My Digital Farmer | Marketing Strategies for Farmers
CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
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340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
12/03/2025
340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You’ll Learn in This Episode: Scaling a multi-channel farm business: How Lonely Lane grew from farm to processor to retailer — now serving 12–15 clients through their in-house facility. Managing 200+ products with strategy (and intuition): Patty’s practical approach to product organization, inventory, and seasonal promotions. Marketing grass-fed and allergen-free meats: The storytelling and messaging tactics that attract high-intent, health-conscious customers. Email + social systems that sell: Why Patty’s weekly storytelling emails have become a cornerstone of customer retention — and how she uses Local Line and social media to simplify sales. Lessons from 25 years in business: From Oktoberfest sausage sales to community PR wins, Patty shares real-world insights on what keeps customers loyal. Patty’s journey shows that great marketing isn’t about doing everything. It’s about doing the right things consistently. Her story is a must-listen for meat producers, processors, and farmers ready to scale with systems. 🎧 Listen now to hear how Patty is building the “Lonely Lane Difference” -- one customer relationship at a time. Meet Our Podcast Guest: Patty Kloft Patty Kloft is the co-owner of Lonely Lane Farms in Mount Angel, Oregon, where she and her husband, Mike, run a multi-generation family farm raising grass-fed and grass-finished beef and goat, while partnering with other farms to raise grass-fed lamb and heritage pork. With a degree in accounting, Patty oversees the farm’s USDA-inspected processing facility, managing production, sales, scheduling, and the team. Under her leadership, Lonely Lane Farms has grown into a trusted Oregon brand, known for fresh meats, sausages, smoked products like bacon, deli meats, and allergen-friendly recipes made with simple, clean ingredients. She’s passionate about sustainable farming, family connections, and making high-quality, local meats for people who care about where their food comes from. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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339 How I Got 234 CSA Members to Sign Up in One Day
11/19/2025
339 How I Got 234 CSA Members to Sign Up in One Day
What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ⬇️ Inside this episode, I share: 💥 The two-week pre-launch runway that built massive anticipation 💥 How I used urgency + scarcity (ethically) to drive immediate action 💥 The offer structure that turned "maybe later" into “yes, now!” 💥 Why building repeatable marketing systems is the real secret to success 💥 My key takeaways from this year's campaign results and what I’ll improve next time This is my annual CSA launch debrief, and it’s packed with hard-won insights you can apply to your next promo. 👩🏫 Want to learn how to build this exact launch system? The full step-by-step project (plus templates!) now lives inside my Farm Marketing School, my monthly marketing membership for farmers. This campaign system used to be a $150 standalone course... Now? It’s a click away inside the member library. 🎉 We’re diving into winter together with LIVE coaching, Q&As, and a community of growth-minded farmers. Come join us! 👉 Learn more at Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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BONUS Quick Tips for Selling More Farm Products for the Holidays
11/14/2025
BONUS Quick Tips for Selling More Farm Products for the Holidays
Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to theme your offers around gratitude, comfort food, and giving 🎁 Creative ideas like “Feed the Need Bags,” “Thanksgiving Sides Boxes,” and “12 Days of Local Goodness” bundles 💡 How renaming or retagging your products can make them feel brand new 🕯 Smart ways to use Local Line’s features, like category pages, coupon codes, tags, and the Box Builder—to pull together a holiday collection fast 🧠 A bonus idea for cross-sells and upsells that boost average order value (and a feature I hope Local Line adds soon!) Even if you only have a few hours to work on it, this episode will inspire you to create something simple, festive, and profitable before the holiday rush passes you by. Want more plug-and-play offer formulas you can use all year long? 👉 Grab my free guide: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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338 How to Manage Your Farm Facebook Group Between Seasons
11/12/2025
338 How to Manage Your Farm Facebook Group Between Seasons
This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this episode, I unpack exactly how I manage my own CSA group, what’s worked, what hasn’t, and share a roadmap to help you decide what’s best for yours. Because your Facebook group isn’t just a communication tool… it’s a connection tool. It’s what helps people feel like they belong; and when they belong, they stay. In this episode, you’ll learn: The real purpose of your CSA Facebook group (hint: it’s about building community, not just sharing logistics) The three main ways to manage your group at the end of the season -- and the pros and cons of each Why I now keep my group open year-round and DON'T remove non-members How to keep engagement alive through the off-season How to position your Facebook group as a perk of membership Why “grooming” your group matters, and what to do with members who don’t renew This conversation will help you see your CSA group for what it truly is -- a powerful relationship and retention tool that keeps customers coming back season after season. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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337 How to Build a Simple Referral Engine for Your Farm
11/05/2025
337 How to Build a Simple Referral Engine for Your Farm
