Beyond The Technique Podcast
We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT ...
info_outline 568: The $100k Mistake Salon Owners MakeBeyond The Technique Podcast
In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success. JOIN mya! ...
info_outline 567: How to Host A Successful EventBeyond The Technique Podcast
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA]...
info_outline 566: What You Never Waiver OnBeyond The Technique Podcast
In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
info_outline 565: Tipping The Scale with Alicia SoulierBeyond The Technique Podcast
In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
info_outline 564: Compensation, Marketing, and Firing Bad ClientsBeyond The Technique Podcast
In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA:
info_outline 563: Why People Want to Work For YouBeyond The Technique Podcast
Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW GROW...
info_outline 562: Prevent Trainer BurnoutBeyond The Technique Podcast
In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW CHRIS BARAN Website: Instagram: ...
info_outline 561: Create A Recruiting ExperienceBeyond The Technique Podcast
In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss! JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW JOHN DIJULIUS...
info_outline 560: Creating A Career Path That LastsBeyond The Technique Podcast
In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join...
info_outlineIn this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation.
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