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292: The Journey and Alchemy of the Whiskey JYPSI Brand

Bourbon Lens

Release Date: 08/19/2024

333: Inside Independent Bottling: Jason Johnstone-Yellin of Single Cask Nation show art 333: Inside Independent Bottling: Jason Johnstone-Yellin of Single Cask Nation

Bourbon Lens

In this episode of the Bourbon Lens Podcast, Jake sits down with Jason Johnstone-Yellin, co-founder of Single Cask Nation, to explore the world of independent bottling. Jason shares the story behind the brand, the art of selecting unique casks, and how Single Cask Nation builds transparency and trust with its community of whisky lovers. From Scotch to American Whiskey and beyond, Jason discusses how Single Cask Nation navigates the global spirits market, cultivates relationships with distilleries, and continues to push the boundaries of what independent bottlers can offer. Whether you’re a...

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332: Celebrating 10 Years of Frey Ranch with the Harvester Series show art 332: Celebrating 10 Years of Frey Ranch with the Harvester Series

Bourbon Lens

In this week’s episode of the Bourbon Lens Podcast, Jake and Scott raise a glass to Frey Ranch Distillery as they unveil the 10th Anniversary Harvester Series. The duo dives into the history of Frey Ranch, explores the innovation behind this milestone release, and shares stories from years of collaboration and friendship with the Frey Ranch team. Listeners will get an inside look at what makes Frey Ranch’s grain-to-glass approach so unique, how the Harvester Series stands out in the market, and why this Nevada-based distillery continues to be a fan favorite in the American whiskey...

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331: RD1 Distillery Has A New Brand Home show art 331: RD1 Distillery Has A New Brand Home

Bourbon Lens

Jake travels down 1-64 to Lexington to see the new RD1 Distillery Brand Home. While there, he sits down with co-founder and National Brand Ambassador Barry Brinegar. Sit back and buckle into the latest episode of the bourbon lens. We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we’d appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written...

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330: Unpacking Joseph Magnus with Master Blender Nancy Fraley and CEO Ali Anderson show art 330: Unpacking Joseph Magnus with Master Blender Nancy Fraley and CEO Ali Anderson

Bourbon Lens

In this week’s episode of the Bourbon Lens, Jake sits down with one of the original ultra premium bourbons: Joseph A Magnus.  We are joined by CEO of Craft Co Ali Anderson and world renowned blender Nancy Fraley.  You won’t want to miss this episode as we unpack the history of Joseph Magnus, Murray Hill Club and the original Cigar Blend. We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens...

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329: Exploring 3 Unique New Tequila Cask-Finished Whiskeys show art 329: Exploring 3 Unique New Tequila Cask-Finished Whiskeys

Bourbon Lens

In this episode of the Bourbon Lens Podcast, Jake and Scott dive into the . The conversation highlights three standout new bottles: Angel’s Envy Cellar Collection Vol. 5 Tequila Cask Finish, Blood Oath Pact 11, and Woodinville Tequila Finished Bourbon.  It's the perfect podcast to celebrate Cinco de Mayo. The hosts explore how finishing bourbon in tequila barrels affects aroma, flavor, and overall complexity—bringing out vibrant citrus, vegetal agave notes, and a unique sweetness not typically found in traditional bourbon and rye. They also discuss the influence American Whiskey has...

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328: Blood Oath Pact 11 and Lux Row's Journey with John Rempe show art 328: Blood Oath Pact 11 and Lux Row's Journey with John Rempe

Bourbon Lens

In our latest episode of the Bourbon Lens, Jake travels to Bardstown to sit down with John Rempe, Master Distiller of Lux Row. During the interview the distillery was electric as their Front Row members were awaiting some of the first sips of the new .  Our conversation centered around the new bourbon finished in anejo Tequila barrels. However, there is a lot happening at the distillery as they continue to become a household name across the world.  Sit back and buckle in for the latest episode of the Bourbon Lens. We are thankful for your support over the last 6 years. We must...

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327: A Conversation with Tripp Stimson of Barrell Craft Spirits show art 327: A Conversation with Tripp Stimson of Barrell Craft Spirits

Bourbon Lens

In this week’s episode of the Bourbon Lens Podcast, Jake sits down one-on-one with Tripp Stimson, Chief Whiskey Scientist at Barrell Craft Spirits. This in-depth conversation takes listeners behind the scenes of one of the most innovative non-distilling producers (NDPs) in American whiskey. The Art of Blending at Barrell Craft Spirits Tripp unpacks what sets Barrell apart in a crowded whiskey market, especially its blender-first approach to crafting high-quality, small batch and single barrel releases. Listeners will get an insider’s view of how Barrell sources and blends its whiskey,...

