CoatingsCoffeeShop
Heidi J. Ellsworth hosts this insightful podcast on behalf of CoatingsCoffeeShop where she visits with amazing metal professionals about topics that are hot in the metal construction industry. Listen to learn about the issues and topics that matter to your metal business and to gain insights into new trends, products, solutions, technologies and more! CCS connects the industry suppliers, manufacturers and associations with coating contractors to ensure the continued success of the contractor as well as the continued growth of this innovative and sustainable construction solution.
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Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply
04/22/2026
Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply
In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique “personality” of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today’s market. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Learn more about Joe Sorrentino here! Follow Us! #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Will Lorenz - April 2026
04/17/2026
CCS Influencer Will Lorenz - April 2026
This month's question: Common objections from owners and consultants How to position performance data and track records Turning non-believers into long-term clients Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Joe Sorrentino - April 2026
04/17/2026
CCS Influencer Joe Sorrentino - April 2026
This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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The Membership Every Coatings Contractor Needs
04/15/2026
The Membership Every Coatings Contractor Needs
In this CoatingsCast™, host Megan Ellsworth is joined by a Chris Huettig and Cody Wilson from Roof Coatings Manufacturers Association (RCMA) to break down the value of RCMA’s contractor membership. They explore the organization’s role in the roofing and coatings industry, the different membership options available and how RCMA helps contractors stay current with evolving standards and best practices. The conversation also highlights networking opportunities, exclusive education and training resources and the association’s advocacy efforts on behalf of contractors. If you’ve ever considered joining RCMA, this episode outlines exactly why it is worth it. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Learn more about (Roof Coatings Manufacturers Association (RCMA)) here! (https://www.rooferscoffeeshop.com/directory/roof-coatings-manufacturers-association-rcma) Follow Us! #RCMA #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Ditch the Ponds on Low-slope Roofs
04/15/2026
Ditch the Ponds on Low-slope Roofs
In this episode of CoatingsCast® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water remains one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when left unattended and how SL-851 gives contractors a practical way to correct these trouble spots with a straightforward application process. The conversation also highlights the types of crews who benefit most from keeping an SL-851 kit on hand, where contractors can see the product in action and what else Progressive Materials has planned for attendees stopping by their booth at the 2026 International Roofing Expo. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #PMsilicone #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Say It and Spray It!
03/25/2026
Say It and Spray It!
In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today’s commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is accelerating and what types of projects best showcase the system’s performance and versatility. Listeners will also hear about the advantages spray foam offers during installation and long-term building performance, along with the challenges contractors should be prepared for when entering the market. The discussion highlights the importance of training, certifications and safety while also previewing what attendees can expect to see at the upcoming SPFA trade show, including new innovations shaping the future of spray foam roofing. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Learn more about General Coatings here! Follow Us! #GeneralCoatings #SPFA2026 #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Coffee Conversations LIVE From World of Concrete 2026!
03/16/2026
Coffee Conversations LIVE From World of Concrete 2026!
