someone just toying with the idea of starting their retreat journey, tune in! We've got all the insights, with a sprinkle of humor, to ensure you don't just build your retreat business – you let it flourish! Learn more about Retreat Ranch at https://theretreatranch.com/ *Formerly the Happy Hour Podcast
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EP 228 Dealing with Objections as a Retreat Leader: Compassion Over Discounts
06/26/2025
EP 228 Dealing with Objections as a Retreat Leader: Compassion Over Discounts
In this powerful solo episode, Shannon Jamail gets real about something every retreat leader will face: objections. Especially the most common one—“It’s too expensive.” But before you spiral into discounting or self-doubt, Shannon shares a refreshing and aligned way to navigate objections with confidence, compassion, and curiosity. This episode is your permission slip to stop taking objections personally and start using them as powerful conversations rooted in leadership. What You’ll Learn: Why “it’s too expensive” usually isn’t about money The #1 thing NOT to do when someone hesitates to book Shannon’s 3-part method to handle objections without losing your power: A Soft Place to Land A Point of Agreement Get Curious How to hold space for transformation (not fear) Why objections are opportunities in disguise Favorite Quote: “Objections aren’t stop signs. They’re starting points.” — Shannon Jamail Read our full blog here: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 227 Sell It Like a Retreat Leader: Why Sales Should Be Your Superpower with Dora Rankin
06/19/2025
EP 227 Sell It Like a Retreat Leader: Why Sales Should Be Your Superpower with Dora Rankin
In this bold and enlightening episode of the Retreat Leaders Podcast, Shannon Jamail sits down with Dora Rankin, a business growth coach and sales strategist who isn’t afraid to tell retreat leaders the hard truth: you’re likely spending way too much time on marketing and not enough on sales. Dora breaks down the key differences between sales and marketing (hint: they are NOT the same thing!) and explains why retreat leaders should be spending at least 70% of their business-building time focused on actual sales activities. From connecting directly with potential guests to having powerful discovery calls, Dora shows us how marketing is just the invitation—sales is where the transformation (and the bookings) happen. She also dives into the 4 core styles of sales and how to identify which one fits your personality and business model best. Whether you’re a seasoned retreat host or new to the game, this episode will flip your mindset, get you out of hiding behind pretty Instagram posts, and into real, aligned action that fills retreats. What You’ll Learn: The difference between marketing and sales (and why that matters more than you think) Why most retreat leaders are spending their time backwards The 4 ways to sell (and which one fits YOU) How to confidently step into the sales process without feeling slimy or pushy Practical tips to rewire your mindset around visibility, outreach, and relationship-building Connect with Dora Rankin: Website: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 226 Delegate & Elevate: Why Every Retreat Host Needs a Coordinator with Daesha Donze
06/12/2025
EP 226 Delegate & Elevate: Why Every Retreat Host Needs a Coordinator with Daesha Donze
In this powerhouse episode of The Retreat Leaders Podcast, host Shannon Jamail sits down with luxury retreat designer and director Daesha Donze to talk all things logistics, style, and sanity-saving support for retreat hosts. If you’ve ever felt overwhelmed trying to juggle planning, hosting, and actually enjoying your own retreat—this episode is your permission slip to hand over the clipboard and reclaim your energy. Episode Highlights: Why hiring a retreat planner or coordinator is a total game-changer (Spoiler: so you can finally enjoy your own retreat) How Daesha tailors each event to the host’s brand, vibe, and clientele The difference between hosting and directing—and why you shouldn’t do both A quick dive into Seller of Travel laws and how Daesha can legally book and sell travel worldwide Her high-touch services: VIP Planning Sessions, Done-for-You Planning, On-Site Coordination, and VIP Weekends Whether you’re planning your first retreat or looking to level up your next luxury mastermind, Daesha’s insights will leave you inspired (and ready to hand over the spreadsheets). 🛠️ Listener Freebie: Grab Daesha’s Free Retreat Planning Logistics Checklist! Connect with Daesha: Instagram: Tune in now to learn how to transform your retreat experience from stressed-out host to fully present powerhouse. You deserve to lead with ease—and Daesha shows us how. About Daesha My name is Daeha Donze. I am a Luxury Retreat Designer & Director. I do everything from brainstorming with retreat hosts, to planning and doing everything for them, to being on-site coordinating the retreat. Coming from a background in fashion, my passion is styling the retreat to the retreat host, her clients, and the brand. I work with influential leaders that are creating movements and want to go deep with their clients in person. From masterminds, to wellness retreats, to larger scale events, I am there to take the stress and overwhelm of coordinating in-person events and replace it with a seamless experience while having the time of our lives. MY SERVICES/HOW WE CAN WORK TOGETHER: VIP Planning Session, DFY Retreat Planning, On-Site Coordination, & VIP Weekends The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 225 Boundaries, Burnout & Breakthroughs: Retreat Wisdom with Lesley Martin
06/05/2025
EP 225 Boundaries, Burnout & Breakthroughs: Retreat Wisdom with Lesley Martin
In this powerful episode of the Retreat Leaders Podcast, host Shannon Jamail welcomes trauma therapist and retreat coach Lesley Martin for a raw and insightful conversation about the emotional resilience and energetic boundaries required to lead transformational retreats. Lesley and Shannon dive deep into the often overlooked emotional toll retreat leaders face, especially when carrying their own unhealed trauma or managing the weight of participants’ needs. They discuss how coaching and self-reflection can help retreat leaders grow beyond the therapy room, create healthier emotional boundaries, and avoid the path to burnout. You’ll also get an inside look at Lesley’s upcoming Morocco retreat for burned-out entrepreneurs, designed to help participants reset through cultural immersion, desert meditation, and intentional stillness in the Sahara. Episode Highlights: Why retreat leaders must address their own trauma to serve powerfully Energetic boundaries and grounding practices to prevent burnout Behind the scenes of Lesley’s Morocco retreat: A transformational journey for service-based pros Coaching vs. therapy: When it’s time to level up your personal growth Tools like Lesley’s new digital workbook to reimagine what’s possible Special offers for podcast listeners including a $200 discount on Lesley’s upcoming retreat Whether you're navigating your own healing or simply want to hold space more effectively, this episode is filled with heartfelt wisdom, practical tools, and real talk about what it takes to lead (and live) with intention. About Leslie Lesley is the coach, guide, and mentor for entrepreneurs and professionals who’ve been through trauma or adversity and now want to feel better and live more authentic and fulfilling lives. She helps empower people to change their lives for the better. Lesley brings over 20 years of knowledge and training as a holistic psychotherapist into her work to benefit her clients. Her approach is holistic, and she incorporates psychological, meditative, intuitive, and spiritual practices to help her clients heal, deepen their connection, and thrive. She completed her Bachelor of Arts in Contemplative World Religions from Naropa University in Boulder, CO, and her Master of Arts in Mental Health Counseling from Medaille College. In 2021, Lesley completed a certification program in Life Coaching through The Life Coach School. Lesley is a Licensed Mental Health Counselor in New York State and is the founder of WNY Holistic Counseling, A Whole-Person Approach to Therapy. She is also the founder of Blue Lotus Soul Coaching, where she utilizes Life Coaching to help her clients live unencumbered, whole-hearted lives. She offers Akashic Records Readings, Trauma Clearing Sessions, Oracle Card Spreads, Psychotherapy Sessions, 1:1 Coaching Packages and unique Retreat Experiences. Connect with Leslie Free Gifts: $200 discount off the Sahara Soul Awakening Retreat if the participant mentions this episode: Possibility Pie workbook: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 224 The Power of Story: How to Sell Out Retreats with Authentic Marketing featuring Renee Frojo
05/29/2025
EP 224 The Power of Story: How to Sell Out Retreats with Authentic Marketing featuring Renee Frojo
In this inspiring episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with journalist-turned-content-marketer and storytelling coach, Renee Frojo, to explore how powerful storytelling can transform your retreat business from “meh” to sold out. Renee shares her journey from the newsroom to coaching B2B and B2C entrepreneurs on connecting with their audience in the most human way possible—through story. After selling out her very first international retreat in Costa Rica using just stories and intention (not a massive follower count), she’s now hosting her second retreat in Mexico City, and trust us—you’ll want in on what she’s teaching. 🔥 Episode Highlights: The secret to selling out retreats without a giant following Why storytelling is your most underrated sales and marketing tool How to align your brand story with your personal values—and why it matters The role of authenticity and connection in community-building Tips for using your “why” to build stronger marketing narratives Whether you’re planning your first retreat or scaling your transformational business, this episode is a masterclass in meaningful, human-first marketing that actually works. 📍Learn more about Renee’s upcoming Mexico retreat focused on sustainable business, soulful growth, and the future of work. Connect with her at Connect with Renee The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 223 Hug the Cactus: Leadership, Conflict & Fierce Clarity in Retreats with Adrian Koehler
05/22/2025
EP 223 Hug the Cactus: Leadership, Conflict & Fierce Clarity in Retreats with Adrian Koehler