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326: Crafting a Unique Whiskey Blend at J. Mattingly 1845 show art 326: Crafting a Unique Whiskey Blend at J. Mattingly 1845

Bourbon Lens

In this week’s episode of the Bourbon Lens Podcast, Jake and Scott take you inside their exclusive in Frankfort, Kentucky. From hands-on barrel sampling to creating custom bourbon blends, this immersive experience is a must for any whiskey enthusiast. A special thanks goes out to Amy Preske for arranging this memorable day, and to Dakota and the entire J. Mattingly team for the warm hospitality and deep knowledge of bourbon blending. The episode also touches on the recent severe weather in Kentucky, including destructive tornadoes, historic flooding, and other storms that have deeply...

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325: Building The MACKLOWE Whiskey Brand with Julie Macklowe show art 325: Building The MACKLOWE Whiskey Brand with Julie Macklowe

Bourbon Lens

In this latest episode of the Bourbon Lens Podcast, Jake sits down with Julie Macklowe, the founder of The MACKLOWE, known as the first luxury American Single Malt Whiskey. During the episode, they taste both the American Single Malt and Kentucky Straight Rye Whiskey releases from The MACKLOWE, discussing the unique qualities that set these spirits apart in the world of whiskey. Julie shares her insights on building a successful whiskey brand, her deep passion for high-quality spirits, and how The MACKLOWE stands out in an increasingly competitive market. They also dive into the current state...

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324: Augusta Distillery and Its Future with Master Distiller Alex Castle show art 324: Augusta Distillery and Its Future with Master Distiller Alex Castle

Bourbon Lens

In this  episode of Bourbon Lens, hosts Jake and Scott sit down with Augusta Distillery’s master distiller, Alex Castle. Alex shares the story of her journey to Augusta after her time at Old Dominick Distillery in Tennessee, offering a behind-the-scenes look at her transition and the innovative direction she's taking Augusta Distillery. During the conversation, we dive into Augusta's approach to sourced whiskey, their unique commitment to producing single cask and cask strength bourbons, and the philosophy that drives their craft. Alex also shares insights into their future plans as...

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More Episodes

Bourbon Lens is joined by Raj Alva, Co-Founder of Outsiders Spirits, and Ari Sussman, renowed whiskey-maker, to discuss their project Whiskey JYPSI.  We discuss the origin story of the brand, including co-founder Eric Church, how his music inspires the direction of the brand, and what’s in store for their future.

Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there. 

We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.

Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].

Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.

Cheers,
Scott and Jake
Bourbon Lens

About Outsiders Spirits

Outsiders Spirits, LLC was founded in 2020 by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church and entrepreneur Raj Alva as a purpose-driven incubator for whiskey innovation. The company officially launched its first whiskey release, Whiskey JYPSI Legacy Batch 001, in May 2023. It has since won multiple national and international awards, including the coveted Double Gold Medal from the San Francisco World Spirits Competition, and superlative ratings from the NY International Spirits Competition, the PR%F Awards and the Beverage Testing Institute. In April of this year, their all-new Explorer Series was released and has since won Gold in the 2024 San Francisco World Spirits Competition.

For more information, visit WhiskeyJYPSI.com and follow @WhiskeyJYPSI on Facebook, Instagram, and X.

About Eric Church

A seven-time ACM Award winner, four-time CMA Award winner (including the 2020 award for Entertainer of the Year) and 10-time GRAMMY nominee, Church has amassed a passionate fan base around the globe known as the Church Choir, plus a critically acclaimed catalog of music. Known for his tenacity on the road, his recent The Outsiders Revival Tour earned rave reviews as he brought a rotating lineup of emerging artists along for the first fully-outdoor tour of his career. His prior outing, the 55-city The Gather Again Tour, offered fans an in-the-round arena show and earned the 2022 Billboard Music Award for Top Country Tour. Church is currently working on new music as the follow up to his most recent chart-topping project, the Heart & Soul triple album, which featured the results of a marathon session during which he spent nearly a month writing and recording a song per day while sequestered in rural North Carolina. This followed his Gold-certified Desperate Man, which earned a GRAMMY nomination for Best Country Album (his third nod in the category) and prior releases including the Platinum-certified Sinners Like Me (“How ’Bout You,” “Guys Like Me”), Carolina (“Smoke a Little Smoke,” “Love Your Love the Most”) and Mr. Misunderstood (“Record Year,” “Round Here Buzz”), the Double-Platinum certified The Outsiders (“Like a Wrecking Ball,” “Talladega”) and the 3x Platinum-certified Chief(“Springsteen,” “Drink In My Hand”), as well as 30 Gold, Platinum and multi-Platinum certified songs. Church is also a minority owner of the Charlotte Hornets, a co-owner of the iconic Field & Stream brand, has his own SiriusXM music channel, “Eric Church Outsiders Radio,” and recently opened Chief’s, a six-story venue on Nashville’s famed lower Broadway.

For more information, visit EricChurch.com and follow on Facebook and Twitter @ericchurch and Instagram @ericchurchmusic.