Everybody Can Sell: Insights on Modern Sales Strategies with Todd Schuchart
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 02/05/2025
VR Isn’t Dead — It’s the Future of Marketing - Amir Berenjian
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
, has put over 150,000 people into VR headsets — from pro sports fans at the Minnesota State Fair to UN policymakers experiencing polio vaccination campaigns in Zambia. In this conversation with SalesPOP! host John Golden, Brenian explains where immersive tech actually delivers marketing ROI, why $300 headsets are changing the game, and why spatial computing will become the primary way we interact with AI.
info_outline
Leadership Discipline: The Missing Link in Sales Performance - Steven Rosen
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Guest: Steven Rosen, MBA — Founder of STAR Results and author of Focused: The Leadership Discipline That Protects Performance from Distraction A quick preview of our conversation with Steven Rosen. After 30 years coaching CROs and VPs of sales, Steven has a blunt message: if your numbers are off, stop looking at your reps and start looking in the mirror. Here's a taste of what he shared with John Golden. Key Takeaways: Most sales managers were promoted because they were great reps — then handed targets with zero leadership training. Performance doesn't collapse overnight. It erodes one...
info_outline
Breaking Into the Top 1% with Larry Weidel
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What does it really take to reach the top one percent in sales—or any competitive field? In this episode of the , host John Golden sits down with , a veteran sales executive, investor, and bestselling author of Serial Winner. With more than $6 billion in assets under management, Larry has earned his place among the elite—and he’s on a mission to show others the path. Larry’s journey from construction work to the pinnacle of financial services wasn’t powered by genius. It was powered by mentors, relentless curiosity, and a repeatable framework he calls the “cycle of winning.” In...
info_outline
Cracking the Code on Sales Recruitment with Steve Radford
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What separates a great sales hire from a costly mistake? In this episode, John Golden welcomes , a seasoned UK-based sales leader and author with over 25 years of experience, to tackle one of the toughest challenges in any growing organization: finding and selecting salespeople who will actually perform. Radford explains why traditional resume-driven hiring consistently fails and what forward-thinking companies do instead. He walks through his approach to building success profiles that go beyond skills and experience to capture the traits, values, and behavioral patterns that predict...
info_outline
Key themes and listener value with Jeff Coleman
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Spending on Google Ads without a real strategy is like filling a bucket with holes—money flows in and leads trickle out. This episode dives into the common traps that burn through ad budgets and delivers a clear framework for turning paid search into a predictable, profitable channel. You’ll learn why aligning your ad copy, keywords, and landing pages around a defined buyer persona is the single most important step most advertisers skip. shares battle-tested strategies for using negative keywords and audience exclusions to cut waste, why the top ad spot is rarely worth the premium, and...
info_outline
The Brain Behind the Buy: AI, Emotion, and Modern Sales Strategy - Paul Larche
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Your brand is speaking to your customers’ brains every single day. The real question is: which brain is actually listening? In this episode, John Golden welcomes to the podcast for a wide-ranging conversation that bridges neuroscience, artificial intelligence, and real-world selling strategy in ways you won’t hear anywhere else. Larche, author of The Divided Brain, explains how AI-powered personalization exploits the same survival instincts that once kept our ancestors alive in the wild—and what that means for the way we build brands, craft campaigns, and close deals in today’s...
info_outline
18 Summers: Why Entrepreneur Dads Can’t Afford to Wait - George Rivera
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
’s father was dying when he delivered the advice that changed everything: stop missing your son’s games. That single conversation forced Rivera—a self-made entrepreneur running a $20 million business—to rethink what success actually looks like when your kids are growing up without you. In this powerful conversation with host John Golden, Rivera opens up about the emotional toll of being a founder and why so many entrepreneur dads stay trapped in a cycle they never planned for. He introduces the concept behind his 18 Summers Roundtable, a community where founder fathers share real...
info_outline
The Whole Pie System: A Smarter Path to Profit, Impact, and Enjoyment - Andy Clark
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Most business advice boils down to one thing: make more money. But what happens when the money’s coming in and you still feel stuck? has spent two decades helping business owners answer that question. In this episode, he joins host John Golden to introduce the Whole Pie System — a 15-step framework designed to help entrepreneurs build companies that are profitable, meaningful, and genuinely enjoyable to run. Andy walks through the biggest mistakes he sees small business owners make, from neglecting their core values to getting addicted to crisis management. He also shares a deceptively...
info_outline
The Psychology of Yes: Subconscious Selling Explained with Paul Ross
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
has spent 30 years studying why people say yes—and it rarely has anything to do with your product. In this episode, he explains how top-performing reps create emotional safety before ever making a pitch. Small language shifts—words like "explore" and "together"—signal partnership instead of pressure, quietly lowering a buyer's guard. When objections arise, Ross doesn't argue. He interrupts the pattern with a question that reframes the resistance entirely. The result? Conversations that feel less like sales calls and more like genuine decisions being made.
info_outline
The Remote Closer's Playbook: Kai Law on Sustainable Sales
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
spent years coaching high-performing remote salespeople — and the pattern is always the same. The ones who last aren't the most gifted. They're the most prepared. In this episode, Kai covers financial runway strategies for commission-only roles, why peer communities change everything in remote work, and how persistent follow-up quietly outperforms raw talent every single time. If you're serious about remote sales, this conversation is your starting point.
info_outlineThe New Sales Playbook with Todd Schuchart
Are great salespeople born or made? Todd Schuchart, sales expert and CEO of Razor Ridge Leads, argues that anyone can succeed in sales—with the right mindset. In this episode, he reveals why traditional sales tactics are outdated and how a human-centered approach leads to better results.
💡 Topics Covered:
✔️ Why genuine conversations outperform aggressive sales tactics
✔️ The power of active listening in building trust and closing deals
✔️ How curiosity makes salespeople more effective problem-solvers
✔️ Leveraging AI and CRM systems to improve lead generation
Whether you’re in insurance sales or another industry, Todd’s insights will change the way you think about selling.