In this powerful episode of the Retreat Leaders Podcast, Shannon Jamail welcomes executive coach and consultant Adrian Koehler, a leadership expert with a bold approach rooted in emotional intelligence and unapologetic honesty. From "hugging the cactus" to "riding the elephant," Adrian shares what it really takes to lead high-impact retreats and teams—spoiler: it’s not all good vibes and holding space. Episode Highlights: Leadership Beyond the Feel-Good: Adrian and Shannon break down why retreat leaders need more than intuition and good intentions—they need structure, clarity, and accountability. The Real Work of Alignment: Learn how to get your support team fully aligned with your retreat's vision, values, and promises so every attendee gets what they came for. Handling Conflict Like a Pro: Adrian shares his frameworks for navigating difficult conversations with empathy and precision—so you can be “hard on the problem, soft on the person.” Preventing the Parade of Horribles: Discover how addressing small issues early keeps your business relationships strong and your standards high. Empathy Meets Accountability: From venue problems to team tension, Adrian shows you how to approach challenges collaboratively while staying fiercely committed to your mission. Whether you’re a seasoned retreat leader or building your first event, this episode will give you real-world tools to step into your role as a true leader—not just a space holder. About Adrian Adrian Koehler, the no-nonsense leadership engagement expert and Senior Partner at Take New Ground, is the go-to guide for fast-moving leaders. Dedicated to breaking through barriers, he spends his time helping entrepreneurs and enterprise leaders cut through the noise and create transformative outcomes. Adrian coaches executives globally, encouraging authentic leadership and fostering courage for meaningful change. His passion for human performance has led him to diverse contexts, from Fortune 500 organizations to startups and healthcare, making Adrian a catalyst for real talk and impactful results. Adrian Koehler extends his influence beyond the boardroom as the co-host of "Raising The Bar" and "The Naked Leadership Podcast." Drawing on his background in philanthropy, ministry, activism, and medicine, he thrives in difficult conversations and engaging complexity, challenging listeners to live authentically. Currently residing in the heart of Hollywood, with his children Scout and Charli, Adrian is on a mission to inspire authentic leadership, urging individuals to raise the bar in both personal and professional realms. Connect with Adrian The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 222 Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks
05/15/2025
EP 222 Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks
Episode Summary: Join us on the Retreat Leaders Podcast as we dive deep into the art of selling with Jacob Hicks, a seasoned success coach with a decade of sales experience. In this enlightening episode titled "Mastering Sales as a Retreat Leader: Techniques and Insights with Jacob Hicks," Jacob unpacks the essential skills every retreat leader needs to thrive in the competitive world of retreats and personal development. Episode Highlights: Sales Mindset for Success: Jacob stresses the importance of adopting a sales mindset, explaining that everyone in business, regardless of their role, is essentially in sales. He shares insights on how retreat leaders can benefit from embracing this perspective to enhance their business success. The Power of Follow-Up: Learn why following up is crucial in sales and networking, with Jacob noting that a significant portion of business comes from persistent follow-ups. Discover strategies to improve your follow-up game and why it's critical not to give up after the first or second attempt. Providing Value in Sales: This segment focuses on the importance of offering value through consistent follow-up. Jacob discusses how to engage potential clients by addressing their pain points through insightful questions and leading conversations that demonstrate expertise. Handling Objections: Jacob provides practical advice on practicing objection handling and closing sales effectively. He emphasizes that understanding and addressing common concerns about time and money upfront can significantly increase your success rate. Sales Strategies and Resources: Wrap up the episode with actionable sales strategies that can transform your approach to selling retreats. Jacob generously offers free resources and a complimentary coaching session to help listeners apply what they've learned. Tune in to gain invaluable sales knowledge that will empower you to confidently sell your retreat experiences and grow your business. Whether you're a seasoned retreat leader or just starting out, this episode is packed with tips to refine your sales approach and achieve greater impact. About Jacob CEO,Author, Speaker, Entrepreneur, LeadershipCoach,Mindset Expert Jacob Hicks is a coach and keynote speaker with over a decade of experience transforming lives and businesses. Thanks to 10 years in sales, Jacob has a knack for identifying what drives lasting success and delivering implementable strategies to help clients achieve it. Podcasters love working with Jacob because of his practical insights and engaging storytelling that leave audiences inspired. Known for his strong follow-up systems and mindset-driven coaching, Jacob empowers clients across industries to overcome challenges, implement sustainable systems, and move forward with confidence. Connect with Jacob The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 221 Overcoming Subconscious Blocks in Retreats with Terrie Christine
05/08/2025
EP 221 Overcoming Subconscious Blocks in Retreats with Terrie Christine
In this enlightening episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with Terrie Christine, an intuitive energy healer whose transition from a corporate career to mastering the subconscious realm has transformed many lives. This discussion dives deep into how Terrie uses her unique skills to help individuals overcome subconscious blocks that hold them back from living fully empowered lives. Episode Highlights: Journey to Healing: Terrie shares her personal evolution from confronting childhood wounds and past emotional traumas to discovering her true calling in energy healing. Her story is a testament to the transformative power of facing and healing one's subconscious. Subconscious Triggers in Retreats: The conversation turns to the specific challenges retreat leaders face, such as self-doubt and limiting beliefs stemming from past experiences. Terrie emphasizes the importance of authenticity and understanding one's triggers to prevent them from impacting retreat planning and execution. Instincts Over Opinions: Terrie recounts her experiences while publishing her book, "The Secret Power of You," highlighting the crucial lesson of trusting one's instincts, especially when external opinions clash with personal intuition. Alignment with Purpose: Both Shannon and Terrie discuss the significance of aligning actions with one's true passion and purpose, ensuring that every decision contributes to personal and professional fulfillment. Reframing Money Perspectives: A profound part of the discussion is dedicated to reframing beliefs around money and value. Terrie offers insight into how upbringing influences financial perspectives and shares how she assists people in overcoming these deep-seated beliefs to embrace a more abundant mindset. Join Shannon and Terrie as they explore how tapping into the subconscious can lead to a more authentic and powerful leadership in retreat settings. This episode is packed with actionable advice for those looking to enrich their personal and professional lives by breaking free from the chains of unexplored subconscious thoughts. Tune in now to discover how to transform challenges into stepping stones towards a fulfilled and purpose-driven life. About Terrie Terrie Christine is an internationally acclaimed Celebrity Relationship Coach and Intuitive Energy Healer with nearly 20 years of experience. Featured on Bravo’s The Real Housewives of Potomac, Love and Marriage DC on the OWN Network, Hay House Radio, and Good Morning Washington, Terrie specializes in helping individuals break through emotional barriers, embrace self-love, and create lasting, meaningful relationships. Through her intuitive healing, she empowers clients to heal past wounds and connect more deeply with themselves and their partners. She is the author of The Secret Power of You: A Guide to Mastering Your Inner Greatness. Connect with Terrie For more insights & wisdom, visit www.TerrieChristine.com or follow Terrie on YouTube and social media. She’s @TerrieChristine on Instagram, and TikTok, or find her on Facebook @TerrieChristine333. Website: https://TerrieChristine.com Facebook: https://www.facebook.com/terriechristine333 Instagram: https://www.instagram.com/terriechristine TikTok: https://www.tiktok.com/@terriechristine YouTube: https://www.youtube.com/terriechristine The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 220 Move, Market, Connect: Dynamic Retreat Strategies with Ricardo Topete
05/01/2025
EP 220 Move, Market, Connect: Dynamic Retreat Strategies with Ricardo Topete
Dive into an energizing episode of the Retreat Leaders Podcast where host Shannon Jamail connects with Ricardo, a vibrant videographer, photographer, and dance enthusiast from Philadelphia. Explore how Ricardo uses dance as a powerful tool for fostering community and connection in retreat settings. Episode Highlights: Embracing Dance in Retreats: Shannon and Ricardo delve into the transformative power of social dancing, particularly Latin styles like salsa and bachata, to break down barriers and enhance bonding among retreat participants. They discuss the magnetic effect of dance in creating safe spaces for expression and connection. Creating Inclusive Dance Environments: Learn how Ricardo crafts welcoming atmospheres for social dancing at retreats, encouraging participants to step out and dance with confidence. He shares tips on setting the right tone, using dance ambassadors, and making everyone feel comfortable on the dance floor. Journey through Dance and Teaching: Ricardo recounts his personal dance journey and his return to teaching with his partner, Alex. They co-teach workshops that not only focus on dance steps but also on fostering a deeper community among dancers. Integrating Dance into Retreats: Shannon and Ricardo discuss practical ways to integrate dance into retreats to enhance the overall experience. They talk about the importance of aligning dance activities with the retreat’s theme and ensuring they add value to the participants’ experience. The Power of Dance for Community Building: Both hosts explore how dance can serve as a cornerstone for building stronger connections within retreat groups. They reflect on their own experiences where dance helped participants form lasting bonds and shared memories. Tune in to this lively episode to discover how integrating dance into retreats can transform an ordinary retreat into an extraordinary experience. Whether you're a retreat leader looking to spice up your events or just curious about the benefits of dance, this episode offers fresh perspectives and inspiring stories that highlight the joy and community-building potential of dance. About Ricardo Ricardo is a media production professional and storyteller who specializes in documenting the transformative power of movement and dance communities. As the creator of 'Why We Move' podcast, he uncovers compelling stories that bridge cultural expression with community building, having produced 23 episodes featuring dancers, instructors, and wellness enthusiasts. After pivoting from a career in medicine, he found his true calling in visual storytelling and founded Rico Media Productions, where he helps businesses and communities tell authentic stories through video, photography, and podcasting. Ricardo's unique approach combines his understanding of movement dynamics with digital storytelling techniques, allowing him to capture and share the genuine moments that build lasting connections. His work spans social dance documentation, retreat experiences, and community events, always emphasizing the power of movement to break down barriers and create meaningful human connections. Connect with Ricardo The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 219 Retreat Marketing Magic: People and Great Partnerships with David Schafran