Join us for a special Coffee Conversations® live from World of Concrete 2026 sponsored by Tremco Construction Products Group, featuring industry insights from concrete coatings and construction industry experts. This interactive session will dive into the latest trends in concrete with a strong focus on coatings and waterproofing. Experts will discuss innovations shaping the concrete and construction sectors and practical strategies for contractors to thrive in today’s market. Attendees will gain actionable knowledge and have the chance to engage with experts during a live Q&A either on Zoom or in person at the show! Join us at the CoatingsCoffeeShop® booth in the lobby of World of Concrete on January 21 at 2 p.m. PT! Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Restoration Trends for 2026 and Beyond
03/07/2026
Restoration Trends for 2026 and Beyond
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, host Megan Ellsworth is joined by industry leaders, Johnny Walker of APOC and John Kenny of Cotney Consulting Group, to take a deep look at where the roof restoration market is headed right now and what’s driving change. Panelists will share about the biggest trends shaping the sector, from economic pressures and sustainability priorities to the growing impact of AI and technology on restoration practices. Johnny and John will also explore why demand for restoration services is rising, how customers respond to sustainability as a selling point compared with tear-offs, and what larger market forces are influencing contractor decisions. Together, these insights underscore a rapidly evolving restoration landscape and offer contractors the knowledge they need to stay resilient, competitive and forward‑thinking. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Joe Sorrentino - February 2026
02/23/2026
CCS Influencer Joe Sorrentino - February 2026
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Will Lorenz - February 2026
02/17/2026
CCS Influencer Will Lorenz - February 2026
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Integration to Innovation: The Future of Roof Coatings
02/11/2026
Integration to Innovation: The Future of Roof Coatings
In this CoatingsTalk™, Megan Ellsworth sits down with Ryan Knippel, a business development manager from SOPREMA, to explore how modern roof coatings are reshaping the roofing industry, from extending roof life and boosting energy efficiency to reducing costs and waste for building owners. Ryan will break down when coating restorations make sense versus full re-roofs, what warranties and system compatibility look like and how technical reps guide those decisions in the field. Plus, he’ll dive into the shifting workforce, training challenges and the next wave of coating innovations. Join us as we uncover how coatings are reshaping the roofing landscape — and what’s next for contractors, building owners and the industry at large. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #SopremaUSA #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Inside SPFA’s Biggest Event of the Year
02/10/2026
Inside SPFA’s Biggest Event of the Year
In this CoatingsCast™, Megan Ellsworth sits down with Lisa Smith, director of member engagement at the Spray Polyurethane Foam Alliance (SPFA), to preview what attendees can expect at the upcoming SprayFoam Convention & Expo. Lisa shares how the event brings together contractors, manufacturers and industry leaders for education, networking and hands-on learning that supports safer, more successful spray foam businesses. From technical sessions and certification opportunities to the value of SPFA membership, this conversation highlights why the SprayFoam Convention & Expo is a must-attend event for the spray foam and coatings industry. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #SPFA #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Cutting Time Not Corners: Efficiency in Maintenance
01/28/2026
Cutting Time Not Corners: Efficiency in Maintenance
In this CoatingsTalk™, Megan Ellsworth is joined by Chris Huettig from KARNAK and Tracey Donels from Service First Solutions to talk about how a commercial roof maintenance department should be set up to maximize efficiency while delivering a longer roof life to customers. The panel examines how dedicated maintenance programs create repeat business, reduce costs for building owners and scale with your business. The conversation also highlights where contractors can save time and labor through process efficiencies, training and labor-saving products, including how manufacturers are developing more innovative packaging designs to help contractors be more efficient and precise when making repairs. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #KARNAKCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Will Lorenz - January 2026
01/16/2026
CCS Influencer Will Lorenz - January 2026
This month's question: What steps can help coating contractors avoid common pitfalls and keep projects profitable in the new year? Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Designing Floors for Demand
01/14/2026
Designing Floors for Demand
In this CoatingsCast™, Karen Edwards is joined by Ryan Zabel from Arizona Polymer Flooring to discuss what truly defines a high-performance concrete floor coating and how system selection changes based on use case. The conversation breaks down the differences between decorative and heavy-use environments, with a closer look at why APF’s P600 is a go-to topcoat for demanding applications and how it fits into a range of system designs and color options. Ryan also shares how APF supports contractors through training and education to ensure confident installation, offers practical advice for those looking to expand into concrete floor coatings and highlights where contractors can see these systems in action in 2026 including World of Concrete! Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #APFPolymerSurfaces #ICPGroup #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Spray to Save! - Sprayable One Flash™
01/13/2026
Spray to Save! - Sprayable One Flash™
