Joe Sorrentino on Cost Effectiveness: Coatings vs Single-Ply
CoatingsCoffeeShop
In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique “personality” of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today’s market. Learn More...
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CCS Influencer Will Lorenz - April 2026
CoatingsCoffeeShop
This month's question: Common objections from owners and consultants How to position performance data and track records Turning non-believers into long-term clients Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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CCS Influencer Joe Sorrentino - April 2026
CoatingsCoffeeShop
This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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The Membership Every Coatings Contractor Needs
CoatingsCoffeeShop
In this CoatingsCast™, host Megan Ellsworth is joined by a Chris Huettig and Cody Wilson from Roof Coatings Manufacturers Association (RCMA) to break down the value of RCMA’s contractor membership. They explore the organization’s role in the roofing and coatings industry, the different membership options available and how RCMA helps contractors stay current with evolving standards and best practices. The conversation also highlights networking opportunities, exclusive education and training resources and the...
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Ditch the Ponds on Low-slope Roofs
CoatingsCoffeeShop
In this episode of CoatingsCast® Megan Ellsworth is joined by Jay Mitchell from Progressive Materials to talk about why ponding water remains one of the most persistent challenges on flat and low-slope roofs. Jay explains how to spot early signs of ponding on a dry roof, the risk it poses when left unattended and how SL-851 gives contractors a practical way to correct these trouble spots with a straightforward application process. The conversation also highlights the types of crews who benefit most from keeping an SL-851 kit on hand, where contractors can see the...
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Say It and Spray It!
CoatingsCoffeeShop
In this CoatingsCast™ episode, host Karen Edwards is joined by Will Lorenz from General Coatings to take a closer look at the growing role of spray foam roofing in today’s commercial and industrial markets. The conversation explores how SPF systems differ from traditional roofing options, where adoption is accelerating and what types of projects best showcase the system’s performance and versatility. Listeners will also hear about the advantages spray foam offers during installation and long-term building performance, along with the...
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Coffee Conversations LIVE From World of Concrete 2026!
CoatingsCoffeeShop
Join us for a special Coffee Conversations® live from World of Concrete 2026 sponsored by Tremco Construction Products Group, featuring industry insights from concrete coatings and construction industry experts. This interactive session will dive into the latest trends in concrete with a strong focus on coatings and waterproofing. Experts will discuss innovations shaping the concrete and construction sectors and practical strategies for contractors to thrive in today’s market. Attendees will gain actionable knowledge and have the chance to...
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Restoration Trends for 2026 and Beyond
CoatingsCoffeeShop
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, host Megan Ellsworth is joined by industry leaders, Johnny Walker of APOC and John Kenny of Cotney Consulting Group, to take a deep look at where the roof restoration market is headed right now and what’s driving change. Panelists will share about the biggest trends shaping the sector, from economic pressures and sustainability priorities to the growing impact of AI and technology on restoration practices. Johnny and John will also explore why...
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CCS Influencer Joe Sorrentino - February 2026
CoatingsCoffeeShop
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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CCS Influencer Will Lorenz - February 2026
CoatingsCoffeeShop
This month's question: How fluid-applied systems are evolving into full membrane solutions Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
info_outlineIn this episode of CoatingsCast, Heidi J. Ellsworth is joined by Jenn Brake from Brake Marketing & Management and Chris Huettig, the current president of Roof Coatings Manufacturers Association (RCMA) to give her an update on the only industry advocacy group just for roof coatings! Jenn & Chris describe the role of manufactures’ associations and the benefits they can provide, as well as new changes that will make RCMA more effective than ever. The discussion then moves to an update on the roof coatings industry today as well as a special preview of RCMA’s Fall Meeting in Minneapolis, Minnesota, October 23-25. Listen to this episode to better understand the roof coatings industry and the association at the center of its growth and innovation.
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
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#RCMA #coatingscoffeeshop #roofcoatings