What’s the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You’ll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by product type (veggies, meat, flowers, cheese) A step-by-step checklist to build your own referral system this month PS: Want to build systems like this for your farm? Join us inside this winter where I'll be helping my students build out a simple referral element in their business step by step. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 334 The Anatomy of a Great Email Offer — An Audit Ep 319 How to Create a VIP Customer Strategy for Your Farm Part 1 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call
10/29/2025
When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won’t have more until 2027. She came to our group coaching call in full-on panic mode: “How do I keep selling when I don’t have the thing everyone wants? What if my customers leave? What if they go to my competitor? What if my membership loses value?” The coaching that followed turned into one of the most powerful conversations we’ve had inside FMS. In this episode, I’m pulling back the curtain and sharing real excerpts from that Farm Marketing School coaching call. And between the clips, I jump in with my commentary to unpack the lessons you must hear—because even if you don’t sell beef, I promise you… this conversation is about YOU. We’ll explore: ✅ Why making assumptions about your customers will keep you stuck ✅ How scarcity can actually make your product MORE valuable (if you position it right) ✅ The mindset shift every farmer must make if they want to grow and evolve ✅ How running out of product might be the very thing that leads to your next breakthrough offer This episode will challenge the way you think about “problems” in your business—and may just help you see your current roadblock in a totally new way. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
10/22/2025
335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I’d adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead of starting from scratch each season. I’ll show you how to systematize your promotions so they become as routine as planting cucumbers in May. You’ll walk away with permission to simplify and a plan to do it better next time — by doing what you already know works. This episode is a quick but powerful reframe for farmers who feel like marketing is always “starting over.” Don’t miss it. Homework Challenge 🎯 Your challenge this week: Pick ONE promotion from this past season that worked well — and save it in a place where you can easily find it next year. Label it. Archive the emails. Screenshot the social posts. This is your first rinse-and-repeat system. You’re building your marketing vault. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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334 The Anatomy of a Great Email Offer — A Deep Dive Audit
10/15/2025
334 The Anatomy of a Great Email Offer — A Deep Dive Audit
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It’s rare to find something this clean, so I knew I had to share it with you. 🎯 What This Episode Teaches If you’ve ever wanted to know how to write an offer that people can’t ignore, you’ll love this episode. I break down: The exact copy of the email that hooked me (you can read it below too) Why the structure and language worked so well The different “buying triggers” this brand used to drive conversions How you can take these same elements and use them in your own farm emails or product offers Why stacking motivators is a marketing superpower Once you start to see the building blocks of a great offer, you’ll never look at marketing emails the same way again. Want to build better offers for your farm? Check out my workshop inside Farm Marketing School: “Build a Better Offer” — where I teach you the core offer formulas, how to increase average order value, and how to create compelling urgency (without feeling slimy). Join the membership and get instant access here: Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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333 Finding Your Farm's Gateway Offer
10/08/2025
333 Finding Your Farm's Gateway Offer
Most farmers try to push the “big sale” first… but what if your smallest product was actually the secret to long-term customer loyalty? In this episode, I break down the concept of the gateway offer—a key piece of your sales funnel that many farms overlook. You’ll learn what it is, why it matters, how to identify yours, and how to use it to grow your customer base on purpose. You’ll discover: What a gateway offer is (with examples for veggie, meat, flower, and value-added farms) Why small, low-risk products are often your most powerful marketing tool How to position and promote your gateway item online and at the farmers market What to do after a customer buys it to lead them deeper into your product ladder A mindset shift that will help you stop seeing small sales as a loss—and start seeing them as an investment Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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332 Quick Tip - How to Get Your First Farm Testimonials
10/01/2025
332 Quick Tip - How to Get Your First Farm Testimonials
One of the biggest struggles for new farm businesses? No testimonials. When you're just starting out, you know your product is amazing—but your customers don’t. And without social proof, it's hard for new buyers to feel confident putting your food in their cart (or their bodies). In this episode, I share a simple, repeatable strategy to jumpstart your testimonials—even with zero reviews. And yes, it involves giving away product strategically to build the kind of trust that drives sales. You’ll learn: Why testimonials are one of your biggest marketing levers The catch-22 most beginner farmers fall into (and how to break it) A simple script + 5-step plan to get your first reviews fast What to ask for (written, photo, video, or all 3!) Where to use testimonials for maximum impact P.S. Want my full testimonial playbook? It’s inside the Social Proof Project in Farm Marketing School → Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools.
