The future of roofing is with specialty products
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In this episode of CoatingsCast, Karen Edwards is joined by Rick Murphy from Everest Systems to talk about specialty products and how they benefit contractors. Rick lays out what a “specialty product” is and how Everest Systems is positioned to deliver quality products that provide solutions for contractors. They discuss why Everest Systems has invested in developing these products that address niche needs on the jobsite and why contractors love them. Lastly, Rick touches on three products that fit into this category. Listen to this episode to learn why contractors should be on the lookout...
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Metrics for Success: End of Year Review
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In this CoatingsTalk® Karen Edwards is joined by Kari Aderhold from Aderhold Roofing, John Kenney from Cotney Consulting Group and Zach Carpenter from Jobba to talk about year-end metrics. As 2025 approaches, roofing businesses must evaluate their performance to ensure sustained growth. Our panel explores strategies for optimizing KPIs, recognizing employee contributions, refining processes and managing costs effectively. We’ll discuss how leveraging technology, fostering innovation and staying ahead of market trends can enhance ROI and position your business for success in the coming year....
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CCS Influencer Response - Johnny Walker
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CCS Influencer Response - Will Lorenz
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Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Coatings and Community: Insights from the RCMA
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In this engaging episode of CoatingsCast, Heidi J. Ellsworth sits down with Ryan Blad, treasurer for the RCMA, live from the RCMA meeting. Ryan shares valuable insights into the evolving coatings landscape, highlighting key trends and innovations discussed at the meeting, while emphasizing the critical role of community and collaboration within the industry. He explores both the challenges and exciting opportunities ahead, discussing how the RCMA supports its members and fosters connections that benefit the entire coatings sector. Join us for an informative conversation celebrating the dynamic...
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Exploring Textured Coatings
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In this episode of CoatingsCast, host Megan Ellsworth sits down with Amanda Paterline from AkzoNobel to discuss the latest advancements in textured coatings for metal roofing and sidewall applications. Discover how these innovative coatings enhance both aesthetics and performance, providing unique solutions for modern construction needs. Join us for an insightful conversation that explores the benefits, applications and future of textured coatings in the industry. Learn More at Sign up for the Week in Coatings! Are...
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State of the Coatings Industry
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On this episode of CoatingsTalk, Karen Edwards is joined by Greg Hlavaty and Hal Leland of Western Colloid to talk about the current state of the coatings industry. This rapidly growing segment of the roofing industry is appealing to building owners and contractors alike as they realize the benefits for all parties involved. The conversation talks about what is hot in the industry, what’s happening in different parts of the country, regulations, building codes, training and more. This episode is full of insight for contractors, consultants and anyone interested in what is happening in...
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Coatings 101
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On this CoatingsTalk, Heidi J. Ellsworth is joined by Gaco Senior Product Manager Ed Klonowski to explore the roof coatings industry and learn about the different coating options – from maintenance coatings to liquid-applied roofing systems. Tune in to understand the important differences between the types of liquid-applied membranes and maintenance coatings while also learning how to determine the right products for each roof. Whether you’re new to coatings or a seasoned expert, this webinar is full of insightful discussions that are sure to pique your interest and deliver valuable...
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Jeff Berzolla - Instant Leads at Your Fingertip
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In this CoatingsCast, Heidi J. Ellsworth sits down with Jeff Berzolla, founder of Instant Roofer to talk leads and technology. Get an in-depth look at how technology is changing how roofing contractors receive customer leads and prioritize them. Lead generation is a rapidly changing beast – from Google ads to Angi to lead generation directly on your website – and Instant Roofer really understands what customers want and contractors need. Heidi and Jeff talk about instant quotes for homeowners that make the buying process easier than it has been in the past. Find out how you can...
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Coatings in Your Corner
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In this episode of CoatingsCast, Heidi J. Ellsworth is joined by Jenn Brake from Brake Marketing & Management and Chris Huettig, the current president of Roof Coatings Manufacturers Association (RCMA) to give her an update on the only industry advocacy group just for roof coatings! Jenn & Chris describe the role of manufactures’ associations and the benefits they can provide, as well as new changes that will make RCMA more effective than ever. The discussion then moves to an update on the roof coatings industry today as well as a special preview of RCMA’s Fall Meeting in...
info_outlineIn this episode of CoatingsCast, Heidi J. Ellsworth visits with Athony Martin and Kyle Infante from APOC to talk about customer loyalty and what that means from a business perspective. Contractors want to use the best materials, but having great products is only half the battle. Kyle and Anthony share the importance of the voice of the customer and how critical it is in building loyal customers to listen and then provide what they need. From training and marketing assistance to discounts and rewards, Kyle and Anthony provide the big picture on how businesses can work with manufacturers for success.
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