04/24/2025
EP 219 Retreat Marketing Magic: People and Great Partnerships with David Schafran
Welcome to another episode of the Retreat Leaders Podcast, where today's guest, David Schafran, shares his unique journey from healthcare technology to founding Somo Loco, a company dedicated to dance immersions and retreats. Join us as we delve into how David transitioned to a more embodied practice and the crucial role of partnerships in growing a retreat business. Episode Highlights: From Tech to Dance: David discusses his shift from running a tech company to embracing the transformative power of dance and embodied wisdom. He explores how integrating physicality with meditation and dance can deepen personal and communal wellness experiences. The Power of Partnerships: Learn how David leverages partnerships rather than just personal networks to spread the word about Somo Loco. He emphasizes the significance of collaborating with aligned individuals and entities to enhance the reach and impact of his dance retreats. Challenges of Scaling Retreats: David shares insights into the complexities of scaling a retreat business that operates immersions every week of the year. He talks about overcoming control issues, ensuring quality, and aligning with the right people to maintain the integrity of the retreat experience. Strategic Marketing for Retreat Leaders: Dive into effective marketing strategies that focus on partnerships and collaborations. David highlights a successful case of working with a UK blogger, which significantly boosted interest in his retreats. He also discusses the benefits of involving influencers and setting clear expectations for content creation. Soma Loco's Unique Offering: Discover more about Soma Loco's retreats, which feature dance immersions in vibrant styles hosted in captivating cities like Medellin and Barcelona. David explains how these locations enrich the retreat experience, making them unforgettable for participants. Building Sustainable Retreat Practices: Shannon and David discuss the importance of developing sustainable practices to prevent burnout among retreat leaders. They explore how focusing on broader business strategies rather than individual branding can lead to more effective and resilient operations. Join Shannon Jamail and David Schafran as they uncover the magic of effective retreat marketing through powerful storytelling, strategic partnerships, and a deep commitment to community and personal transformation. Whether you’re a seasoned retreat leader or just starting out, this episode is packed with actionable insights to help you elevate your retreat business. Stay tuned to learn how to incorporate these strategies into your own retreat offerings and ensure your operations are not just profitable but also profoundly impactful. About David David Schafran is a serial entrepreneur, innovator, dancer, and armchair philosopher with a passion for uplifting people. David started his first company at 26 with a high profile MIT professor and billionaire famed Silicon Valley Investor. After burning out helping over 5 million people access eye care over 130 countries with novel eye testing technology, David went and danced salsa full time in Medellin, Colombia, a move that changed his life. He is now the founder of Somoloco, a dance and cultural immersion company based in Medellín, Colombia, where travelers experience the joy, connection, and energy of Latin dance and culture. David’s work has been highlighted by renowned investor Vinod Khosla, and his career reflects a commitment to blending innovation, human connection, and real-world impact. Whether launching cutting-edge tech, designing transformative travel experiences, or building community-centered solutions, David’s mission is to spark joy, connection, and resilience in every project he touches. You can find him dancing in Medellín, building new ventures in NYC, or exploring what’s next at the intersection of culture, technology, and community. Connect with David Discount code for 10% off: retreatleaders10 The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 218 Revolutionizing Retreats with RoseAda Marie
04/17/2025
EP 218 Revolutionizing Retreats with RoseAda Marie
Welcome to a captivating episode of the Retreat Leaders Podcast, where host Shannon Jamail engages with RoseAda Marie, a dynamic leader who is transforming the retreat landscape. Dive into the innovative world where wellness meets strategy, and discover RoseAda's unique approach that marries membership models with transformative retreat experiences. Introduction to RoseAda Marie Shannon introduces RoseAda, a strategic wellness coach and retreat leader, who brings a fresh perspective to integrating memberships with retreats. RoseAda shares her excitement about her journey and the upcoming collaborations, including her visit to Shannon's ranch. RoseAda's Wellness Philosophy and Retreats RoseAda discusses her extensive background in culinary arts, nutrition, and personal training, which has profoundly shaped her retreat leadership style. She emphasizes the seamless integration of her wellness transformation memberships with her retreat offerings, creating a continuous loop of engagement and transformation for her clients. Innovative Membership Models Explore RoseAda's pioneering membership tiers designed to support ongoing client transformation. From pre and post-retreat assessments to exclusive content and wellness partner promotions, RoseAda outlines how her structured support extends beyond the retreats, fostering a lasting impact on participants' lives. Sustainable Self-Care and Community Support RoseAda highlights the importance of sustainable self-care practices within her retreats and memberships, stressing the value of community and accountability. She shares insights on creating a supportive network that encourages personal growth and facilitates achieving wellness goals. The Launch of a New Era The discussion culminates with the launch of RoseAda's membership program, which promises to bring a new dimension to her wellness retreats. RoseAda expresses her gratitude for the platform to share her vision and discusses the potential expansion of her offerings to reach a broader audience. Closing Thoughts Shannon and RoseAda reflect on the importance of learning from each retreat experience to continually refine their offerings. They emphasize the role of personal growth in shaping the retreat leader's approach and the transformative impact on participants. Join Shannon and RoseAda for this enlightening episode that not only delves into the mechanics of successful retreat hosting but also celebrates the personal and professional growth that comes from innovative thinking in the wellness industry. Connect with RoseAda Check out her memberships: Schedule a Q&A session with RoseAda: The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 217 Beyond the Vacation: Crafting Transformative Retreats with Alison K
04/10/2025
EP 217 Beyond the Vacation: Crafting Transformative Retreats with Alison K
Dive into a captivating discussion on the Retreat Leaders Podcast where host Shannon Jamail and the dynamic Alison K., a seasoned health and fitness expert turned business mentor, unwrap the world of retreats. Discover how Alison transitioned from running fitness studios to guiding wellness entrepreneurs in monetizing their passions through both in-person and online platforms. Episode Highlights: Retreats vs. Vacations: Alison and Shannon explore the transformative essence of retreats, distinguishing them from typical vacations. They emphasize the importance of focusing on personal growth and the transformative outcomes rather than just fun activities. Crafting Transformative Experiences: Alison shares invaluable tips on how retreat leaders can effectively communicate the unique transformations their retreats offer. She stresses the necessity of ensuring guests are well-matched to the retreat’s objectives to enhance satisfaction and outcomes. Marketing with Clarity: Learn from Alison’s approach to marketing retreats by painting a vivid picture of what attendees can expect and clearly articulating the problems the retreat will solve. Her strategy includes using personal invitations to align expectations and screening guests to foster a cohesive group. Hybrid Business Model Insights: Alison discusses her hybrid business model, combining the best of in-person engagements and digital scalability. She provides a sneak peek into her strategies for helping clients leverage their unique strengths in a flexible and adaptable business framework. Plus, get a glimpse of Shannon and Alison’s upcoming rendezvous in France and the exciting plans they have in store! Alison also generously offers listeners a free resource and consultation available through her website for those interested in exploring her innovative hybrid business model. Tune in to this insightful episode to elevate your understanding of designing retreats that promise and deliver true transformation. Whether you’re a seasoned retreat leader or aspiring to be one, this episode is packed with actionable advice to refine your approach and achieve greater impact. Connect with Alison The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 216 Safeguarding Your Retreats with Lawyer Sarah Waldbuesser
04/03/2025
EP 216 Safeguarding Your Retreats with Lawyer Sarah Waldbuesser
Welcome to another insightful episode of the Retreat Leaders Podcast! Today, we're joined by Sarah Waldbuesser, an experienced trademark attorney and business owner, to delve into the critical topic of legal protection for retreat hosts. Throughout the episode, Sarah underscores the heightened liability risks associated with hosting in-person events, such as physical injuries or medical emergencies. She walks us through the crucial need for having robust cancellation and refund policies clearly outlined in contracts to shield retreat hosts from financial losses. Drawing from her own experiences, Shannon discusses her strategy of implementing a no-refund policy and mandating guests to purchase trip insurance, emphasizing the importance of preparing for any eventualities. Further into our discussion, Sarah explores a variety of legal services essential for retreat hosts, including contract templates, tailored legal advice, and trademark registration. The conversation highlights the significance of securing vendor contracts that protect both retreat hosts and their vendors by setting clear expectations for services provided. Additionally, for those considering co-hosting retreats, Sarah advises on the necessity of a partnership agreement to prevent potential disputes and ensure smooth operation. The episode wraps up with a consensus on the importance of acting decisively to safeguard one's brand and business in the retreat industry. Shannon shares her plans to incorporate this valuable information into her retreat offerings and stresses that treating retreats as serious business ventures with proper legal documentation is non-negotiable for success and security. Stay tuned for actionable insights and expert advice to legally protect your retreat business and ensure its long-term prosperity. Connect with Sarah The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 215 Essential Estate Planning for Business Owners with Oscar Vasquez