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331 Coaching Call: Advice for a Farmer in their First Year
09/24/2025
331 Coaching Call: Advice for a Farmer in their First Year
Ever wonder what it’s really like inside one of my monthly FMS coaching calls? In this episode, you’ll listen in on a real strategy session with a first-year chicken & egg farm business. We dig into their sales funnel, troubleshoot the sticking points, and uncover where the energy (and growth potential) really lives. Inside this call, we cover: What’s clogging the sales pipeline in their direct-to-consumer model How to build a product ladder that bridges the pricing gap Why their quirky Chicken Bingo event is a marketing goldmine Why the fear of running out of product can actually work in your favor Ideas for leveraging social proof, storytelling, and list-building Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: -- I reference Stacie's awesome online store offerings, as an example of how to set up your product listings. Click on their store button to go to their Local Line store to see how it's done! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions
09/17/2025
330 The Farmers Market Sales Script Playbook: Buzzwords, Closes & Conversions
In this episode, I walk you through specific customer phrases and dialogue strategies that boost confidence, spark curiosity, and increase conversions at your booth. You’ll learn: Buzzwords that create urgency, desire, and trust How to use the "suggestive sell" and assumptive close Upsell, downsell, and cross-sell phrases that increase cart size Tips for building rapport that turns browsers into regulars How to train your team to say the right things—without being pushy Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Links Referenced in the Episode: put together my suggested customer dialogue/sales phrases from this episode into a document you can download here. Print it out and study it! Pick out one phrase each week and "practice" it. Soon you'll have a toolkit of phrases you're comfortable using. -- I talked about this episode! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job
09/10/2025
329 A Peek Inside My Social Media Strategy: 7 Posts That Did the Job
Ever wonder what a farmer actually posts on social media every week? In this episode, I’m pulling back the curtain. You’ll hear the exact posts I published on Facebook and Instagram during the months of July/August—and more importantly, why I posted them. I’ll break down the thinking behind each caption, the strategy behind my weekly rhythm, and how I keep showing up online even when farm season is chaos. Spoiler: It’s not random. It’s not last-minute. And it only takes me 30 minutes a week—because I’ve built a rinse-and-repeat content system that works. In this episode, you’ll learn: Seven of my actual posts—including real captions, images, and CTAs The post categories I rotate through to stay consistent and engaging How I subtly layer in education, sales, storytelling, and list-building My weekly planning process that keeps me from burning out or going silent Listen to the episode here! Want My Real Post Copy? If you liked this peek behind the curtain, you’ll love what’s inside . Inside the Social Media Planning Project, you’ll find: ✅ My actual post copy for all 30 days of June, July, and August ✅ Done-for-you templates you can tweak and post ✅ A repeatable system to save time and stay visible year-round Subscribe to FMS for a month and take my SM Planning Project! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More
09/03/2025
328 Five Consumer Marketing Strategies Farmers Can Steal to Sell More
Ever had a marketing nerd moment in a grocery store aisle? That was me last week. I was shopping for soap and paper towels when I spotted two clever packaging choices that completely reframed everyday items—and stopped me in my tracks. And that got me thinking… What if we could borrow the same playbook as big consumer brands? In today’s episode, I’m breaking down five powerful marketing strategies that mainstream brands use to breathe new life into their products—and how YOU, as a farmer, can adapt these ideas to your own veggie boxes, meat bundles, cheese, flowers, and more. These aren’t complex. In fact, some are as simple as renaming a product or repositioning it for a new use. Here are the ideas we share in this episode, that you can start testing right away! Change the product shape or format to unlock new use cases Sell the benefit, not the product (think: gut health, energy, mood) Bundle and sample to encourage discovery Create new occasions to increase purchase frequency Tie products to identity and lifestyle for emotional resonance Try one of these ideas this week and see if it sparks new customer interest or encourages a repeat purchase! Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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327 Turn “Sold Out” Into Your Best Marketing Tool
08/27/2025
327 Turn “Sold Out” Into Your Best Marketing Tool
What if you stopped hiding your “sold out” signs—and started using them as a marketing advantage? Last week, while I was restocking products in our online store, I noticed a few items were still showing from the previous week—greyed out because they had sold out. My first instinct? Clean them up. But then I had a lightbulb moment: What if I left them there on purpose? Because “Sold Out” sends a message—actually, several. And in this episode, I’m going to show you how to turn sold-out items into one of the most powerful, persuasive, no-cost marketing strategies on your farm. Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools.
