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This Will Grow Your Podcast Audience (Insider 204)

Big Podcast Playbook - The Marketing Podcast for Podcasters

Release Date: 10/31/2024

What Makes Forgettable Podcasts Bingeable show art What Makes Forgettable Podcasts Bingeable

Big Podcast Playbook - The Marketing Podcast for Podcasters

What separates a forgettable podcast from a bingeable one? David dives into the secrets of great content, writing strategies, and connecting with your audience in this episode of Big Podcast Playbook ... Big Ideas in This Episode Launch with 25 episodes: binge culture hack Ditch vague intros ... cold opens hook fast Segment secrets: radio’s “Demo Derby” grabs sponsors Write podcast titles that earn obsessive clicks Get specific ... paint mind-pictures, win loyalty Only one call-to-action: avoid “Aesop’s Donkey” paradox Speak insider language—create envy and exclusivity...

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Core Podcasting Mic Skills show art Core Podcasting Mic Skills

Big Podcast Playbook - The Marketing Podcast for Podcasters

Master the five essential on-mic skills every podcaster needs, from hosting and interviewing to storytelling and voice control, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Why “one-trick podcasters” get left behind Outsmart big studios: master every podcast skill NPR advice that flops for independents Be the hired gun clients envy and chase Ignore “radio land” and make listeners feel chosen Rambling guests? Here’s how to wrestle control Death, dedication, and the power of pacing Why You Should Listen Why mastering “core on-mic skills” gives...

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Returning After a Long Break: What Happens? show art Returning After a Long Break: What Happens?

Big Podcast Playbook - The Marketing Podcast for Podcasters

Can podcast awards really boost your reputation, and what happens when you return to podcasting after years away? David Hooper shares stories, listener letters, and hard-won insights in this episode of Big Podcast Playbook ... Big Ideas in This Episode Game podcast awards for envy-inducing credibility Micro-fame: win an award with only 50 votes Awards hype: open doors, but hollow inside Quit for years? Return with even more power Feel like a beginner again ... and win Old podcast kings return: threatened or inspired? Your fans crave glory too ... give it to them Why You Should...

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The Truth About Podcast Awards show art The Truth About Podcast Awards

Big Podcast Playbook - The Marketing Podcast for Podcasters

Can paying for podcast awards actually help you grow your audience, or is your money better spent elsewhere? Why most trophies aren’t worth chasing in this episode of Big Podcast Playbook ... Big Ideas in This Episode The ugly truth behind paid podcast awards Trophy chasing: envy fuels empty victories Sponsors don’t care about your shiny award Award-winning? Listeners don't care Judge panels: old, out of touch, easily bought Why $300 is better spent on gear, not glory Make your podcast irresistible Why You Should Listen Why “award-winning” bragging rights could mean less...

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Turning One-Time Listeners Into Loyal Podcast Fans show art Turning One-Time Listeners Into Loyal Podcast Fans

Big Podcast Playbook - The Marketing Podcast for Podcasters

Turning casual listeners into loyal podcast fans and building true community, plus how shorter episodes, punchy hooks, and connecting with your audience can grow your show in this episode of Big Podcast Playbook ... Big Ideas in This Episode Hook listeners with stolen cowboy boots mystery Shorter episodes: save time, boost completion envy Secrets to building real podcast community revealed Tease your best stories ... ignite listener curiosity Audiograms that actually convert: the three-bullet fix Turn guests into trusted insiders, gain listener loyalty Are you the host no one...

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Grassroots Podcast Growth: Cutting Through the Noise show art Grassroots Podcast Growth: Cutting Through the Noise

Big Podcast Playbook - The Marketing Podcast for Podcasters

Cutting through overwhelming noise, building real connections, and using grassroots strategies to grow your podcast, plus the surprising lessons learned from a local political campaign, in this episode of Big Podcast Playbook ... Big Ideas in This Episode Grassroots hustle beats big-budget political noise Viral fame fades, relationships anchor true power Forget algorithms ... "door-knocking" builds real loyalty Annoying or helpful? Your marketing’s razor’s edge Neighborhood influence trumps paid ads, every time Listeners lust for connection, not more email Envy the...

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Audacity 4: The Big Upgrade show art Audacity 4: The Big Upgrade

Big Podcast Playbook - The Marketing Podcast for Podcasters

Audacity 4 is here (sort of), and David takes you inside the alpha version, sharing why it's a game-changer for podcasters and how you can help shape its future in this episode of Big Podcast Playbook ... Big Ideas in This Episode Audacity 4: the free DAW pros will envy Upgrade your workflow, unlock hidden podcast power Take control, shape your tools Sound like a pro ... minimal gear, maximum impact Get inside: break, report, and shape Podcasters influencing software ... how your wish becomes reality Why You Should Listen How switching your podcast workflow can shatter your...

