My Digital Farmer | Marketing Strategies for Farmers
CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.
info_outline
260 The TLCF Marketing Formula for Farms
05/01/2024
260 The TLCF Marketing Formula for Farms
When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful. That acronym was: TLC. Here's what it stands for: T = Traffic L = Leads C = Conversion I later added the letter "F" for Fulfillment, because I found that this element was one of the key drivers behind customer retention. Today, I'm going to teach you this TLCF method. The goal is to build a mechanism or system in your farm business for EACH of these areas. When you do, your ideal customers will stream right through and turn into super buyers. In this episode, I define each of these elements and give you suggested steps for what you should be doing this spring in each area, so that you have them all covered. You can optionally decide to use Farm Marketing School to help you build some of these systems this summer too in my 30 Day project builds. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe -- Join Corinna Bench from My Digital Farmer and Nina Galle from Local Line on March 25 at 12:00 PM EST/9:00 AM PST as they explore the elements of defining a great offer. Topics include: - Why offers are crucial for your sales strategy, acting as a powerful lure to lead potential customers to the point of sale - Corinna's comprehensive framework on building offers - How to seamlessly integrate offers into your e-commerce platform - And, five impactful examples you can experiment with this season! Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy -- Use my Canva template and share it with your CSA members in your fulfillment process. This quick read guide shares the quick tips from my CSA master members, for how to be successful as a new CSA member. https://www.mydigitalfarmer.com/csasuccess -- This is my MOST successful lead magnet ever. I've used it for 5 years. I'm sharing the Canva template with you, and you have full rights to use it as-is, or change it for your farm. https://www.mydigitalfarmer.com/atozguide for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30749053
info_outline
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
04/24/2024
259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?
April 24, 2024 As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones. What's interesting is that I haven't noticed a huge difference! I'm often asked by farmers, "If I only have 2 hours of time a week for marketing, what should I be doing with it?" I feel like I can answer that now because I'M DOING IT. My circumstances forced me to decide what the most critical revenue-driving activities were for my business. I share them with you in this podcast. Keep in mind, I'm in my 16th season of farm business, and I have a lot of the other marketing assets in my machine built. That may not be your situation. But once the machine is built, these 2 activities are the ones I chose to spend my precious time on when I was ill. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30649018
info_outline
258 Auditing Your Online Store for Better Conversion
04/17/2024
258 Auditing Your Online Store for Better Conversion
Is your online store confusing? Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem: "Help us figure out why hardly anyone is buying from the online store." They had recently received a boost in traffic to their website thanks to some free media/press. They had hoped it would translate to many new buyers and sales. Unfortunately, the conversion rate was abysmally low, and they wanted to know what was wrong. As we sat down together and reviewed their website AND store setup, I noticed a few pretty key elements that were missing and/or confusing. And i suspect this is the reason they aren't seeing sales from new buyers. Remember: Old buyers who have figured out the ropes will navigate their way through these issues. They know how it works. But NEW buyers will NOT enter into a state of confusion. In today's episode, I'm talking through what we uncovered in this online store audit, and I'm challenging YOU to take a look at your own website/online store, to see if you can take this list of improvements to optimize your store conversion. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. https://www.mydigitalfarmer.com/academy for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30565008
info_outline
257 What is Your Farm Product's Conversion Rate?
04/10/2024
257 What is Your Farm Product's Conversion Rate?
Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing... It just has a lower conversion rate. Today, I want to introduce you to the concept of the conversion rate, and I want you to start TRACKING what they are for your most popular (and signature) products. How can we get our conversion rates to go higher? This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30440663
info_outline
256 Customer Onboarding Ideas for Your Farm Products
04/03/2024
256 Customer Onboarding Ideas for Your Farm Products
April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding." I know. Not very sexy. But if you're missing this piece, a lot of confusion is happening for your customer as they get your product. How do I get it? What do I need to do to prepare? What do I watch out for? What do I do first? You need to be ready with answers to questions like these, to help them get results. You need to point them to the "Yellow Brick Road" that gets them to Oz. If you don't, they'll wander around aimlessly, burn out, get lost, experience failure, feel disappointed in themselves, and never buy your product again. Yes, my friend. I know you don't want to hear this... But you can't just grow the product. You have to guide them to success, too. In this episode, we'll talk about what topics to cover in your customer onboarding, as well as where/how you can put this system to work. Lucky for you, it's not that hard to build this element in your sales machine. But you do need to have one. Let's start today, shall we?... Podcast Sponsors: This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe -- The Beginner's Guide to CSA Success. This is a beautiful, well written guide you can give to your CSA member rookies to teach them the "secrets" to becoming a great home chef faster using the CSA way of eating. Purchase this template and use as-is, or switch out pictures or pages to suit your farm. Ideal for vegetable CSA onboarding. -- This is my 2023 CSA handbook. Handbooks are a great form of customer onboarding. If you don't have one yet for your CSA, use mine to help you figure out your sections and then change out the wording to suit your far! To get the handbook template, subscribe at: https://shared-legacy-farms.ck.page/c8cc81f21a Try it out for the first month for $1 using coupon code TRIAL. (After that, the price increases to $19/month). Go to www.mydigitalfarmer.com/academy to see what’s included with the monthly membership. You’ll get access to the ENTIRE resource library I use to help support my CSA members and get them to CSA mastery fast! Use the templates inside to help you build your own customer onboarding and/or training curriculum this summer. This is a MAJOR shortcut to figuring out your onboarding process!! So valuable! Cancel your membership anytime. - I share ideas for playlist topics in here for a daily IG story tip on marketing! @mydigitalfarmer Subscribe and Review in Apple Podcast I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at .