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326: Making the Most of a TV Media Opportunity for Your Farm Business
08/20/2025
326: Making the Most of a TV Media Opportunity for Your Farm Business
August 20, 2025 What would you do if the news station called and asked to feature your farm... tomorrow morning? Would you panic? Wing it? Or would you know how to strategically show up and shine? Well, that’s exactly what happened to us. In this episode, I take you behind the scenes of our recent appearance on WTOL’s It’s a Good Day morning show—and break down the exact steps my husband Kurt and I took to make the most of this golden moment for our farm business. You’ll learn how to prepare for a media appearance, show up like a pro, and use the afterglow to grow your brand, email list, and customer base. Because here’s the truth: these kinds of media moments can’t always be planned. But you can plan how to leverage them. In this episode, you’ll learn: How to prep your talking points so you’re not caught off guard Why you ALWAYS say yes to these opportunties. What props, swag, and soundbites help visually tell your farm’s story The subtle cues that make you look confident on camera (even if you’re nervous) How to use your 5 minutes of fame to build long-term brand equity. Why you might not be getting these media opportunities... How these moments also benefit your current customer base! Post-interview marketing moves that generate buzz and leads Media attention is rare—but powerful. It builds instant credibility, wide exposure, and serious buzz. But most farmers don’t know how to make it work for their brand. This episode will help you be ready when the spotlight shows up. BONUS RESOURCE: Watch our TV segment See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Thank You to Our Podcast Sponsors: is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links: See the 5-minute clip from WTOL’s It’s a Good Day morning show, featuring our farm! 👉 Try using past media appearances into your evergreen marketing funnel content. You could put the link to the appearance in an email nurture autoresponder sequence! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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325 Twenty Ways to Use Farm Merch in Your Farm Marketing
08/13/2025
325 Twenty Ways to Use Farm Merch in Your Farm Marketing
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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324 8 Instagram Story Ideas You Can Use for your Farm Every Week
08/06/2025
324 8 Instagram Story Ideas You Can Use for your Farm Every Week
Instagram Stories are one of the most underutilized and powerful tools in a farmer's marketing toolbox. They’re fast. Raw. Relatable. And they let your audience peek behind the curtain of your farm life, creating trust and connection in just a few frames. But what the heck should you even talk about in a IG Story? In this episode, I break down 8 specific Story content ideas that I use every single week to show up consistently and connect with my audience — especially during the busy farm season. Whether you're totally new to IG Stories platform or you're ready to make them more intentional and strategic, this episode will give you the clarity and the pep talk to start. Your challenge this week: 1. Pick one new Instagram Story idea from this episode 2. Post it to your Stories today. Want help with the tech side? Join my new 7-Day IG Stories Challenge inside Farm Marketing School. Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Take the 7 Day Instagram Stories Challenge! I just dropped a brand-new project: The 7-Day Instagram Stories Challenge. It’s a day-by-day training that teaches you how to use IG Stories -- with bite-sized video demos, daily prompts to practice what you learned, and even some strategy tips. Each day builds on the next, so that by the end of the week, you’ll feel confident and creative -- like IG Stories is actually fun. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident
07/30/2025
323 The Secret to My 60-Cent Leads — How I Found a High-Performing Facebook Ad by Accident
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Here's the caption for the high-performing Facebook ad featured in this episode's case study: “Can I buy your produce if I’m not a CSA farm member?” We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here’s how it works: 📝 Step 1: Join our weekly “Can I buy your produce if I’m not a CSA farm member?” We get this question all the time, and the answer is: YES! Absolutely. Anyone from the metro-Toledo area can shop from us. 🙌 Here’s how it works: 📝 Step 1: Join our weekly Availability List. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 📩 Step 2: Each Saturday, we’ll email you our product availability list (what’s fresh + in season!). 🛒 Step 3: Place your preorder anytime over the weekend using our online store. You’ll get to choose from our 3 pickup locations when you check out: • Sylvania – Tuesdays 5:30–6:30 PM • Elmore – Tuesdays 5:30–6:30 PM • Perrysburg – Thursdays 5–6:30 PM 📦 Step 4: We pack your order to spec and bring it to your pickup site on your chosen day. 🥕 You go home with beautiful, just-picked produce from a local organic farm. Win-win. So YES — you don’t have to be a CSA farm member to enjoy our veggies. Just sign up, shop when you want, and enjoy the best of the season. We’d love to feed you. 💚. 👉 Go to https://shared-legacy-farms.kit.com/7a9470d99f to sign up. 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference
