306: Kaveh Zamanian of Rabbit Hole Distillery Talks Innovation and New Role at Pernod Ricard

In this episode of the Bourbon Lens podcast, Jake sits down with Kaveh Zamanian, the founder and former CEO of Rabbit Hole Distillery, to discuss his journey in the whiskey world, the evolution of Rabbit Hole, and his new role within the spirits industry. Kaveh and Jake also talk about the new Founder’s Collection – 8-Year-Old Boxergrail Rye Whiskey from Rabbit Hole.

We also dive deep into Kaveh’s exciting new chapter at Pernod Ricard as he transitions into his role as Chief Operating Officer and Head of North American Distillers. This role brings a significant opportunity to impact the direction of several iconic whiskey brands across the U.S., and Kaveh reveals how his experience in both entrepreneurship and leadership will shape the future of the company’s strategy.

Throughout the conversation, Kaveh reflects on the ever-changing whiskey landscape, the importance of sustainability, and the role of craftsmanship in modern distilling.

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Kaveh Zamanian Bio:

Kaveh Zamanian is a pioneer in the modern American whiskey scene, best known for founding Rabbit Hole Distillery in 2012. With a background in neuroscience and an innate passion for craft spirits, Kaveh set out to revolutionize Kentucky bourbon with a focus on innovation and premium craftsmanship. Under his leadership, Rabbit Hole became a renowned name in the industry, creating high-quality, unique expressions that pushed the boundaries of what bourbon and whiskey could be.

Before founding Rabbit Hole, Kaveh’s career took him through diverse fields, including working as a clinical psychologist and as an executive in the tech industry. His eclectic background played a significant role in shaping his approach to both business and whiskey-making.

In late 2023, Kaveh took on a new challenge, transitioning to Pernod Ricard as the Chief Operating Officer (COO) and Head of North American Distillers. This new role sees Kaveh leading the operations and strategic direction for a portfolio of renowned distilleries and brands across North America, including some of the most iconic names in whiskey. His extensive experience in both entrepreneurship and executive leadership in the spirits industry makes him well-positioned to further elevate the business. 

About Rabbit Hole Distillery: 

Rabbit Hole was born to blow the cobwebs off the American whiskey category and pierce through the conformity that had kept it stuck in the 19th century. Rabbit Hole’s Founder and Whiskey Maker, Kaveh Zamanian, left a 20+ year career as a clinical psychologist to pursue his long-standing passion for fine spirits. With a mission to transform the ordinary into the extraordinary, he set course to develop one-of-a-kind expressions of American whiskey. Through its signature core offerings – Cavehill Four Grain Triple Malt Kentucky Straight Bourbon, Boxergrail Kentucky Straight Rye Whiskey, Dareringer Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks, and Heigold High Rye Double Malt Kentucky Straight Bourbon – along with its innovative Founder’s Collection series, stands as the best example of innovation and craft distillation in the country. This distinction is highlighted by its use of truly singular mash bills, signature malted grains, and custom-made, hand-selected, toasted & charred barrels. The state-of-the-art distillery is a cathedral to the art and science of whiskey making and is located in the Nulu neighborhood in heart of downtown Louisville. Designed as a true craft distillery designed to scale, it produces 27,000 barrels every year. Since opening in 2018, it has been heralded as the "Architectural Icon" of the Kentucky Bourbon Trail and was recently named "World's Leading Bourbon Distillery Tour" by the World Travel Awards. In 2022, Kaveh was inducted into the Kentucky Bourbon Hall of Fame’s 20th anniversary class, cementing his place among industry pioneers and visionaries. For more information, visit rabbitholedistillery.com.