EP 255 Building a Soul-Led Retreat Business While Working Full-Time with Amy Jaggers
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Amy Jaggers, a coach and retreat leader who is building a soul-led retreat business while still working full-time. Amy shares how she helps professionals step off autopilot and reconnect with balance, clarity, and purpose through meditation, mindfulness practices, retreats, and wellbeing circles. She opens up about what it really looks like to grow a retreat business alongside a demanding career — including boundaries, time management, and integrating her “soul work” into her corporate role. Together, Shannon and Amy...
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EP 254 How to Make Your Retreat a Signature Brand Asset Instead of a One-Off Event
The Retreat Leaders Podcast
Many retreat leaders are stuck running one-off retreats - constantly reinventing the wheel, hustling for new sign-ups, and exhausting themselves with fresh marketing every time. But the smartest, most sustainable retreat businesses? They build signature retreats that become a recognizable, in-demand part of their brand. In this episode, Shannon breaks down how to turn your retreat into a powerful brand asset that builds loyalty, grows every year, and creates recurring revenue through alumni and long-term client pathways. You’ll learn how to create a retreat theme people return to annually,...
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EP 253 Everything You Do Either Attracts or Repels and That’s a Good Thing
The Retreat Leaders Podcast
Everything you put into the world is doing something. Your website. Your social posts. Your emails. Your videos. Your interviews. In this episode, Shannon Jamail breaks down a truth most retreat leaders avoid: if you’re not repelling anyone, you’re probably being too generic. Attraction is only half the conversation. Sustainable retreat businesses are built on clarity - and clarity naturally attracts the right people while filtering out the wrong ones. Shannon explains why repelling misaligned guests isn’t a flaw, it’s a leadership skill, and how trying to please everyone leads to...
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EP 252 Ethical Marketing, Outsourcing, and Building Trust in Business with Dawni Baxter
The Retreat Leaders Podcast
In this episode, Shannon sits down with Dawni Baxter — founder of a boutique marketing agency and a multi-passionate entrepreneur leading the movement in ethical, human-first marketing. Dawni brings a refreshing perspective to an industry filled with noise, inflated promises, and confusing pricing structures. Together, Shannon and Dawni dive into: ✨ How to navigate marketing relationships with confidence ✨ Why transparency and trust are the backbone of ethical marketing ✨ What to look for (and avoid) when hiring a marketing agency or contractor ✨ The power of outsourcing — even...
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EP 251 Stop Discounting Your Retreats: The Damage It Causes & What to Do Instead
The Retreat Leaders Podcast
In this episode, Shannon gets fired up about one of the biggest mistakes retreat leaders make: discounting their retreats. While a discount might feel like an easy way to fill a few spots, the long-term damage is real - it devalues your experience, trains your audience to wait for price drops, signals desperation, and hurts the entire retreat industry. Shannon breaks down exactly why discounting is harmful, what it communicates to potential guests, and better alternatives like early-bird bonuses, pay-in-full perks, and smart payment options. She also unpacks the real reason...
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EP 250 Both Sides of the Retreat: Hosting, Supporting, and Finding Balance with Kim DeMoss
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Kim DeMoss - Retreat Ranch’s Executive Assistant, Yoga Teacher Training host, and long-time retreat collaborator - to talk about what it’s really like to experience retreats from both sides: hosting and supporting. From her early days hosting retreats with Shannon to now managing the logistics behind the scenes, Kim shares candid insights on burnout, boundaries, work-life balance, and how she found her groove in the retreat industry. They also dive into the digital...
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EP 249 If You’re Not Failing, You’re Not Trying Hard Enough
The Retreat Leaders Podcast
In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn’t the enemy - it’s proof that you’re in the game. If you’re not failing, you’re not trying hard enough. Shannon dives into why “falling short” - whether it’s your finances, your workshop, your attendance, or your execution - isn’t something to avoid, it’s something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you’ll still make mistakes. The difference? You’ll...
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EP 248 Why Retreat Leaders Who Don’t Evolve in AI + SEO Will Be Left Behind
The Retreat Leaders Podcast
If you’re still marketing your retreats like it’s 2022, you’re already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn’t optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at...
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EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb
The Retreat Leaders Podcast
In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn’t), how to maintain integrity in intimate retreat settings, and why it’s time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they’ve built a sustainable...
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EP 246 A Guest Experience and Real Talk on Women’s Wellness & Retreat Leadership with Remi Gibbs
The Retreat Leaders Podcast
In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women’s life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi’s unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps) The difference between acceptance and true forgiveness—and why that distinction matters How Shannon handled an unexpected power outage like a pro (a lesson in leadership grace)...
info_outlineEpisode Overview: Join Shannon and Nathan as they delve into the valuable lessons learned from their own mistakes, both personally and in managing their retreat. This episode is a candid exploration of how errors can lead to significant growth and understanding.
Key Discussion Points:
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Introduction to the Topic:
- Shannon and Nathan introduce the theme of the episode, emphasizing the importance of embracing mistakes as opportunities for learning and improvement.
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Personal Mistakes and Lessons:
- The hosts share their own experiences with mistakes they've made while running the retreat and in their personal lives. They discuss specific instances and the lessons each mistake taught them.
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The Role of Mistakes in Personal Growth:
- Exploration of how facing and acknowledging mistakes is crucial for personal development. They talk about the process of transforming regret into proactive learning.
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Strategies for Handling Mistakes:
- Practical advice on how to effectively recognize, address, and learn from mistakes. Tips include maintaining a positive mindset, using mistakes as a feedback mechanism, and the importance of accountability and resilience.
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Encouraging a Culture of Learning:
- Discussion on fostering an environment at work and home where mistakes are seen as part of the learning curve rather than failures. Shannon and Nathan emphasize how creating a supportive atmosphere encourages innovation and growth.
Conclusion:
- Recap of the insights shared about learning from mistakes. The hosts reiterate that mistakes are inevitable but managing them wisely can lead to invaluable personal and professional growth.
Call to Action:
- Shannon and Nathan encourage listeners to reflect on their own past mistakes and consider what lessons can be drawn from them. They invite the audience to share their stories of learning from errors to help inspire and educate the community.
The Retreat Leaders Podcast Resources and Links:
Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let’s create a vibrant retreat community together!
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Connect with Shannon Jamail:
- Visit The Retreat Leaders Podcast
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