291 Debrief: My CSA Early Renewal Campaign Results!
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 12/11/2024
315 What's a Thank You Page in Farm Marketing?
My Digital Farmer | Marketing Strategies for Farmers
Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...
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314 The Power of a Beta Test in Marketing
My Digital Farmer | Marketing Strategies for Farmers
Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...
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313 Building Systems and Automations into Your Farm Business Using Zapier
My Digital Farmer | Marketing Strategies for Farmers
What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a...
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
My Digital Farmer | Marketing Strategies for Farmers
What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid...
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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight. Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her...
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310 Selling Flowers to Florists with Abundant Blooms Flower Farm
My Digital Farmer | Marketing Strategies for Farmers
When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same. In today’s episode, she shares how she built her...
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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks
My Digital Farmer | Marketing Strategies for Farmers
Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to...
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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days
My Digital Farmer | Marketing Strategies for Farmers
It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who...
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307 Five Signs It's Time to Raise Your Farm Prices
My Digital Farmer | Marketing Strategies for Farmers
Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because they’re afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business? In today’s episode, I’m breaking down five key signs that it’s time to increase your prices—and how...
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306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)
My Digital Farmer | Marketing Strategies for Farmers
Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here’s the catch he had no system in place to encourage repeat buying. In today’s episode, I’m sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I’ll give...
info_outlineWhat does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well?
Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is packed with inspiration.
What You’ll Learn in This Episode:
- The irresistible offer that drove 80% of my CSA members to renew.
- How I created a sense of urgency that made this promotion impossible to ignore.
- The “event-like” energy I built around the campaign using contests, giveaways, and prizes.
- The surprising ways I kept members engaged and active in my Facebook group.
- Key principles for running a strong CSA renewal promotion—and what patterns to watch for.
This episode is a follow-up to my earlier episode where I walked through the step-by-step process of creating an early bird campaign. If you missed that one, go back and listen for the full strategy breakdown! Listen here ==> Episode 283 CSA Early Renewal Promotions: My Process
Whether you’re planning your own CSA renewal promotion or looking to refine your existing strategy, this episode is packed with practical tips and inspiration to help you take it to the next level.
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Enroll in my course: Early Bird Campaigns that Convert -- my online course that teaches you the step-by-step process for how to get your own CSA Early Bird Promo ready to launch! I include a swipe file of my exact emails I used, as well as my social media posts/copy, and my daily checklist planner to keep me organized.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. NOTE: FMS will include my course Early Bird Campaigns that Convert, beginning January 5, 2025.
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My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].