How to Buy Ads to Grow Your Audience (Big Podcast Insider Issue 174)

Dive deep with David Hooper on the latest Build a Big Podcast episode as he explores strategies for audience growth, monetization insights, and the resilient mindset needed to thrive in the podcasting world. 

Key Themes

• Audience growth through buying ads
• Social media clips for engagement
• Podcast advertising revenue projections
• Authentic ads in podcasting
• Podcast growth and monetization strategies
• Podcast cover art importance
• Networking in podcast communities

Topics covered in this episode:​

• Buying ads to grow a podcast audience and selecting the right online advertising options.
• Tips for converting podcast videos into engaging social media clips.
• Projected growth in podcast advertising revenue, potentially reaching $43 billion by 2032.
• Strategies to embrace change and take small actions to improve a podcast, such as utilizing SEO for better discoverability.
• The effectiveness of host-read advertisements and the value of creating authentic ad experiences for listeners.
• Insights into the challenges faced by creative individuals, like sensitivity and criticism, and their relevance to podcasters.
• Encouragement for podcasters to innovate with episode formats, lengths, or topics, and to engage in podcasting communities for networking and idea sharing.

Episode Timestamps

• 05:55 Embracing change in podcasting, small steps lead to big impact.
• 07:30 Beyonce makes a country album with help from established artists.
• 11:19 How to do a podcast teaser
• 13:54 Podcast (or radio show) format and interviews. 
• 19:06 A guide to buying ads for podcast growth at bigpodcast.com/amp. 
• 22:55 Content creators face challenges with unsatisfactory interviews for their audience, leading to reputational risks and vetting issues. 
• 26:04 Article on host-read advertisements emphasizing their effectiveness in leveraging trust and connection with audiences. 
• 31:59 Visit bigpodcast.com/subscribe for easy access to all episodes on iPhone, Android, or RSS.

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 174 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)