Ep 210 - Mother's Day vs. Father's Day Spending
Release Date: 06/17/2024
Ep 221 - How Nike taught Me why Brand Strategy is Important
Let's Talk Marketing w/NDUB
In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a call to action for listeners to subscribe, share, and leave reviews. Watch the full interview...
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Ep 220 - Branding is More than an Image
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers. Watch the full interview on . Host: | | | ...
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Ep 219 - Quality Leads Pt. 2 (digital cards)
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on creating a solid marketing strategy and developing ideal customers. Watch the full interview...
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Ep 218 - Quality Leads Pt. 1 (business cards)
Let's Talk Marketing w/NDUB
In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview on . Host: | | | Conference:
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Ep 217 - Lead Generation for Direct Services
Let's Talk Marketing w/NDUB
Nathan invited another marketing expert and founder, Ross McDaniel, from , which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings, asking for reviews, and developing an effective sales pipeline. It's important to define what success...
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Ep 216 - Business is Marketing Too Pt. 2
Let's Talk Marketing w/NDUB
In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small businesses. Lastly, Webster encourages listeners to work daily, find someone to help them with...
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Ep 215 - Business is Marketing Too Pt. 1
Let's Talk Marketing w/NDUB
Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: . Watch the full interview on . Host: | | | Conference:
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Ep 214 - Why the OAME ED? Pt. 2
Let's Talk Marketing w/NDUB
In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development. Watch the full interview on . Host: | | | ...
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Ep 213 - Why the OAME ED? Pt. 1
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs () and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on . Host: | | | Conference:
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Ep 212 - Copywriting with Ai original
Let's Talk Marketing w/NDUB
In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of , a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. Jon's email: . Watch the full interview on . Host: | | | Conference:
info_outlineIn this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business.
Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/
Morningstar Fathers and Mothers Day - https://www.morningstar.com/news/marketwatch/20240615291/we-get-a-raw-deal-on-fathers-day-heres-the-worst-thing-you-can-do-and-it-doesnt-involve-giving-your-dad-a-crummy-tie-or-tickets-to-see-taylor-swift
Statista chart on Fathers and Mothers Day - https://www.statista.com/chart/30207/fathers-day-spending-vs-mothers-day/
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/