/episode/index/show/mydigitalfarmer/id/30256523
info_outline
255 The 8 Step Farm Marketing Framework
03/27/2024
255 The 8 Step Farm Marketing Framework
Today it's time to review the marketing basics. When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The basics matter. The same is true in farm marketing. There is a FRAMEWORK on which ALL of marketing is based, and you need to know what it is! If you don't have the basics in place, you will lose points! In today's episode, I'm going back to the basics to share with you the 8 stages of the marketing system framework. When you know the stages you need to build in your farm marketing, you'll find that leads move seamlessly through your brand and turn into customers and raving fans. I want you to listen to this episode through the lens of your own farm business. Pay attention! Do you have a marketing element for each stage to move people through the pipeline? Or are you missing some? Perhaps you have a lot of marketing in ONE stage, but hardly any in the later parts of the customer journey. Use this episode to audit your own marketing strategy and identify what areas you need to shore up this season! This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime.= Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30387868
info_outline
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
03/20/2024
254 How to Market a Flower CSA - with the Dirt on Flowers Podcast
How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience. Tune in as co-hosts Shannon Allen from Bloomfield Farm and Lyndsay Biehl of Wildroot Flower Co. grill me on how to find the perfect customer avatar for a flower farm, what kind of marketing content to make to attract leads into your farm business, and how to pitch your offer so that people want to stick around from year to year. We get REALLY practical, and I drop all kinds of ideas to try. This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: -- Today's interviewers are the co-hosts of this awesome podcast. If you are a flower farmer, make sure you subscribe to their podcast. Every week, cohosts Shannon Allen and Lyndsay Biehl talk farm business, marketing, and growing techniques to help you create the farm of your dreams. https://www.thedirtonflowers.com/ I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Selling Inspiration - My Interview with Lyndsay Biehl of Wildroot Flower Co. - my interviewer from today's podcast was on MY show a few months ago. Listen to her awesome advice on how to build a brand following. Webinar: Maximizing E-Commerce Success: Crafting Offers to Boost Farm Sales on March 25, at 12 PM EST -- join me and my cohost Nina Galle from LocalLine, as we teach how to create offers that will drive traffic to your online store and get them to buy. Learn what makes a compelling offer, and share some examples of what's worked well in your business with our guests.We'll also show some ways you can configure your store settings to make it more likely someone takes your offer. - Recording will be available to anyone who registers. for a daily IG story tip on marketing! @mydigitalfarmer Share a Review in Apple Podcast Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
/episode/index/show/mydigitalfarmer/id/30134833
info_outline
253 How to Build a Spring Plant Sale Promo Campaign
03/13/2024
253 How to Build a Spring Plant Sale Promo Campaign
Have you ever thought about offering a Spring Plant Sale to your customers? You grow veggie startup plants for them for their garden. They pre-order them in early March, you get the revenue in the bag, and then deliver them when they're ready? This has been one of our most popular promotions and offers every year. I've gotten several requests from farmers to "show them how we do it." So this episode is a deep dive into our step by step process. How we set up the offer. What we charge. How to get a higher Average Order Value. What veggies to sell. How we promote it to get lots of buying on the first day. One of the resources I offer in this episode is <== Grab it here! This is the "plant catalog" I created in Canva to show my customers the plants we offer, as well as how it all works. I link this up in my promo email to my buyers. You can grab a copy of this Canva design for FREE, and use it when you build your own Price List. It will serve as a great starter template. Subscribe here to get the Canva template link for free: This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Learn how to get better at making offers in your business by playing along with me! Dates: March 18-22, 2024. To be successful in sales, you need to get good at making offers. This is a skill that takes practice and learning the "formulas" of offers that will appeal to your customer. To help you learn, I'm hosting a 5 day "I Spy an Offer" Challenge. It's easy to play. Just subscribe below and every day starting March 18-22, I want you to put your eyes on and LOOK for a type of offer in the big wide world. It can be anything in any industry or media. For example: "Kids eat free on Tuesdays..." Each day, I'll send you an email with an offer I spied, and what I learned from it. Once you train your eye to see offers, you'll get better and incorporating some of them into your own marketing. If you see this after the challenge is over, you can still play! Subscribe and I'll send you the offers I spied each day for 5 days after the fact. You can still play along in your own time. Subscribe at: https://shared-legacy-farms.ck.page/b8eb611e7d One of the resources I offer in this episode is <== Grab it here! This is the "plant catalog" I created in Canva to show them the plants we offer, as well as how it all works. You can grab a copy of this Canva design for FREE, and use it when you build your own Price List. It will serve as a great starter template. Subscribe here to get the Canva template link for free: How to Raise Your Prices (and Make More $) Using Price Anchoring -- This is SO SO good! Make sure you learn about this powerful pricing strategy used EVERYWHERE, because it will help you make more sales! for a daily IG story tip on marketing! @mydigitalfarmer Subscribe and Review in Apple Podcast I’d love for you to subscribe to my podcast! I don’t want you to miss an episode.
