From the Field to the Future: Dataforma at PSU 2025
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In this episode of Roofing Road Trips, Megan Ellsworth talks to Brian Cook from Dataforma and Tracey Donels from Service First Solutions about what to expect from Dataforma’s user conference, PSU 2025! Brian and Tracey talk about What PSU is and why they decided to collaborate on the conference this year. Hear how this year’s conference will be different from previous years’ and get a sneak peek at exciting new features that Dataforma is rolling out. Learn what breakout sessions to expect, who panelists will be and see what networking opportunities await you at PSU. Don’t miss this...
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Fortifying Roofs with Purlin Strengthening
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In this episode of Roofing Road Trips®, Karen Edwards meets with Dale Nelson, founder of Roof Hugger to explore the company’s origin story and innovative approach to roofing solutions. Discover how the idea of a retrofit system that is installed over an existing roof revolutionized the roofing industry. We dive into the evolution of Roof Hugger’s technology, key milestones and challenges faced in establishing a foothold in the roofing market. Learn what makes their retrofit system unique and how it has driven the company’s growth. Learn more at...
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Stories from the Roof with Kelly Roofing
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Joe Kelly and Matt Jozwiak of Kelly Roofing, a valuable Duro-Last® Elite contractor, to learn more about their journeys in the roofing industry. Recognized as the 2024 recipient of the Duro-Last Custom Fabrication Award, Kelly Roofing is no stranger to complex, high-performance projects. Learn how Kelly Roofing’s award-winning project exemplifies what the Custom Fabrication category is all about. From the early days of learning the trade to leading standout projects like this award winner, Joe and Matt reflect on...
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Exciting New Leadership for the Roofing Alliance
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Greg Hudson of Georgia-Pacific Gypsum and the president of the Roofing Alliance and Alison LaValley, CAE, executive director of the Roofing Alliance to discuss the new leadership and goals for the 2025-26 term. Greg and Alison will share how the foundation continues to shape the roofing industry through education, innovation, technology and philanthropy. Learn about ongoing initiatives like the MVP Awards, scholarships, the Student Competition and the new Roofing Center at Clemson University. Learn more...
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Roofing Passport: Turning Metal into Money
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In this Roofing Road Trips episode Karen Edwards catches up with Sherwin Williams’ MetalVue OEM Program Manager, Brendan McGinnis and Sherwin Williams’ Contractor Sales Representative for the MetalVue program, Heather McGinnis, to discuss how Roofing Passport works, which manufacturers are already on board, and how the integration with MetalVue removes barriers that often hold contractors back. Sherwin-Williams Roofing Passport is changing the way contractors approach metal roofing. This all-in-one platform streamlines estimating, design, and sales, helping contractors expand their...
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Suicide Prevention and Veteran Support in Roofing
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September is Suicide Prevention Month and the roofing industry is coming together to shine a light on mental health, wellness and the support available for those who serve and work in our communities. In this important Coffee Conversations, sponsored by SRS Distribution, we’ll talk openly about suicide prevention, available resources for veterans and how roofing professionals can support one another. McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), joins the conversation alongside Jacob Schick, CEO of One Tribe Foundation to share personal insights, resources and...
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Seal, Reflect, Save, Repeat
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In this Roofing Road Trips® episode, Karen Edwards is joined by Jon Feick of BITEC to explore Storm Breaker™, a powerful line of fluid-applied roof coatings designed to extend roof life and reduce energy costs. From acrylics to silicones to liquid rubber (SEBS), the Storm Breaker family offers contractor-friendly solutions for aging commercial roofs. These high-reflectivity coatings turn heat-absorbing rooftops into reflective roofing systems—helping property owners save money while supporting sustainable building goals. Tune in to learn how Storm Breaker delivers watertight performance,...
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Breaking the Silence: Suicide Prevention, Mental Health and Safety in Roofing
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Cheryl Ambrose, vice president of Enterprise Risk Management, to tackle a topic that affects every level of the roofing industry: suicide prevention and mental health. Timed with Suicide Prevention Month, this conversation goes beyond awareness covering where companies can start, the basics of safe and supportive language and how to care for yourself while supporting others. Cheryl shares insights from the NRCA’s growing wellness initiatives, practical tools and the importance of breaking stigmas so that asking for...
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Empowering Tomorrow’s Leaders in Roofing
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Nathaniel Koren, recipient of the Empower All Scholarship, and his mentor, Mark DeFreitas. Together, they share Nathaniel’s journey in the roofing industry, how the scholarship has influenced his career path, and the impact of mentorship in supporting new professionals. Join us as we highlight the power of the Empower All Scholarship program in fostering opportunity, growth and inclusion within roofing. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club...
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Wendy Marvin
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Wendy Marvin, CEO of Matrix Roof and Home and active member of the Roofing Technology Think Tank (RT3). From leading a 100% female-owned contracting business to shaping the future of roofing through technology and innovation, Wendy’s journey is one of bold leadership and constant evolution. This conversation dives into how RT3 is bringing together forward-thinking contractors and disruptive tech to elevate the roofing industry’s professionalism and appeal. It’s a story that proves leadership doesn’t...
info_outlineGrab your favorite coffee and join us for this Coffee Conversation, sponsored by SRS Distribution, as we delve into how your roofing company can use customer data to create an excellent customer journey while increasing closing rates. We all understand how consumers are being targeted by ads through their internet searches. Kyle Branch, SRS National Accounts Director; Laura Cunningham, Southern Roofing and Renovations general manager and Moises Morales from Select Adjusters will talk about how to obtain and use customer home data to provide options and pricing that work for the consumers. With the homeowner in mind first, companies are helping contractors understand what type of roof, financing and pricing ranges will work and create a successful roofing experience. From understanding the basics of customer data to the financial solutions available, this conversation will help everyone in your company and especially your sales team.
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