Episode 88: Modernizing Great Lakes Shipping: Navigating Automation and Digitalization with Mark Barker

Episode Title: Modernizing Great Lakes Shipping: Navigating Automation and Digitalization with Mark Barker

Guest: Mark Barker, President, Interlake Maritime Services

Episode Overview:
In this episode, host Christopher Aversano speaks with Mark Barker, President of Interlake Maritime Services. They explore the technological evolution of Great Lakes shipping, focusing on the integration of automation, digitization, and connectivity with Starlink. Mark shares insights into how Interlake is modernizing its fleet, preserving crew welfare, and leveraging social media to build its brand in an industry often overlooked by the public.

Key Points:

1. The Evolution of Great Lakes Shipping:
   Mark discusses Interlake's transformation from a steamship company to a modern fleet equipped with diesel plants and automated systems. He highlights the challenges and rewards of updating older ships for today's technological demands.
2. Digitization and Automation on Board:
   Over the past 15+ years, Interlake has focused on digitalization through automation. Mark explains how the company has transitioned from full watch-standing to unmanned engine rooms, which improves efficiency while maintaining safety and operational control.
3. Crew Connectivity with Starlink:
   Interlake is one of the first companies to adopt Starlink’s maritime service, allowing crews to stay connected with their families. This technology has enhanced both crew welfare and ship operations by providing real-time data and communication capabilities.
4. Sustainability in Shipping:
   The company's efforts go beyond digitization. Mark highlights how Interlake's bulk carriers play a key role in supporting the US blast furnace steelmaking industry, transporting materials like iron ore and coal more efficiently than rail or road. As Mark says, "We’re moving the building blocks of America across the Great Lakes—iron ore, road salt, stone, and coal—making sure the foundation of the US economy stays strong."
5. Challenges of IT and Digital Systems in Maritime:
   Christopher and Mark discuss the often-underestimated complexities of implementing IT solutions on ships. They emphasize the importance of preparation, ongoing training, and careful resource allocation to ensure successful modernization efforts.
6. Embracing Social Media for Branding and Recruitment:
   Mark touches on how Interlake uses platforms like YouTube, TikTok, and Instagram to showcase life on the Great Lakes and attract the next generation of maritime professionals. 
7. Career Opportunities in the Great Lakes Shipping Industry:
   Mark highlights the upward mobility within Great Lakes shipping, where individuals can start as deckhands and rise to captain. With the industry's increasing digitalization and improved working conditions, it's an attractive option for those seeking a fulfilling career. “Our ships may be on the Great Lakes, but the impact we have is national. We're keeping the heart of the US economy moving—quietly, but powerfully," Mark adds.

Learn More:
If you enjoyed this episode, check out our earlier discussion with fellow ship owner Scott Bergeron Managing Director at Oldendorff Carriers GmbH & Co. KG

 

 

Tune in Now:
Available on Spotify, Apple Podcasts, and YouTube! Watch the full episode on YouTube for an in-depth look at the latest developments in Great Lakes shipping.

Music by: Peg and The Rejected – King of SKA

Art Work By: GA Design

Produced by: Chris Aversano

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