/episode/index/show/mydigitalfarmer/id/30066723
info_outline
252 How to Monetize Your Farm's YouTube Channel for Passive Income
03/06/2024
252 How to Monetize Your Farm's YouTube Channel for Passive Income
March 6, 2024 Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and support my CSA members with a CSA Success path. We'll cover YouTube basics, what is required to monetize, and my recommended first steps for getting started on the platform. See my YouTube channels for both Shared Legacy Farms and My Digital Farmer. You can scroll those channels to see what content I've created, and see what's been getting more views than anything else. (Get some inspiration for content you could create, too!) <== my farm's YouTube channel <== Please subscribe and help me get over my 1000 subscriber hump! This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Start and cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Try it out for the first month for $1 using coupon code TRIAL. Go to www.mydigitalfarmer.com/academy to enroll. You'll get access to the entire resource library I give to my CSA members to support them as they learn how to become a home chef! Watch cooking tutorial videos for every vegetable. See the catalog of "cooking exit strategies" we teach to our members. Download my veggie e-guides, worksheets, and use them with your own customers. Or just scroll the table of contents for inspiration on how you can build your own Sucess Path for your farm clients. It's a goldmine of information and a shortcut to content creation each week. Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/30006768
info_outline
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
02/28/2024
251 Case Study: Scaling a Direct to Consumer Farm Biz with Grass Powered Poultry and Meats
February 28, 2024 In today's episode, I share a case study of one pasture-based livestock farmer, who has spent the last 9 years slowly scaling her business in a way that hasn't required her to take on debt, while also having time to homeschool her two kids. I ask her: "How'd you get here?" Dana shares the transition process and lessons she's learned along the way. She discusses how she markets her product each week to attract new customers and get her current ones to buy more. We talk about the strategies that are doing most of the heavy lifting. We talk about the mindset work she's had to do to help her take risks and not give up. And we talk about the deep commitment we both have to running a fun business that doesn't kill our body, mind or spirit. If you're starting out your business, there are some really great gems inside of here. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: Meet My Guest: Dana Workman Stacy Today’s podcast guest is Dana Workman Stacy. Dana and her husband Jesse along with daughters Eliza and Brynn operate Grass Powered Poultry & Meats, a pasture-based livestock farm in Highland County, Ohio. Over the past 9 years their farm has grown from a few chickens in the front yard to fill their own freezer to raising lots more pasture-raised chicken, pastured pork and grass-finished beef. In 2019, Dana left her career in agricultural lending to focus on the farm and her family and hasn’t looked back. As a first-generation farmer, building a profitable and sustainable farm business hasn’t been easy, but the journey has been incredible. In addition to raising amazing food, Dana is passionate about building community and supporting the growth and success of rural businesses. Visit her website: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29761078
info_outline
250 Indirect v. Direct Social Posts: What's the Difference?
02/21/2024
250 Indirect v. Direct Social Posts: What's the Difference?
February 21, 2024 Are you a farm business that uses social media to sell your product? Then today's podcast is a must-listen. One of the delicate balances of posting on social media is making sure you also honor the rules of the platform. I'm constantly reminding myself that people aren't coming to Facebook or Instagram to shop for my stuff. They're there to engage with friends and family. So how do we post our content without it feeling like an "intrusion" into their world? The answer is the indirect post. In this episode, I share the difference between "indirect" and "direct" posts on social media, how they're both necessary, and how to craft them so they BOTH get you traction. I'll give you some examples of what they look like in practice. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Looking for ideas on the "categories" of posts you could create on your social channel? This guide will give you 20 different examples of post styles, from the "question" post, to the FAQ post, to the Lead Magnet post. Use this to break the logjam when you're racking your brain over what to talk about on social! for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29673108
info_outline
249 Engineering Habits around Your Farm Product
02/14/2024
249 Engineering Habits around Your Farm Product
Today, we talk about the importance of creating habits around your product. This month, I saw a sign at my local meat/butcher in town. It showed the Daily Lunch Deal for each day for the next 3 weeks. It was new, so it captured my attention. Tanks Meats hopes that by showing me the "schedule" of daily lunch meals, they will draw me back multiple times in a week -- increasing my frequency of purchase. If I'm already the type of person who buys lunch out 1x per week, I can look ahead and "plan" to come back to Tanks on Wednesday, too, since I love Reubens. Now I've just increased my customer value by a factor of two. Tanks can also follow the sales data from this after a few months, and figure out which meals are making the most money. Then optimize their menu. In today's episode, I want to show you the importance of creating buying habits around your product. Sometimes that means you need to create a "rhythm" and pattern that your customers will come to know and expect. I cover all kinds of examples of what this can look like. It's full of practical examples. One small tweak might mean a big shift in revenue for you. Are you showing up at the "trigger moment" for your customer to make them think about your product? This podcast was sponsored by , the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. Subscribe and Review in Apple Podcast I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at .
