Seal, Reflect, Save, Repeat
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In this Roofing Road Trips® episode, Karen Edwards is joined by Jon Feick of BITEC to explore Storm Breaker™, a powerful line of fluid-applied roof coatings designed to extend roof life and reduce energy costs. From acrylics to silicones to liquid rubber (SEBS), the Storm Breaker family offers contractor-friendly solutions for aging commercial roofs. These high-reflectivity coatings turn heat-absorbing rooftops into reflective roofing systems—helping property owners save money while supporting sustainable building goals. Tune in to learn how Storm Breaker delivers watertight performance,...
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Breaking the Silence: Suicide Prevention, Mental Health and Safety in Roofing
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Cheryl Ambrose, vice president of Enterprise Risk Management, to tackle a topic that affects every level of the roofing industry: suicide prevention and mental health. Timed with Suicide Prevention Month, this conversation goes beyond awareness covering where companies can start, the basics of safe and supportive language and how to care for yourself while supporting others. Cheryl shares insights from the NRCA’s growing wellness initiatives, practical tools and the importance of breaking stigmas so that asking for...
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Empowering Tomorrow’s Leaders in Roofing
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Nathaniel Koren, recipient of the Empower All Scholarship, and his mentor, Mark DeFreitas. Together, they share Nathaniel’s journey in the roofing industry, how the scholarship has influenced his career path, and the impact of mentorship in supporting new professionals. Join us as we highlight the power of the Empower All Scholarship program in fostering opportunity, growth and inclusion within roofing. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club...
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Wendy Marvin
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Wendy Marvin, CEO of Matrix Roof and Home and active member of the Roofing Technology Think Tank (RT3). From leading a 100% female-owned contracting business to shaping the future of roofing through technology and innovation, Wendy’s journey is one of bold leadership and constant evolution. This conversation dives into how RT3 is bringing together forward-thinking contractors and disruptive tech to elevate the roofing industry’s professionalism and appeal. It’s a story that proves leadership doesn’t...
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Fortifying Projects Beyond the Code
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In this Roofing Road Trips® episode, Karen Edwards and James White of CertainTeed dive into what stronger roofing really looks like. As contractors nationwide face growing pressure to offer more resilient solutions, CertainTeed’s collaboration with the FORTIFIED™ Roof program is giving roofers a competitive edge. From new products to full-system integration that meets tough IBHS standards, this conversation explores how roofing pros can offer homeowners next-level protection, without overcomplicating the job. Listen in to learn how to meet rising expectations, unlock incentives and lead...
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Get Ready for IRE 2026!
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RoofersCoffeeShop® is bringing you an inside look at the International Roofing Expo (IRE) 2026! Join host Heidi J. Ellsworth as she sits down with industry leaders Alison LaValley with The Roofing Alliance; Julissa Chavez and Keenan Perry with SRS Distribution and Brandi McElhaney with Informa to discuss what attendees can expect at the roofing industry’s biggest event. From networking opportunities and education sessions to the latest innovations on the expo floor, this Coffee Conversations will give you the tools and plans you need to make the most of IRE 2026. Learn more at...
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Honoring & Remembering 9/11 Through Service
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Mikell Bollinger, vice president of community engagement for SRS Raise the Roof Foundation, to discuss the nonprofit 9/11 Day and their annual day of service. Mikell shares about the powerful partnership between SRS and 9/11 Day of Service and Remembrance and how they’re helping transform the anniversary of September 11 into the nation’s largest day of service. The conversation explores how the company got involved, how its participation has grown over the years and what it means to employees and communities across the...
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Roofer of the Month - Mammoth Roofing
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In September’s Roofer of the Month podcast, Alex Tolle sits down with Scott Edwards of Mammoth Roofing and Solar to discuss how this Texas-based company is on a mission to guide and protect their neighbors by humanizing the restoration experience. For Mammoth Roofing, roofing is more than just shingles and structure, it’s about solving problems, building trust and helping people when they need it most. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up...
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Next-level Roofing Starts With Elevate
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In this RLW, Frank Palmer and Emma Nealy from Elevate break down the latest product launches built with the field in mind. With strong industry innovation, Elevate delivers with the new MAX PVC membrane, which provides industry-leading toughness against punctures and tears, the revolutionary TWIN JET Y adhesive that boosts efficiency with faster installs and cold-weather performance and the power of V-FORCE FR as it eliminates the need for primer while meeting fire-rating standards. Frank and Emma will also discuss the expanded metal edge systems designed for stronger perimeter protection and...
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Active Ventilation - On Location With Attic Breeze
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In this special Roofing Road Trips® episode, Heidi J. Ellsworth hits the road to visit the Attic Breeze manufacturing facility for an inside look at what sets their solar attic fans apart. Filmed on-site, this episode dives into daily production, hands-on quality control and what it takes to build high-performance fans that meet tough standards like TDI/Windstorm and FBC (HVHZ) compliance. Heidi talks with the hardworking team behind the scenes — including voices from the line, workers shaping each product with care and sales representatives from the field. From coating to color matching,...
info_outlineIn this Read Listen Watch®, Karen Edwards meets with Trent Cotney of Adams & Reese L.L.P. and Justin Bedwell of Camouflage Roofing & Construction, LLC to talk about the current impact of subcrews in the roofing industry. They discuss the challenges and opportunities of navigating subcontractor relationships and the inherent risks that can significantly impact a company's bottom line if not managed effectively. Understanding the dynamics of subcontracting is essential for businesses seeking to maximize profitability while minimizing potential liabilities. Trent and Justin will share how adopting best practices and maintaining vigilance throughout the subcontracting process can help businesses minimize risk and navigate the waters of subcontracting successfully.
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