03/27/2025
EP 215 Essential Estate Planning for Business Owners with Oscar Vasquez
Welcome to our latest episode where we delve into the crucial topic of estate planning and business continuity with Oscar Vasquez, a state planning software coordinator. This discussion is not just for personal asset management but is especially tailored for entrepreneurs who wish to secure their business's future. Estate Planning and Business Continuity Oscar kicks off our discussion by emphasizing the importance of having solid estate plans in place, which includes everything from wills to detailed Standard Operating Procedures (SOPs). He shares an enlightening story about a bakery owner who successfully protected his business for future generations through meticulous legacy planning. The conversation, however, highlights that while Oscar's company provides software solutions for such planning, they do not directly integrate SOPs into their systems or templates. Living Trust and Affordable Legal Assistance Understanding the concept of a living trust can be daunting. Oscar breaks it down simply as a contract meant to safeguard one’s assets for their beneficiaries, bypassing the need for lengthy probate hearings and avoiding hefty taxes. He proudly discusses how their service fills the gap between costly attorney fees and often insufficient DIY solutions, offering a middle-ground service that's both comprehensive and financially accessible. Software Solutions for Trust Management The benefits of using specialized software for trust management are vast. Oscar shares how their platform allows for unlimited changes, enabling users to adjust their plans as life situations evolve. He shares a touching story of a young couple using the trust to start saving for their future grandchildren's education, illustrating the personal and proactive nature of estate planning. Navigating Probate and Protecting Your Legacy Oscar explains the often misunderstood process of probate, detailing how it can expose estates to public scrutiny and potential scams, and significantly delay beneficiaries' access to bequeathed assets. To underscore the importance of a well-structured estate plan, he offers a discount code for listeners looking to start their journey in safeguarding their business and personal assets. Closing Thoughts As we wrap up, Oscar’s insights remind us of the critical role estate planning plays not just in personal asset management but in ensuring the continuity and protection of a business. Listeners are encouraged to consider how they can apply these principles to their own business ventures to ensure a lasting legacy. Connect with Oscar Website 24/7 Client Assistant AI phone number for Audience Question 805-909-4689 Download Free comprehensive Estate Guide For the First 10 members of audience to get a living trust get a $1000 discount code for a Comprehensive Living Trust, use Discount Code: LEADERS The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 214 Harnessing the Power of Storytelling in Retreat Leadership with Aleya Harris
03/20/2025
EP 214 Harnessing the Power of Storytelling in Retreat Leadership with Aleya Harris
In this enriching episode of the Retreat Leaders Podcast, Shannon is joined by Aleya Harris, a strategic storytelling consultant renowned for helping leaders, sellers, and speakers harness the power of stories to connect deeply, find fulfillment, and enhance profitability. Shannon and Aleya dive into the transformative role of storytelling within retreat leadership, highlighting how many leaders struggle to communicate their offerings effectively, often resorting to mere lists of features rather than engaging narratives. Real-Life Success with Strategic Storytelling Aleya shares a compelling case study from her professional experience, where she assisted a real estate brokerage firm in redefining its company story. This intervention came crucially as the firm faced a low valuation during a potential acquisition. Through crafted storytelling, Aleya helped the client reevaluate the company’s worth, ultimately achieving a remarkable revaluation at $51 million, illustrating the significant impact of strategic storytelling in business contexts. Enhancing Retreats Through Engaging Speaking Further exploring the nuances of storytelling, Aleya underscores its critical role in public speaking and retreat settings. She advises retreat leaders to focus on audience transformation and personal relatability rather than self-promotion. Emphasizing preparation and personal clarity, Aleya suggests practices like meditation and journaling to ensure presenters can engage authentically and effectively with their audience. Introducing 'Spark the Stage' Program Aleya introduces her 'Spark the Stage' program, a comprehensive training initiative designed for those looking to elevate their public speaking skills. The program includes a 4-week live workshop complemented by an on-demand course and 12 months of group coaching, providing ongoing support for alumni. Shannon expresses enthusiasm about integrating this resource into her retreat offerings, recognizing the added value it could bring to her clients. This episode not only highlights the critical role of storytelling in enhancing retreat experiences but also provides listeners with actionable insights and resources to elevate their own leadership and communicative endeavors. Connect with Aleya About Aleya is the spark for your spark™. A trailblazer in purpose-driven story crafting, she is a marketing executive and ex-Google Vendor Partner who brings her dynamic experience to her role as the CEO of Aleya is an international award-winning speaker, the founder and lead trainer of , and the host of the award-winning . She is also the bestselling author of Spark the Stage: Master the Art of Professional Speaking and Authentic Storytelling to Captivate, Inspire, and Transform Your Audience. Her unique approach as a Strategic Storytelling Consultant has revolutionized the way businesses communicate, transforming workplace cultures and market positioning. With her dynamic energy and proven methodologies, Aleya guides clients to unlock their potential, articulate their radically authentic stories, and achieve unparalleled success. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 213 Exploring Mother-Daughter Bonds and Equine Yoga with Casie Hall
03/13/2025
EP 213 Exploring Mother-Daughter Bonds and Equine Yoga with Casie Hall
Join us in this insightful episode as Shannon Jamail talks with Casie, a renowned yoga studio owner and retreat leader, who shares her unique journey through the realms of yoga and entrepreneurship. Together, they delve into the intricacies of hosting mother-daughter yoga retreats and the profound impact these experiences have on participants. Casie's Yoga Retreat Experiences: Casie discusses the evolution of her career from opening a yoga studio to leading specialized retreats. She opens up about the challenges and triumphs she has encountered, particularly in hosting retreats designed for mothers and daughters. These retreats focus on strengthening bonds through shared yoga practices and activities, ensuring a balance of connection and independence. Casie reveals her plans to further refine the retreat format to enhance the experience for future events. Equine Yoga Training Program: The conversation shifts to Casie's innovative Equine Yoga Training Program available on her website, nectarflowyoga.com. This unique program combines traditional yoga with equine-assisted activities, designed to deepen the yogic practice through interaction with horses. Casie explains the structure of the program, which caters to both new learners and seasoned yoga instructors looking to add 55 CEU hours through Yoga Alliance. She highlights upcoming retreat opportunities for hands-on learning and personal growth in the serene setting of her ranch. Community Engagement and Future Plans: Casie also discusses her commitment to the yoga community by hosting monthly public classes at her ranch, which serve as a gateway for individuals interested in exploring equine yoga. Looking ahead, she shares her excitement for the next in-person retreat scheduled for May and another session in December, inviting all yoga enthusiasts to join and experience the transformational power of her programs. Closing Remarks: Shannon wraps up the episode by expressing her admiration for Casie’s dedication to blending yoga with meaningful personal connections and her innovative approach to retreat leadership. Listeners are encouraged to explore Casie's programs and consider attending her retreats to experience firsthand the benefits of this unique yoga practice. Join Casie and Shannon as they explore the transformative impact of yoga retreats on personal and familial relationships, and the exciting opportunities within the equine yoga space. Learn More: Instagram: @nectarflowyoga The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 212 The Art of Attraction and Repulsion: Crafting Your Retreat Website
03/06/2025
EP 212 The Art of Attraction and Repulsion: Crafting Your Retreat Website
Welcome to today's episode where we explore the pivotal role your retreat website plays in attracting the right guests and repelling those who aren't a fit. It's about more than just filling spaces—it's about creating an environment where every participant is precisely where they need to be. Why Repulsion Is as Important as Attraction In the retreat business, it's crucial to understand that not every interested person should become a guest. Tailoring your website’s message helps ensure that only those aligned with the retreat's goals feel compelled to attend, while those looking for something different know to look elsewhere. This focus prevents future dissatisfaction and creates a harmonious group dynamic that enhances the retreat experience for everyone. Segment 1: Targeted Messaging for Ideal Guests Your website should communicate directly to your desired attendees. For instance, if your retreat is aimed at women seeking spiritual growth, your message should clearly invite those who are looking for deep spiritual work and subtly discourage those in search of a light vacation. This targeted approach helps in attracting a like-minded audience, ensuring that every participant is engaged and invested in the retreat’s offerings. Segment 2: Defining Who Your Retreat Is Not For Being explicit about who should not attend can be just as important as detailing who should. Clearly stating who the retreat isn't for can prevent potential misalignment and ensure that your guests are harmoniously matched with what you offer, enhancing satisfaction for both you and them. Segment 3: Tone and Imagery The tone and imagery of your website should reflect the nature of your retreat. Whether it's bold and energetic or calm and soothing, make sure your language and visuals resonate with the energy of the experience you’re offering. This coherence between what you portray and what you deliver is key to meeting and exceeding expectations. Segment 4: Clear Calls to Action Make it easy for the right people to take the next step. Whether it’s applying, booking a spot, or joining a waitlist, clear calls to action reduce hurdles in the conversion process, making it seamless for guests to commit. Conclusion: Clarity in Marketing Ultimately, the most effective retreat websites are those that dare to be clear and specific. They understand their audience and speak directly to them, setting the stage for retreats filled with guests who are exactly right for what you offer. Tune in as we dive deeper into each of these aspects, providing you with actionable insights to enhance your retreat website and ensure it works effectively as the first filter in creating transformative retreat experiences. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 211 From Scarcity to Abundance with Dr. Nona Djavid