/episode/index/show/mydigitalfarmer/id/29885998
info_outline
248 How to Write an Email Promo Sequence for Your Farm Signature Product
02/07/2024
248 How to Write an Email Promo Sequence for Your Farm Signature Product
February 7, 2024 Do you have a signature product you're trying to get your customers to buy? I often ask farmers: "Where are you taking people?" Your Answer: All roads in your business lead to ___________? If you answered something like "CSA membership," subscription, side of beef, or some other big ticket item, then I want to introduce you to a powerful marketing asset called the "email sales sequence." This is a series of emails you write in advance and load up into your email provider as an automation. It "drips" out to a subscriber once a certain trigger fires (like downloading a specific lead magnet or after completing a nurture email sequence), and it PITCHES YOUR PRODUCT. I built one of these to pitch my CSA membership many years ago, and every year, I tweak it and make it better. Between this asset, my regular social media, one formal promo launch to my wait list (and a few referrals and word of mouth), I sell 400 CSA memberships a year. It's a work horse for me. What's great about these is that you spend the time to build them ONCE, and then they keep working for you on auto-pilot behind the scenes, pulling in new customers. And even if they don't pull in customers the first time, you can re-use the same sequence once or twice a year "live" as you broadcast your email list. I'm often asked, "But what do you talk about in them?!!" That's what this podcast episode is all about. I share the 6 email "topic map" you can use as a general guide when you build your own sales sequence. Use it as a framework to get started. And if you need more step by step help with building this, join my Farm Marketing School membership for a month and take the "Promotional Email Sequence" Project Build. (When you take that project, I also share my own CSA promo sequence with you so you can see the framework in action). Be forewarned: your first attempt at writing this sequence will still feel weird. That's normal. Do it anyway. It's your fear of being sales-y coming out. Put it out into the world, see what happens, then commit to tweaking it. It will take several iterations before you feel good about it, but you have to take the first step and get something out there. I promise: the world will not end. In fact, you may find that you create a pipeline for ongoing sales in your business that takes some major time (and stress) off your plate. This podcast was sponsored by , the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: This podcast was sponsored by CSAWeek and the CSAInnovationNetwork -- Mark your calendars: CSA Week is February 19-25, 2024! Imagine a week dedicated to empowering farmers with the latest strategies, tools, and ideas to enhance their CSA and kickstart the CSA season. From February 19-25, 2024, join the CSA Innovation Network in this week-long celebration dedicated to promoting CSA, supporting local agriculture, and fostering a stronger connection between farmers and their communities. Get your free CSAWeek Promotion Pack from CSAInnovationNetwork by subscribing at It includes Canva templates for social media posts, sample emails, press release, customizable CSA infographics, and even a social content calendar guide. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. Looking for ideas on the "categories" of posts you could create on your social channel? This guide will give you 20 different examples of post styles, from the "question" post, to the FAQ post, to the Lead Magnet post. Use this to break the logjam when you're racking your brain over what to talk about on social! for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29673328
info_outline
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
01/08/2024
247 Case Study: Rudy Lane Flower Farm's Subscription Promo Campaign
January 31, 2024 In today's episode, you're going to hear from a flower farmer who used the "early bird launch sales method" to help her presell 60% of next summer's subscriptions in just 7 days. Megan reached out to me a few weeks after her promotion campaign ended to say, "It worked!!!" (Multiple exclamation points). I use this exact same process to presell about 400 CSA vegetable shares every fall, and I usually get about 75-80% of my folks to sign on the dotted line. I asked Megan onto the show to share her story, because I know how important it is to show you that this stuff works for other farmers! She'll share how she modified my strategy to build an irresistible offer to her clients, how she created hype and buzz, and what advice she found most helpful when she was in the thick of the launch. There's also a really good tip in here about how to capture testimonials from flower subscription clients.... This podcast was sponsored by - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. Interview Guest: Meet Megan Rudroff Megan Rudroff started Rudy Lane Flower Farm in 2019 with the intention of solely growing peonies as an added enterprise on their traditional cattle and row crop farm in the heart of Missouri. However, since peonies take a few years before they can be harvested, she planted a few hundred dahlias to cash-flow for more peony plants. Then, throw in a world-wide pandemic and an unforeseen addiction to dahlias and now Megan grows 600 peonies, 800 dahlias, thousands of tulips and too many annuals to count that she sells primarily retail via her subscription program and farmstand. Though Megan is the primary flower farmer, her husband Layne, and their three daughters all play a part in the flower business. Layne does all the equipment operation and flower deliveries, and their girls, ages 8, 6 and 3, help with planting, harvesting and, their favorite, deadheading spent blooms. Megan believes that growing flowers is the easy part, it’s selling those flowers that is truly the hard part. Megan’s full-time career is in natural resource conservation… not marketing! Because of that, she credits podcasts like My Digital Farmer for helping her flower business being successful from the start. Learn more about Instagram: @ Facebook: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. CSA Renewal Promotion Process: Step by Step - Megan used this episode to help her build her own strategy. How My "CSA Giveaway Challenge" Experiment Built Some Major Brand Identity - Megan referenced this episode as inspiration for her giveaway element in her offer. - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. And new content is being added every month. You get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29388158
info_outline
246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)
12/15/2023
246 The Three Elements You MUST Have on a Farm Website Homepage (Interview with Dig Digital)
