Is Self-Publishing the Key to Author Success in Today's Market? with Eric Jorgenson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 01/16/2025
Is Your Personal Brand Working Against You? April Martini & Anne Candido on the Fix
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
April Martini and Anne Candido, co-founders of Forthright People and authors of The Power of Your Personal Brand, join John Golden to explain why middle managers stall and how a deliberate personal brand becomes their competitive advantage. They share a four-part framework built on 45 combined years of branding experience and show how to apply it in 20-minute chunks. Learn more at .
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Cory Dunham on Why Founder-Led Businesses Lose Deals Before the First Call
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this Sales POP! Expert Insight Interview, John Golden talks with Cory Dunham, Executive Leadership Coach and Co-Owner of Dunham Marketing Services, about how founder-led service businesses win by clarifying their message, aligning their teams around real values, and turning those values into decisive action — especially in the fragile moments right after a sale. Learn more and connect with Cory at .
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From Copywriter to Conductor: Jon Benson on the New Role of AI in Marketing
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at .
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Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at .
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What If the Most Expensive Team Divide Is the One You Can't See? Laura Kriska Explains
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Laura Kriska, founder of We Building Solutions and author of The Business of WE, joins John Golden to share her We-Building framework for bridging invisible us-vs-them divides that quietly drain deadlines, revenue, and trust inside Fortune 500 companies. She walks through the four stages of trust every working relationship moves through and explains why hybrid work has made the climb harder than ever. More at .
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Stop Chasing Vanity PR: Derek De Vette on How AI Search Picks Sales Winners
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Derek De Vette, Co-Founder and Head of Strategic Communications at Halo Communications, joins John Golden to explain how AI search has rewritten the PR playbook and why niche earned media now outperforms marquee placements for sales pipeline growth. Derek shares fresh data on ChatGPT and Claude citation patterns and a practical playbook for becoming the cited source inside AI answers. Learn more at .
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Antoniette Roze on Turning Speaking from a Lottery into a Predictable Business
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Antoniette Roze, CEO of WPC Global, joins Sales POP! to explain how six- and seven-figure experts stop treating speaking like a lottery and start building predictable, high-value speaking businesses through sharp positioning, clear messaging, and realistic timelines. Learn more and take the free Speaker Fit assessment at .
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How Jessica Rhodes Grew Client Fit and Retention by Eliminating Her Sales Team
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
In this Sales POP! Expert Insight Interview, Jessica Rhodes, Founder of Interview Connections, explains why she dismantled her sales team after six years and how founder-led selling restored client fit, retention, and company cohesion at the world's first podcast booking agency. Learn more at .
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Can You Train for Executive Presence? Carmen Sederino on the 50/50 Rule
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Carmen Sederino, Founder and Performance Master at Illuminated Story, joins John Golden to explain why the live keynote is a competitive advantage AI cannot replicate — and how leaders and sellers can build real executive presence through voice, body, and emotional choreography. She shares the 50/50 rehearsal rule, how authenticity works as a range rather than a fixed pose, and why pause is the most underused tool in business delivery. Learn more at .
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Scale to Multi-Million ARR in Under a Year: Jacquelyn Goldberg's Playbook for AI Startup Sales
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Jacquelyn Goldberg, VP of Sales at Unframe AI, joins John Golden on Sales POP! to explain why resume pedigree is a shakier hiring signal than ever and why she screens for grit and intellectual curiosity instead — lessons she's used to scale her team to multi-million ARR in under a year at a Series A AI startup. Full conversation and more on Unframe's managed AI delivery platform at .
info_outlineJohn Golden talks with Eric Jorgensen, CEO of Scribe Media, about the shift to self-publishing and its benefits for authors. Eric shares insights on retaining control, maximizing ROI, and connecting with audiences. He also provides tips on producing high-quality books, understanding the audience’s needs, and leveraging a book for new opportunities. This episode offers aspiring authors practical guidance on navigating the publishing world and achieving success through self-publishing with the help of Scribe Media.