Connection Forum 2026
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Sabine Rothschuh, secretary of IFD, to talk about the 2026 IFD Connection Forum and the power of bringing the global roofing community together. With a format centered on practical project insights, open discussion and working sessions, the forum is designed to help member associations and industry partners share challenges, compare approaches and strengthen technical progress across countries. Sabine shares what attendees can expect from the event, including award-winning project...
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Show Me the Colors
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In this Roofing Road Trips® episode, Megan Ellsworth visits with color expert Kate Smith, president and chief color maven of Sensational Color, to explore how smart roof color choices boost curb appeal and help roofers close more composite roofing sales. Kate shares how her free one‑on‑one homeowner color consultations, “Top Down” color theory and FRESH approach guide selections from DaVinci’s wide range of long‑lasting slate and shake colors, plus how roofers can leverage DaVinci’s online design tools, color palettes, blogs and videos to simplify every color conversation. ...
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Move Over Asphalt: Composite Roofing Grabbing Homeowner's Interest
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In this episode of Roofing Road Trips®, Megan Ellsworth joins Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and operations at Weatherguard, Inc., to break down the difference between virgin and recycled composite roofing. With years of experience, 30,000+ squares installed and award-winning projects under their belts, the two share how material quality impacts durability, appearance, and long-term value. You’ll hear real-world insights on...
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CYA with AI: Avoiding Critical Mistakes
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In this episode of Operational Clarity with Lynsey Hull powered by The Coffee Shops, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to explore how contractors can approach AI with clarity instead of confusion or risk. The conversation breaks down common mistakes, data concerns and the importance of putting the right guardrails in place before adoption. Listeners will walk away with a practical framework for using AI as a tool to strengthen their business, not expose it. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking...
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Leveraging Culture to Attract the Right Talent
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Kristin Case from Hi-Peak Staffing to talk about why company culture has become a critical piece of building and retaining strong roofing teams. As contractors continue navigating workforce challenges, employees are looking for more than just a paycheck. They want purpose, communication, opportunity and a place where they feel valued. Kristin shares how roofing companies can turn culture into a competitive advantage by clearly defining who they are, telling their story and showcasing what...
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Building Trust Beyond AI
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In this Roofing Road Trips® episode, host Megan Ellsworth talks with Allison Woslager, owner of Integrity Marketing Group, about how contractors can strengthen their marketing in today’s AI-driven landscape. Allison breaks down answer engine optimization, realistic expectations for digital marketing and why authenticity still matters. From ChatGPT and Gemini to community involvement and outside credibility, this conversation gives roofers practical insight into what it takes to be found, trusted and chosen in a changing market. Learn more at RoofersCoffeeShop.com! ...
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From Hire to High Performer: HR That Delivers
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In this Roofing Road Trips® podcast, Karen Edwards visits with Terri Davidson to discuss HR strategies and company policies in the roofing industry. They cover the foundations of effective HR management, the role of clear policies in company culture and how to navigate workforce challenges. The discussion also explores compliance, employee retention and practical ways to create a strong, people-first workplace. Tune in to learn how thoughtful HR practices can strengthen your business and support long-term growth. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/...
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Built to Perform When It Matters
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with John Theede of Attic Breeze and Cody Rhea of FIXD Roofing LLC to discuss how homeowner expectations, roof system design and contractor responsibilities have evolved. As material and labor costs rise, reliable products and complete system performance are more important than ever. The conversation explores how attic ventilation can affect comfort, moisture management, callbacks and long-term roof performance. John and Cody also share what contractors should consider when recommending ventilation and how stronger system...
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Beyond the Roofline: Growing Your Business With Siding
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In this RoofersCoffeeShop® Coffee Conversations, Heidi J. Ellsworth is joined by Josh Wilens of QXO, Alex Birnbaum of QXO and Kristina Hill of HomeShield Roofing & Exteriors to talk about how siding is no longer just an add-on for roofing contractors; it is becoming a key part of how contractors build stronger customer relationships, grow project value and deliver complete exterior solutions. During the discussion, these industry leaders will explore the role siding plays in today’s roofing market, from homeowner...
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Roofing Risks You Can’t Ignore: Shrinkage Explained
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Tawnya MacNeil of IPG about the company’s role in the roofing industry and how they support contractors with critical insights and solutions. Tawnya shares perspective on common challenges contractors may not always consider, including a deep dive into roof shrinkage. She explains what it is, how it occurs and the impact it can have on both contractors and building owners. The conversation explores the standards designed to prevent shrinkage-related issues and highlights what contractors should look for in materials and...
info_outlineIn this Roofing Road Trips®, Heidi J. Ellsworth sits down with Jack Gottesman from IKO Residential to discuss how IKO Residential is leading the way with innovation, style and strategic updates. It’s time to take a look back at 2024 and discuss exciting developments on the horizon for 2025. From the introduction of new shingle colors to a brand refresh, they’ll cover what contractors, homeowners and industry professionals can expect from the shingle experts at IKO.
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