Mastering Technology and Business Shifts in Home Services with Julian Scadden!
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 09/04/2024
Winning the Messy Middle: Home Services Marketing in the AI Era | MarketStorm
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Home services marketing has a hidden battleground, and most owners never fund it. It is the messy middle, the 40 to 100 days a homeowner spends circling a project before they ever search your name. Rick Brown and Carole Lawson of MarketStorm have spent years mapping that window, and what happens inside it decides who gets the call. In this episode, Tersh Blissett and Josh Crouch sit down with Rick, CEO and co-founder of MarketStorm, and Carole, its co-founder and chief data officer and a Harvard-trained data scientist, to break down how buyer behavior changed after the pandemic and why the...
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How One Focus Every 90 Days Scales Your Business | Josh Zolin
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Doing more does not scale your business. It stalls it. Diluted focus gets you diluted results, and the owners who grow fastest are usually the ones doing fewer things, not more. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Josh Zolin, CEO of Windy City Equipment Service and author of Blue is the New White, on how one simple shift, a single company wide focus every 90 days, took the guesswork out of hitting his goals. Josh breaks down how he points his entire company, from himself to the parts runner, at one goal each quarter, why focusing on less...
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Why Your Techs Are Losing Sales in 2026 | Justin Riley
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Service Scout (14 day free trial): This is the toughest year to close a sale in home services since 2008. Equipment costs more than ever, credit is tighter, and the customers calling for a replacement are the hardest ones to sell. The problem usually is not your leads. It is what happens when your technician walks in the door. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Justin Riley, CEO and founder of UpFrog, for a straight read on the 2026 home services market and how the best companies are still closing jobs hand over fist. Justin breaks...
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Systems That Outlast You: Building a Trades Business for Generations
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most companies do not last. A huge share of the biggest names in the world vanish within a few decades. The Smith & Oby Company has been running since 1898. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Jake Wattenbarger, president of Smith & Oby, a Foundral brand, a Cleveland mechanical contractor that has stayed relevant for 125 years by reading the market before it forces the issue, and by building systems and a culture that outlast any one person. Jake spent nearly a decade as an Army logistics officer before the trades, and it shows....
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How to Beat Private Equity Without Selling | Zach Cooper-Vastola
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Private equity is buying up home service companies and quietly gutting the good ones, and most owners think their only options are to sell or get outspent. There is a third one. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Zach Cooper-Vastola, co-founder of Hickory, who has bought and built home service companies across the tri-state to roughly 350 people and 80 million dollars in revenue, without ever running them from an ivory tower. Zach breaks down how he keeps technicians from walking out the door after an acquisition, why he...
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How Home Service Pros Hit 20% Net Margin | Profitability Partners
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service businesses keep just 5 to 12% net profit, and most owners have no idea that is where they are. The best run HVAC, plumbing, and electrical shops keep 20%, and the gap almost always comes down to a few fixable mistakes. In this episode of Service Business Mastery, Tersh Blissett and Josh Crouch sit down with Matthew Mooney and Raymond Gong of Profitability Partners, a fractional CFO firm that spent years on the private equity side of the table and now helps owners find the profit already hiding in their business. They break down the real gross profit benchmarks for every...
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How AI Is Changing HVAC (Without Replacing Techs) | Chris Plunkett
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is not coming for your techs. It is coming for the busywork, the missed calls, and the guesswork that quietly eats your margin. In this episode of Service Business Mastery, Tersh Blissett sits down with Chris Plunkett, a Tucson HVAC owner who has been in the trade since he was eight years old, to talk about what using AI in an HVAC business actually looks like day to day. They get into how Chris turned home inspections from a loss leader into one of his highest paying jobs, why his AI voice agent books calls so well that customers swear they were talking to a person, and the simple pay...
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Stop Missing Calls: The Real Reason Home Service Leads Disappear
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good...
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How to Grow Your Business with Sales Process and Technique
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors want more leads, more booked calls, and more revenue. But if your sales process is inconsistent, more leads will only expose the problem faster. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Josh Martin, Director of Revenue Strategy at 3Four Labs, to talk about how service businesses can grow by building a stronger sales framework, improving technician coaching, and using AI-powered tools the right way. Josh explains why AI and automation are only useful when your company already knows what “good” looks like. If your...
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The Moneyball for Home Services: How You Can Catch the Jobs You’re Missing
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors think they need more leads. But what if the real problem is that you’re already missing the jobs you paid to generate? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Shaun Ritchey from Breezy to talk about Moneyball for home services and how contractors can use AI, better data, and smarter systems to uncover the jobs hiding inside their existing business. Just like Moneyball changed baseball by finding overlooked value in the data, this conversation shows how contractors can find overlooked revenue in missed calls, slow follow-up,...
info_outlineWelcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com.
In today's episode, we are excited to have Julian Scadden, CEO of Nexstar Network, as our special guest! 🚀✨
Julian shares his extensive experience in the service industry and how Nexstar Network helps businesses excel with proven strategies for growth and success. 💼🔧
In this episode, here's what you can expect to learn:
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How Nexstar Network supports home service businesses in adapting to new technologies and industry changes.
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The critical role of maintaining consistent business principles amidst rapid technological advancements.
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Insights into the upcoming Super Meeting and what attendees can expect to gain from participating.
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Strategies for leveraging technology to enhance operational efficiency and customer service in home service businesses.
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The importance of being selective about adopting new technologies and partnering with trusted advisors.
If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)
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This episode is kindly sponsored by:
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CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
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Join the Service Business Mastery Facebook group for more updates!
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