07/23/2025
322 Using Collaborations to Market Your Farm with Erika from Taste the Local Difference
Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: If your marketing to-do list is starting to feel like a second full-time job, it’s time to call in the experts at Taste the Local Difference (TLD). With over 20 years of experience, TLD is the go-to marketing agency for purpose-driven farmers and local food entrepreneurs. Their sole focus is helping businesses like yours succeed—from creating marketing plans that reach your ideal customers, to designing eye-catching labels and packaging, to building beautiful, search-optimized websites. No wonder most of their clients see an average 200% return on their investment within the first year! And here’s a special offer just for My Digital Farmer listeners: visit , fill out a no-obligation marketing inquiry form, and mention My Digital Farmer to get 10% off any marketing service (up to $300). Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode -- this is a great place to go and look for tools, downloads, swipe files, marketing templates, and webinar trainings. This is built and designed for farmers and local business entrepreneurs in the food space! -- Erika references this in today's podcast. Grab it here! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at .
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321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience
07/16/2025
321 How to Engage Customers While They Wait — Improving the Bulk Meat Buying Experience
If your farm sells bulk meat, you’ve probably experienced this challenge: a customer places their deposit… and then has to wait 4–6 months before pickup. That’s a long time to keep someone excited, informed, and connected. But what if that “dead zone” in your customer journey could actually become your secret weapon for building loyalty, reducing buyer’s remorse, and increasing repeat purchases? In this week’s episode, I sit down with Breann Detweiler, a pastured meat farmer in my Farm Marketing School. During a private 1:1 call, we workshop how to build a powerful customer nurture path between signup and delivery. Whether you sell bulk beef, lamb, pork, chickens, or even a CSA share—this episode is packed with insights that will help you design better communication touchpoints that educate, reassure, and delight your customers. Today's Podcast Guest: Breann Detweiler Breann Detweiler is a pastured meat farmer from Chesapeake Valley Farm in Pennsylvania, who raises beef, pork, and chicken—and runs a bulk meat program that serves dozens of families each year. She’s focused on improving the customer experience and building systems that scale. In this episode, Bre lets you peek behind the curtain as she and I brainstorm and refine her strategy to build a better post-purchase nurture journey. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School: Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode -- Breann Detweiler is the farmer featured in today's episode, and this is her farm! If you'd like to learn more about her business, check out her website. — we used this AI tool on the coaching call to help brainstorm and draft Bre's success path. -- This is an example of a "success path" resource I provide for my own CSA members. I created a digital resource library of ALL the veggie fact sheets, video tutorials, and even a mini-course around the Instant pot and "How to Succeed as a CSA member." If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of helping a CSA customer. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription. What email provider do I use? In this episode, many of the ideas we brainstormed were going to be built inside an email autoresponder. (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!
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320 How to Create a VIP Customer Strategy for Your Farm Part 2
07/09/2025
320 How to Create a VIP Customer Strategy for Your Farm Part 2
Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy software Whether VIP status should be permanent—or something your customers have to maintain How to coach your audience into becoming VIPs using strategic communication Sneaky-smart ways to build FOMO and drive more purchases Real-world examples of perks that delight and reward your best customers 💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. 🎧 Missed Part 1? Go back to if you haven’t listened to Part 1 yet! In that episode, we defined who your VIPs are and brainstormed high-value perks to offer them. Start there to build the foundation. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. -- I mention this resource library that I built (and make available to all my CSA members). If you'd like to see what's inside this resource, feel free to join for a month and see what's possible in the way of providing a "perk" for your VIPS. You can use any of the veggie cards, cooking cheatsheets and more for your own customer base for a monthly subscription of only $19. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! - Meet one of my super-star farmers from Accelerator, who will share with you how to get started in the world of automations! VIP programs are an ideal target for automation! Download Glen's . -- I mentioned this in the episode. Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer!