02/27/2025
EP 211 From Scarcity to Abundance with Dr. Nona Djavid
In today's episode, we dive into the compelling journey of Dr. Nona Djavid, who moved to the US at 16 and transformed her early struggles into a flourishing career by embracing entrepreneurship from a place of abundance rather than scarcity. Journey from Scarcity to Abundance: Nona shares her initial steps into entrepreneurship, which were motivated by necessity and scarcity. She recounts her experience of starting her first business as a tutor and how it led her to open a successful chiropractic practice. However, despite its success, Nona faced burnout fueled by a fear-based mindset. This realization prompted her to delve into neurology and ancient wisdom, reshaping her approach to business into one driven by joy and abundance. Pivoting and Finding New Paths: Both Nona and host Shannon explore the emotional and practical aspects of pivoting in their careers. They discuss the importance of recognizing when a current path is no longer fulfilling and the courage it takes to pursue new directions. Nona shares insights from teaching quantum leaps, helping others navigate significant changes in their lives and careers. Addressing Money Mindset Challenges: The conversation shifts to the common financial challenges retreat leaders face, focusing on money mindset and its impact on business success. Nona introduces practical tools such as journaling and mental rehearsals to help shift perceptions of self-worth and financial potential. They discuss strategies for overcoming mental blocks to embrace a healthier relationship with money. Nona's Retreats: Unique Experiences, Cultural Significance: Nona details her approach to designing retreats that offer transformative experiences with a strong cultural component. She explains her preference for non-all-inclusive models that allow participants to engage more deeply with the local community, enhancing both the cultural significance and the economic benefits to the area. Aligning Energy with Personal Passions: The discussion concludes on the topic of aligning one's energy with their passions, both in personal and professional realms. Nona and Shannon talk about the importance of being present and making conscious decisions that resonate with one's true desires, which they agree is crucial for personal satisfaction and business success. Closing Remarks: Nona encourages listeners to connect with her on Instagram for additional resources and offers a free guide on quantum leaps for those who reach out to her directly. Shannon wraps up by highlighting the key takeaways from the discussion and thanking Nona for her profound insights and practical advice. Listeners can look forward to gaining a deeper understanding of how integrating principles of abundance and mindfulness into their business practices can lead to greater fulfillment and success. Learn More: LinkedIn: Instagram: @nonadjavid The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP 210 Retreats with a Purpose: How to Make a Difference While Making a Profit
02/20/2025
EP 210 Retreats with a Purpose: How to Make a Difference While Making a Profit
Welcome to "Retreats with a Purpose: How to Make a Difference While Making a Profit," where we delve into the compelling ways retreat leaders can weave social responsibility into their business models. This episode is dedicated to those who see the potential for retreats to serve not just as gateways to personal growth but as platforms for meaningful societal contributions. Partnering with Non-Profits First up, we explore the strategic partnerships between retreats and non-profits. Learn how aligning with a cause that resonates with your retreat's theme can amplify the impact on both your attendees and the non-profit's goals. For instance, a mindfulness retreat could partner with a mental health organization to deepen the impact through combined efforts in wellness promotion. These partnerships not only enrich the retreat experience but also extend the reach and effectiveness of the non-profit's mission. We'll share success stories, like a retreat that included conservation efforts, enhancing participant engagement and helping the local environment. Implementing Scholarship Programs Next, we discuss the transformational power of scholarship programs. Offering scholarships makes retreats accessible to those who might otherwise miss out on such life-changing opportunities. We'll cover how to set up a scholarship fund, including eligibility criteria and funding strategies. Success stories from scholarship recipients will highlight the profound impact these opportunities can have on individuals and their communities, showcasing the ripple effect of generosity. Sourcing Locally and Ethically Our third segment focuses on the importance of local and ethical sourcing. This practice not only supports local economies but also ensures that retreats offer authentic and sustainable experiences. We'll talk about how to choose local vendors and ethical suppliers that align with your retreat's values, and share case studies that demonstrate the positive effects of these choices on both the retreat experience and local communities. Community Service Activities Integrating community service into retreat programs can profoundly enrich the retreat experience, turning a simple getaway into a deeply fulfilling journey. We'll explore different types of service activities that fit various retreat themes, such as environmental initiatives or educational programs. Feedback from both participants and local communities will highlight the mutual benefits of these integrations. Financial Donations Lastly, we'll tackle the role of financial donations in enhancing retreat appeal and impact. Allocating a portion of profits to charitable causes not only supports community projects but also positions your retreat as a socially responsible choice for potential attendees. We'll discuss effective strategies for marketing this aspect and share examples of how these donations have made lasting impacts. This episode is packed with insights from fellow retreat leaders who have successfully integrated these socially responsible practices into their operations, proving that it's possible to make a profit while making a difference. Join us to learn how you can transform your retreat into a powerful force for good. The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP. 209 Opening a retreat venue in Tuscany with Franziska
02/13/2025
EP. 209 Opening a retreat venue in Tuscany with Franziska
Join us as we explore the enchanting world of Borgo Belsedere, a 1000-year-old medieval villa in Tuscany, Italy, transformed into a modern retreat venue by Franziska Leissner and her team. Discover how they've melded sustainability with historical charm to create a unique retreat experience. Venue Introduction: Franziska Leissner, a partner at Borgo Belsedere, delves into the history and transformation of the villa. Originally a medieval structure, the villa has been lovingly renovated to serve as a serene retreat location while retaining its Tuscan authenticity. Development Journey: The transformation journey began 1.5 years ago, with Franziska initially joining as a volunteer before recognizing the site's potential as a retreat venue. She discusses the collaborative efforts with co-partner Dorothea and property owner Martin to renovate 11 guest rooms and develop communal spaces, including a new piazza and over 1000 new plantings. The project's ambitious timeline aimed to welcome guests within six months of commencement. Retreats and Success: Shortly after the renovations, Borgo Belsedere hosted seven successful retreats, showcasing the venue's appeal. Franziska shares insights into the marketing strategies employed before the venue's completion, including video tours that helped build trust and anticipation among potential guests. Facilities and Offerings: The venue features 11 versatile rooms that can accommodate up to 22 guests, an industrial kitchen, and the option for guests to engage local caterers or bring their own chefs. Borgo Belsedere enriches guests' experiences with local activities such as truffle hunts, wine tastings, and cooking classes. Franziska highlights ongoing developments, including the addition of a pizza oven to enhance event offerings. Looking Forward: Plans for expanding Borgo Belsedere's facilities continue, with a focus on integrating more amenities and services to enrich guest stays. Franziska invites listeners to book their retreats and experience the unique blend of history and modern luxury that Borgo Belvedere offers. About Franziska Leissner Business & Property Development / Management Franziska and her business partner Dorothea are the visionary minds driving the transformation of Borgo Belsedere into a unique retreat and event destination. With a shared background in international strategic business, they quickly identified the hidden potential of this magical Tuscan estate. Their expertise extends from property development and construction management to interior design, as well as holistic business and brand building including marketing, sales, and operations. Dorothea draws on over 12 years of international experience in business and brand building, including co-founding an NGO promoting art and culture. Franziska brings over seven years of international experience in marketing, driving product positioning across different industries and leading strategies that strengthen brands and empower teams. Together, they are creating a retreat location that seamlessly blends creativity, functionality, and inspiration—a place where connection and growth thrive. Learn More: https://www.borgo-belsedere.com/ Instagram: @borgo_belsedere The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP.208 Understanding Retreat Pricing with Erin Haag
02/06/2025
EP.208 Understanding Retreat Pricing with Erin Haag
