Turn Strategy Into Execution
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Pam Torrey of INGAGE to explore why strategy only works when it is fully adopted across sales, marketing and operations. The conversation highlights INGAGE’s Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will gain a clear picture of how adoption bridges the gap between ideas and results for growing home improvement businesses. Learn more at RoofersCoffeeShop.com! ...
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The Dave Harrison Approach
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In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he’s offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings strategic thinking and proven leadership to the table. Join them as they unpack how Dave helps roofing contractors and service providers build differentiated businesses, create value and lead with purpose. Whether you’re scaling your operation, sharpening your marketing or tackling culture...
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How Service Divisions Transform Your Business
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Cody Kline from CommercialRoofer.com and one of the speakers at ServiceCon last year to discuss why roofing companies should invest in service and how shifting from a reactive to proactive mindset transforms long-term success. They explore how a strong service division can stabilize revenue during economic uncertainty, where owners should begin when making service a core offering, and the biggest pitfalls to avoid in the early stages. Cody also shares what leaders must consider when scaling a service...
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RCS Influencer Bridget Wilson - January 2026
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #CardinalRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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RCS Influencer Will Lorenz - January 2026
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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Building a Strong Workforce in a Changing Labor Market
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In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Southeast Staffing Agency, Megan Ellsworth is joined by Trent Cotney, Jared Ribble and Teresa Ramirez to explore the evolving landscape of HR, recruitment and retention in today’s workforce. Panelists will discuss how organizations can identify the right talent, build strong employer brands and create cultures that support long-term employee success. From navigating high-turnover environments to strengthening engagement and well-being, this conversation offers practical...
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Testing the Metal: Roofing Retrofits
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In this episode of a Live Roofing Road Trips®, Heidi J. Ellsworth meets with DJ Highnote of Roof Hugger to discuss purlin strengthening and uplift testing – a critical topic for anyone in the roofing industry. Join them as they explore the techniques and importance of strengthening systems to withstand forces from tornadoes, hurricanes and straight-line winds. They’ll uncover how Roof Hugger’s innovative approach sets it apart in meeting uplift testing standards. From managing additional weight like solar panels and snow loads to...
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Here’s to 40 more years!
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by David Allen, Joel Shealey & Shane Millwood from BITEC for a look at the company’s roots, its defining moments and the culture that has carried it through four decades in the industry. They explore how BITEC’s product lines have evolved, the challenges manufacturers face today and the pressures contractors feel in the field. The conversation turns to the practical ways BITEC supports contractors, the trends shaping the future and where the company sees itself in the next...
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A New Option in Solar
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In this episode of Roofing Road Trips®, Karen Edwards talks to Andrew Wickham of CertainTeed about the rising demand for solar and why contractors are seeing more home and building owners ask about clean energy solutions. They will explore how building-integrated solar is expanding the choices available beyond traditional panel-based systems. Listen in and find out how Building-Integrated Photovoltaic (BIPV) adds a fresh path forward with design-friendly options that fit naturally into a contractor’s existing solar conversation. Learn more at RoofersCoffeeShop.com! ...
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Attic Ventilation: Ask the Expert.
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Paul Scelsi of AirVent to explore the education behind proper attic ventilation and why it matters more than ever in today’s airtight homes. They walk through the long running Ask the Expert™ seminar series, which breaks down vent selection, code requirements, installation tips and real-world case studies for contractors across North America. The conversation highlights how this program has become a trusted technical resource for roofers,...
info_outlineJoin us for this episode of Stories From the Roof as host Megan Ellsworth sits down with John Chan, owner of Durable Slate, to learn about his passion for restoration. John’s inspiring roofing journey began with a summer job at Durable Slate while he was in college where he learned to install slate, copper and tile. He has since worked his way into company ownership and is renowned for his historic restoration work throughout the U.S. and Europe. With projects like The Library of Congress in D.C., The Frank Lloyd Wright Museum in Ohio and President Lincoln’s Birthplace in Kentucky, as well as numerus badges of honor such as being the only roofing company to ever win the BBB’s International Award for Marketplace Ethics, John Chan and Durable Slate can share a thing or two about the importance of earning the trust of your customers and the value of reputation. This episode is sponsored by Ruby, so much more than a virtual receptionist.
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