loader from loading.io

CCS Influencer Will Lorenz - February 2025

CoatingsCoffeeShop

Release Date: 02/13/2025

Live from Polyschool: Empowering Through Education show art Live from Polyschool: Empowering Through Education

CoatingsCoffeeShop

Join us live from Winter Haven, Florida for a special CoatingsTalk (RLW) hosted at the Polyglass Polyschool hands-on training facility! In this dynamic session, we're diving into the power of education, training and workforce development in roofing—straight from the source. Hear from industry leaders, technical experts and contractors as they explore how hands-on learning opportunities like Polyschool are building better crews, stronger businesses and higher profitability. Whether you're watching in-person or tuning in online, this is your front-row seat to roofing education in action....

info_outline
Meet the New Gaco show art Meet the New Gaco

CoatingsCoffeeShop

In this episode of CoatingsCast, host Megan Ellsworth sits down with Ed Klonowski from Gaco to explore their brand transformation and what it means for contractors across the country. Gaco has unified its extensive coatings, adhesives and sealants portfolio under one cohesive brand family, streamlining product lines and making it easier for professionals to find trusted solutions. Ed describes a bold new identity and clear sub-brands like GacoFlex and GacoSeal. He also outlines how Gaco is doubling down on its commitment to performance, customer support and innovation across the building...

info_outline
Roofing Restoration in a Tight Economy show art Roofing Restoration in a Tight Economy

CoatingsCoffeeShop

In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, we’ll explore why roof restoration is one of the smartest ways contractors can diversify their offerings — especially during economic slowdowns.  With building owners hesitant to take on a costly tear off and replacement during uncertain economic times,, restoration offers a lower-cost alternative. Contractors can still deliver 5- to 20-year system warranties to their customers without the cost of a full roof replacement. Whether you’re starting maintenance agreements, walking roofs to uncover hidden...

info_outline
Keeping the Caribbean Kool show art Keeping the Caribbean Kool

CoatingsCoffeeShop

In this episode of CoatingsCast®, Megan Ellsworth heads south to chat with Giovanny Pazimino, regional manager for the Caribbean, Central America and Mexico at Sherwin-Williams. Giovanny shares insights into Kool Seal’s history and its role in the roofing industry, as well as its growth in the region. He discusses how Sherwin-Williams' backing helps navigate hurdles and how severe weather, particularly storms, impacts roofing solutions in the region. Looking ahead, he offers his perspective on the future of roofing in the area. Tune in for a deep dive into the unique world of coatings and...

info_outline
Finding Opportunity in Uncertainty show art Finding Opportunity in Uncertainty

CoatingsCoffeeShop

In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big investments, but that doesn’t mean putting off all roofing work. Will and Todd explore how restoration, maintenance and honest communication can create long-term trust and steady business. They highlight why roof coatings are a smart choice when...

info_outline
Opportunities in Uncertainty show art Opportunities in Uncertainty

CoatingsCoffeeShop

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the...

info_outline
Unlocking Success in Spray Foam show art Unlocking Success in Spray Foam

CoatingsCoffeeShop

In this episode of CoatingsCast®, Megan Ellsworth sits down with Frank Mortl of the Spray Polyurethane Foam Alliance (SPFA) to discuss the value of becoming a member of and how it can elevate your business in the spray foam industry. They dive into the benefits of SPFA membership, including exclusive resources, training and networking opportunities. Take a deep dive into the successful Sprayfoam Annual Conference & Show, a must-attend event for anyone in the industry.   Learn More at  https://www.coatingscoffeeshop.com/     Sign up for the Week in Coatings! ...

info_outline
Form up!: Maximizing Commercial Jobsite Productivity show art Form up!: Maximizing Commercial Jobsite Productivity

CoatingsCoffeeShop

In this CoatingsTalk, Megan Ellsworth is joined by Brian Cook from Dataforma, to discuss how daily productivity tracking can increase profitability for commercial contractors. From monitoring crew performance to managing multi-job workflows, Brian explores how Dataforma’s innovative tools help contractors track progress in real-time, improve crew efficiency and enhance project management. Join us to learn how leveraging technology like Dataforma can help you track exactly how much got done each day and ensure your team stays on schedule and on budget.   Learn More at  ...

info_outline
Seal and Repair in any Weather show art Seal and Repair in any Weather

CoatingsCoffeeShop

In this episode of CoatingsCast®, Megan Ellsworth sits down with Chris Huettig of KARNAK to discuss the exciting re-launch of Karna-Seal 671. This top-of-the-line silicone roof sealant from KARNAK will be re-debuted at their booth #10095 at the 2025 International Roofing Expo (IRE). During the conversation, Chris will explore the unique properties of silicone sealants, why Karna-Seal 671 was developed and how it stands out as a go-to solution for roof repair needs. With the growing popularity of silicone-coated roof systems, understanding the benefits and limitations of silicone sealants is...

info_outline
Gabe Goepfert - Spray Foam from 29,000 Feet show art Gabe Goepfert - Spray Foam from 29,000 Feet

CoatingsCoffeeShop

In this episode of CoatingsCast® Heidi J. Ellsworth kicks off SPFA 2025 and the CoatingsCoffeeShop soundstage sponsored by Everest Systems with Gabe Goepfert, Everest’s Vice-President of Sales and Marketing. Gabe and Heidi start things off on a high note by speaking about associations like SPFA and how they help to bring contractors and manufacturers together. They then dive deeper into spray foam discussing trends, challenges, and what it takes to meet them in the spray foam space. To cap things off, Gabe gives Heidi a teaser on new Everest products coming in 2025.  Learn More at...

info_outline
 
More Episodes

This month's question: How can contractors ethically integrate AI into operations to improve efficiency without compromising trust, transparency and/or the human element?

Learn More at https://www.coatingscoffeeshop.com/

Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/si...

Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs...

Follow Us! 

  / coatingscoffeeshop  

  / coatingscs  

   / coatingscoffeeshop  

  / coatingscoffeeshop  

    / @coatingscoffeeshop  

  / coatingscoffeeshop  

https://www.coatingscoffeeshop.com/rss

#GeneralCoatings #WillLorenz #CCSInfluencer #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration