Libsyn Directory

StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.

Release Date: 07/22/2024

The Use of Questions as a Fantastic Leadership Skill with Bob Tiede

What's Working with Cam Marston

Telling people things allows them to disagree with you. Asking them questions allows you to understand their perspective and allows you to align with their ideas before directing them. Bob Tiede is an author of the book . He and I discuss the power of questions as a leadership tool. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Cam's "Here's What's Cool" list each week and a Free Chapter of What Works, Last - The best daily news newsletter I've found is Morning Brew. I've read it every...

Ron Holt of Pink Zebra Moving - Upending the Tired and Stale Moving Business

What's Working with Cam Marston

The business of moving and movers. Pretty tried and true. Very little room for disruption, right? Wrong. Ron Holt has upended tradtional businesses before and is doing it again. His first was Two Maids where he based the payment of the service providers on the evaluations of the customers. The result? Huge efforts from the cleaners to please the customer and treat them well. He's taking this same non-tradtional thinking to Pink Zebra moving. The movers play music. They buy the homeowner dinner. They have a great time. It's about reimagining the stale and throwing some energy and ideas into...

The Business of Weather with Rob Lightbrown

What's Working with Cam Marston

With all the free weather apps avaialble, why pay for a forecast? Because offers something a bit more, a bit personal. offers a subscription only weather forecast that gets into the weeds of the weather. I was referred to him by a retired banker who used Rob's service to help his agricultural clients try to prepare for the storms that may destroy their crops. I spoke to Rob a few weeks ago where he predicted that by late July and early August there would likely be some tropical storm activity forming. And, as I write this today, right on cue, there is prediction of a storm in the Atlantic to...

StoryBrand is a Simple and Compelling Sales Tool. Stephanie Greenwood Introduces It to Me.

What's Working with Cam Marston

Who is the hero of your business? Too often, it's you. It SHOULD be the customer. is a consultant and explains it all so simply to me. She's with and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Cam's "Here's What's Cool" list each week and a Free...

Brandon Smith & Wills Moore - Author v Editor Book Review

What's Working with Cam Marston

Leadership consultant and author has written a book that I've had referenced to me too many times in the past weeks to simply ignore. Called , the book is a management and leadership guide with simple plans for turning your employees into a more highly productive team. It's a simple concept - as the leader, too often you're an author, telling people what to do. You need to edit - guide their behavior and leave them to take initiative. On with Brandon and me is Wills Moore. Wills is an executive coach and uses the book in his client interfaces. Wills shares stories of the book has changed his...

One-Third of the Nation's GDP is Moved Across the US's Inland Waterways. That's a LOT!

What's Working with Cam Marston

spent time as a boy watching the locks and dams near his home take and receive tow-boats on the river. The attraction of the work was deep and he signed up to be a part of that industry. Today he's the Executive Director of the Tennessee River Valley Association and the Tennessee-Cumberland Waterways Council. He knows the numbers: the 12,000 miles of waterways transport 1/3 of the nation's GDP; 541,000 jobs come from the inland waterways; 15 barges equals 1000+ 18 wheelers or 216 train cars. There are 219 locks operating today. And it's the locks and dams that worry him the most. Many...

Yowza! Economist Connor Lokar Reads the Economic Tea Leaves.

What's Working with Cam Marston

Economist says it's goign to get worse before it gets better. Then it's going to get much worse. Connor is with . He and his firm work with businesses to help them prepare for economic change. Avowedly apolitical, Connor and his team only say the November election is unlikely to change our economy in any meaningful way, regardless of who wins the presidential election. To get a good read on the economy you need to know government spending, demographics, imports and exports, and a dozen other numbers. Connor knows his stuff, and you'll want to hear what our future holds. Show Sponsors: ...

What's New in Workplace Law - Attorney Windy Bitzer Updates us on Changes that May Impact You

What's Working with Cam Marston

Lots of changes coming to workplace rules ranging from the legality of non-compete agreements to changes to the salary of exempt employees. of the Hand Arendall law firm explains the changes and what they mean for you and me. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on . To get the Top 3 Tips of the show each week and a Free Chapter of What Works,

AI & What It Can Do - Some Straight Answers From Kai Gray

What's Working with Cam Marston

Lots of chatter out there about AI. Lots. Every day some some sort of news about how it will make our world unbelievably better and another about how it will be the end of humanity. I reached out to Kai Gray to ask him to answer some questions - what can AI really do? Aside from being the best source tech help I've ever found, what can it do for me? Today? Right now? It wrote me a sonnet to read to my wife on Valetines Day (which my wife thought was the most romantic thing I've ever done until she learned the truth) but what practical application does it have for me, right here, today. Well,...

Tenaska Takes Greenhouse Gasses from Plant Emissions and Safely Buries it 10k Feet Underground

What's Working with Cam Marston

Tenaska has created a method for capturing the greenhouse gasses emited from industrial sites and pushing it through pipelines to a hub where it is injected 10,000 feet under ground. The diposal site must have a top layer of impermeable rock and the CO2 ultimately turns into an inert stone. The process requires a significant investment and Tenaska (the biggest privately held company you've never heard of) has what it takes. Tenaska rep Brett Estep leads me through how it works. Show Sponsors: Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred...

More Episodes

Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again.

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Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

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