In this CoatingsCast™, Megan Ellsworth is joined by Chris Underwood from Uniflex to spotlight an exciting new offering for the prep stage of roof restorations: Sprayable One Flash™ sealant. Chris explains how feedback from contractors led them to take another look at their popular One Flash sealant to develop a revolutionary sprayable formula that saves countless hours and labor on restoration jobs. The conversation explores how One Flash was engineered to be sprayable while maintaining product quality and why a spray-applied sealant can improve consistency, speed and labor efficiency on the job. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #Uniflex #UNIFLEX #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Beyond the Surface: The Path to Coating Success
12/15/2025
Beyond the Surface: The Path to Coating Success
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by H.B. Fuller, Megan Ellsworth visits with thought leaders in the industry to take a hard look at the misconceptions and missed opportunities shaping today’s roof coating market. They break down why long-term success depends less on the topcoat and more on the system beneath it, from assessment and prep to labor quality and ongoing maintenance. The conversation also explores the untapped potential of liquid-applied systems across the building envelope along with the real story behind sustainability claims and education gaps. It’s a candid, practical discussion built for roofing and coatings contractors who want to raise their standards and strengthen every project they touch. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #HBFuller #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Turning Data Into Revenue
12/04/2025
Turning Data Into Revenue
Join Megan Ellsworth and Zach Carpenter for an in-depth discussion on how roofing inspections and data can transform your business into a revenue-generating powerhouse. They’ll explore why inspections are often undervalued, how technology like drones and AI is reshaping efficiency and how data-backed reporting builds customer trust and transparency. Learn how to turn inspection insights into sales opportunities, recurring revenue and smarter business decisions. Whether you’re a contractor, estimator or business owner, this session will show you how to leverage inspection data to grow profits, strengthen relationships and future-proof your roofing operations. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JobbaTradeTechnologies #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Maximize Profits & Minimize Labor with Silicone
11/05/2025
Maximize Profits & Minimize Labor with Silicone
In this CoatingsTalk™, Megan Ellsworth is joined by Eric Thompson, national technical training manager at Henry and Cody Wilson, president of Unicoat Industrial Roofing to explore how roofing contractors can reduce labor and increase profits by using silicone restoration systems. Together they discuss how the market’s shift from full replacement to restoration is reshaping the industry, offering contractors faster turnaround, higher margins and less disruption for building occupants. Our guests highlight the advantages of the Pro-Grade 988 Silicone System, from its single-coat fabricless application to its 15-minute rain-safe protection and lifetime warranty. Listen to this episode to see how these innovations streamline workflow, lower costs and help contractors bid more competitively while still delivering durable, warranted roofs. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #HenryRoofing #CarlisleArchitecturalMaterials #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Going Further With Fluid Applied Roofing
11/01/2025
Going Further With Fluid Applied Roofing
In this episode of CoatingsCast™, Megan Ellsworth visits with Sonny Arwood, CEO of Fluid Applied Roofing (FAR), to talk about their exciting new plant opening in the Midwest. Sonny shares the story behind FAR’s name, how the company has grown and the innovations shaping its future. Listeners will get an inside look at the new facility, the technologies built into its design and how it will lower costs while improving service for contractors. Listen to this episode to hear what is on the cutting edge of fluid applied roofing systems you use in the field. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #FluidAppliedRoofing #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Challenges in Restoration Part 3: Manufacturers
10/30/2025
Challenges in Restoration Part 3: Manufacturers
In this episode of CoatingsCast™, Megan Ellsworth is joined by John McDermott from KARNAK to explore the restoration trends are reshaping the roofing industry and what that means for manufacturers and contractors alike. John shares how a legacy company like KARNAK continues to evolve by embracing innovation while maintaining the trust of generations of contractors. John shares some challenges of producing high-quality restoration coatings, the importance of strong industry partnerships, and how manufacturers can help guide market trends in more sustainable, less disruptive directions. Listen to this episode for a unique perspective on what is shaping the restoration industry today. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #KARNAKCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Challenges in Restoration Part 1: Contractors
10/30/2025
Challenges in Restoration Part 1: Contractors
In this episode of CoatingsCast™, Megan Ellsworth is joined by Chris McDonald of Multi Roof Maintenance as well as Chris Huettig and John McDermott from KARNAK to explore the challenges faced by today’s restoration and maintenance contractors. They share how to effectively communicate restoration benefits to customers, the ins and outs of working with specifiers, and how to handle labor challenges on the job. The guests also discuss current roof coating trends that contractors need to watch. Whether just starting out or looking to sharpen your restoration approach, this episode offers practical insights to make restoration projects successful. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #KARNAKCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Challenges in Restoration Part 2: Specifiers
