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003 | Common Mistakes When Choosing AI Tools for Business (and How to Avoid Them)

CONVERSaiTION - the AI in Business podcast

Release Date: 12/10/2024

028 | Why Small & Mid-sized Businesses (Not CEOs) Are Leading the Real AI Movement show art 028 | Why Small & Mid-sized Businesses (Not CEOs) Are Leading the Real AI Movement

CONVERSaiTION - the AI in Business podcast

Forget the hype. In this episode, we’re shining a light on the quiet AI revolution happening inside small and medium-sized businesses - where spreadsheets still rule, inboxes are overflowing, and people are quietly building game-changing GPT workflows without a single hoodie in sight. I’m breaking down why the Mittelstand - those deeply-rooted, often family-run businesses -might just be the real trailblazers in AI adoption. We’ll explore how assistants, project managers, and back-office problem solvers are using automation to reclaim time, reduce friction, and make room for the work that...

info_outline 027 | What Your AI Prompts Reveal About Your Leadership Style show art 027 | What Your AI Prompts Reveal About Your Leadership Style

CONVERSaiTION - the AI in Business podcast

If you’ve ever typed a half-baked prompt into ChatGPT and felt let down by what came back… this episode is for you. Because what if the issue isn’t the tool—but how you’re leading it? In this refreshingly honest conversation, Julia flips the narrative around AI and leadership. This isn’t another tech tutorial—it’s a mirror. You’ll discover how your prompting habits reveal deeper patterns in how you delegate, give feedback, communicate expectations, and show up as a leader. Whether you’re building a solo business or leading a growing team, this episode will change the way...

info_outline 026 | How to Choose the Right AI with My 5 Step Framework show art 026 | How to Choose the Right AI with My 5 Step Framework

CONVERSaiTION - the AI in Business podcast

If you’ve been trying to choose AI tools for your business but keep running into options that are either too complicated, too vague, or just not made for teams like yours - you’re not alone. In this episode of CONVERSaiTION, I’m walking you through the exact 5-step framework I use to evaluate which AI assistant platforms are actually worth your time. From data privacy to ease of use, I’ll help you filter through the noise so you can make a smart, sustainable decision - no tech degree required. And if you’re in the EU or working with clients who care about data regulations? I’ve...

info_outline 025 | I Cloned My Voice with AI – Can You Guess Which Parts Are Real? show art 025 | I Cloned My Voice with AI – Can You Guess Which Parts Are Real?

CONVERSaiTION - the AI in Business podcast

In this episode, I’m taking you behind the scenes of a tech experiment that’s equal parts fascinating and futuristic: I used AI to clone my voice. Yep - some of what you’re hearing today wasn’t actually recorded by me… but by a machine that sounds like me. Can you tell which parts? We’ll dive into: What voice cloning is and how it actually works My full setup process with ElevenLabs (plus a real convo with their AI assistant) The pros and cons of using AI voice tech How small businesses and content creators can use voice cloning in meaningful, ethical ways And of course, a fun...

info_outline 024 | Protect What You Are Building - The Critical Connection Between AI and Cybersecurity for Entrepreneurs with Dr. Alex Heublein show art 024 | Protect What You Are Building - The Critical Connection Between AI and Cybersecurity for Entrepreneurs with Dr. Alex Heublein

CONVERSaiTION - the AI in Business podcast

What if your biggest business vulnerability isn't what you're building - but how you're protecting it? In this eye-opening episode, Dr. Alex Heublein joins Julia to talk about the urgent intersection of AI and cybersecurity, especially for small and mid-sized businesses. From real-world hacks to proactive protection strategies, this isn’t fear-mongering - it’s a playbook. With decades of experience at tech giants like HP, Oracle, and Red Hat, Alex pulls back the curtain on how cybercrime is scaling like a business - and how AI is being used on both sides of the battlefield. If you're using...

info_outline 023 | What Is No-Code Automation? How to Build Systems That Work While You Create show art 023 | What Is No-Code Automation? How to Build Systems That Work While You Create

CONVERSaiTION - the AI in Business podcast

If you’ve ever wished your content, leads, or admin tasks could just handle themselves, you’re going to love today’s episode. We’re diving into what no-code automation actually is — in real, non-techy language — and how simple tools like Make and Zapier can start running the background parts of your business quietly and efficiently. You’ll learn why even one smart automation can free up hours of your time every month, how to choose the right platform for your workflow, and what small steps you can take today to start clearing space for bigger moves No code needed. No tech degree...

info_outline 022 | What Happens When Your Niche Is Too Private For Cameras? show art 022 | What Happens When Your Niche Is Too Private For Cameras?

