CoatingsCoffeeShop
This month's question: Combining coatings with self-adhered membranes Reinforced assemblies and system layering strategies Where hybrid solutions outperform traditional systems Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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This month's question: Expanding service offerings beyond reroofing Using coatings to stabilize revenue during slow seasons Entering restoration and maintenance markets strategically Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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In this episode of Coffee Conversations®, industry experts explore the growing role of roof restoration in today’s market. The discussion covers what defines a restoration project, the challenges contractors face in selling and executing these services, and the key standards that guide successful outcomes. Panelists dive into best practices before, during and after a restoration, and examine how adhering to these standards shapes market perception and builds confidence with clients. This webinar will provide practical guidance and thought...
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In this CoatingsCast™, Megan Ellsworth sits down with Johnny Walker from APOC/ICP to examine why roof restoration is rapidly gaining traction as a cost-effective alternative to full replacement. From the contractor’s perspective, Johnny breaks down what really matters during a roof assessment, including key indicators of whether a system is a good candidate for restoration and the red flags to watch for. The conversation also explores how restoration delivers both immediate savings and long-term value for building owners, along with how product selection and...
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This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings...
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In this CoatingsTalk™, Brian Cook and Mark Zeleznock with Dataforma sit down with Karen Edwards for a one-of-a-kind webinar dissecting how Dataforma’s radical approach to contractor feedback redefined the customer satisfaction in roofing software. In late 2025, Dataforma invited its users to a summit and used the time to hear feedback from the other side of the table and implemented it in real time. Bypassing the red...
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This month's question: Why fluid-applied systems demand specialized training Manufacturer-led training programs and certifications Gaps in industry-wide installer accreditation Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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In this March Influencer Response, Dani Sheehan sits down with Joe Sorrentino to unpack the real meaning of cost effectiveness when comparing roof coatings and single-ply systems. Joe shares how contractors and building owners should look beyond upfront pricing to evaluate lifecycle costs, long-term performance, sustainability goals and the unique “personality” of each roof. From material shortages and insurance trends to renewable warranties and asset management strategies, this conversation offers practical insight for making smarter roofing decisions in today’s market. Learn More...
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This month's question: Common objections from owners and consultants How to position performance data and track records Turning non-believers into long-term clients Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing...
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This month's question: Strategies for selling Fluid-Applied Systems to Skeptics Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #JoeSorrentino #JOESORRENTINO #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
info_outlineIn this CoatingsTalk® Karen Edwards is joined by Kari Aderhold from Aderhold Roofing, John Kenney from Cotney Consulting Group and Zach Carpenter from Jobba to talk about year-end metrics. As 2025 approaches, roofing businesses must evaluate their performance to ensure sustained growth. Our panel explores strategies for optimizing KPIs, recognizing employee contributions, refining processes and managing costs effectively. We’ll discuss how leveraging technology, fostering innovation and staying ahead of market trends can enhance ROI and position your business for success in the coming year. Join us to uncover actionable insights that drive agility, efficiency and profitability.
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