300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 02/19/2025
300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...
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299 Unlock the Power of Product Collections in Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...
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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)
My Digital Farmer | Marketing Strategies for Farmers
Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your...
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297 How to Be the Guide Your Customers Need
My Digital Farmer | Marketing Strategies for Farmers
Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...
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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...
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295 How to Use Weekly or Daily Specials to Increase Farm Sales
My Digital Farmer | Marketing Strategies for Farmers
Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...
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294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty
My Digital Farmer | Marketing Strategies for Farmers
January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy
My Digital Farmer | Marketing Strategies for Farmers
Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...
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292 My End of Year Housekeeping Tasks for Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious? I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist...
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291 Debrief: My CSA Early Renewal Campaign Results!
My Digital Farmer | Marketing Strategies for Farmers
What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is...
info_outlineIt's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.
So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. I’ll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm’s business.
In this episode, you'll discover:
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Why milestones create powerful marketing opportunities
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The psychology behind milestone marketing (and why it works)
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3 types of milestones you should celebrate
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Creative ideas for turning milestones into marketing gold
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How to name and promote your milestone celebrations
Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!
Podcast Sponsors:
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🚜 Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:
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Creating a promotion calendar that drives consistent sales
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Setting up & optimizing your Google Business Profile
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Writing high-converting emails (nurture, promotions, onboarding)
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Collecting & using customer testimonials effectively
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Auditing & improving your sales funnel
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Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
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📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.
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📲 Follow me on Instagram: @mydigitalfarmer
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📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
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💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.
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🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.
🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farm—it’s the perfect follow-up to today’s discussion.
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