306: Kaveh Zamanian of Rabbit Hole Distillery Talks Innovation and New Role at Pernod Ricard
Release Date: 11/25/2024
363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery’s highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release...
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362: Inside The Classic Cocktail Revival with Jennifer Brian
Bourbon Lens
Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of , to discuss her upcoming book, , which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for...
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361: Burnt Tavern Bourbon & William Berkele Distillery
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate. Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape. The episode...
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360: Inside the Estate Whiskey Alliance at UK's Beam Institute
Bourbon Lens
Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what “estate...
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359: Field of Dreams Whiskey - Baseball, Bourbon, and Blending History
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America. The conversation dives into the origin story of Field of Dreams Whiskey, Drew’s journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey...
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358: Southern Distilling’s Pete Barger on American Whiskey
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery’s world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of American Whiskey in the Southeast. The discussion dives into two standout whiskeys from their portfolio — Southern Star American Single Malt Whiskey and Southern Star Bottled...
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357: Showcasing Westland Garryana 10th Edition American Single Malt
Bourbon Lens
Jake and Scott sit down with Shane Armstrong of Westland Distillery to explore the growing American Single Malt movement. Westland has helped pioneer the category through innovation, transparency, and a true sense of place in the Pacific Northwest. The conversation centers on the release of Garryana 10th edition, Westland’s acclaimed limited-edition Garryana American Single Malt Whiskey. Aged a full 10 years, this special release represents the apex of the Garryana story, showcasing the unique influence of Quercus garryana, the rare native oak of the Pacific Northwest. Shane discusses...
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356: Three Chord Bourbon Volume 2, Vinyl Revival, & Whiskey Maker Ari Sussman
Bourbon Lens
Bourbon Lens is joined by Ari Sussman, Whiskey Maker for Three Chord Bourbon, to talk about the brand’s newly released Volume 2 Series — a refreshed lineup featuring bold new blends, labels, and a creative direction deeply rooted in music culture. The Volume 2 collection introduces redesigned packaging that draws inspiration from classic vinyl records and live concert photography, reinforcing Three Chord’s connection between the worlds of whiskey and rock-and-roll. Ari shares the creative process behind these new blends and how the brand continues to evolve its identity through both...
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355: Organic Spirits & Mountain Craft with Warfield Distillery’s Alex Buck
Bourbon Lens
In this episode of Bourbon Lens, Jake sits down with Alex Buck, Co-Founder and Managing Distiller of Warfield Distillery & Brewery in Ketchum, Idaho. The two discuss the origins of Warfield, how Alex transitioned from a career in law to distilling, and the inspiration behind the brand’s focus on organic spirits and sustainability. Alex shares insight into Warfield’s American Whiskey, Gin, and Barreled Gin, each crafted with a dedication to quality ingredients and a commitment to transparency in production. They explore what sets Warfield apart in the spirits world — from its...
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354: Whiskey with a Sense of Place - New Single Warehouse Releases
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott explore how certain new whiskey releases capture a true sense of place — from the rickhouses of Kentucky to the hills of Tennessee. They start with the latest installment of the from Wild Turkey Distillery, featuring barrels aged in the legendary Camp Nelson E rickhouse. Each release in this series reflects the unique environmental conditions that make individual rickhouses so special to the final flavor profile. The discussion also touches on the releases from James B. Beam Distilling Co., continuing the brand’s innovative storytelling...
info_outlineIn this episode of the Bourbon Lens podcast, Jake sits down with Kaveh Zamanian, the founder and former CEO of Rabbit Hole Distillery, to discuss his journey in the whiskey world, the evolution of Rabbit Hole, and his new role within the spirits industry. Kaveh and Jake also talk about the new Founder’s Collection – 8-Year-Old Boxergrail Rye Whiskey from Rabbit Hole.
We also dive deep into Kaveh’s exciting new chapter at Pernod Ricard as he transitions into his role as Chief Operating Officer and Head of North American Distillers. This role brings a significant opportunity to impact the direction of several iconic whiskey brands across the U.S., and Kaveh reveals how his experience in both entrepreneurship and leadership will shape the future of the company’s strategy.
Throughout the conversation, Kaveh reflects on the ever-changing whiskey landscape, the importance of sustainability, and the role of craftsmanship in modern distilling.
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Cheers,
Scott and Jake
Bourbon Lens
Kaveh Zamanian Bio:
Kaveh Zamanian is a pioneer in the modern American whiskey scene, best known for founding Rabbit Hole Distillery in 2012. With a background in neuroscience and an innate passion for craft spirits, Kaveh set out to revolutionize Kentucky bourbon with a focus on innovation and premium craftsmanship. Under his leadership, Rabbit Hole became a renowned name in the industry, creating high-quality, unique expressions that pushed the boundaries of what bourbon and whiskey could be.
Before founding Rabbit Hole, Kaveh’s career took him through diverse fields, including working as a clinical psychologist and as an executive in the tech industry. His eclectic background played a significant role in shaping his approach to both business and whiskey-making.
In late 2023, Kaveh took on a new challenge, transitioning to Pernod Ricard as the Chief Operating Officer (COO) and Head of North American Distillers. This new role sees Kaveh leading the operations and strategic direction for a portfolio of renowned distilleries and brands across North America, including some of the most iconic names in whiskey. His extensive experience in both entrepreneurship and executive leadership in the spirits industry makes him well-positioned to further elevate the business.
About Rabbit Hole Distillery:
Rabbit Hole was born to blow the cobwebs off the American whiskey category and pierce through the conformity that had kept it stuck in the 19th century. Rabbit Hole’s Founder and Whiskey Maker, Kaveh Zamanian, left a 20+ year career as a clinical psychologist to pursue his long-standing passion for fine spirits. With a mission to transform the ordinary into the extraordinary, he set course to develop one-of-a-kind expressions of American whiskey. Through its signature core offerings – Cavehill Four Grain Triple Malt Kentucky Straight Bourbon, Boxergrail Kentucky Straight Rye Whiskey, Dareringer Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks, and Heigold High Rye Double Malt Kentucky Straight Bourbon – along with its innovative Founder’s Collection series, stands as the best example of innovation and craft distillation in the country. This distinction is highlighted by its use of truly singular mash bills, signature malted grains, and custom-made, hand-selected, toasted & charred barrels. The state-of-the-art distillery is a cathedral to the art and science of whiskey making and is located in the Nulu neighborhood in heart of downtown Louisville. Designed as a true craft distillery designed to scale, it produces 27,000 barrels every year. Since opening in 2018, it has been heralded as the "Architectural Icon" of the Kentucky Bourbon Trail and was recently named "World's Leading Bourbon Distillery Tour" by the World Travel Awards. In 2022, Kaveh was inducted into the Kentucky Bourbon Hall of Fame’s 20th anniversary class, cementing his place among industry pioneers and visionaries. For more information, visit rabbitholedistillery.com.