E182 | Writing a Book to Unleash Your Impact with Amy Collette
Lean Out Your Business Podcast
Release Date: 06/25/2024
E195 | Strategies for Short-Term Cash Flow That Work Right Now
Lean Out Your Business Podcast
How do you manage to avoid the "revenue roller coaster” in your business and what strategies have you found to be most effective for both immediate and future growth? As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year. Balancing urgent cash flow needs with long-term growth can be tricky, but it doesn’t have to be. In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact...
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E194 | Bridging Marketing and Operations for Sustainable Growth
Lean Out Your Business Podcast
Ever find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty? Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to “emergency panic marketing” or an all-hands-on-deck operational recovery. Neither are ideal. Welcome back to another episode of The Crista and Annie Show! In this episode, we take a deep dive into the balance between marketing and...
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E193 | Identifying the Best Right-Hand Person for Your Business Growth
Lean Out Your Business Podcast
Are you making the most of your right-hand person in your business? Your right-hand person isn’t just a support role; they’re your strategic partner, crucial for bringing your business vision to life. Think of them as the bridge between where you are now and where you want your business to go. But how do you find the right fit person? And once you do, how do you communicate effectively to avoid frustration and unproductive interactions? In this episode of the Lean Out Your Business podcast, I dive into why having a capable right-hand person is essential for your business success...
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E192 | Building an Internal Company Knowledge Base with Alyson Caffrey
Lean Out Your Business Podcast
Ever feel like you're the only one who can do certain things in your business? This can keep you trapped in the day to day and keep your business from running like a well-oiled machine. What if you could shift that by systematizing your operations and building a knowledge base? In this episode of the Lean Out Your Business podcast, I sit down with operations strategist and best-selling author Alyson Caffrey to discuss streamlining business processes for growth. She emphasizes the importance of developing a "company knowledge base" to ensure consistent and efficient operations, which is...
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E191 | BTS Architecting an 8-Figure Brand
Lean Out Your Business Podcast
Want to set up your business for massive success as we transition from Summer into Fall? I'm seeing many businesses in different states right now - some riding a high, others slowing down and trying to figure out how to pick things back up. Whichever state you're in, it's an interesting time to reflect and really think intentionally about what you want your business to look like in its next evolution of success and scale. This is what I am doing as I'm launching my newest brand, Strategic Ops Institute. I'm architecting it differently from prior businesses, strategically planning from day...
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E190 | Aligning Your Business with Your Soul Language with Jennifer Urezzio
Lean Out Your Business Podcast
Are you truly aligned with your purpose or just going through the motions in your business? There is a big difference between leading a business that feels fully aligned and one that doesn't. An aligned business feels light and freeing, while a misaligned one feels heavy and frustrating. So how do you get into alignment? In this episode of the Lean Out Your Business podcast, I was joined by Jennifer Urezzio, the founder of Soul Language. We discussed her special approach to helping entrepreneurs connect with their true selves and align that with their business. She introduces the idea of...
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E189 | How Relearning Past Lessons Can Propel Your Business Forward
Lean Out Your Business Podcast
What was the catalyst for starting your business? Did you find yourself having to learn a tough lesson or overcome something yourself that you are now passionate about helping others with? As entrepreneurs, we often share what we most needed to learn ourselves to get to where we are today. But there is a myth that once we've mastered something, we are done with the lessons. The reality is that we often need to revisit and relearn those lessons again, sometimes when we least expect it. This can cause feelings of imposter syndrome and self-doubt when you find yourself re-experiencing the very...
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E188 | How to Sign Bigger B2B Deals with Laura Khalil
Lean Out Your Business Podcast
How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing? In this exciting episode, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”....
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E187 | Improving Client Results & Retention in a Changing Market
Lean Out Your Business Podcast
What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? As you shift your business to adapt to market changes, are you also shifting how you support your clients to achieve successful results? As buying behaviors change and economic constraints tighten, many business owners are grappling with new challenges. I discuss how small businesses, compared to their larger counterparts, are struggling with slower revenue streams and tighter budgets, making...
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E186 | Cooking Up a Marketing Strategy That Works with Iris Goldfeder
Lean Out Your Business Podcast
Do you sometimes wonder if your marketing efforts are worth the time and money you're investing? It's common to question whether our strategies are hitting the mark or just burning through resources. In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times! Iris Goldfeder is the founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create...
info_outlineWhy do you think sharing personal experiences can be so impactful for both the writer and the reader?
What are some strategies authors can use to make their book content timeless and continually engaging?
In this inspiring episode I sit down with the incredible Amy Collette, a writing coach, Author, Speaker, and a crystal-clear voice for intentional change. She inspires audiences to make the kind of impact they desire by teaching them how to deeply connect through the power of story. Together, we dive deep into the significance of storytelling, highlighting its power to connect and resonate with others.
Amy emphasizes the importance of clarity and structure in the book-writing process and shares practical advice on creating outlines and understanding one's audience. Our conversation also sheds light on the myth of the instant success of a book and stresses the importance of continual engagement and promotion.
We dive into how to turn your book idea or already published book into a successful, impactful, and lasting piece of work, including:
- The key elements of writing a successful book
- How to keep your book in the spotlight long after it publishes
- Using various platforms to boost visibility
- Facing and overcoming fear and self-doubt
- Practical steps to start or finish writing your book today
Thinking about writing a book or already in the process? Tune into this episode for invaluable insights and practical advice from Amy Collette. Learn how to overcome your fear, gain clarity, and unleash your impact. Discover how to keep your book relevant and engage your audience effectively. Don’t miss out—your powerful story is waiting to make a difference!
“Whether you're telling a story or whether you're listening to a story, you're having a shared experience.”
- Amy Collette
Links:
Website: https://unleashyourinnerauthor.com
Facebook group: https://www.facebook.com/groups/positivelypoweredauthors
LinkedIn: https://www.linkedin.com/in/amycollette/
Instagram: https://www.instagram.com/unleashyourinnerauthor/
Free resource:
Make a Ripple Guidebook: https://unleashyourimpact.systeme.io/fc0ff271
Ready to simplify and streamline how you scale your business?
We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale
Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat.
Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.
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For full show notes and more visit https://www.leanoutmethod.com/podcast