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319 How to Create a VIP Customer Strategy for Your Farm Part 1
07/02/2025
319 How to Create a VIP Customer Strategy for Your Farm Part 1
Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track to spot your most loyal customers The kinds of perks that work best (by farm type!) And how to design a VIP tier that feels intentional and doable 💡 Plus: I’ve created a free worksheet to help you plan your own VIP tier. 👉 Download it now at 🎧 Tune in now and start building the foundation for a simple loyalty program that keeps your superfans coming back for more. Our Podcast Sponsors: Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Farm Marketing School Marketing doesn’t have to feel overwhelming, and you don't have to do it alone. Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: ✅ Promotion calendar planning ✅ Google Business Profile optimization ✅ Writing email sequences ✅ Customer testimonials and funnel building ✅ Monthly live coaching calls for support Each project includes a workshop and a simple plan so you can take action without the guesswork. Learn more and join at Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in starting June 1st. Do you need help creating a 30 Day plan for social? Come inside and learn how to build a repeatable system that feels intentional and easy. to think through some of the elements that lead to a dynamic VIP strategy in YOUR business. What could it look like for you? Download it here. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Support the Podcast: Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a review on Apple Podcasts to help other farmers find the show. Share this episode with a friend or fellow farmer! And remember… I believe in you. 💛
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318 How Farmers Can Use July 14 to Create Buzz and Sales
06/25/2025
318 How Farmers Can Use July 14 to Create Buzz and Sales
Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to your online store, this episode gives you a playful framework to experiment with a feel-good promo that builds momentum right when your energy (and your customers’) might be waning. 💡 And yes... I even show you how I used ChatGPT to brainstorm all the ideas—plus the exact prompt you can use too. Your Challenge of the Week: Choose one of the 8 giveaway ideas from the episode and commit to doing it on July 14th. Make it simple. Make it FUN. Watch how it energizes your brand and builds connection with your audience. Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) to get introduced to the potential of this tool. Each day, I give you a sentence to copy/paste into the Prompt Box in ChatGPT. All you do is paste it and hit "enter" -- and see what comes out! It will blow you away and get you feeling less scared about this platform. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . 🌱 Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: If you got value from this episode, leave me a review on Apple Podcasts or Spotify. It helps more farmers find the show! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner
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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week
06/18/2025
317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250 producers, and the key marketing strategies they use to build customer loyalty, increase store visits, and grow the local food economy. We also dig into his best advice for small farmers looking to improve their marketing—without burning out. If you’re a local food lover, a farm marketer, or someone looking for a replicable retail model that actually works, this episode will stretch your thinking in the best way. Podcast Guest: Alex Blume, Marketing Director for Argus Farm Stop Alex Blume is the Marketing Manager for Argus Farm Stop, a 7-day a week market stocked exclusively with products from local farmers and producers. Alex has been leading the marketing team at Argus Farm Stop going on two years now, and has been with Argus Farm Stop since 2022. Before that, Alex worked on the Whitney Farmstead, a regenerative ranching and maple sugaring farm in Ann Arbor. Alex comes originally from Dallas, Texas, where he worked in the local music industry as a promoter after received a double major in Music and Marketing at Southern Methodist University. In his work, Alex tries to increase the reach and accessibility of local produce and products that strengthen the community around us to a wider and more diverse audience. Argus Farm Stop website: Follow them on Instagram: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . 🌱 Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained
06/11/2025
316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in starting June 1st. Join us inside as we play in the social media sandbox, practice certain posts, and along the way, BUILD OUR 30 - Day Social System we can re-use every month! What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Episode 311 of the My Digital Farmer Podcast with Stacie Edwards was referenced in today's show. Stacie uses a LOT of store categories, and I read off ALL of them to give you inspiration for your own. I suggest you combine this tip with the idea of creating 3 tiers within your different categories, to point to the comromise offer. Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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315 What's a Thank You Page in Farm Marketing?
