Building a Strong Workforce in a Changing Labor Market
RoofersCoffeeShop
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Southeast Staffing Agency, Megan Ellsworth is joined by Trent Cotney, Jared Ribble and Teresa Ramirez to explore the evolving landscape of HR, recruitment and retention in today’s workforce. Panelists will discuss how organizations can identify the right talent, build strong employer brands and create cultures that support long-term employee success. From navigating high-turnover environments to strengthening engagement and well-being, this conversation offers practical...
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Testing the Metal: Roofing Retrofits
RoofersCoffeeShop
In this episode of a Live Roofing Road Trips®, Heidi J. Ellsworth meets with DJ Highnote of Roof Hugger to discuss purlin strengthening and uplift testing – a critical topic for anyone in the roofing industry. Join them as they explore the techniques and importance of strengthening systems to withstand forces from tornadoes, hurricanes and straight-line winds. They’ll uncover how Roof Hugger’s innovative approach sets it apart in meeting uplift testing standards. From managing additional weight like solar panels and snow loads to...
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Here’s to 40 more years!
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by David Allen, Joel Shealey & Shane Millwood from BITEC for a look at the company’s roots, its defining moments and the culture that has carried it through four decades in the industry. They explore how BITEC’s product lines have evolved, the challenges manufacturers face today and the pressures contractors feel in the field. The conversation turns to the practical ways BITEC supports contractors, the trends shaping the future and where the company sees itself in the next...
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A New Option in Solar
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards talks to Andrew Wickham of CertainTeed about the rising demand for solar and why contractors are seeing more home and building owners ask about clean energy solutions. They will explore how building-integrated solar is expanding the choices available beyond traditional panel-based systems. Listen in and find out how Building-Integrated Photovoltaic (BIPV) adds a fresh path forward with design-friendly options that fit naturally into a contractor’s existing solar conversation. Learn more at RoofersCoffeeShop.com! ...
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Attic Ventilation: Ask the Expert.
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards sits down with Paul Scelsi of AirVent to explore the education behind proper attic ventilation and why it matters more than ever in today’s airtight homes. They walk through the long running Ask the Expert™ seminar series, which breaks down vent selection, code requirements, installation tips and real-world case studies for contractors across North America. The conversation highlights how this program has become a trusted technical resource for roofers,...
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Roofer of the Month - EAS Roofing
RoofersCoffeeShop
In the January 2026 Roofer of the Month podcast, host Alex Tolle sits down with Paige Boot of EAS Roofing for a look at what drives one of Pittsburgh’s standout roofing teams. Paige shares how EAS Roofing built its reputation on craftsmanship, communication and a customer-first mindset in a market where homeowners expect clarity and consistency. The conversation offers a window into the company’s culture, its commitment to growth and the passion that keeps Paige and the EAS Roofing team raising the bar for residential roofing. Learn more...
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Power Up Your Metal Roofs With S-5!
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Megan Ellsworth is joined by S-5!’s Application Engineer & Product Support Manager, Jesse Winternitz as they discuss the essential tools contractors need for successful metal roof installations. Jesse explores S-5!'s innovative calculators and the support they offer to streamline operations, enhance efficiency and ensure accurate, reliable results on the job. Whether you're a seasoned pro or just getting started, learn how to leverage these tools for better project outcomes. ...
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Integrating Technology: Live Onsite With DataForma
RoofersCoffeeShop
In this special Roofing Road Trips® episode, host Megan Ellsworth goes live on location from the DataForma PSU Event to sit down with Brian Cook. Together, they explore how roofing contractors are using integrated technology, streamlined workflows and data-driven decision making to grow stronger, more efficient businesses. This conversation shines a light on where the roofing industry is headed — and how tools like DataForma continue to evolve alongside it. Learn more at RoofersCoffeeShop.com! ...
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Marketing That Works: AI, Data and Partnerships
RoofersCoffeeShop
In this episode of Roofing Road Trips, Karen Edwards sits down with Shyam Prabhakar and Fred Castonguay from Reworked.ai to explore how roofing companies of all sizes, as well as distributors and manufacturers, can optimize their marketing efforts to save time, reduce waste, and generate higher-quality opportunities. They break down the most common failures in lead generation, why many organizations overspend without seeing results, and how maximizing every marketing dollar can transform performance across the entire roofing ecosystem. The conversation also highlights the continued...
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The Future of Dataforma: Growth, Vision and Community
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Brian Cook, the newly promoted chief operating officer of Dataforma. With over 17 years at the company, Brian shares his journey from account manager to COO, reflecting on the growth, innovation and community that has shaped Dataforma’s success. Heidi and Brian discuss how his sales experience influences his leadership approach while exploring the exciting changes on the horizon and his vision for the company’s next chapter. Tune in to hear...
info_outlineIn this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Todd Farr from EVERROOF to talk about the new Roofing Alliance Clemson Certificate Program and how EVERROOF will be supporting this initiative by giving away an opportunity to take the class to one lucky roofing professional. Todd and Heidi talk about the Roofing Alliance Clemson Certificate Program and how the classes are establishing a whole new level of professionalism in the industry. They talk about the commitment to education that is a core value of EVERROOF and how that has turned into a special contest that will culminate at the FRSA show the first week of June 2024. One lucky contractor will win tuition to take the first Roofing Alliance and Clemson University class, Roofing Fundamentals. Listen to the podcast and don’t forget to fill out the entrance form to win! The class is valued at $895, so don’t wait. You can also enter the contest at the EVERROOF booth (#220) at the FRSA show.
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