My Digital Farmer | Marketing Strategies for Farmers

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares 02/04/2026

347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you’ve ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources Mentioned In This Episode: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside , I’ve now uploaded the entire Chicken + Pork Share Promotion Google Doc, including: ✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images So if you’d rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon’s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It’s an aligned, ethical way to expand your product suite and serve your customers well. If you’re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39871570

346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens 01/28/2026

346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar, she was previously on the podcast in Episode 322, where we talked about collaborations as a powerful farm marketing strategy. This time, we’re diving into something just as practical -- and often overlooked: 👉 The farm media kit. I’ll be honest: I treated this episode like a little bit of free consulting, and took lots of notes. A media kit is one of those things farmers think they don’t need… Until the moment they really do. In this episode, Erika breaks down: What a media kit actually is (in plain language) Why it’s not the same as your website or About page When it becomes useful (spoiler: earlier than you think) And how it can quietly open doors to opportunities you didn’t even know you were eligible for If you’ve ever been approached for media, grants, partnerships, events, wholesale, or collaborations (or you want to be) this episode is for you. Meet Our Guest: Erika Tebbens Erika Tebbens is the Director of Impact at Taste the Local Difference. TLD is a marketing agency for purpose-driven food and farm businesses, working across the food system value chain since 2004. Before joining TLD, Erika spent a decade working with entrepreneurs on their sales and growth strategy as a highly-respected business consultant, and she used to farm and keep bees. To learn more go to Resources Mentioned In This Episode: Using Collaborations to Market Your Farm with Erika from Taste the Local Difference - Listen here for Erika's last guest appearance on the show! -- courtesy of TastetheLocalDifference.org -- Erika mentions this in the podcast episode. This will help you jumpstart your own Media Kit creation! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. -- This is a free graphic design platform, and it has templates for Media Kits! Do a search for "Media Kit" in the project search box, and choose one that you like! Change out your brand colors, drop in YOUR pictures, and adjust the bio and credibility features to fit your farm. Voila! You'll have a basic Media Kit done in no time, and you can simply download the PDF. Thank you to our Podcast Sponsors! is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39733420

345 — The Energy of Money: FMS Money Mindset Series 01/21/2026

345 — The Energy of Money: FMS Money Mindset Series This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story -- and today, I’m releasing one of those private “members-only” private podcasts here on the main feed. This is Episode 2 of that private series, and it’s all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You’ll hear stories from my own life, teaching rooted in two incredible books, and a practical framework for noticing where your money feels light, joyful, and aligned… and where it feels heavy, tight, or full of fear. Whether you’re a farmer, maker, or small business owner, today’s episode will help you see your relationship with money with completely new eyes. In This Episode, You’ll Learn: The difference between Happy Money and Unhappy Money Why money carries emotional energy — and how it mirrors what you believe about yourself What Lynne Twist means when she says “money is like water — it’s meant to flow” Real-life examples of “flow” on the farm (and where it gets stuck!) Why receiving money with gratitude is just as important as giving it How scarcity sneaks into everyday transactions without you noticing A simple 3-part weekly practice to begin shifting your money mindset today I invite you to join us in FMS and experience your own breakthrough when you do this powerful work. 📚 Resources Mentioned in This Episode 📖 Happy Money by Ken Honda 📖 The Soul of Money by Lynne Twist These two books form the backbone of today’s discussion — one exploring the emotional tone of money, the other the spiritual truth of sufficiency. Thank you to our Podcast Sponsors! is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39339950