Join host Shannon Jamail as she delves into the nuanced world of retreat pricing with expert Erin Haag. They explore the dynamic between price-conscious and value-driven buyers, and the strategies for setting retreat prices that reflect the true value of the experience. Retreat Pricing Insights: Price vs. Value Shoppers: Erin outlines that retreats priced under $5,000 tend to attract price shoppers focused on budget, whereas retreats with a higher price tag draw in those who value the experience over cost. Shannon reflects on her own pricing strategies that range from $3,000 to $7,000, aligning with the type of clients she aims to attract. Impact of Economic Fluctuations: They discuss how premium-priced retreats remain stable even during economic shifts, highlighting the resilience of targeting value-driven consumers. Strategic Pricing Approaches: Setting Higher Prices: Erin and Shannon talk about the importance of pricing retreats to not only cover costs but to ensure profitability. This approach helps in adequately supporting attendees and sustaining the business. Consultation and Profit Goals: Erin shares her consulting firm’s strategy aiming for at least $25,000 profit per retreat with a 50% margin, advocating for setting ambitious financial targets to reflect the value offered. Industry Pricing Norms: Valuing Services Appropriately: The discussion underscores the importance of not undervaluing one's services. Erin emphasizes the broader impact of appropriate pricing, particularly how women reinvest in their communities. Gender Disparities in Pricing: Observations are shared about how male retreat organizers often set higher prices for similar offerings, stirring a conversation about recognizing and asserting the worth of one's services. Overcoming Pricing Challenges: Addressing Low Pricing Issues: They highlight how underpricing can lead to cancellations and insufficient profitability. By evaluating past data and acknowledging the comprehensive effort required to plan and execute retreats, retreat leaders can better understand their value. Advice for Retreat Leaders: Erin provides practical advice for aligning price with value, ensuring that the transformative experience promised at retreats is effectively communicated and priced. Concluding Thoughts: Value Beyond Price: The episode wraps up with a focus on how retreats provide transformational experiences far exceeding the offerings of typical vacations or trips. This unique aspect should be a major factor in pricing strategy. Direct Engagement with Erin: Shannon closes by discussing how listeners can connect with Erin to refine their marketing strategies to appeal to value-focused demographics. Learn More: Listeners interested in improving their retreat pricing strategies or seeking personalized advice can reach out to Erin through provided contact details in the show notes. Connect with Erin https://luxuryinbusinessretreats.com/ Instagram: @pricingoverhaul The Retreat Leaders Podcast Resources and Links: Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together! Subscribe: | |
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EP. 207 Sales Mastery for Retreat Leaders with Nikki Rausch
01/30/2025
EP. 207 Sales Mastery for Retreat Leaders with Nikki Rausch
Join us in this enlightening episode where Nikki Rausch, a veteran sales professional, unravels the intrinsic link between sales and retreat leadership. Nikki delves into the art of selling as a crucial skill for retreat leaders, breaking down common sales pitfalls and emphasizing the strategic engagement of potential buyers. Embracing the Sales Role Nikki points out that many retreat leaders may not recognize themselves as salespeople, yet mastering sales techniques is essential for the success of their events. She stresses the importance of seeing every retreat leader as inherently involved in sales, encouraging a proactive approach to acquiring sales skills. Navigating Sales Strategies and Pitfalls Throughout the discussion, Nikki identifies key mistakes retreat leaders make, such as skipping essential sales steps and failing to notice buying signals. She advocates for cultivating curiosity to build interest and securing explicit permission from prospects, ensuring meaningful and respectful interactions. Audience Targeting and Client Selection Nikki uses the analogy of retreats being like a pristine liquid that should not be muddied by "dirt," representing misaligned attendees. She underscores targeting the right audience to maintain the integrity and effectiveness of the retreat. The concept of "bless and release" is introduced for clients who do not fit, advising retreat leaders to maintain the quality and specific focus of their retreats without compromise. Empowering Retreat Leaders with Resources To help retreat leaders enhance their sales acumen, Nikki offers a free ebook, "Closing the Sale," available through her website. This resource is designed to bolster confidence in consultation calls and refine the sales approach, tailored specifically for retreat leaders aiming to perfect their craft. By the end of this session, retreat leaders are encouraged to acknowledge their role as salespeople, clearly define their target audience, and utilize Nikki's expert strategies to elevate their retreat offerings. Don't miss out on transforming your retreat leadership with seasoned sales strategies from Nikki Rausch! About Nikki: Nikki Rausch integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way. A business degree from the University of Washington and her master certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients. Nikki has received numerous sales awards, shattered sales records across industries, and was featured in Female Entrepreneur Magazine. A sought-after speaker, she regularly shares the results of success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients. Many of whom have also reaped the benefits of her immersive VIP consultations. Nikki’s are available on Amazon. And her , can be found on your favorite podcast platform. Connect with Nikki: Instagram: @your_sales_maven Free Offering from Nikki: Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP. 206 Unlocking the Secrets of Successful Retreats with Chelle Swierz from Topia Retreat Center
01/23/2025
EP. 206 Unlocking the Secrets of Successful Retreats with Chelle Swierz from Topia Retreat Center
In this enlightening episode, Shannon Jamail sits down with Shelly Swierz, a seasoned yoga instructor and the visionary behind Topia Boutique Retreat Center in Baja California Sur, Mexico. Shelly brings over 15 years of yoga teaching experience and shares invaluable insights into the world of retreat hosting. Topia's Mission and Setting Topia Boutique Retreat Center is dedicated to facilitating profound community connections for leaders. Nestled near the Pacific Ocean and conveniently close to Cabo San Lucas airport, the center is designed to support retreat leaders fully, from planning stages to execution, ensuring a seamless experience. Common Mistakes by Retreat Hosts Shelly discusses the pitfalls many retreat hosts encounter, such as overlooking the importance of building personal relationships and engaging deeply with their community. Other common mistakes include poor timing for retreats, inadequate guest preparation, and relying too heavily on social media for promotion rather than fostering real-life interactions. Best Practices for Hosting Retreats The conversation shifts to best practices that can dramatically improve the success of a retreat. Key strategies include: Over-communicating with guests to prepare them fully for what to expect, Choosing the right dates avoiding major holidays or adverse weather conditions, Engaging in one-on-one conversations to build trust and ensure alignment of expectations. This episode is a must-listen for anyone interested in the nuances of retreat hosting and how to elevate their offerings to create unforgettable experiences for participants. Connect with Topia Instagram: @topiaretreat Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 205 A Masterclass on Retreat Strategies with Kyera Kacey
01/16/2025
EP 205 A Masterclass on Retreat Strategies with Kyera Kacey
In this enlightening episode, host Shannon Jamail sits down with Kyera Kacey, a trailblazer in the personal development industry since the age of 17. Kyera, who opened her first office at 24 and launched her retreat business in 2022, dives into the details of her unique approach to retreat planning. The discussion kicks off with her debut retreat in Ireland, which she daringly announced with minimal prior planning and impressively sold out very quickly. Kyera discusses her pricing strategies, which began at $17,000 for her initial retreat, scaling up to $55,000 for subsequent luxury experiences. She shares insights into the importance of self-belief and conviction in achieving sales success, integrating her 'Rich Bitch' methodology and leveraging the 'power of nine' to cultivate financial abundance and self-worth. The conversation also covers her recent luxury retreat in Tulum, which provided a transformative experience for a small group of women, incorporating elements like private mentorship and mastermind sessions. Kyera emphasizes the importance of creating retreats that genuinely make a difference, urging retreat leaders to transcend limitations and focus on service rather than just profit. Shannon and Kyera discuss the nuanced dynamics of pricing and the importance of maintaining a reciprocal relationship with money. The episode wraps up with a discussion on their personal experiences in Tulum and the attitudes encountered in some retreat-hosting communities. Key takeaways for retreat leaders include embracing innovative strategies, understanding the profound impact of self-belief in setting prices, and the importance of creating meaningful, transformative retreat experiences. About Kyera: Kyera Kacey is a bold, unapologetic force in personal and professional transformation. Known for her no-BS approach, she combines fierce love with intuition and decades of experience, inviting her audience to break through their most profound barriers. Kyera isn’t afraid to tackle taboo topics or challenge societal norms—she shows up exactly as she is: provocative and powerful. At her events, expect raw, unfiltered truth, explosive energy, and a transformative journey that will forever change you. Connect with Kyera: Instagram: @kyerakacey Free Offering from Kyera: Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 204 True Manifestation for Retreat Leaders
01/09/2025
EP 204 True Manifestation for Retreat Leaders
Hey everyone! Today’s episode is especially exciting because I’m sharing something I’ve been pouring my heart into for quite some time – my Manifestation Course: Unlock Your Power, Attract Your Desires, and Manifest a Life You Love in Just 7 Days! If you’re a retreat leader, coach, healer, or anyone guiding others toward their dreams, you’ll want to stick around for this episode. Manifestation isn’t just for personal goals – it’s a powerful tool to enhance every area of life, including your career, business, and the experiences you create for others. What is Manifestation? Let’s start by diving into what manifestation really is. Manifestation is about more than just visualizing what you want or setting an intention. Those are important steps, but true manifestation involves aligning your energy, setting focused intentions, and taking inspired action. It’s a powerful process that connects your thoughts, emotions, and actions to the outcomes you desire. If you’re listening to this, you’re probably someone who’s already dedicated to growth, both for yourself and for others. You might be leading retreats, building a community, or simply trying to grow your own personal life in alignment with your purpose. Manifestation can be a game-changer – not just for personal goals, but for creating the career, impact, and experiences you want for your clients and participants. My Journey with Manifestation Now, I’ll be honest – this wasn’t always something I felt confident about. Over a decade ago, I doubted my worth, felt overwhelmed by my goals, and struggled to believe I could actually create the life I envisioned. I remember feeling paralyzed by all the "what ifs" and waiting for that “perfect moment” to come along. And I know