The New Era of Exterior Wall Assemblies
RoofersCoffeeShop
In this Roofing Road Trips® episode, host Karen Edwards welcomes Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. They break down what these systems are, why architects, contractors and building owners are embracing them and how metal composite material panels strengthen performance, energy efficiency and fire safety. The episode also clears up common misconceptions and offers simple first steps for contractors who want to learn more, including how Tremco CPG supports training and installer education. ...
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Roofing Road Trips LIVE from BBW: New Orleans 2026 with Pelican Roofing and CertainTeed
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Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #PelicanRoofing #CertainTeedRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Stop Chasing Leads. Start Using Data.
RoofersCoffeeShop
In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods are falling short and how data-driven marketing is changing the game. The panel breaks down the role of data quality, the difference between need and intent, and how practical AI can be used without the hype. Attendees will...
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Turn Strategy Into Execution
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Pam Torrey of INGAGE to explore why strategy only works when it is fully adopted across sales, marketing and operations. The conversation highlights INGAGE’s Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will gain a clear picture of how adoption bridges the gap between ideas and results for growing home improvement businesses. Learn more at RoofersCoffeeShop.com! ...
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The Dave Harrison Approach
RoofersCoffeeShop
In this Roofing Road Trips®, Heidi Ellsworth sits down with industry veteran Dave Harrison to map out his decades-long journey in the roofing and building products world and explore what he’s offering now. From his years as a CMO with major manufacturers to founding his own consulting firm, Dave brings strategic thinking and proven leadership to the table. Join them as they unpack how Dave helps roofing contractors and service providers build differentiated businesses, create value and lead with purpose. Whether you’re scaling your operation, sharpening your marketing or tackling culture...
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How Service Divisions Transform Your Business
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards sits down with Cody Kline from CommercialRoofer.com and one of the speakers at ServiceCon last year to discuss why roofing companies should invest in service and how shifting from a reactive to proactive mindset transforms long-term success. They explore how a strong service division can stabilize revenue during economic uncertainty, where owners should begin when making service a core offering, and the biggest pitfalls to avoid in the early stages. Cody also shares what leaders must consider when scaling a service...
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RCS Influencer Bridget Wilson - January 2026
RoofersCoffeeShop
This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #CardinalRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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RCS Influencer Will Lorenz - January 2026
RoofersCoffeeShop
This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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Building a Strong Workforce in a Changing Labor Market
RoofersCoffeeShop
In this CoatingsCoffeeShop® Coffee Conversations, sponsored by Southeast Staffing Agency, Megan Ellsworth is joined by Trent Cotney, Jared Ribble and Teresa Ramirez to explore the evolving landscape of HR, recruitment and retention in today’s workforce. Panelists will discuss how organizations can identify the right talent, build strong employer brands and create cultures that support long-term employee success. From navigating high-turnover environments to strengthening engagement and well-being, this conversation offers practical...
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Testing the Metal: Roofing Retrofits
RoofersCoffeeShop
In this episode of a Live Roofing Road Trips®, Heidi J. Ellsworth meets with DJ Highnote of Roof Hugger to discuss purlin strengthening and uplift testing – a critical topic for anyone in the roofing industry. Join them as they explore the techniques and importance of strengthening systems to withstand forces from tornadoes, hurricanes and straight-line winds. They’ll uncover how Roof Hugger’s innovative approach sets it apart in meeting uplift testing standards. From managing additional weight like solar panels and snow loads to...
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