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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Will Riley, the man behind ServiceCon to talk about what 2026 will hold for the conference. Will shares how the idea for ServiceCon was born and why focusing on the service side of roofing matters now more than ever. He walks listeners through the process of building the event from the ground up and gives a preview of what attendees can look forward to this year. Will also reflects on how the conference has evolved, what excites him most for 2026. To learn...
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In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by John Kenney from Cotney Consulting Group to discuss artificial intelligence (AI) in roofing. This episode breaks down how AI can be practically applied in roofing operations today. Drawing from his own training, AI in Roofing: What Contractors Need to Know, John explains how AI can boost efficiency in estimating, project management, service, safety and scheduling while reducing administrative burdens. Learn about AI’s real-world impact, how to adopt it...
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In this episode of Stories from the Roof, host Megan Ellsworth sits down with Matt Tyner of Bone Dry Roofing to explore a career built on grit, curiosity and a commitment to elevating the craft. Matt shares how his journey from the field to marketing leadership shaped his passion for culture, communication and developing strong teams. He offers insights on what drew him to roofing, how purpose-driven storytelling can strengthen a business and why investing in people remains the foundation of long-term success, giving listeners practical perspective on building a meaningful career in the...
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop...
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This month's question: How can roofing contractors use the off-season to tighten operations and improve jobsite efficiency? Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals...
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In this Roofing Road Trips® episode, host Megan Ellsworth sits down with Rebecca Mayo, director of partnerships for gFour Marketing to share how contractors can generate more high-quality leads through customer referrals. From turning every project into a marketing opportunity to using your CRM for smarter follow-up, learn how to train your team, reward your best customers and create a referral system that keeps your crews busy all year long. Kick off the new year with a plan built for roofing success. Learn more at RoofersCoffeeShop.com! ...
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In this Roofing Road Trips® episode, host Karen Edwards welcomes Dan Ozuna of Tremco CPG to talk about the growing momentum behind panelized exterior wall assemblies. They break down what these systems are, why architects, contractors and building owners are embracing them and how metal composite material panels strengthen performance, energy efficiency and fire safety. The episode also clears up common misconceptions and offers simple first steps for contractors who want to learn more, including how Tremco CPG supports training and installer education. ...
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Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #PelicanRoofing #CertainTeedRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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In this Read Listen Watch®, Heidi J. Ellsworth sits down with Peter Cleveland from Eagleview and Fred Castonguay from Reworked.ai to discuss how high-quality data is optimizing marketing and sales. As contractors head into a new year with tight pipelines and fresh budgets, this conversation explores why traditional lead-generation methods are falling short and how data-driven marketing is changing the game. The panel breaks down the role of data quality, the difference between need and intent, and how practical AI can be used without the hype. Attendees will...
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Pam Torrey of INGAGE to explore why strategy only works when it is fully adopted across sales, marketing and operations. The conversation highlights INGAGE’s Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will gain a clear picture of how adoption bridges the gap between ideas and results for growing home improvement businesses. Learn more at RoofersCoffeeShop.com! ...
info_outlineIn this Roofing Road Trips® episode, Heidi J. Ellsworth and Allan York of EagleView dive into the top five strategies roofing professionals can implement during the off-season to gear up for a successful busy season. From leveraging cutting-edge technology like drones and CRM integration to exploring new revenue opportunities like solar installations, they cover actionable tips that can transform the way contractors run their roofing business. Discover how investing in team training, optimizing the company tech stack and engaging customers early can give a competitive edge.
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