301 Creating Marketing Peaks – The Secret to More Predictable Sales
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 02/26/2025
352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened. That’s when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to...
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351 How to Find Weekly Email Topic Ideas When You Don't Know What to Say
My Digital Farmer | Marketing Strategies for Farmers
Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why...
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350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers
My Digital Farmer | Marketing Strategies for Farmers
A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, “You need to come on the podcast and walk us through what...
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349 What Do I Put on My Farm’s Website Homepage?!
My Digital Farmer | Marketing Strategies for Farmers
Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around. In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm...
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348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)
My Digital Farmer | Marketing Strategies for Farmers
What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who’s built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong “gateway...
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347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares
My Digital Farmer | Marketing Strategies for Farmers
What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you’ve ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing,...
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346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens
My Digital Farmer | Marketing Strategies for Farmers
Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar,...
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345 — The Energy of Money: FMS Money Mindset Series
My Digital Farmer | Marketing Strategies for Farmers
This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story -- and today, I’m releasing one of those private “members-only” private podcasts here on the main feed. This is Episode 2 of that private series, and it’s all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You’ll hear stories from my own life,...
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344 How to Win Back Customers Who Have Gone Cold
My Digital Farmer | Marketing Strategies for Farmers
What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you’ve ever looked at your email list or customer list and...
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343 Goal Setting - Finding Your One Word Intention for the New Year
My Digital Farmer | Marketing Strategies for Farmers
Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I...
info_outlineDo your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?
Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.
Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm’s natural peaks? And what if you don’t have an obvious seasonal holiday to work with?
In this episode, we’ll explore:
✔ What a marketing peak actually is (Hint: You probably already have one and don’t realize it!)
✔ The four most common peaks that every business should plan for
✔ How to identify YOUR farm’s perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
✔ Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
✔ How marketing peaks interplay with cash flow & financial planning
👉Hit play now and start building your farm’s most profitable year yet.
Plus, I’m sharing a free resource to help you map out your farm’s marketing peaks—so you can create a predictable revenue plan instead of just “hoping for sales.”
Podcast Sponsors:
This podcast was sponsored by Local Line.
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School: Build Your Farm’s Marketing System—One Project at a Time
Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.
Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:
✔ Creating a promotion calendar that drives consistent sales
✔ Setting up & optimizing your Google Business Profile
✔ Auditing & improving your sales funnel
✔ Writing high-converting emails (nurture, promotions, onboarding)
✔ Collecting & using customer testimonials effectively
✔ …and much more!
Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!
Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.
Check out all the available projects or try Farm Marketing School for a month at 👉 mydigitalfarmer.com/fms (Cancel anytime!)
Some of the resources mentioned in this episode:
Marketing Peak Planner: Ready to take control of your farm sales?
Download my free Marketing Peak Planner here 👉 https://www.mydigitalfarmer.com/marketingpeaks
📩 Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.
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💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.