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57. Rise in the Ranks: SEO Know-How with Iris Goldfeder

OBM Opportunity

Release Date: 07/15/2024

60: From I wish to 60: From I wish to "AI" can: Reimagining the OBM toolkit.

OBM Opportunity

In this episode, join Ashley Connell, CEO, and Leah Steinkirch, COO of Prowess Project, as they explore the potential of AI for Online Business Managers (OBMs). Kicking off with an interactive exercise on AI’s impact, they dive into how Prowess Project is harnessing AI to empower women in their careers. Discover practical AI applications in client experience, data analytics, lead generation, content creation, and marketing, all designed to optimize efficiency and scale businesses. Leah and Ashley also role-played a scenario, showcasing how OBMs can deploy AI to exceed client expectations....

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59: OBM Success Story: From Patchwork Experiences to Entrepreneurial Triumphs show art 59: OBM Success Story: From Patchwork Experiences to Entrepreneurial Triumphs

OBM Opportunity

OBM Success Stories: From Patchwork Experiences to Entrepreneurial Triumphs   In this episode of the OBM Opportunity podcast, Leah Steinkirch of Prowess Project bring on guest Tiffany Bourne Jones, a successful Online Business Manager (OBM). Tiffany talks about her diverse career journey from human resources to operations, sharing how her skills in Lean Six Sigma have been instrumental in her OBM career.   Learn more about how Tiffany overcame obstacles starting her business: How to develop networking strategies, pricing models, and time management techniques that have helped her...

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58: OBM Success Story: Hear from those who have gone before you show art 58: OBM Success Story: Hear from those who have gone before you

OBM Opportunity

Join Leah Steinkirch and guest Natalie Shimerdla on the OBM Opportunity Podcast as they discuss Natalie's transition from a corporate career to becoming a successful Online Business Manager (OBM).   Natalie shares her unique trajectory, including the educational steps and personal experiences that guided her decision to pivot into OBM work, starting her business NGSD Services, and her approach to defining her niche. They explore her strategies for networking, overcoming self-doubt, and the importance of community and mentorship. Natalie emphasizes the balance between professional and...

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57. Rise in the Ranks: SEO Know-How with Iris Goldfeder show art 57. Rise in the Ranks: SEO Know-How with Iris Goldfeder

OBM Opportunity

Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online. Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing.  In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, actionable steps to make your...

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56. LinkedIn Strategies for OBMs Build Your Brand  and Business show art 56. LinkedIn Strategies for OBMs Build Your Brand and Business

OBM Opportunity

In this episode of the OBM Opportunity, Ashley Connell, CEO of Prowess Project, is joined by Karen Yankovich, a branding and PR expert with extensive experience in both traditional and digital marketing. Karen, who has navigated the tech industry and mastered the art of relationship marketing, shares her profound knowledge on utilizing LinkedIn to build your brand and business.  Dive into their conversation to uncover essential strategies for crafting an impactful LinkedIn profile, gaining credibility through PR, and niching down to stand out in a crowded marketplace. OBMs will learn: ...

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55. How to 2x your Rates and Work half the time with Dashboard Services show art 55. How to 2x your Rates and Work half the time with Dashboard Services

OBM Opportunity

Join Ashley Connell, CEO of Prowess Project, as she hosts a dynamic session with Layne Booth on how to leverage dashboarding to revolutionize your business. Discover how you can double your income and cut your workload by understanding and utilizing real-time data effectively. This episode covers everything from the fundamentals of dashboard creation to advanced data interpretation techniques. Tune in to gain actionable insights and strategies that can be seamlessly integrated into your operational workflow. Key learnings include:  Transitioning from short-term projects to lucrative...

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54. Discover Your Superpower with Sherry Sutton show art 54. Discover Your Superpower with Sherry Sutton

OBM Opportunity

In this episode Ashley Connell, CEO of Prowess Project talks with business growth guide, Sherry Sutton, on how to discover your superpower and build an authentic personal brand that attracts your ideal clients.  Sherry shares how she learned to embrace her unique talents, overcome adversity, and shift her mindset from sales to service. Learn why radical honesty about your skills and personality is key in marketing. Hear how failures shape strengths and how to nurture leads through consistent social media value. Be inspired by Sherry’s personal journey of shedding expectations to align...

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53. Embracing Threshold Moments show art 53. Embracing Threshold Moments

OBM Opportunity

In this week's episode of the OBM Opportunity the Prowess Project team,  Ashley Connell and Leah Steinkirch, as they explore the concept of "Threshold moments" - pivotal points of transition that signify growth is on the horizon. Have you felt the pull toward change recently? Listen for strategies to embrace threshold moments. Learn how to view these uncertain times as opportunities to courageously embrace change with an open mind. Discover why following your authentic calling leads to work that energizes your soul.  Hear how OBMs can provide invaluable guidance during their...

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52. Joy + Email: Recipe for a 7-Figure Business show art 52. Joy + Email: Recipe for a 7-Figure Business

OBM Opportunity

This week's episode, Ashley, Prowess CEO interviews M. Shannon Hernandez, Founder of Joyful Business Revolution™. Shannon shares her approach to business success: EMAIL + JOY.  This episode is a treasure trove for current and aspiring Online Business Managers who are ready to elevate their careers while maintaining joy in their work-life balance. Integrating Joy and Profit: Explore how joy isn't just an emotional state but a powerful driver for business prosperity. M. Shannon shares why feeling aligned and fulfilled in your work is crucial for long-term success and how it...

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51. How an OBM works with an Intuitive Leader show art 51. How an OBM works with an Intuitive Leader

OBM Opportunity

Join Ashley Connell, CEO and founder of Prowess Project, as she welcomes Megan Camille, a renowned intuitive business consultant and psychic, alongside her OBM, Tori, who together reveal the transformative power of integrating intuition with solid business strategies. Top Takeaways: Leverage Your Intuition to Drive Success: Discover Megan's unique approach to building businesses by tapping into intuitive powers. "I'm cranking out businesses and making money in a short amount of time," Megan shares, highlighting how she pairs business strategy and systems with an intuitive approach to guide...

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More Episodes

Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online.

Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing. 

In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, actionable steps to make your website get the search results you want.

 
01:36 Meet the Guest: Iris Goldfeder
03:52 Understanding SEO Basics
12:15 Importance of Google Business Profile
15:59 AI and SEO: Enhancements, Not Replacements
19:20 Achieving First Page Rankings
20:11 Understanding Organic and Paid Search Results
21:21 Effective Naming Conventions for SEO
24:10 The Role of Videos and Images in SEO
28:26 Maintaining Consistency in SEO Efforts
30:15 Local vs. National SEO Strategies
34:18 Final Thoughts and Expert Advice
 
 
Links
GasStoveCreative - https://gasstovecreative.com/