RCS Influencer Trent Cotney - July 2025
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This month's question: What steps can be taken to overcome growth plateaus and build the infrastructure needed to scale a business to the next level? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #TrentCotney #adamsandreese #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer...
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Doing Work: A Check-in on Roofing Labor
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In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined by Will Lorenz from General Coatings to talk about the power of a unified voice in shaping labor and immigration policy. With the NRCA's support of the Dignity Act, the roofing industry is making a strong case to ensure roofing workers are recognized as essential and protected in future legislation. The conversation explores why roofing labor is unique, what contractors need to stay competitive, and how industry unity can influence policymakers. Listeners will also hear how the NRCA is helping contractors engage...
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Rebecca Mayo – Referrals That Keep You Roofing
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing, as they talk about why referrals are key to long-term success, especially when business slows down, and how to build a strategy that keeps them coming in year-round. From avoiding common mistakes to turning satisfied customers into vocal promoters, this conversation covers the practical steps to make your referral system work — without sounding pushy. Tune in to find out how to measure success and keep the momentum going. Learn more at RoofersCoffeeShop.com! ...
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Inside the 2025 NTRCA Tradeshow
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with NTRCA President Bret Foster, President-Elect Chris Arrington of Arrington Roofing, and Executive Director Kristen Harford to discuss North Texas’ biggest networking opportunities for roofing and construction professionals: the NTRCA Not So Mini Trade Show. Whether you're a seasoned contractor or just starting out in the industry, this event is designed to connect you with top suppliers, innovative partners and like-minded professionals ready to do business. Hosted by the North Texas Roofing Contractors Association, this...
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Creating Opportunity with StrongHold™ Single-Ply
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth meets with Eric Fiest, Eastern US manager for BITEC about their StrongHold™single ply product line—an innovative solution for restoring and reinforcing aging commercial roofs. You'll hear about how StrongHold’s PVC and KEE single-ply membranes, along with a complete system of accessories, adhesives and flashing components, work together to deliver long-lasting performance and durability. We will dig into the differences between material types, how to choose the right system for your project and why proper integration...
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Ensuring Roof Longevity and Efficiency
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In this Roofing Road Trips® episode, host Karen Edwards sits down with Justin Ache from Gibraltar Building Accessories and Air Vent to explore the critical role of ventilation in roofing. Discover why proper ventilation is not just an option but an essential component for the longevity and efficiency of your roof. Justin shares insights on how balanced airflow can prevent common issues like ice dams, mold and energy inefficiency, and offers practical tips for contractors and homeowners alike. Tune in to learn how to ensure your roofing projects are built to last. Learn more at...
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Breaking Barriers in Roofing and Business
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In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, a must-read for anyone in the roofing industry. Heidi and Lillianne discuss her new book where Lillianne unpacks how she built a career from the ground up in one of the toughest, most male-populated industries, proving that street smarts, grit and a well-timed cup of coffee can be more powerful than a diploma. Join Heidi and Lillianne for an insightful look at the importance of women in roofing. Learn more at...
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Power Up With Solar
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In this Roofing Road Trips® episode, Karen Edwards sits down with Bill Eitenmiller of SRS Distribution to discuss the growing demand for solar solutions and why now is the time for roofing contractors to consider adding solar to their lineup. While many businesses still hesitate to expand into solar due to outdated myths or uncertainty about how to begin, this conversation dives into how SRS is helping break down those barriers, providing the training, support and partnerships needed to get started in solar quickly and confidently. From first steps to finding the right customers, this...
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Service Leadership Starts with Strategy
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In this Roofing Road Trips® episode, Megan Ellsworth sits down with Ellisha Loftus, the newest growth consultant at Service First Solutions, to talk about her journey through the industry. Listen in to find out what drew her to join the Service First team and why she’s passionate about helping contractors take their service divisions to the next level. From the importance of standard operating procedures to the power of communication and professionalism, this conversation will be packed with insights for contractors looking to grow their repair and maintenance business. Learn...
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Securing the Roof’s Edge
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In this Read Listen Watch® (RLW), Megan R. Ellsworth sits down with Hickman Edge System's Director of Private Label and OEM, Jason Hildenbrand, to talk about the unsung hero of wind uplift protection, edge metal. They’ll explore why roof edges are the most vulnerable part of a system, how edge metal defends against failure and what codes, materials and best practices contractors need to know. He dives into shop-fabricated versus pre-engineered systems followed by installation tips and sales advantages. This episode delivers what roofing pros need to secure the roof perimeter and...
info_outlineIn this episode of Roofing Road Trips®, Megan Ellsworth sits down with two incredible guests: Estefani Albright, the first woman to achieve the NRCA PROCertification®, and Jared Ribble, Vice President of Certification at the National Roofing Contractors Association. Together, they discuss the significance of the NRCA PROCertification program and how it’s reshaping the roofing industry. Estefani shares her personal journey to certification, while Jared provides expert insights into how the program is helping to elevate professional standards across the board.
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