344 How to Win Back Customers Who Have Gone Cold 01/14/2026

344 How to Win Back Customers Who Have Gone Cold What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you’ve ever looked at your email list or customer list and thought, “Where did everyone go?” -- this episode is for you. Customers going cold doesn’t mean they’re unhappy. It usually means they’re distracted, out of rhythm, or don’t have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm). We’ll talk about: Why customers go quiet (and why it’s not personal) What a win-back campaign actually is (and what it’s not) Why win-backs are much easier than most farmers think How a single win-back campaign can become a reusable asset you run year after year This episode is a pared-down training -- just enough to help you see what’s possible and why it’s worth doing, without overwhelming you with tech or tactics. If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including: How to identify cold customers How to build your win back offer How to set up tags and automations in your email provider How to write the emails (with templates + AI prompts) How to turn win-backs into a repeatable, yearly system 👉 If you want the how-to, not just the why, that’s where it lives. Visit to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: 👉 (Cancel anytime!) 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39698490

343 Goal Setting - Finding Your One Word Intention for the New Year 01/07/2026

343 Goal Setting - Finding Your One Word Intention for the New Year Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I share: Why one word is often more powerful than a long goal list How to discern your word (not the one you think you “should” choose) How I’m personally exploring the words abundance and enough this year Simple, non-overwhelming ways to actually live into your word all year long Homework Assignment After listening, take 15–20 minutes to reflect on these questions: What themes keep showing up in my life right now? What feels like it’s being invited to grow or heal this year? What word feels grounding, expansive, or gently challenging -- rather than forced? Then: Write your word somewhere you’ll see it often Choose one simple practice that helps you live into it (a habit, a reminder, a question, or a boundary) Let me know what your word is @mydigitalfarmer on Instagram! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. - I referenced this episode as the place to learn my end-of-year goal setting process. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39600505

342 The 12 Day of Christmas Song - Farm Marketing Edition 12/17/2025

342 The 12 Day of Christmas Song - Farm Marketing Edition Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You’ll laugh. You’ll nod your head. And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset. Think of this as a “greatest hits” episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize. Each “day” of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper. By the end, you’ll have a full “12 Days of Christmas” marketing checklist — PLUS a clear roadmap for what to work on next. It’s fun. It’s educational. It’s actionable. Are you ready?!!... Let's sing the song together. 😉 I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive! Twelve Google Reviews Eleven Monthly Offers Ten Social Media Template Posts Nine Product Badges Eight Value-Added Products Seven Coupon Codes Six Emails (In a Nurture Sequence) Five Content Pillars!!! Four Marketing Peaks Three Key Metrics to Track Two Engaging Lead Magnets One Weekly Email with Insanely High Open Rates! Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework. If your farm sales feel random and hard to predict, it’s not because you’re bad at marketing — it’s because you don’t have a system. In this free 1-hour webinar, I’ll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You’ll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I’ll email you the Zoom link! Register here: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39083215

341 Should You Join Farm Marketing School? ALL the Details! 12/10/2025

341 Should You Join Farm Marketing School? ALL the Details! When I first started teaching farm marketing, I noticed something right away: most farmers weren’t struggling because they were “bad at marketing” — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn’t budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to finally pull back the curtain and answer the question I get asked all the time: “Is this right for me?” In today’s episode, I’m giving you a full behind-the-scenes tour of Farm Marketing School — what it is, how it works, who it’s for, and why it transforms the way farmers show up in their business. I walk through our monthly step-by-step projects, the templates and swipe files inside, the coaching support, the community, and the special Money Mindset focus we’re diving into this winter. If you’ve ever wished you could feel more confident and competent in your marketing — like you finally had the tools, structure, and support to stop winging it — this episode will help you see what’s possible. Join Farm Marketing School here! ==> Bonus Free Webinar I mention this in today's episode! Register for my Sales Funnel Framework webinar at to learn the eight parts of a marketing system that actually drives recurring sales. This is very similar to the "Sales Funnel" workshop that I ask all my FMS students to watch FIRST inside of the school! So it's like getting a free sneak peek of my FMS workshop. When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I’ll email you the Zoom link! Register here: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/39251120