Farm website updates. Ugh. If you're like most farmers, you cringe at the thought of working on your website. It feels overwhelming, time consuming and ultra confusing. What do you say? How do you set it up technically? How do you even get started?! In today's episode, I interview an actual website designer who works specifically with farmers to design or rebuild farm websites. She has seen it all. We talk through the 3 most important elements that need to be on your farm's website home page, and what's at stake if you get them wrong!! You'll hear great conversation around the importance of visuals, CTA buttons, navigation, testimonials, knowing your customer, and creating clarity for the potential buyer. We also talk through the process for finding and hiring a website designer, so that you get someone who will deliver a great end product and set you up to maintain it easily after they're done. If you're thinking about building or refreshing your farm website, this is a MUST-LISTEN to guide your plan of action. Today's Podcast Guest: Jean-Marie Merkle Meet Jean-Marie Merkle: an extroverted maximalist with a passion for branding, project management, and regenerative agriculture. After working at design and advertising agencies in New York and Philadelphia for over a decade, burnout hit, and she moved to Tennessee to throw herself into farming. A car crash, the pandemic, and some cosmic alignment led to her forming her own agency, Now she lives in Lancaster County, PA collaborating with farmers and food businesses to improve their digital presence through design and marketing. Learn more about Jean-Marie's services on her website: Follow her on Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. -- Want to know why your website isn't working? I've audited a lot of farm websites over the years, and I see the SAME issues over and over. I put together the most common website mistakes in this multi-page guide Want to know what they are? Download my PDF and use it as a checklist to audit your own farm website and make some quick adjustments that could be stopping your website from converting. - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. This tool will allow you to take full screenshots of individual URL pages, so you can reference them as templates later. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29098463
info_outline
245 Common Traits of Manifesting Big Goals - Lessons I've Learned
01/17/2024
245 Common Traits of Manifesting Big Goals - Lessons I've Learned
I'm willing to bet that if you're in business, you have some big dreams and goals you want to hit. How do you make sure you reach them? Over the last 3 years especially, I've made some pretty incredible things happen. One day this past year, I was reflecting on the art of "manifesting big things." I decided to catalog a list of things that I would consider "big goals" I had manifested. And then I asked the question in my journal: What do all of these things have in common? Did I see any patterns in how I experienced them, or in how they came to be? I wrote down 5 observations. And then, I did something I've never done... I photocopied this page in my journal, and I put it in my podcast folder. (That means I was impressed with what I came up with). I stumbled upon this photocopy last week as I was looking for a podcast topic. I re-read my reflection and thought, "I've got to talk about this." The more I work with my own coach, the more I realize how powerful our thoughts and beliefs shape our feelings, actions, and (ultimately) our destiny. I have a feeling that some of your hangups when it comes to creating your dream might be all in your head. If you have an audacious sales goal or life quest, and you're interested in exploring "how to manifest," then this podcast is for you. As you listen to this episode, I'm going to ask you you to think about a achievement you manifested in your past. Then I want you to think about your big, audacious goal/desire that you are chasing right now. Take the principles I share from today and see if they ring true foryou. Did you need to hear one of these "lessons" today? Lean into them as you move towards manifesting your dream. Some of the resources mentioned in this episode: Each week, you'll get a new email with suggestions and tips to make your marketing better. - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: a promotion calendar, a sales funnel audit, home page of your website, an email nurture sequence, and your latest best-selling offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing machine piece by piece. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29445373
info_outline
244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
12/13/2023
244 Sales Funnel Audit of Shady Brook Farm - Beef and Chicken
January 10, 2024 Today we do one of my favorite things: we interview a farmer and audit their sales funnel. In today's episode, you'll hear from Adam Henson of Shady Brook Farm. Adam joined my Accelerator program this fall to build out his email nurture sequence and sales sequence for his meat sales. As you listen, I want you to hear how simple his sales funnel is. Sometimes we think that we have to have a lot of irons in the fire, but in reality, in the early years of setting up your business sales flow, you're just layering in the main players: the website, the weekly email, the nurture sequence, the product ladder, the attraction strategy and message. Although Adam will tell you he isn't at his finish line yet, I wanted to show you a farm that is well on its way. Listen for some of the strategies that are working well for him. Notice the importance of the buyer's journey at the point of sale, and knowing your customer's pain points. I'm sure you'll find some marketing gems in this episode! This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Today's Podcast Guest: Today’s podcast guest is Adam Henson of in Canton, NC. Adam is a fourth generation cattle farmer running a cow/calf operation in a grass based production model along side his wife Jada. his dad and grandmother are stake holders in the operation as land owners and in having a small interest in the cow herd. In 2012 Adam made the switch from the commodity system to a direct to consumer model offering grass fed and finished beef under their own label. Since then they have added pasture raised eggs in 2013 and pasture raised chickens in 2015. In 2022 they switched their laying hens and meat chickens to an organic/soy free feed. They sell at a local farmer’s market on Saturdays, maintain an online store connected to their website, publish a weekly email to push customers to the online store and farmer’s market, as well as offer some small scale subscription services. Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. at - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime.
/episode/index/show/mydigitalfarmer/id/29059583
info_outline
243 Building Your Farm's Product Ladder to Increase Sales
01/03/2024
243 Building Your Farm's Product Ladder to Increase Sales
How do you make more money in your farm business? Answer: make more offers. In our early years as a CSA farm, we struggled to increase revenue because we only had the one thing to sell: our 18-week CSA membership. That's it! Once you paid for that, you weren't asked to buy anything again until the next year, when we asked to renew the membership. Looking back, that was a mistake. In order to maximize profits, your farm will want to sell multiple things to the same customer all year long. That means you will need to have enough products in your product suite to sell. You need a "product ladder." In today's episode, you'll learn how the product ladder works, how to build one, and how to USE it to make more money. This may involve making new products!! Your homework is to identify your product ladder and map out the different key categories, products, or promotions that fall into it. This is your key step to increasing your revenue as a farmer. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. And new content is being added every month. You get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. - I mention my email service provider of choice. If you decide to try this ESP out, and I get a small commission. -- this is the RC airplane brand that got my kids hooked on aviation! for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/29041753
info_outline
242 Seven Principles of Farm Marketing that Manifest More Sales
12/20/2023
242 Seven Principles of Farm Marketing that Manifest More Sales