so many of you have felt that too. But everything changed when I slowly developed a structured approach to manifesting, a way to move beyond just dreaming and into doing. And here’s the real kicker – over the past ten years, I’ve been able to manifest almost everything I desired, from my dream retreat center to building a fulfilling career that supports not only me but my family and all the incredible people I’ve met through this work. And that’s exactly why I created this course. To teach YOU how to manifest whatever it is you want for yourself and the people you serve. Why Manifestation is Powerful for Retreat Leaders Now, I want to speak directly to my fellow retreat leaders. You all are visionaries, people who hold space for others to grow, heal, and transform. But to truly serve from a place of abundance and alignment, we need to be clear and intentional about our own path. Imagine how powerful it would be to walk into every retreat you lead with the confidence that you’re aligned with your purpose, your desires, and your own personal abundance. Manifestation isn’t just a personal practice; it’s also a practice that can elevate every retreat experience. When you’re aligned, your energy will attract clients who are aligned with you. You’ll create a space that draws in exactly the right people, the right opportunities, and even the resources you need to bring your vision to life. That’s the beauty of manifesting – it’s not just about “getting things,” it’s about creating a life and a career that’s fully aligned with who you are and what you’re meant to do. What’s Inside the Course So let’s talk about what’s inside this course. I’ve broken down the exact steps that have worked for me – steps that I’ve spent the last five months testing and refining with a group of incredible individuals. Here’s what you can expect: A Prep Work Guide This is where you’ll start. We get you grounded and help you set strong intentions for the journey. It’s all about creating the mental and emotional space for manifestation, so you’re ready to dive deep. A Step-by-Step Manifestation Guide This is the roadmap. Every day, you’ll have a specific, simple activity to keep you on track and ensure your energy is aligned and your focus is sharp. This isn’t about guesswork – it’s a structured approach that makes manifestation achievable and tangible. 7 Days of Videos, Meditations, and Worksheets Each day, you’ll also get a video and guided meditations to reinforce the day’s theme, along with a worksheet to help you reflect and clarify your intentions. These tools are designed to get you fully engaged and connected with your goals. Additional Resources Beyond the core course, I’ve included activities and exercises specifically for identifying and releasing blocks that may be holding you back. These are the same tools I use whenever I feel like I need to realign or reconnect with my vision. Lifetime Access And this is a big one – you get lifetime access. That means anytime you want to go through the course again or need a refresher, it’s there for you. Plus, as I add new modules and content, you’ll receive those updates automatically. How Manifesting Can Transform Your Life – and Your Retreats I want you to imagine for a moment what it would feel like to move through your days knowing that everything you want is flowing toward you, that you’re completely in alignment with your vision, and that you have the power to create not only a life you love but also experiences that empower and transform others. For retreat leaders, this is a game-changer. Think about the impact on your retreats – the energy you bring, the clients you attract, the opportunities that come your way. When you’re manifesting from a place of abundance and alignment, it’s like a magnet. Your energy is contagious, and people feel that they are a part of something bigger than themselves. How to Get Started Now, here’s the best part: for y’all I’m offering 25% off the course using code MANIFEST25. I want you to experience the power of manifesting for yourself, and I’m so excited to be able to share it at this special rate. So, if you’re ready to take your dreams from “someday” to “right now,” join me on this journey. This course will guide you every step of the way, giving you the tools and confidence to manifest the life – and the career – that you deserve. Let’s make 2025 YOUR year. Visit I know that when we’re aligned and abundant, we can create spaces of healing, growth, and empowerment for others. I can’t wait to see the amazing things you’ll manifest, both for yourself and those you serve. Thank you so much for joining me today, and as always, I’m sending you so much love. Let’s start manifesting the life you love – together. Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 203 Crafting Stories That Sell: A Deep Dive with Mellissa Tong
01/02/2025
EP 203 Crafting Stories That Sell: A Deep Dive with Mellissa Tong
Overview: In a captivating session of the Retreat Leaders podcast, host Shannon Jamail engages with Mellissa Tong, the storytelling maestro and visionary behind Duck Punk Productions. Mellissa shares her expert insights on the transformative power of storytelling in business and its critical role in connecting with audiences to drive sales. Mellissa's Journey and Duck Punk Productions: Mellissa Tong, renowned for her storytelling prowess, introduces listeners to Duck Punk Productions, a company that tailors its services to a diverse client base including big corporations, mid-sized companies, and entrepreneurs. The company's offerings span from creating impactful TV commercials and branded content to providing fractional CMO services and storytelling training. The Art of Storytelling in Business: Mellissa discusses the essential nature of storytelling in today’s business landscape, especially for retreat leaders. She breaks down the four crucial stages of the sales cycle—connection, reaction, transformation, and action—and explains how compelling storytelling navigates these phases to captivate and convert audiences. Deepening Audience Engagement Through Stories: With her background in TV news as a foundation, Mellissa emphasizes the importance of crafting stories that are not only engaging but also perfectly aligned with the target audience. She highlights how data-driven companies can leverage storytelling to render complex information more relatable and digestible. Empowering Through Education: Looking ahead, Mellissa is excited about the launch of her Story Selling course next month. This course promises to equip individuals with the skills to craft and narrate personal stories across various formats, enhancing their effectiveness in both personal and professional interactions. She supports this educational journey with a dedicated Facebook group, fostering a community of continuous learning and support. Actionable Takeaways: Shannon commits to enriching the podcast show notes with additional resources including a link to Mellissa's LinkedIn article and the upcoming Story Selling course. Mellissa plans to extend a special discount code for the course exclusively for podcast listeners, ensuring that the audience can immediately benefit from her vast expertise. Conclusion: The episode wraps up with Mellissa reinforcing the value of storytelling in building deep, meaningful connections with audiences, a skill indispensable for anyone in the business of influence, especially retreat leaders looking to attract and engage their ideal guests. About Mellissa: Mellissa Tong's journey is a testament to life’s unpredictable paths. Beginning her career in music, she mastered the piano and conducted children's choirs, believing music was her destined path. With a passion for English Literature as well, Mellissa balanced her artistic pursuits with academic rigor, exploring comparative literature alongside her musical endeavors. Despite a seemingly fulfilled life, Mellissa felt a disconnect, stemming from her upbringing in Hong Kong where emotional expression was stifled. This feeling of isolation fueled her lifelong dream to study abroad, leading her to the United States in 1991. It was here that Mellissa's career took a pivotal turn. Initially feeling out of place, her breakthrough came when she joined a satellite TV station as a newscaster. Tasked with crafting human interest stories, Mellissa honed her skills in interviewing and storytelling, discovering the profound power of connection through narrative. This experience was transformative, guiding her to found DuckPunk, initially aimed at film and documentary storytelling. Over time, DuckPunk evolved into creating compelling TV commercials and branded content for major brands like Nissan, Verizon, and McDonald’s. Recognizing the shifting landscape during the pandemic, Mellissa pivoted DuckPunk into a StorySelling agency, emphasizing the necessity for deeper connection and authentic storytelling in commerce. Today, Mellissa uses her unique journey and storytelling prowess to help businesses stand out, connect deeply with their audiences, and drive meaningful engagement. Her story—from a young musician to a leading voice in commercial storytelling—illustrates how our greatest challenges can lead to our most significant achievements. Connect with Mellissa LinkedIn Article: Instagram: @duckpunkproductions Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 202 Guesting for Growth: Mastering Podcast Appearances to Market Your Retreats with Julie Fry
12/26/2024
EP 202 Guesting for Growth: Mastering Podcast Appearances to Market Your Retreats with Julie Fry
Unlock the Power of Podcasts: In an engaging session with Shannon Jamail, Julie Fry, the visionary behind Your Expert Guest, unveils the transformative role of podcasts in reaching precise target audiences. Julie illuminates how strategic podcast guesting can create meaningful connections and open up new avenues for entrepreneurs. Strategize Your Guest Appearances: Julie shares invaluable tips on becoming an exemplary podcast guest, emphasizing the necessity of detailed research on hosts and programs to tailor compelling pitches. She advocates for the importance of not just participating but adding value to the discussions, and suggests direct calls-to-action like booking calls to actively engage listeners. Leverage Expert Services: Delving into the professional support her company offers, Julie outlines services tailored for potential podcast guests, including creating customized pitch lists and handling guest booking processes. This segment offers insights into making strategic choices between a DIY approach to podcast guesting and opting for expert services. About Julie: Julie Fry is the spirited CEO who thrives on making connections through podcasting. With a deep love for the great outdoors and a knack for making people laugh, Julie embraces every opportunity to explore the beauty of the Pacific Northwest, whether it's hiking, kayaking, or braving the icy waters of the Polar Bear plunge—an event she's conquered 19 times! When she's not orchestrating perfect guest-host matchups or indulging in her favorite SNL sketches and Conan O’Brien laughs, Julie is deeply committed to her community. Her passion for local causes shines through her extensive volunteer work, aiming to foster inclusion and joy in her surroundings. Despite her profound influence in the podcast world, Julie admits to never having listened to a True Crime podcast, preferring to impact lives through laughter and connection. Connect with Julie https://yourexpertguest.com/about/ Instagram: @yourexpertguest Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 201 Leveraging LinkedIn for Retreat Success with Hailey Rowe