340 Farm Marketing School Success Story: Patty from Lonely Lane Farms 12/03/2025

340 Farm Marketing School Success Story: Patty from Lonely Lane Farms In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You’ll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty’s practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty’s weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty’s journey shows that great marketing isn’t about doing everything. It’s about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the “Lonely Lane Difference” -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm’s USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She’s passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38953345

339 How I Got 234 CSA Members to Sign Up in One Day 11/19/2025

339 How I Got 234 CSA Members to Sign Up in One Day What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ⬇️ Inside this episode, I share: 💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into “yes, now!” 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I’ll improve next time This is my annual CSA launch debrief, and it’s packed with hard-won insights you can apply to your next promo. 👩‍🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It’s a click away inside the member library. 🎉 We’re diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us! 👉 Learn more at Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38814640

BONUS Quick Tips for Selling More Farm Products for the Holidays 11/14/2025

BONUS Quick Tips for Selling More Farm Products for the Holidays Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to theme your offers around gratitude, comfort food, and giving 🎁 Creative ideas like “Feed the Need Bags,” “Thanksgiving Sides Boxes,” and “12 Days of Local Goodness” bundles 💡 How renaming or retagging your products can make them feel brand new 🕯 Smart ways to use Local Line’s features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast 🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!) Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by. Want more plug-and-play offer formulas you can use all year long? 👉 Grab my free guide: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38952425

338 How to Manage Your Farm Facebook Group Between Seasons 11/12/2025

338 How to Manage Your Farm Facebook Group Between Seasons This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this episode, I unpack exactly how I manage my own CSA group, what’s worked, what hasn’t, and share a roadmap to help you decide what’s best for yours. Because your Facebook group isn’t just a communication tool… it’s a connection tool. It’s what helps people feel like they belong; and when they belong, they stay. In this episode, you’ll learn: The real purpose of your CSA Facebook group (hint: it’s about building community, not just sharing logistics) The three main ways to manage your group at the end of the season -- and the pros and cons of each Why I now keep my group open year-round and DON'T remove non-members How to keep engagement alive through the off-season How to position your Facebook group as a perk of membership Why “grooming” your group matters, and what to do with members who don’t renew This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38748600

337 How to Build a Simple Referral Engine for Your Farm 11/05/2025

337 How to Build a Simple Referral Engine for Your Farm What’s the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You’ll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by product type (veggies, meat, flowers, cheese) A step-by-step checklist to build your own referral system this month PS: Want to build systems like this for your farm? Join us inside this winter where I'll be helping my students build out a simple referral element in their business step by step. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 334 The Anatomy of a Great Email Offer — An Audit Ep 319 How to Create a VIP Customer Strategy for Your Farm Part 1 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38498360

When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call 10/29/2025

When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won’t have more until 2027. She came to our group coaching call in full-on panic mode: “How do I keep selling when I don’t have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?” The coaching that followed turned into one of the most powerful conversations we’ve had inside FMS. In this episode, I’m pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don’t sell beef, I promise you… this conversation is about YOU. We’ll explore: ✅ Why making assumptions about your customers will keep you stuck ✅ How scarcity can actually make your product MORE valuable (if you position it right) ✅ The mindset shift every farmer must make if they want to grow and evolve ✅ How running out of product might be the very thing that leads to your next breakthrough offer This episode will challenge the way you think about “problems” in your business—and may just help you see your current roadblock in a totally new way. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38611315

335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time 10/22/2025

335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I’d adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I’ll show you how to systematize your promotions so they become as routine as planting cucumbers in May. You’ll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works. This episode is a quick but powerful reframe for farmers who feel like marketing is always “starting over.” Don’t miss it. Homework Challenge 🎯 Your challenge this week: Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system. You’re building your marketing vault. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38448025