Have you ever wondered what are the primary agents that cause people to buy your product? Turns out there are "laws" in marketing that drive the sales to our products. Do you know what they are? I'm betting that many of these principles are familiar to you. You're probably using some of them without realizing it. But there might be a couple that are new to you. What's REALLY cool is when you can use multiple principles at the same time for a multiplier effect. In today's episode, I want to introduce them to you all as a group -- let them "walk across the stage" and strut their stuff. Pay attention to your favorites, but also notice some new characters. Then pick one principle that you can work on this month as you optimize the different elements of your sales system. Here they are in a list: Principle of Authority Principle of Social Proof Principle of Direction Principle of Tunnel Vision Principle of Objections Principle of Why Now? Principle of Cause and Effect Principle of Reciprocity This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. -- this is a great read that will show you the triggers and psychology that cause someone to be ready to buy. The Rule of Reciprocity is one of them! for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28871058
info_outline
241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business
12/13/2023
241 ReBroadcast: My Process for Evaluating Your Year & Setting Goals for Your Farm Business
It’s the end of the year, and that means it’s time for the end of year evaluation and goal setting retreat! This is a rebroadcast of Episode 191 -- because it's THAT good, and I want you to repeat the process again! I used to avoid this process — partly because I didn’t have a good process that worked for me. That all changed when I found these evaluation questions. And in today’s podcast, I’m going to share them with you. I spend two separate days working through them for about two hours each time. That’s a total of 4 hours. In this episode, I walk you through 9 questions and flesh out examples of what kinds of answers you’re looking for. By the time you’ve really worked through these, I PROMISE YOU that the answers to question #7 “What are your goals for next year” will be pretty clear to you. I love how these questions bring up so many discoveries, limiting beliefs, desires, direction, and clarity for me. I hope it works for you too. I encourage you to listen to my episode in its entirety. Then book some time this week to work through the questions — make the process your own. See what comes up for you. Then tell me what you came up with! I’d love to hear one idea… email me or shoot me a DM @mydigitalfarmer on Instagram. Here are the questions I journal through: PART 1 – do these on day 1 List everything that has happened to you in the last 12 months related to your business? What are the lessons from those experiences that you can take into next year? What do you want to do more of? What do you want to do less of? What are you still holding onto from last year that is taking up space? And what will there be room for when you let that go? (Think physically, relationally, feelings, possessions, time sucks, mindsets and limiting beliefs) What are your 5% revenue generating activities? PART 2 — do these on day 2 What do you want? (Think outside your business. What else do you want for your life?) What are your goals for next year? What results do you want to produce? (This could include elements of your personal life too). What specific measure will you use to know that your objective has been realized? What new habits will you have to adopt to win your game? (Daily? Weekly? Monthly? Quarterly?) Some of the resources mentioned in this episode: This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code:MDF2023. Head to this special affiliate link to get started: I have a great “email onboarding sequence” that will guide you through the marketing jungle over the course of several months. Each week, you’ll get a new email with suggestions and tips to make your marketing better. - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. And new content is being added every month. As the DIY version of my Accelerator Group Coaching program, you get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! You can register at — and select from the time options available each week. This is a free webinar, designed to help “new” CSA farmers learn the framework for a profitable and resilient CSA.
/episode/index/show/mydigitalfarmer/id/28870888
info_outline
240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
12/06/2023
240 Selling High End Berkshire Pork - Interview with Cobblestone Farm
How do you sell a rare breed pig in a community who's never heard of it? This was a problem faced by today's podcast guest. Joanna Shepherd from Cobblestone Farm had moved from the UK on a mission to save the Berkshire pig breed! The problem: not many people in Saskatchewan, Canada knew what they were, or why they deserved her luxury-level price point. How do you market a product no one has heard of and create desire for it? Joanna has spent the last 5 years trying to figure it out. In today's episode, we'll hear some of the issues she has had to work through to help her find her way. Now she's guiding other Berkshire pork farmers and helping them learn how to market this rare breed of pig. You'll hear her rather simple strategy which is a mix of email marketing funnels, social media, and SEO that is slowly building an audience of super-fans who become repeat buyers. She's building a marketing machine "slow and steady" that will serve as a strong foundation as she scales her production. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Meet Our Guest ~ Who is Joanna Shepherd: Joanna Shepherd is the co-owner of Cobblestone Farm in Saskaketchewan, Canada, that specializes in raising Berkshire pigs. She and her husband Carl are a couple of Brits from the North Of England, and you’ll definitely hear her fun accent! Joanna was raised in UK on mixed livestock farm, meaning beef, sheep, and pigs. She met her husband at an abattoir they both worked at and decided to move to Canada to see where the adventure would take them. They started out working in abattoirs and ended up buying acreage and raising registered Berkshire pigs. Joanna’s mission is the save the rare Berkshire breed, selling her "genetics" to breeders, as well as weanlings and processed pork to local buyers. Her small herd of Berkshire pigs free ranges on 27 acres of pasture year round. She’s committed to allowing her pigs live a stress-free life -- one that allows them to breathe fresh air, wallow, root, sunbathe and play. Blunt, bold, a risk taker, she says what she thinks and goes after what she wants. Learn more about CobbleStone Farm at Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. And new content is being added every month. As the DIY version of my Accelerator Group Coaching program, you get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28636433
info_outline
239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email
11/29/2023
239 What Do You Want your Farm Customer to Do? 10+ CTA Ideas for Email