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Unlocking Better Interviews: What Makes a Great Podcast Guest show art Unlocking Better Interviews: What Makes a Great Podcast Guest

Big Podcast Playbook - The Marketing Podcast for Podcasters

What really makes a podcast guest great (and why it's not just about filling out forms, sharing tips, or being a great speaker) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Your story’s impact: would your audience miss you? Does vulnerability really trump selling in interviews? The secrets behind unforgettable guest energy Famous guests: does likability even matter? Reinvent your story? Or bore with “greatest hits”? The red light effect: overcoming instant stage fright Celebrity interviews: don’t expect a glowing review Why You Should Listen The...

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How to Become a Great Podcast Host show art How to Become a Great Podcast Host

Big Podcast Playbook - The Marketing Podcast for Podcasters

Want to know what really makes a podcast host great? David Hooper breaks down the secrets to setting the space, guiding guests, and running unforgettable interviews in this episode of Big Podcast Playbook ... Big Ideas in This Episode The truth about co-author interviews Guests that kill episode momentum How big-name guests hog all attention Insider secrets for making podcast guests shine Why publicists ruin unforgettable interviews Good hosts aren’t born, they’re made Why You Should Listen The secret weapon to making your podcast unforgettable (even your mom will brag about...

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Hard Truths About Podcast Coaching, Ads, and Growth show art Hard Truths About Podcast Coaching, Ads, and Growth

Big Podcast Playbook - The Marketing Podcast for Podcasters

Why spending big money on ads, chasing viral fame, or following every new platform isn’t the answer (and what really builds a podcast audience that matters) in this episode of Big Podcast Playbook ... Big Ideas in This Episode Luck, ads, or fame: podcast growth myths exposed Viral moments: why fame doesn’t equal loyalty $15,000 spent, only 178 downloads ... now what? Famous parents, forgotten children Coaches promising millions Build longing: make a podcast worth missing Small hinges, big doors  Why You Should Listen How podcasters burn thousands on ads Why “famous”...

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More Episodes

Unlock your podcasting potential with tips on rebranding, leveraging Podcasting 2.0, improving audio quality, and an opportunity to join the 30-Day Solo Podcasting Challenge for a special price (see cart and use coupon FINAL27) in this episode of Build a Big Podcast with David Hooper.

Episode Topics

  1. General Advice

    • Importance of giving listeners something to care about and something they'll miss if it's gone.

  2. Sponsor Advertisement: Riverside.fm

    • Features and benefits of Riverside.fm

    • Overview of multitrack recording and its importance.

    • Free trial and discount code (BIGPODCAST) for Riverside.fm.

  3. 30-Day Solo Podcast Challenge

    • Details about joining the 30-day challenge.

    • Benefits: improving hosting skills, clarifying your message, and working with David Hooper and Big Podcast

  4. Temporary Rebranding

    • Example of Goldfish crackers rebranding to Chilean Sea Bass

    • How to use creative rebranding to attract attention to your podcast

  5. Podcasting 2.0

    • Overview of the concept and its current state

    • Benefits: listener messages, direct donations, advanced RSS features

    • Mention of players supporting Podcasting 2.0:

      • Podverse

      • Fountain

  6. Technical Tips: Audio Editing

    • How to make your voice sound better in Audacity

    • Sequence of editing steps: EQ, normalize, compress, normalize

  7. Listener Engagement

    • Story about an April Fool's joke that didn't go over well

    • Discussion on how passive listeners often do not interact but still care

    • Encouragement to consider every listener, even those who don’t actively engage

  8. Internet Domain Importance

    • Story about the disappearance of the ".io" domain extension

    • Importance of controlling your domain name and using domain-based RSS wrappers

You want these links ...

Episode Timestamps

  • 00:00 Halloween enables authenticity; use it for podcasting
  • 04:14 Postproduction enhances podcast transitions and content delivery
  • 08:32 Podcasting 2.0 offers substantial, evolving upgrades
  • 13:31 Audacity adds nondestructive editing (and how to improve your voice)
  • 17:01 Each email/comment you get represents many unspoken voices
  • 20:22 Domain control isn't always guaranteed; consider alternatives
  • 23:25 Join the 30-Day Solo Podcast Challenge 

The Newsletter for Podcasters

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 204 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

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