RoofersCoffeeShop
Live from the NAHB International Builders’ Show, this Coffee Conversations®, sponsored by SRS Distribution, explores what builders and roofing professionals are seeing right now and how those insights are shaping decisions throughout the year. The discussion covers market trends, labor availability, sustainability, safety and evolving customer expectations, with a focus on practical takeaways attendees can apply immediately. Grounded in real-time observations from the show floor, the conversation highlights how today’s challenges and opportunities are influencing the direction of roofing...
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Live from the NAHB International Builders’ Show, this Coffee Conversations® brings industry voices together to unpack what builders and contractors are seeing on the show floor and how those insights translate into real-world decisions. The discussion explores topics ranging from economic outlook, labor challenges evolving homeowner expectations and emerging roofing to exterior trends and the technologies shaping how projects are built and delivered. With an eye on 2026, the conversation focuses on what is changing now and the practical steps professionals can take to stay competitive in a...
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! ...
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Keegen Englebrecht with ServiceTitan to unpack the biggest insights shaping the roofing and exteriors industry in 2026. Together, they explore why revenue optimism is high while margins remain tight, how labor and overhead costs are redefining operational strategy and what contractors can do to protect profitability. The conversation dives into the evolution of sales follow-up, the growing importance of reputation and transparent communication, accelerating technology and AI adoption and why diversification is becoming a key...
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing, how they connected with Tim and what competing and winning at SkillsUSA meant for their confidence, careers and future in the industry. Tim shares his own journey into roofing, how he helped launch Florida’s SkillsUSA roofing program and what...
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In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of That Girl Roofing to share her personal journey through the roofing industry. Becca reflects on how she got started, the wins and challenges she faced early in her career and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what ultimately led her to using IKO on all her jobs and how the company shows up for contractors and its people every day. Tune in for an honest look at...
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This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
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This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors...
info_outlineIn this Roofing Road Trips® episode, Heidi J. Ellsworth celebrates WTI’s Apprenticeship Program with Walter Marshall and Ian Cranmer who recount each of their transformative journeys through the program. WTI’s unique offering delivers a one-of-a-kind experience for people entering the roofing industry and who want to expand their experience and knowledge. Through direct feedback and tailored guidance, WTI’s Apprenticeship Program propels young professionals in their roofing careers. Find out how to sign up and get started today!