Meet Beacon’s 2024 Female Roofing Professional of the Year!
Release Date: 07/11/2024
From Vision to Victory: Women in Roofing
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In this Coffee Conversations®, sponsored by QXO, Heidi Ellsworth hosts a powerful discussion with women who are shaping the future of roofing. They will highlight the Female Roofing Professional of the Year Award — a recognition that honors outstanding leadership, innovation and mentorship among women in the roofing industry along with past and present National Women in Roofing (NWIR) leadership. The panel shares insights on leadership, mentorship and building successful companies and organizations in a...
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A New Chapter at ECA
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In this episode of Roofing Road Trips®, host Megan Ellsworth explores a milestone moment for the Exterior Contractor Alliance with guests Keely Roberts, Lee Lipniskis and Jewels DeCorsey. The conversation centers on Lee and Jewels becoming the first women to serve on the Exterior Contractor Alliance Advisory Board. Keely outlines the board’s purpose, structure and its role as a sounding board and ambassador group for ECA initiatives. Lee and Jewels share their induction at IRE, their paths to the board and why representation at the advisory level matters in the industry. Learn more at...
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On the Road to IIBEC 2026: Building Enclosure Excellence
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On this episode of Roofing Road Trips®, host Heidi J. Ellsworth talks with Brian Pallasch, EVP and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show. Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance and professional development. From insightful educational programming to a dynamic trade show floor, this conversation outlines why IIBEC 2026 is a must‑attend event for...
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Coffee Conversations LIVE From Day 2 of the 2026 International Builders' Show
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Live from the NAHB International Builders’ Show, this Coffee Conversations®, sponsored by SRS Distribution, explores what builders and roofing professionals are seeing right now and how those insights are shaping decisions throughout the year. The discussion covers market trends, labor availability, sustainability, safety and evolving customer expectations, with a focus on practical takeaways attendees can apply immediately. Grounded in real-time observations from the show floor, the conversation highlights how today’s challenges and opportunities are influencing the direction of roofing...
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Coffee Conversations LIVE From Day 1 of The 2026 International Builder Show!
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Live from the NAHB International Builders’ Show, this Coffee Conversations® brings industry voices together to unpack what builders and contractors are seeing on the show floor and how those insights translate into real-world decisions. The discussion explores topics ranging from economic outlook, labor challenges evolving homeowner expectations and emerging roofing to exterior trends and the technologies shaping how projects are built and delivered. With an eye on 2026, the conversation focuses on what is changing now and the practical steps professionals can take to stay competitive in a...
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Hitting the Road to ORCA’s Annual Trade Show
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In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! ...
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2026 Roofing Market Report from ServiceTitan
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In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Keegen Englebrecht with ServiceTitan to unpack the biggest insights shaping the roofing and exteriors industry in 2026. Together, they explore why revenue optimism is high while margins remain tight, how labor and overhead costs are redefining operational strategy and what contractors can do to protect profitability. The conversation dives into the evolution of sales follow-up, the growing importance of reputation and transparent communication, accelerating technology and AI adoption and why diversification is becoming a key...
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Service Providers, Manufacturers, Distributors, Technology
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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Coffee Conversations LIVE at IRE 2026
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Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas,...
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SkillsUSA Champions: Forging Roofing’s Future
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing, how they connected with Tim and what competing and winning at SkillsUSA meant for their confidence, careers and future in the industry. Tim shares his own journey into roofing, how he helped launch Florida’s SkillsUSA roofing program and what...
info_outlineIn this episode of Roofing Road Trips®, Megan Ellsworth is joined by a special guest, Beacon’s 2024 Female Roofing Professional of the Year winner, Brooke Laizure. The owner of Whirlwind Roofing and Construction, LLC, Brooke shares about her experience in the industry and operating a Native American and woman-owned business and will talk about what it means to have received this prestigious award. The Female Roofing Professional of the Year Award recognizes distinguished, hardworking women roofing professionals for their impact and dedication to the roofing industry and is awarded to a distinguished woman of her community and profession who inspires fellow industry members and strives towards building the community towards a better tomorrow. Tune in to this special episode to hear from Brooke about the importance of celebrating women-owned businesses and advice she has for women who want to get into roofing.
Learn more at RoofersCoffeeShop.com!
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