06/04/2025
315 What's a Thank You Page in Farm Marketing?
Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a courtesy… it’s a powerful moment in your customer’s journey. 🎧 I’ll show you how to turn this overlooked space into a marketing asset that educates, delights, and nudges your customer toward their next step with your brand. Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode The NEW Social Media Planning Project launches live in starting June 1st. Want help learning how to figure out what to post each day throughout the week, so that you attract your ideal customer and get them to buy? Then jump inside FMS and take our live 14-day social media challenge! Each day, you'll get a prompt to help you post relevant content, AND along the way, I'll show you exactly how to build out your social planning SYSTEM, so that you can do it every month in under 2 hours. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow me on Instagram: @mydigitalfarmer Want to build better offers and CTAs for your thank you pages? 👉 Download my free guide: Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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314 The Power of a Beta Test in Marketing
05/28/2025
314 The Power of a Beta Test in Marketing
Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less stress. 🎧 Tune in to learn how to use a beta test to launch your next great idea—without getting stuck in analysis paralysis. Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: 📈 Farm Marketing School – Learn to Build Marketing Systems That Scale Marketing doesn’t have to feel overwhelming. Farm Marketing School is my step-by-step program that helps you build repeatable, profitable marketing systems—one project at a time. Inside the membership, you’ll get access to: ✔ Bite-sized 30 day project builds including video training workshops ✔ Templates and checklists ✔ Coaching calls (like the ones that helped me plan this beta!) ✔ A supportive community of farmers 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode 📂 Social Media Planning Project launches live in starting June 1st 📲 Follow me on Instagram: 📬 Join my email list for weekly farm marketing tips: 🌱 Explore my full resource library: 💛 Support the Podcast Love the My Digital Farmer Podcast? Here’s how you can support the show: ⭐ Subscribe on your favorite podcast app ⭐ Leave a review on Apple Podcasts—it helps others find the show! ⭐ Share this episode with a fellow farmer or farmpreneur
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313 Building Systems and Automations into Your Farm Business Using Zapier
05/21/2025
313 Building Systems and Automations into Your Farm Business Using Zapier
What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a better customer experience. He walks us through his "white belt to black belt" automation philosophy, shares the tools he’s using (and loving), and explains how he's using ChatGPT to document and coach his systems into existence. 🎧 If you’ve ever felt like you’re doing everything yourself (and it’s too much), this episode will change how you think about building systems in your farm biz—one Zap at a time. Podcast Guest: Glen Young Glen is the owner of Cold Springs Organic Farm in Campbellcroft, Ontario. He has a background in engineering and worked for 15 years in information technology. During that time, he built enough of a real estate portfolio to semi-retire and spend a lot of time with his young boys. In 2016, he and his wife Amy welcomed a new baby girl into the family. Baby Grace’s birth really opened Glen’s eyes to the risks of climate change and problems with the industrial food system, so Glen found a friend and investor to help him form a joint-venture, buy some farmland and start farming carbon. His goals are to make the farm an example for sustainability and to accomplish this, he’s been racing to make it financially sustainable. Glen lives with his amazing wife Amy and three children just east of Toronto, Canada and always loves to connect with other small-scale farmers or aspiring farmers in the area so don’t hesitate to reach out to him! Glen’s website: See Glen's first appearance on the My Digital Farmer podcast, Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Mentioned in this Episode: Want to see what Glen is building? Download his 5 Simple Farm Automations Guide and get started with Zapier basics. 👉 ==> check out this tool which connects apps together so you can build automation workflows. There is a free and paid version. You can do quite a bit for free! ==> sign up for a free account with this AI tool, and use it to help you document and write some of your automation workflows. Let Chat help you! https://chatgpt.com/ Hear Glen's first appearance on the My Digital Farmer podcast, What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . 🌱 Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
05/14/2025
312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: 📆 Creating a promotion calendar that drives consistent sales 🛠️ Setting up & optimizing your Google Business Profile 📧 Writing high-converting emails (nurture, promotions, onboarding) 🗣️ Collecting & using customer testimonials effectively 🔍 Auditing & improving your sales funnel 💬 Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: 👉 (Cancel anytime!) Helpful Links Mentioned in This Episode Want to build your own “early bird” sales campaign like Beth did? My online course Early Bird Campaigns that Convert is now inside of Farm Marketing School!! and get access to this course. What email provider do I use? (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Follow Beth on Instagram Here's the link to Beth's homesteading online membership: 📲 Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at . 🌱 Want more farm marketing strategies? Visit my full resource library at 💛 Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. ⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.
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