296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 01/22/2025
305 Top 5 Places to Advertise Your Farm’s Lead Magnet
My Digital Farmer | Marketing Strategies for Farmers
March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long. This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse,...
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304 How to Document Your Farm Promotions So You Can Recycle Them Easily
My Digital Farmer | Marketing Strategies for Farmers
Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time. In this episode, you'll discover: 📂 Why most farmers waste time recreating marketing materials every...
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303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate
My Digital Farmer | Marketing Strategies for Farmers
Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder. In this episode, you'll discover: 📧 How AI can write emails that actually convert 📱 The easiest way to create social media content in seconds 📰 How AI can generate CSA newsletters & blog posts 🏪 Writing product...
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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets
My Digital Farmer | Marketing Strategies for Farmers
Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...
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301 Creating Marketing Peaks – The Secret to More Predictable Sales
My Digital Farmer | Marketing Strategies for Farmers
Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...
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300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...
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299 Unlock the Power of Product Collections in Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...
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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)
My Digital Farmer | Marketing Strategies for Farmers
Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your...
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297 How to Be the Guide Your Customers Need
My Digital Farmer | Marketing Strategies for Farmers
Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...
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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...
info_outlineAre you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute?
In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you exactly how to create it. Don’t miss this episode if you’re ready to stop winging it and start winning with a strategic sales plan!
Podcast Sponsor:
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.
Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!
30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.