334 The Anatomy of a Great Email Offer — A Deep Dive Audit 10/15/2025

334 The Anatomy of a Great Email Offer — A Deep Dive Audit Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It’s rare to find something this clean, so I knew I had to share it with you. 🎯 What This Episode Teaches If you’ve ever wanted to know how to write an offer that people can’t ignore, you’ll love this episode. I break down: The exact copy of the email that hooked me (you can read it below too) Why the structure and language worked so well The different “buying triggers” this brand used to drive conversions How you can take these same elements and use them in your own farm emails or product offers Why stacking motivators is a marketing superpower Once you start to see the building blocks of a great offer, you’ll never look at marketing emails the same way again. Want to build better offers for your farm? Check out my workshop inside Farm Marketing School: “Build a Better Offer” — where I teach you the core offer formulas, how to increase average order value, and how to create compelling urgency (without feeling slimy). Join the membership and get instant access here: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38448215

333 Finding Your Farm's Gateway Offer 10/08/2025

333 Finding Your Farm's Gateway Offer Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You’ll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and promote your gateway item online and at the farmers market What to do after a customer buys it to lead them deeper into your product ladder A mindset shift that will help you stop seeing small sales as a loss—and start seeing them as an investment Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38317260

332 Quick Tip - How to Get Your First Farm Testimonials 10/01/2025

332 Quick Tip - How to Get Your First Farm Testimonials One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You’ll learn: Why testimonials are one of your biggest marketing levers The catch-22 most beginner farmers fall into (and how to break it) A simple script + 5-step plan to get your first reviews fast What to ask for (written, photo, video, or all 3!) Where to use testimonials for maximum impact P.S. Want my full testimonial playbook? It’s inside the Social Proof Project in Farm Marketing School → Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. /episode/index/show/mydigitalfarmer/id/38169650

331 Coaching Call: Advice for a Farmer in their First Year 09/24/2025

331 Coaching Call: Advice for a Farmer in their First Year Ever wonder what it’s really like inside one of my monthly FMS coaching calls? In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What’s clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can actually work in your favor Ideas for leveraging social proof, storytelling, and list-building Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: -- I reference Stacie's awesome online store offerings, as an example of how to set up your product listings. Click on their store button to go to their Local Line store to see how it's done! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37967780

330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions 09/17/2025

330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You’ll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into regulars How to train your team to say the right things—without being pushy Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Links Referenced in the Episode: put together my suggested customer dialogue/sales phrases from this episode into a document you can download here. Print it out and study it! Pick out one phrase each week and "practice" it. Soon you'll have a toolkit of phrases you're comfortable using. -- I talked about this episode! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/38119975

329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job 09/10/2025

329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job Ever wonder what a farmer actually posts on social media every week? In this episode, I’m pulling back the curtain. You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works. In this episode, you’ll learn: Seven of my actual posts—including real captions, images, and CTAs The post categories I rotate through to stay consistent and engaging How I subtly layer in education, sales, storytelling, and list-building My weekly planning process that keeps me from burning out or going silent Listen to the episode here! Want My Real Post Copy? If you liked this peek behind the curtain, you’ll love what’s inside . Inside the Social Media Planning Project, you’ll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round Subscribe to FMS for a month and take my SM Planning Project! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37922510

328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More 09/03/2025

328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today’s episode, I’m breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These aren’t complex. In fact, some are as simple as renaming a product or repositioning it for a new use. Here are the ideas we share in this episode, that you can start testing right away! Change the product shape or format to unlock new use cases Sell the benefit, not the product (think: gut health, energy, mood) Bundle and sample to encourage discovery Create new occasions to increase purchase frequency Tie products to identity and lifestyle for emotional resonance Try one of these ideas this week and see if it sparks new customer interest or encourages a repeat purchase! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37723080

327 Turn “Sold Out” Into Your Best Marketing Tool 08/27/2025

327 Turn “Sold Out” Into Your Best Marketing Tool What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I’m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. /episode/index/show/mydigitalfarmer/id/37805230

