loader from loading.io

How Did You Get That Voiceover Gig? (Insider 207)

Build a Big Podcast - The Marketing Podcast for Podcasters

Release Date: 11/20/2024

Dead Air show art Dead Air

Build a Big Podcast - The Marketing Podcast for Podcasters

Everything can go wrong when the clock is ticking on live radio, even for veterans. How David handled 28 seconds of dead air and what every podcaster can learn from it in this episode of Build a Big Podcast ... Big Ideas in This Episode What 28 seconds of dead air teaches power Dead air: your biggest fear, greatest opportunity The broadcast clock doesn’t care—control or chaos? Mistakes: your shortcut to true podcast authority Why desperation for guests destroys your show Skip apologies: your absence drives listener envy Solo hosting mastery—the control freak’s secret weapon ...

info_outline
11 Commandments of Podcasting (Insider 241) show art 11 Commandments of Podcasting (Insider 241)

Build a Big Podcast - The Marketing Podcast for Podcasters

AI's impact on podcasting, why genuine connection matters more than ever, the rise of AI-generated bands, strategies for releasing episode clips, and the 11 Commandments every podcaster should know in this episode of Build a Big Podcast ... Big Ideas in This Episode AI bands: millions of streams, zero humanity Turn fake connections into real podcast fans Clips before full episodes: seduce the algorithm Feel cheated? Audiences crave authentic hosts 11 commandments: banish burnout and finish projects Superstition in podcasting: 666 and success myths Deep podcasts flop—will...

info_outline
Starbucks and Podcasting (Insider 240) show art Starbucks and Podcasting (Insider 240)

Build a Big Podcast - The Marketing Podcast for Podcasters

Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest...

info_outline
Episode 666 show art Episode 666

Build a Big Podcast - The Marketing Podcast for Podcasters

Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...

info_outline
Audio vs. Video (Insider 239) show art Audio vs. Video (Insider 239)

Build a Big Podcast - The Marketing Podcast for Podcasters

Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...

info_outline
20 Years in Radio (Insider 238) show art 20 Years in Radio (Insider 238)

Build a Big Podcast - The Marketing Podcast for Podcasters

Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...

info_outline
Too Hot for OnlyFans? (Insider 237) show art Too Hot for OnlyFans? (Insider 237)

Build a Big Podcast - The Marketing Podcast for Podcasters

Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...

info_outline
Don't Do This (Insider 236) show art Don't Do This (Insider 236)

Build a Big Podcast - The Marketing Podcast for Podcasters

Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...

info_outline
Time to Quit Your Podcast? (Insider 235) show art Time to Quit Your Podcast? (Insider 235)

Build a Big Podcast - The Marketing Podcast for Podcasters

Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...

info_outline
Segments Will Grow Your Podcast (Insider 234) show art Segments Will Grow Your Podcast (Insider 234)

Build a Big Podcast - The Marketing Podcast for Podcasters

Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...

info_outline
 
More Episodes

Unlock the secrets of voice-over gigs, podcast growth, and insider stories, plus exclusive tools and tips in this episode of Build a Big Podcast ...

Episode Topics

  1. Voice over opportunities
  2. Podcast marketing tips
  3. Audience growth strategies
  4. Twitter vs. Blue Sky
  5. Microphone recommendations
  6. Political podcast reach
  7. Podcast monetization programs

1. Opening Remarks

  • Personal anecdotes about voice-over gigs

    • Audiobooks vs. Commercials

    • VeggieTales and knockoff of "King of the Hill" experience

  • Introduction to the podcast's purpose and audience

2. Voice-Over Gigs: How to Get Them

  • The story of the Budweiser frogs

    • An ad agency employee gets the gig unexpectedly

  • The story of the AOL "You've Got Mail" voice

    • Recording to cassette, wife’s connection to the company

  • Corona beer holiday commercial

    • A guitarist hired to whistle instead

  • Importance of saying yes to opportunities

3. Key Announcements and Housekeeping

  • Introduction to the podcast's sponsor, Riverside.fm

    • Features: Studio quality recordings, multi-track recording, AI editing tools

    • Promo code for listeners: "bigpodcast" for 15% off

  • Explanation of sound cues used in the episode

4. Blue Sky and Twitter Updates

  • Blue Sky adds 1,000,000 new users in a week

    • Creator of Blue Sky is also the creator of Twitter

    • Comparison to Twitter, user engagement, advice to claim usernames

  • Mass exodus from Twitter

    • Austrian Airlines' and The Guardian's creative exits

    • Use of Tweet Deleter to cleanse old posts

5. Podcasting During Elections

  • Impact of podcasts in elections

  • Audience reach statistics for Trump and Harris via podcasts

    • Trump: 23,500,000 Americans reached

    • Kamala Harris: 6,400,000 Americans reached

  • Reflections on podcasting’s reach and specialized audience

6. The Best Microphone for Podcasting

  • Humorous take on microphone debates among podcasters

  • Advice on making a cheap mic sound better

    • Quiet recording environment

    • Proper distance from the mic

  • David’s setup: using an Electro-Voice RE20

7. Tribute to Elwood Edwards

  • Death of Elwood Edwards, the voice of AOL’s "You've Got Mail"

    • Historical significance of his voice work

    • Recording on cassette thanks to his wife's suggestion

  • Other famed voice-over stories

    • Encouraging listeners to share their voice-over stories

8. Big Podcast AMP

  • Explanation of Big Podcast AMP program

    • Goals: Grow podcast audience, increase engagement, monetize skills

  • Invitation to reach out for personal coaching

9. Closing Remarks and Additional Resources

  • Classified ads for tools to help podcasters

    • Book Like a Boss for automating guest booking

    • AudioPen app for converting thoughts into podcast outlines

  • Subscription links for the podcast

    • Links for iPhone, Android, and RSS feed

You want these links ...

Episode Timestamps

  • 00:00 This podcast episode is sponsored by Riverside.fm, offering studio-quality remote recordings, multitrack and text-based editing, AI tools for removing silences and filler words, and creating magic clip highlights
  • 05:56 Share your stories via Mastodon, Blue Sky, or threads. Keep showing up for more opportunities
  • 06:53 Seize opportunities; say yes 
  • 11:14 Twitter - Community collapse imminent; prepare to leave soon
  • 13:31 Connect with experts or authors via interviews
  • 17:30 Unexpected success stories

The Newsletter for Podcasters

This episode of Build a Big Podcast is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 207 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?