12/19/2024
EP 201 Leveraging LinkedIn for Retreat Success with Hailey Rowe
In this insightful episode, Hailey Rowe delves into the untapped potential of LinkedIn for retreat leaders. Known for its affluent user base, LinkedIn offers unique opportunities for making personal connections and sharing compelling stories that resonate with prospective retreat attendees. Hailey introduces her 'FAST' framework—Followers, Action, Sales, Time management, and Transformation—to help refine and elevate marketing strategies. Hailey underscores the importance of addressing common objections directly in marketing materials and crafting a clear journey of transformation that participants can expect from the retreat. She also advises retreat leaders to reassess their marketing assets with a fresh perspective to ensure they are communicating effectively with their target audience. Listeners will also learn about Hailey's free weekly planning tool available on her website, designed to aid retreat leaders in organizing and managing their marketing efforts. Plus, for ongoing tips on retreat hosting and marketing, Hailey invites listeners to tune into her Health Coach Nation podcast. Key takeaways include: Using LinkedIn not just for professional connections but as a storytelling platform to engage potential clients. Implementing the 'FAST' framework to boost followers, encourage action, increase sales, manage time effectively, and outline the transformation offered. Evaluating and refining marketing strategies to ensure they meet the needs of an informed and connected audience. For those interested in exploring further, links to Hailey's resources and additional tools can be found in the show notes. Stay tuned for more practical tips and strategic insights in future episodes! About Hailey: Hailey Rowe, a dedicated business coach for health coaches, life coaches, and service providers, is on a mission to simplify marketing, increase your earnings, and maximize your impact—all while eliminating the stress and overwhelm often associated with running a business. After transitioning from a high-stakes startup environment to establishing her successful coaching and consulting business, Hailey brings a wealth of real-world experience to her role. With a Bachelor’s Degree in Entrepreneurship from Loyola Marymount University and extensive experience in Business Development and Marketing for wellness and coaching companies, Hailey has mastered the art of client attraction and sales. Her approach is all about efficiency: getting more results without the busywork, and she's passionate about helping service providers like you transform their passions into profitable ventures. Today, Hailey not only runs her own flexible, thriving business but also hosts the "Health Coach Nation Podcast," where she offers invaluable insights and interviews with industry leaders. Recognized as one of the Top 25 Coaches in Chicago and Top 6 Business Coaches for Health Coaches, Hailey is the go-to expert for coaches ready to scale their businesses and achieve new heights of success. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in . She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. Connect with Hailey Instagram: @hailey_rowe Free Time Management System You Can STICK With: Free Business Growth & Networking Community: Website: Instagram: Podcast: Linkedin: Book your FREE Marketing Consult: Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 200 Pricing for Profit: Mastering the art of Retreat Pricing with Laura Zavelson
12/12/2024
EP 200 Pricing for Profit: Mastering the art of Retreat Pricing with Laura Zavelson
In this episode, host Shannon Jamail engages in a casual conversation with Laura Zavelson about the challenges retreat leaders, particularly women, face when pricing their retreats. They discuss the importance of setting prices that reflect the true value of the retreat, overcoming emotional barriers to pricing, and managing business finances effectively. Here are the key points: Introduction & Focus Shannon introduces Laura Zavelson, highlighting the main theme of the podcast: the struggle many retreat leaders have with underpricing their offerings, especially women. The discussion focuses on how pricing should cover expenses, pay the leader fairly, and reflect the value of the retreat. Pricing & Value for Retreat Leaders The conversation explores how retreat leaders can ensure their prices not only cover costs but also result in sustainable income. Laura addresses the emotional challenges many women face when setting prices and emphasizes the importance of revenue goals based on the desired number of retreats. Shannon and Laura discuss how proper pricing builds trust and conveys the value of the retreat. They also suggest ways to handle excess profits, including donating or reinvesting in the business. Business Financials & Management Laura highlights the need for retreat leaders to keep their business and personal finances separate. Using dedicated business accounts, credit cards, and bookkeeping software is recommended to maintain financial clarity. She stresses the importance of good financial hygiene, ensuring that all financial records are clean and well-organized. Laura also touches on the legal protection offered by forming an LLC, which helps limit personal liability. Laura’s 'Business Breakthrough' Program In the final section, Laura introduces her 'Business Breakthrough' program, which is designed to help retreat leaders create profitable business models. She discusses the common gender disparity in pricing, encouraging women to set their prices based on the value they offer rather than underselling themselves. Laura wraps up the conversation with actionable tips, including calculating revenue goals, maintaining financial discipline, and subscribing to her newsletter for ongoing support and guidance. Key Action Items: Calculate revenue goals based on the desired income and number of retreats. Keep business finances separate from personal finances to maintain financial clarity. Consider forming an LLC for liability protection. Subscribe to Laura’s newsletter for more insights and details on her 'Business Breakthrough' program. About Laura: Laura Zavelson is a seasoned entrepreneur, mentor, and educator dedicated to empowering women business owners. Laura has a rich history of guiding emerging entrepreneurs through the complexities of building successful businesses that offer not only financial rewards but also profound personal satisfaction. With experience launching and growing three companies to the $1M mark and beyond, Laura knows firsthand the challenges and triumphs of business development. Her journey began without the roadmap she now provides to others, making her own share of mistakes from over-investing in product perfection to undercharging and overhiring. These experiences have shaped her into a powerful mentor who does more than just teach entrepreneurship; she guides you on a journey, helping you navigate the pitfalls and obstacles with strategic advice tailored to achieving personal success with minimal drama. Laura's approach is holistic, focusing on key elements such as understanding the core problem your business solves, crafting compelling offers, and implementing effective systems to prevent overwhelm. Whether you're just starting out or looking to scale up, Laura brings invaluable insights into creating a business that aligns with your values of flexibility, freedom, and meaning. Connect with Laura Instagram: @laurazavelson Sign up for her newsletter: Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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EP 199 From Woo to Why: Turning Retreat Inspiration into Real-World Action with Debi Kinney
12/05/2024
EP 199 From Woo to Why: Turning Retreat Inspiration into Real-World Action with Debi Kinney
Join host Shannon in this enlightening conversation with Debi Kinney, the innovative CEO of Hello Coaching. Debi introduces her transformative workshop, 'Woo to Why,' crafted to help retreat attendees channel their newfound inspiration into concrete, actionable goals. Workshop Insights Discover how Debi's 'Woo to Why' workshop not only enhances the experience for retreat planners and participants but also promises a substantial return on investment. This unique workshop bridges the gap between the euphoric moments at retreats and real-world application, boosting success rates by helping attendees articulate and pursue their objectives. Accountability and Follow-up Debi delves into the tailored accountability options available post-retreat, which include personalized coaching sessions conducted primarily via Zoom. These sessions are designed to maintain momentum and ensure that the seeds planted during the retreat flourish into lasting change. Expertise and Additional Services With a background in corporate event planning, Debi brings a wealth of knowledge to the retreat space, emphasizing the value of incorporating external experts into retreat programming. She also shares exciting news about her upcoming website launch and how listeners can connect with her and avail themselves of her services online. Call to Action Listeners are encouraged to explore the possibility of integrating Debi's workshops into their retreat plans. For those looking to extend the impact of their retreat experience, Debi offers ongoing accountability coaching to help materialize the goals set during the workshop. Connect with Debi Check out Debi's new website at and follow her on Instagram for more insights and updates on her services. Tune in to this episode to learn how you can transform retreat inspiration into effective action and continue your personal and professional growth with Debi Kinney's expert guidance. About Debi: Debi is the dedicated founder of Hello Coaching. From her early days at just 13, Debi has been deeply passionate about health and wellness. Her 25-year journey through the hospitality and events industry has equipped her with the unique skills to create memorable and impactful experiences that truly resonate with people. In November 2020, Debi embraced her roots and became a certified health coach, reigniting her lifelong purpose to empower others. Her coaching journey didn't stop there; she expanded her expertise to include nutrition coaching, personal training, and life coaching, developing a holistic approach to support your entire transformation journey. Debi is not just a coach; she's a wife, mom, and an award-winning business strategist who understands the delicate balance of multiple life roles. Her mission is clear: to lead by example and assist you in building a legacy filled with confident excellence. Connect with Debi Instagram: @coachdebikinney Our In Person Mastermind is coming in 2025! Get on the list now: The Retreat Leaders Podcast Resources and Links: Our are BRIMMING with tools, processes and templates to help you skyrocket your business! Want live coaching? Our memberships have that too! Plus when you join our you get access to our HIGH demand (that only opens up twice a year...unless you are a member- you can grab it anytime!). Other ways to grow: Subscribe: | |
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