326: Making the Most of a TV Media Opportunity for Your Farm Business 08/20/2025

326: Making the Most of a TV Media Opportunity for Your Farm Business August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base. Because here’s the truth: these kinds of media moments can’t always be planned. But you can plan how to leverage them. In this episode, you’ll learn: How to prep your talking points so you’re not caught off guard Why you ALWAYS say yes to these opportunties. What props, swag, and soundbites help visually tell your farm’s story The subtle cues that make you look confident on camera (even if you’re nervous) How to use your 5 minutes of fame to build long-term brand equity. Why you might not be getting these media opportunities... How these moments also benefit your current customer base! Post-interview marketing moves that generate buzz and leads Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don’t know how to make it work for their brand. This episode will help you be ready when the spotlight shows up. BONUS RESOURCE: Watch our TV segment See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37623750

325 Twenty Ways to Use Farm Merch in Your Farm Marketing 08/13/2025

325 Twenty Ways to Use Farm Merch in Your Farm Marketing Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37537695

324 8 Instagram Story Ideas You Can Use for your Farm Every Week 08/06/2025

324 8 Instagram Story Ideas You Can Use for your Farm Every Week Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start. Your challenge this week: 1. Pick one new Instagram Story idea from this episode 2. Post it to your Stories today. Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37433840

323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident 07/30/2025

323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Here's the caption for the high-performing Facebook ad featured in this episode's case study: “Can I buy your produce if I’m not a CSA farm member?” We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here’s how it works: 📝 Step 1: Join our weekly “Can I buy your produce if I’m not a CSA farm member?” We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here’s how it works: 📝 Step 1: Join our weekly Availability List. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 📩 Step 2: Each Saturday, we’ll email you our product availability list (what’s fresh + in season!). 🛒 Step 3: Place your preorder anytime over the weekend using our online store. You’ll get to choose from our 3 pickup locations when you check out: • Sylvania – Tuesdays 5:30–6:30 PM • Elmore – Tuesdays 5:30–6:30 PM • Perrysburg – Thursdays 5–6:30 PM 📦 Step 4: We pack your order to spec and bring it to your pickup site on your chosen day. 🥕 You go home with beautiful, just-picked produce from a local organic farm. Win-win. So YES — you don’t have to be a CSA farm member to enjoy our veggies. Just sign up, shop when you want, and enjoy the best of the season. We’d love to feed you. 💚. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. /episode/index/show/mydigitalfarmer/id/37261420

322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference 07/23/2025

322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode -- this is a great place to go and look for tools, downloads, swipe files, marketing templates, and webinar trainings. This is built and designed for farmers and local business entrepreneurs in the food space! -- Erika references this in today's podcast. Grab it here! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . /episode/index/show/mydigitalfarmer/id/37190850

321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience 07/16/2025

321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers. Today's Podcast Guest: Breann Detweiler Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She’s focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School: Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website. — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path. -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription. What email provider do I use? In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! /episode/index/show/mydigitalfarmer/id/37335065

320 How to Create a VIP Customer Strategy for Your Farm Part 2 07/09/2025

320 How to Create a VIP Customer Strategy for Your Farm Part 2 Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy software Whether VIP status should be permanent—or something your customers have to maintain How to coach your audience into becoming VIPs using strategic communication Sneaky-smart ways to build FOMO and drive more purchases Real-world examples of perks that delight and reward your best customers 💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. 🎧 Missed Part 1? Go back to if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations! VIP programs are an ideal target for automation! Download Glen's . -- I mentioned this in the episode. Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! /episode/index/show/mydigitalfarmer/id/37059095

319 How to Create a VIP Customer Strategy for Your Farm Part 1 07/02/2025

319 How to Create a VIP Customer Strategy for Your Farm Part 1 Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track to spot your most loyal customers The kinds of perks that work best (by farm type!) And how to design a VIP tier that feels intentional and doable 💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at 🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy. to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! And remember… I believe in you. 💛 /episode/index/show/mydigitalfarmer/id/36953035

My Digital Farmer | Marketing Strategies for Farmers

TOPICS