Mastering the MSP Owner Mindset Breaking Barriers for Explosive Growth
Release Date: 08/27/2024
MSP Business School
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Show Website: Guest Name: Jonathan Schofield LinkedIn page: Company: Channel Falcon Website: Host Brian Doyle: In this episode of MSP Business School, host Brian Doyle converses with Jonathan Schofield of Channel Falcon. As a prominent figure in the MSP community, Schofield shares his journey from technology sales into his pivotal role within the managed service provider space. Highlighting the significance of building a recognizable brand through consistent messaging and strategic outreach, Jonathan emphasizes the necessity of authentic connections for accruing mental real estate...
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Show Website: Guest Name: Alex Ivanov LinkedIn page: Company: Accellis Website: Host: Brian Doyle: Welcome to the latest episode of MSP Business School, featuring Alex Ivanov from Accellis. In this engaging session, host Brian Doyle and Alex explore the evolving role of the Virtual Chief Information Officer (vCIO) within the MSP realm, particularly in the context of Technical Business Reviews (TBRs). Alex shares his wealth of experience in MSP practice, elucidating the journey from an engineering background to leading a client strategy team at Accellis. Through candid conversation,...
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In this engaging episode of MSP Business School, host Brian Doyle introduces Dror Liwer, co-founder of Coro, to dive into the arena of cybersecurity for MSPs (Managed Service Providers). As the holiday season emerges, there's a significant emphasis on drawing the curtains on 2023 with fortified security strategies. Dror shares Coro's approach to simplifying cybersecurity for small and mid-sized businesses by optimizing MSP capabilities through a robust, single-pane management platform. The episode explores Coro's unique positioning in the cybersecurity sphere, highlighting their seamless...
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Show Website: Guest Name: Brian Guenther LinkedIn page: Company: Exceed Cybersecurity & I.T. Services Website: Host Brian Doyle: Brian Guenther is a seasoned cybersecurity expert and the founder of Exceed Cyber. With over 26 years of experience in the IT and cybersecurity industry, Brian started his career by building PCs and gradually transitioned into IT franchise ownership. He founded Exceed Cyber in 2017, focusing on helping businesses navigate the complex landscape of cybersecurity compliance, specifically for those with federal contracts mandated by regulations such as...
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Guest
Name: Danny Suk Brown
LinkedIn page: https://www.linkedin.com/in/dannysbrown/
Company: AppMeetup
Website: https://appmeetup.com/
Hosts
Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/
Danny Brown is a seasoned professional with extensive experience in the Managed Service Provider (MSP) industry. Holding dual degrees in mechanical engineering and physics, along with a Master's in computer science and an MBA, Danny’s career spans diverse roles from network engineer to sales engineer and fractional Chief Revenue Officer (CRO). He founded a successful MSP focusing on architectural and engineering clients, which he later sold. Danny co-authored "Talk it Up" with his identical twin brother, and currently provides training and consulting services through his company, AppMeetup.
Episode Summary
In this episode of MSP Business School, host Brian Doyle interviews Danny Brown, a veteran in the MSP industry who made the transition from a technical background to thriving in sales and business growth. Doyle and Brown delve into the critical changes MSP owners need to adopt for growth, effective sales strategies, and the importance of having the right mindset and processes in place. Brown discusses his journey from a technical specialist to a business leader, emphasizing the importance of letting go and trusting employees to succeed. The conversation covers actionable insights for MSP owners struggling to build a sales process, highlighting the significance of focusing on ideal client profiles (ICPs) and understanding customer needs.
Furthermore, Danny shares his experiences and tips on improving public speaking skills, adapted from his co-authored book "Talk it Up," to help MSP owners better connect and communicate their value.
Key Takeaways
- Mindset Shift: Embrace an abundance mindset instead of a scarcity one; this shift can lead to letting go and empowering employees.
- Effective Processes: Implement standard operational procedures (SOPs) and proper training mechanisms to foster a trusting and efficient work environment.
- Sales Strategies: Know your ideal client profile (ICP) and build connections rather than pushing for immediate sales. Understand your sales numbers and pipeline metrics to fine-tune your approach.
- Public Speaking: Improve your public speaking skills with nonverbal communication strategies to foster trust and engagement.
- Be Omnipresent: Increase brand awareness by being omnipresent in your industry and participating actively in industry events, conferences, and podcasts.
Sponsors
vCIOToolbox: https://vciotoolbox.com