High-Altitude View of Roofing's Future
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In this Roofing Road Trips®, Karen Edwards is joined by Piers Dormeyer of EagleView to discuss how his podcast, “The Altitude Podcast,” explores the ways technology is transforming the roofing, solar and construction industries. His podcast highlights the stories of visionary leaders who are pushing the boundaries. From the rise of drones to the impact of AI, the two will discuss how companies are navigating the future and what it means for the roofing industry. Tune in to hear about the latest innovations, leadership strategies and industry shifts from the pioneers who are shaping the...
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Elevating Roofing Businesses at ServiceCon
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In this Roofing Road Trips®, Heidi J. Ellsworth sits down with a panel of experts to discuss ServiceCon. Chad Westbrook of Service Alignment, Greg Hayne of Hayne Coaching Group and Kerrick Willis from Geospatial Integrations are three of the nine confirmed speakers at ServiceCon, each of whom has made a significant impact on the top 100 contractors in the U.S. ServiceCon is the premier trade show for roofing professionals focused on growth, innovation and service excellence. Learn more from this panel of expert speakers and industry leaders who will be presenting at this game-changing event...
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January 2025 Roofer of the Month - The Original Roofing Company
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In this episode of Roofer of the Month, Alex Tolle sits down with Mike Coddington to discuss the family-owned business that has been a trusted name in Las Vegas roofing since 1964. Initially focused on new residential construction roofing, TORC expanded its services to include re-roofing projects, offering comprehensive maintenance under the Roof Guard® brand. As part of its ongoing diversification, TORC ventured into both new and re-roof commercial roofing. Currently, the service and maintenance segment operate under the Roof Advantage 360 brand. This strategic evolution has established TORC...
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Maximizing Success at Local Trade Shows
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Matthew Wallace of Hope Roofing and Amanda Fields of the Roofing Contractors Association of Washington (RCAW) to discuss the impact of local trade shows on the roofing industry. Learn how these events can help businesses grow, connect and succeed. Listen as they dive into strategies for making the most out of trade shows, from networking tips to understanding market trends and discuss how smaller companies can effectively compete with national brands. Tune in to discover how local trade shows not only boost visibility but...
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Leading Ladies of Roofing IT
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In this Roofing Road Trips®, Megan Ellsworth sits down with the women in roofing who are at the forefront of technology at Tremco Construction Product Group. Shefali Power and Susan L. Kapcoe are leaders in the Tremco IT group. They share their experience of working in IT and construction for over 26 years. Find out how IT and construction are areas where women can excel with the landscape changing in these traditionally male-dominated industries.
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Staying Safe and Making Money in the Off Season
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In this episode of Roofing Road Trips®, Karen Edwards is joined by Brandon Strawder of The RIDGEPRO to re-examine roofing contractors’ approach to the traditionally slow off season. Brandon will discuss how contractors can pivot their business models and keep their technicians busy yet safe, which is always the priority. In the past, safety meant standing down and waiting for better weather, but there are other opportunities for contractors to extend their busy seasons. Karen and Brandon take a look at how the roofing industry can prioritize both keeping their techs busy and safe at...
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Nailing Down the Essentials of Wood Nailers & Alternatives
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In this Roofing Road Trips® episode, Karen Edwards sits down with Eric Younkin, leader of the product and engineered services team for Carlisle Architectural Metals (CAM), to discuss the often-overlooked world of nailers, an essential component for roofing perimeter systems that impacts the overall security and resilience of a building. Learn about why nailers are critical to roof perimeter securement, their role in sustainability and alternative solutions. They will break down the risks associated with perimeter failures, review design standards and discuss sustainable advancements in...
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Spreading Cheer Through Cause Marketing in Roofing
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In this festive episode of Roofing Road Trips, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving back, building connections, and creating a culture of generosity that lasts well beyond the holiday season. Don’t miss this uplifting conversation that’s perfect for the season of giving!
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Building a Community for Latino Roofers
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In this Coffee Conversations, we speak with Amparo Sancen, the founder of Latinos En Roofing, Jaqueline Sancen, marketing and events for Latinos En Roofing and Itzel Najera of RoofersCoffeeShop, to discuss the challenges and successes of Latino contractors in the roofing industry. Amparo shares her journey from facing business obstacles to building a supportive community through expos and partnerships, emphasizing the importance of organizations like Latinos En Roofing. She explains how her grassroots initiative turned into a vital resource for bilingual roofers, the key role of partnerships...
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Pam Torrey – Maximize Every Lead With Personalization
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In this Roofing Road Trips®, Heidi sits down with Pam Torrey to discuss the ever-changing landscape of lead generation in the roofing industry. With increased competition and evolving consumer expectations, it’s more important than ever to make each lead count. During the conversation, the two explore strategies for boosting lead quality, building trust with homeowners and making that first impression stick. Pam will also discuss the new Profile Pages feature — a powerful tool that will help roofing professionals deliver personalized presentations tailored to each homeowner....
info_outlineDescription: A new roof is a big investment. Roofers should be able to help both homeowners and commercial property owners account for the lifecycle of the materials they choose, durability and performance attributes, aesthetics over time and warranty to truly explain the total cost of ownership of a roof.
In this RLW, join roofer Jason Totin, president and owner of Totin Too out of Wexford, Pennsylvania as he shares his 20+ years of roofing knowledge on Selling Total Cost of Ownership to Property Owners. He’ll be joined by Jason King, territory sales manager for DaVinci Roofscapes, the leading composite roofing manufacturer in the country. Jason has years of hands-on experience in the roofing and remodeling industry where he learned that investing in the best made materials brings the highest return on investment for property owners.
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