A Pulse Check on Roofing
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In this episode of Roofing Road Trips®, host Megan Ellsworth leads a timely conversation with Dave Harrison of Dave Harrison Consulting and Steve Little of KPost Roofing and Waterproofing on the current state of the roofing industry. The discussion takes a grounded look at economic pressure, labor challenges and evolving customer expectations while exploring how contractors are adapting their strategies. With insight from both an industry consultant and an active contractor, the episode highlights what it takes to remain resilient and...
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Why Contractors Are Rethinking Roof Reconditioning
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Eric Cochran of SoyLei to explore why roof reconditioning products are becoming an important option for today’s roofing contractors to offer owners. The conversation looks at the new science behind SoyLei, how contractors can use asphalt shingle restoration solutions to build trust while creating new revenue opportunities with strong service, maintenance and restoration. Join them and learn how their shingle...
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From Launch to Long‑Term Success
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In this episode of Roofing Road Trips®, Megan Ellsworth talks with Aaron Weinstein from Terial and Lauren Morely from R3NG about how strategic technology relationships can drive real, long‑term success for roofing contractors. The conversation explores what Terial was built to solve, why it made sense to bring Terial into the R3NG operation and how the rollout has evolved since the initial software adoption. Together, they discuss how the day‑to‑day experience for contractors has changed,...
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RCS Influencer Trent Cotney - June 2026
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This month's question: What contractors need to know about green roofs Talking sustainability with architects and owners Positioning as a trusted expert outside roofing circles Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #adamsandreese...
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Transforming Roofing With Cutting-edge Tools
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In this episode of Roofing Road Trips®, host Karen Edwards is joined by Fred Castonguay and Shyam Prabhakar from Reworked.AI to explore their latest product innovations. They break down features like the Direct Mail Easy Button, HALO, Zip Analyzer and Storm Opportunities, discussing how these tools are designed to help roofing contractors streamline their processes. The team also shares insights on the Direct Mail Sequence and the driving forces behind these new developments. Plus, they’ll offer a sneak peek into what’s on the horizon for Reworked.AI, and how these innovations are shaping...
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Inside ImpactR-7
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Aparna Jaggi of Versico to discuss ImpactR-7 and its role in advancing roofing insulation solutions. Aparna shares how ImpactR-7 came to be, the challenges it was designed to solve and how it addresses common shortcomings in traditional insulation. The conversation explores what makes ImpactR-7 an important development for the industry, including how it can support contractors and architects looking for more effective, forward-thinking building solutions. Listeners will also learn where to...
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Stories From the Roof: Wendy Marvin
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In this episode of Stories from the Roof, Heidi J. Ellsworth talks with Wendy Marvin of Matrix Roofing about her journey into roofing and the lessons that shaped her career. From mentorship and leadership to building strong supplier relationships, Wendy shares what it takes to create lasting success. She also dives into how industry changes are impacting trust on the jobsite, the best decisions she made for her business and what continues to inspire her. Wendy closes with advice for newcomers and her perspective on the value of RoofersCoffeeShop. Learn more...
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Hiring Right in Roofing
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In this Coffee Conversations®, Karen Edwards talks to Jon Gardner of Owens Corning and Geoff Cramer of Futures Inc. to address one of the most pressing challenges facing the roofing industry today: workforce development. As labor shortages continue to impact growth, contractors are being forced to rethink how they attract, hire and retain talent in a competitive market. This conversation explores what’s working, what’s not and where recruiting strategies often fall short. From redefining...
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Growing Walls, Growing Wellness
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In this episode of Roofing Road Trips® Karen Edwards is joined by Claudia Littmann from FURBISH, A SOPREMA Group Company, to explore how SOPRANATURE® BioWall transforms both interior and exterior spaces with living, breathing design. From improved air quality to enhanced mental well-being, these ultra-thin hydroponic systems bring nature closer to where people live and work. Claudia shares how BioWall combines beauty, performance and simplicity with long-term reliability. Tune in to learn why living walls are becoming a must-have feature in modern building design. Learn more at...
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Mental Health and Suicide Prevention in Roofing
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Lynsey Hull of Tyelus, McKay Daniels of NRCA and Joel Stanley of Anchor Products to discuss the growing focus on mental health in the roofing industry. Centered around the work of the Single Ply Roofing Industry (SPRI) Mental Health Task Force, the conversation explores how industry leaders are addressing stigma, supporting workers and making mental health a jobsite priority. From awareness initiatives to real-world resources, this episode highlights why caring...
info_outlineIn this episode of Roofing Road Trips®, Megan Ellsworth sits down with two incredible guests: Estefani Albright, the first woman to achieve the NRCA PROCertification®, and Jared Ribble, Vice President of Certification at the National Roofing Contractors Association. Together, they discuss the significance of the NRCA PROCertification program and how it’s reshaping the roofing industry. Estefani shares her personal journey to certification, while Jared provides expert insights into how the program is helping to elevate professional standards across the board.
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