What do you want your farm customers to DO? This is the all-important question as a farm marketer. You are always taking your customer (or prospect) somewhere. We should be ready at all times with a "call to action" in whatever communication channel we use. So what is your go-to CTA? Most farmers (and business owners) default to "buy my stuff." But in the world of marketing, there are a lot of other options for CTAs (calls to action). And frankly, you shouldn't be pitching your stuff all the time. That's when you start to feel icky and sale-sy. In today's podcast, I answer a question that came up with my members last month as we were practicing the art of writing weekly emails. The question is: "What are some other things I could ask customers to do in my weekly email?". In this episode, I share a list of 10+ CTAs you could use when sending an email. These actions are all examples of "micro-conversions" that bring a person ever closer to the final goal of getting them to buy. I recommend you write these down and put them somewhere near your computer. The next time you need to write an email, you'll have PLENTY of ideas for a CTA. It will make writing so much easier. I love this hack! This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! - my monthly online membership. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in you business like: auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, creating a promo calendar, practicing different types of offers. And new content is being added every month. As the DIY version of my Accelerator Group Coaching program, you get to chose what you want to study each month. I’ve taken the recordings of just the teaching sessions of each project inside of my high-end coaching program (Accelerator) and made them available to everyone. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at Cancel your membership anytime. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28574353
info_outline
238 How to Make Your Farm Product More Desirable
11/22/2023
238 How to Make Your Farm Product More Desirable
How do you make your farm products highly desirable? To answer this question, this week I share another saga in my continuing quest to find a massage therapist. I share how my prospective LMT played "hard to get" when I tried to book her; and what that did inside my brain to make me want it even more. We'll explore the value of things like "sold out" signs, wait lists, and low inventory. How can you use the principle of scarcity to ratchet up the perceived value of your goods and services? This is an episode that will make you rethink how subjective the word "value" really is.... This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was also sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. - Looking to start your first veggie CSA, but not sure how to get started? Subscribe to my 5 day challenge. Each day, I'll walk you through one of the 5 key steps to getting your CSA framework in place. You'll do the homework assignment each day, and by the end, you'll have your basic roadmap! -- and get access to my CSA's member resource library to use for your own CSA (as long as you're a paying member). Videos, veggie guides, recipes, onboarding tips, and more. Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28379399
info_outline
237 Introducing Farm Marketing School - mDF's Monthly Membership
11/15/2023
237 Introducing Farm Marketing School - mDF's Monthly Membership
What if you could go ONE place to learn all the farm marketing basics, and DIY your way through them? What if you could spend this off-season, working through ONE marketing project at a time - build it in 30 days, and move on to the next one? What if you could finally get some of those "big" marketing tasks OFF your plate and into your sales machine, because someone has explained it in a way that actually makes sense to you. In this episode, I walk you through the in's and out's of my new monthly membership called Farm Marketing School. This is an on-demand digital library of DIY marketing workshops/playbooks, built just for farmers. And it's basically the DIY version of my Accelerator Group Coaching program. Inside the FMS Hub, you'll find a collection of 10+ marketing workshops, organized as "30 day projects." Each one includes a video training, as well as a resource folder to help jumpstart your process and GET IT DONE. Whatever you need help with... designing your website home page, creating better weekly emails, building better offers, researching your ideal customer... Farm Marketing School can help. And every month, a new class joins the curriculum to keep you growing. Take a listen to the episode and learn how FMS works, what courses are inside, how it can help you build your marketing machine, and how I get you over the finish line. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28509026
info_outline
236 How to Raise Your Prices (and Make More $) Using Price Anchoring
11/08/2023
236 How to Raise Your Prices (and Make More $) Using Price Anchoring
How do you raise your prices and get your customers to buy at that price point? (And feel good about it?) In today's episode, I'm diving into a crucial aspect of farm marketing: the art of price anchoring. Have you ever gone to Amazon to buy something with a certain idea in your mind of what something will cost?... and then you see what Amazon thinks it should cost?... For example, I recently needed to buy a countdown timer for our Chopped Competition -- a big one that everyone can see from the room. Amazon had one priced at $300 (!!!), then another one at $65, and another one at $125. Guess which one I bought?... Yup, the $125 one. AND... I felt okay with it. Honestly though, going into it, I was hoping for a $75 option. That's where my mind was. But then I saw the $300, and realized I was at the wrong pricing table. So the $125 suddenly didn't feel so bad -- like I had compromised and found a good happy medium in quality and price. This... is price anchoring in action. And if you know how to use it, it can help you raise ALL your farm product prices, get people to buy at that price level, and make you more money. Price anchoring is a psychological technique where consumers use an initial piece of information to base future buying decisions. You set a mental benchmark, or an "anchor" with a high price tag, and then this creates a perception that subsequent (slightly lower) prices are a better deal. (Meanwhile: you've also raised the prices of those subsequent, slightly lower prices, too). You see this ALL OVER THE PLACE in the retail world. And in this episode, we dive into the details of how it works. It's time you learned the psychology and strategy behind what makes this work. Your homework from this episode is to set up a product with a higher price anchor, position your other products around it, and guide your customer this week to buy the thing you want them to (at the price you want). This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was also sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Hit play and let's get started! Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join my CSA Renewals Course: In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28288169
info_outline
235 How to Build a CSA Renewal Promotion Step by Step
11/01/2023
235 How to Build a CSA Renewal Promotion Step by Step
Do you wish more of your current CSA members would renew their share early? I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer. My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 months before we start our season. And most of them came on day one of the promotion period. In today's podcast, I'm doing a full-scale audit of the whole process, and sharing my 4 step framework that can guide your own planning process behind big promotion launches. This framework can help you build any sales promotion for your farm. If you're a CSA farmer, this will give you some great ideas for how to build hype and turn your renewal promo into an event. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: Some of the resources mentioned in this episode: Need free Farm Marketing training? I have a free "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. CSA Early Renewal Campaigns -- Online Course! Today's podcast does an overview of my 2023 CSA renewal campaign, but I have a deep-dive digital course that will help you personalize the material and build out your own "launch" promotion strategy. The course is called In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. You'll learn how to build a compelling offer, write the sales emails and social posts, how to create a pre-launch runway, what to talk about in your messaging, and more. I also include swipe files for email copy and social media posts to show you what kinds of messaging you can create over a 7-10 day period to drive the sales. -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28411079
