In Clear Focus: Collaboration is the New Competition with Priscilla McKinney
Release Date: 06/18/2024
In Clear Focus: Planable with Xenia Muntean
In Clear Focus
IN CLEAR FOCUS: Xenia Muntean, CEO of , discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the integration of AI in marketing tools. Fresh perspectives for marketers, agencies, and aspiring entrepreneurs looking to optimize their content creation processes.
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In Clear Focus: Winning Amazon Strategies with Michael Begg
In Clear Focus
IN CLEAR FOCUS: Michael Begg, CEO of , discusses effective strategies for launching and scaling brands on Amazon. He explores common challenges brands face, the importance of setting appropriate budgets for advertising, and effective pricing strategies. Mike shares insights on international expansion, particularly into Latin American markets, and the complexities of multi-platform e-commerce. The episode offers valuable perspectives for brands looking to thrive on Amazon and beyond.
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In Clear Focus: SEO in the Age of AI with Greg Brooks
In Clear Focus
IN CLEAR FOCUS: Greg Brooks, CMO at , explores SEO's future in the AI era. He discusses evolving strategies, AI's impact on content and search, and the importance of expert-driven material. We examine e-commerce SEO challenges, social search trends, and the rise of AI-powered small firms. Greg also offers fresh insights on adapting to algorithm changes and using AI to stay competitive. This episode provides key perspectives beyond SEO for marketers in today's digital landscape.
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In Clear Focus: Influencer Marketing Strategy with Gordon Glenister
In Clear Focus
IN CLEAR FOCUS: Gordon Glenister, the author of "," discusses the evolution of this dynamic field. He shares effective campaign development tactics, success stories, and legal considerations. Gordon examines employee advocacy as an emerging trend and offers insights on leveraging internal talent as influencers. Learn how brands can navigate the influencer landscape, maximize ROI, and prepare for future developments in this increasingly important area of marketing.
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In Clear Focus: Geofencing Advertising with Ernesto Cullari and Barbara Wardell
In Clear Focus
IN CLEAR FOCUS: discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.
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In Clear Focus: Podcast Marketing with Jeff Umbro
In Clear Focus
IN CLEAR FOCUS: Jeff Umbro, CEO of , discusses podcast marketing for brands and businesses. He explores advertising strategies, host-read ads, and branded podcasts. Jeff shares insights on audience growth, measuring success, and cross-promotion. He also addresses common mistakes, thought leadership, and AI's impact on podcasting. Listen for fresh perspectives on maximizing podcast strategies for brand awareness and engagement, emphasizing clear goals and targeted content.
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In Clear Focus: Screen Wars - Convergent TV Advertising with Michael Beach
In Clear Focus
IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "," discusses the evolution of convergent TV advertising. He explains the shift from linear to streaming, audience-based planning, and the role data analytics plays in convergent TV. Michael also shares practical advice for maximizing reach and data-driven insights that point to the future of TV consumption. Valuable perspectives on navigating the changing landscape of video advertising and audience engagement.
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In Clear Focus: Data Storytelling in Marketing with Caroline Florence
In Clear Focus
IN CLEAR FOCUS: Caroline Florence, author of our featured book "," discusses transforming data into compelling narratives. She outlines a five-step roadmap for effective data storytelling, emphasizing emotion's role in persuasion. Caroline offers advice for marketers to enhance their skills, sharing a De Beers case study to illustrate data-driven insights' impact. Learn how to leverage data storytelling for more effective marketing communication and decision-making.
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In Clear Focus: The Future-Ready Brand with Mitch Duckler
In Clear Focus
IN CLEAR FOCUS: Mitch Duckler, Managing Partner at FullSurge, discusses his book "." He explores how CMOs navigate societal trends and emerging technologies, including brand purpose, wellness shifts, and Gen Z marketing. We discuss AI in marketing, extended reality, and Web3 opportunities. Mitch emphasizes the need for CMOs to experiment with new technologies and adapt to rapid changes. Learn innovative strategies for future-proofing brands in a rapidly evolving landscape.
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In Clear Focus: AI in Retail Marketing and Advertising with Praveen Narra
In Clear Focus
IN CLEAR FOCUS: Praveen Nara, CEO of , explores AI's impact on retail marketing and advertising. Praveen discusses leveraging AI for personalized consumer experiences, ethical use guidelines, and AI's future in marketing. He shares insights on hyper-personalization strategies for retailers, AI's role in engaging different generations, and its broader societal impact. A conversation bridging the gap between cutting-edge AI technology and practical applications in retail and advertising.
info_outlineIN CLEAR FOCUS: In this week's episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of “Collaboration is the New Competition,” shares her insights on shifting mindsets in marketing and advertising. Learn about Priscilla's proven framework for successful collaboration and the concept of "itchy backs," illustrated with real-world examples. Discover how to identify opportunities, overcome challenges, and build partnerships with a transformational approach to collaboration.