CONVERSaiTION - the AI in Business podcast

What do you do when your niche is deeply personal, wildly in demand, and... not exactly camera-friendly? You get creative. In this episode, I’m joined by intimacy and sexuality coach Bill McKinley, whose work has quietly empowered thousands - many of whom prefer to stay anonymous. We talk about what it really takes to create content in a space most people are too shy to discuss - and how Bill has used AI tools to build systems, stay authentic, and reach a massive (but discreet) audience. From bulk-creating social media posts to crafting a digital course, Bill shares his behind-the-scenes...

info_outline 021 | AI Agents for Marketing Are Here and They’re Changing Everything show art 021 | AI Agents for Marketing Are Here and They’re Changing Everything

CONVERSaiTION - the AI in Business podcast

What if your next marketing teammate didn’t need coffee breaks, never missed a deadline, and could adapt to your brand voice instantly? In this episode, we’re diving into the world of AI agents for marketing - the next evolution of automation that goes beyond chatbots and basic prompts. Julia breaks down what AI agents actually are, how they differ from traditional assistants, and why they’re set to transform the way content creators, solopreneurs, and digital marketers run their businesses. If you’ve ever tried tools like ChatGPT’s deep research feature and thought, “Wait… this...

info_outline 020 | How to Lead a Team in a Hybrid or Fully Remote Work Environment show art 020 | How to Lead a Team in a Hybrid or Fully Remote Work Environment

CONVERSaiTION - the AI in Business podcast

Managing a remote team isn’t just about the right tools or having the perfect meeting cadence—it’s about how you lead. In this episode, I’m sharing the mindset shifts, strategies, and systems that have helped me lead remote teams across Brazil, Europe, Dubai, India, the Philippines, and Australia—long before remote work became the norm. Whether you’re just starting to build your team or looking for a more sustainable way to lead the one you’ve got, this episode is packed with practical insights, hard-earned lessons, and one tool I swear by for keeping things organized across...

info_outline 019 | You’re Allowed to Pivot - Finding Balance in Business and Motherhood with Viviana Castañeda show art 019 | You’re Allowed to Pivot - Finding Balance in Business and Motherhood with Viviana Castañeda

CONVERSaiTION - the AI in Business podcast

What does it really look like to grow a business while raising kids, managing the unexpected, and trying to stay visible online? In this refreshingly honest and cozy behind-the-scenes chat, Julia sits down with Viviana Castaneda, the heart-led content and visibility coach behind Mompreneurs Digital. Together, they explore what it really means to balance entrepreneurship, motherhood, and the ever-changing world of content creation—with a little help from AI tools like ChatGPT and Viviana’s favorite CustomGPT, "Mia". This isn’t your typical step-by-step tutorial. Instead, it’s a...

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In this episode of CONVERSaiTION, we dive into how the right AI tools for business can transform your workflows and make your processes smoother and more efficient. Inspired by a personal story about baking a lemon cake (yes, really!), we explore the importance of understanding your needs, focusing on use cases, and leading by example when selecting and implementing AI tools for business. Whether you’re squeezing lemons with a fork or stuck with outdated tools collecting dust, this episode is packed with insights and actionable advice to help you streamline your processes and get the most out of your tech investments.

What You’ll Learn in This Episode:

  • The “Lemon Cake Lesson” and how it applies to selecting AI tools for business.
  • Why understanding the problem is the key to finding the right solution.
  • How to use a collaborative, use case-based approach to implement AI solutions that actually work for your team.
  • The importance of communication, feedback, and leading by example in driving adoption of AI tools for business.
  • A simple challenge to evaluate and optimize the tools in your business.

Challenge for the Week:
Treat your business like that lemon cake. Take a moment to evaluate the (AI) tools for business you’re using—or not using—and ask yourself if they’re really helping you work smarter, not harder.

Share your lemon cake moments with me on LinkedIn or on Instagram and tag me with @heyjuliabehrens. Your story might just inspire someone else to find the perfect ‘zester’ for their business.

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Let’s keep the CONVERSaiTION going — one AI tool at a time!