info_outline
234 The Three Most Powerful Words in Farm Marketing
10/25/2023
234 The Three Most Powerful Words in Farm Marketing
When you talk about your farm products, are you making a nice, bullet-point list of features that come with your product? Things like: certified organic by USDA grass-fed, regeneratively-raised locally-sourced raw and unfiltered That's great, but that may not be enough. The problem with just focusing on features in our marketing is that we (as the salesperson) have assumed that the customer has a level of understanding he/she simply doesn’t have. From the inside looking out, we think, “Everyone knows why it matters that my honey is unfiltered!” My friends, they don't. Which is why, you need to learn 3 very powerful words that will immediately transform this list of features into a list of BENEFITS. When you start using these 3 words in your marketing, you'll begin to show your customers what's in it for them. You need to answer the question: "So what that your honey is raw and unfiltered?..." You want to know what these 3 words are?... Listen to this episode to find out, and hear lots of examples for how to use them in farm marketing. See if it helps you increase your sales. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Hit play and let's get started! Some of the resources mentioned in this episode: I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join my CSA Renewals Course: In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28288313
info_outline
233 Ten Helpful Tags to Set Up in Your Email Service Provider
10/18/2023
233 Ten Helpful Tags to Set Up in Your Email Service Provider
Imagine waking up on Christmas morning and running to tree to pass out gifts, only to discover that none of the packages have labels on them. You have no idea which package is for whom. Some packages go to the wrong person. People get upset. NO BUENO. Ahhh.... the power of LABELS. When it comes to communicating with your customers and leads, it is VITAL that you have some kind of identifier, label, or marker on their account to help you know what messages to send their way. So where can you add these "tags" to make sure you're sending your message to the right people? In your email service provider. I'm often asked, "But Corinna, what kind of tags could I use?" In today's episode, I'm sharing over 10 different "tags" you can use to label your customers with inside your email service provider. I want you to listen to the ideas, identify the ones that makes sense for YOUR business, and then GO SET THEM UP! Now be careful! Don't waste your time adding too many tags. Just focus on the ones you'll actually find helpful and use. How do you want to "sort" your list? <== that should be your guiding question. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: This podcast was sponsored by: In this top-rated farm podcast, you'll learn the latest tricks and strategies of successful farmers, strategize with in-depth interviews with leaders in the industry, and connect with stories of farmers just like you. In our interviews, we focus on building farms that last, on setting up systems, knowing your customers, building your team, and creating a work/family/life balance. With over 15 years of farming background, your host Michael Kilpatrick has the experience and authority to bring you practical advice, ask the hard questions, tease out the gold nuggets, and help share what it’s really like to build a profitable, sustainable farm. Subscribe wherever you listen to your podcasts or visit: Some of the resources mentioned in this episode: I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Which email service provider do I use? I use and I LOVE it. I am an affiliate for them, so if you decide to try them out, , and I'll get a small commission to help support my work at DigitalFarmer. I also encourage you to look at or -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28158875
info_outline
232 How to Use Mirroring to Close More Sales
10/11/2023
232 How to Use Mirroring to Close More Sales
How often do you hold up a mirror? If you're good at marketing, you're doing it ALL THE TIME. We mirror in two ways: In our behavior and face to face interactions with customers/prospects. In our messaging. In today's episode, I'm revealing "sales secrets" that the great sales reps often leverage to quickly connect with their prospects and close more deals. It's something known as: "sales mirroring." Basically, you are holding up a mirror and reflecting back what you are seeing from your customer. It's crazy effective. I bet you're doing some of this stuff intuitively! I share with you 4 ways you can use mirroring with one-to-one conversations, and I share how to hold up a "mirror" in your messaging. You'll walk away with LOTS of very practical strategies from this one. Your homework is to practice one of the techniques on one of your customers at the farmer's market next week, and see if you close the sale. This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: Some of the resources mentioned in this episode: I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join my CSA Renewals Course: In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28127453
info_outline
231 How to SEO Your Farm Business with Julia Bocchese
10/04/2023
231 How to SEO Your Farm Business with Julia Bocchese
Do people "Google" something that leads to your business? If so, what are they typing into that search bar? And is Google recommending your business to them? If not, you may have an "SEO Problem." In today's episode, I invite a special guest and SEO expert, Julia Bocchese, onto the show to share some best practices for how we can improve our SEO performance and drive more organic traffic to our business. This interview was so good that I hired Julia afterwards to "SEO-proof" my farm business! Whether you decide to hire Julia, too, or DIY it yourself, you'll get some great tips here for how to become more discoverable! This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: Who is Julia Bocchese? Julia is an SEO Consultant for agriculture and horticulture businesses at Homegrown Reach and is the first SEO professor at Drexel University. Her goal is to make SEO strategies approachable and easy to implement for all small businesses so they can reach their customers organically and help their business bloom. She lives in Philadelphia with her Siberian Husky sidekick, her husband, and her baby, and on the side, she's working on revitalizing their previously neglected garden, runs a travel photography site, and experiments with spicy recipes in the kitchen. Some of the resources mentioned in this episode: I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Join my CSA Renewals Course: In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. Accelerator Group Coaching - My group coaching program is now closed until next September. But you can sign up to get on the Wait list for next year -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1. for a daily IG story tip on marketing! @mydigitalfarmer
/episode/index/show/mydigitalfarmer/id/28034529