10/30/2025
Challenges in Restoration Part 2: Specifiers
In this episode of CoatingsCast™ Megan Ellsworth is joined by Daniel King from Clarity Roof Consulting as well as Chris Huettig and John McDermott from KARNAK to dig into the unique challenges specifiers face on roof restoration projects. From navigating complex regulations and insurance requirements to managing the impact of compliance and paperwork on bidding and job execution, this panel shares insights into the obstacles that often shape these projects. They highlight how shifting attitudes from contractors and building owners can influence outcomes and offer practical advice to help specifiers stay ahead of changing demands while still ensuring restoration projects are successful and sustainable. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #KARNAKCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Johnny Walker - October 2025
10/30/2025
CCS Influencer Johnny Walker - October 2025
This month's question: What other construction coating applications should contractors consider adding to differentiate and expand their business? I.e., sports surfaces, parking garages, waterproofing, roofing, spray foam. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #APOC #JohnWalker #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Paving the Future at World of Concrete 2026
10/20/2025
Paving the Future at World of Concrete 2026
In this CoatingsCast™, host Megan Ellsworth sits down with Kevin Archibald, associate show director for World of Concrete; Rick Yelton, editor at large; and Nicole Maher, executive director of the National Steering Committee for the Concrete Industry Management (CIM) Program to talk all things World of Concrete 2026. The group discusses what attendees can expect at the upcoming event, from new technologies and innovations in coatings and concrete to the ongoing importance of education and workforce development. Together, they share insights into how World of Concrete continues to evolve as a hub for connection, training and collaboration across the industry. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #WorldofConcrete #WORLDOFCONCRETE #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Are Fluid-Applied Roof Systems the New Membranes?
10/10/2025
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are often compared to traditional membrane systems, but a growing industry perspective is to treat fluid-applied systems as membranes themselves — not just coatings. This shift in mindset has significant implications for design, installation, performance expectations and long-term maintenance strategies. Tune into this episode to learn more about this emerging market. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #WesternColloid #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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More Than Software: Partnering With Dataforma
09/12/2025
More Than Software: Partnering With Dataforma
In this CoatingsCast, Karen Edwards talks with Kim Baxter of O’Hara’s Son Roofing and Brian Cook of Dataforma about partnership, innovation and user-driven development. Kim shares why she chose Dataforma and how the relationship has evolved, while Brian explains how user feedback drives updates and what’s ahead at PSU 2025. The three talk about the overall importance of partnering with a strong software provider who understands the importance of a strong relationship. Whether you're a current user or exploring options, this episode gives an inside look at the team behind the platform. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #dataformainc #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Silicone vs. Acrylic Coatings
09/10/2025
Silicone vs. Acrylic Coatings
In this CoatingsTalk webinar, sponsored by MuleHide, Territory Manager Cameron Webb will guide attendees through the two primary types of low-slope roof coatings: silicone and acrylic. He’ll explain their similarities and differences, outline the advantages and challenges of each system and provide practical insights into how to choose the right coating for different roofing projects. Whether you’re a contractor, consultant or building owner, this session will give you the knowledge needed to make informed decisions about roof restoration. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #MuleHide #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Building Success: A Contractor’s Journey in Restoration
09/04/2025
Building Success: A Contractor’s Journey in Restoration
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Henry Roofing Solutions, Megan Ellsworth visits with Pete Harding of GoGreen Roofing, Eric Thompson with Henry and John T. Hull from Gulf Coast Infrared about what a contractor’s journey into the fluid-applied roofing market looks like and the lessons learned along the way. From how they got started to the unique challenges and opportunities contractors face when expanding into fluid-applied systems, the discussion offers insight for companies of all sizes. Listeners will hear both contractor and manufacturer perspectives on what it takes to build successful partnerships, the support that makes the biggest difference and the strategies that push businesses to grow. The conversation also explores why offering complete fluid-applied restoration systems matters and the ways Henry Roofing Solutions partners with contractors throughout their journey. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #HenryRoofRestoration #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Will Lorenz - August 2025
08/25/2025
CCS Influencer Will Lorenz - August 2025
This month's question: How can project stakeholders collaborate effectively with all parties including manufacturing, distribution and other trades to reduce miscommunication and ensure seamless project execution? Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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