loader from loading.io

How to Attract Your Dream Customers and Turn Them Into Raving Fans

Thinking Big Podcast

Release Date: 02/24/2025

The Strangest Secret That Built The Personal Development Industry - And How You Can Use It show art The Strangest Secret That Built The Personal Development Industry - And How You Can Use It

Thinking Big Podcast

What if a single idea could completely transform your life? In this episode, I take you inside an exclusive mastermind room in Chicago—where history was rediscovered, success principles were unlocked, and the secret to separating the top 5% from the rest was revealed. I sat alongside legends like Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and Vic Conant, inside the Nightingale Conant archives, where we uncovered The Strangest Secret—a message that built the foundation of the personal development industry. This isn’t just another motivational lesson....

info_outline
How to Attract Your Dream Customers and Turn Them Into Raving Fans show art How to Attract Your Dream Customers and Turn Them Into Raving Fans

Thinking Big Podcast

Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer. 👉 Are you struggling to get the right leads? 👉 Spending money on ads but seeing no results? 👉 Feeling stuck because your audience isn’t engaging? The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every...

info_outline
Do the Thing and You Shall Have the Power: Unlocking the Magic of Starting show art Do the Thing and You Shall Have the Power: Unlocking the Magic of Starting

Thinking Big Podcast

In this high-energy episode of The Thinking Big Podcast, your host Sean Osborn breaks down the game-changing principle that action ignites clarity. Drawing from Ralph Waldo Emerson’s timeless quote, “Do the thing and you shall have the power,” Sean shows you how the real roadmap to transformation only reveals itself once you take that first bold step. Whether it’s launching a new business, pursuing a dream relationship, or leveling up your health, this episode will fire you up to pivot, adapt, and discover what you’re truly meant to do.   What You’ll Learn in This...

info_outline
The Computer Mindset: Program Your Life for Unstoppable Success show art The Computer Mindset: Program Your Life for Unstoppable Success

Thinking Big Podcast

This episode is sponsored by: What if I told you that your mind is nothing more than a high-powered, fully programmable supercomputer? And better yet—you’re the programmer! 🚀 In this episode of the Thinking Big Podcast, host Sean takes you deep into The You:OS (Your Ultimate Operating System)—a methodical way to rewrite the subconscious programming that’s been limiting you since you were young. If you’ve ever felt stuck, unmotivated, or like you’re running outdated software, this episode will show you how to wipe the slate clean and upgrade to the most optimized,...

info_outline
From Layoff to Legacy: How Gina Schaefer Built a Community-Driven Empire show art From Layoff to Legacy: How Gina Schaefer Built a Community-Driven Empire

Thinking Big Podcast

This episode is sponsored by: Ready for an inspiring deep dive into entrepreneurship, second chances, and the power of building a business that truly changes lives? In this episode, I sit down with Gina Schaefer, founder of multiple hardware stores and author of Recovery Hardware, for a conversation that’ll have you rethinking what’s possible in business, in life, and in leadership. Gina’s entrepreneurial journey started with a bold leap: opening her very first hardware store in a previously riot-torn neighborhood in Washington, D.C. But that was just the beginning! She quickly...

info_outline
Refusing to Quit - with World Series Champ Ryan Lavarnway show art Refusing to Quit - with World Series Champ Ryan Lavarnway

Thinking Big Podcast

This episode is sponsored by: Have you ever wondered what it truly takes to become—and remain—one of the best in the world at what you do? Today’s guest, Ryan Lavarnway, has lived that story. He’s the World Series–winning catcher whose relentless refusal to quit propelled him up, down, and back up again through multiple Major League Baseball rosters. Now, he’s harnessing that ironclad mindset to help business leaders, sales teams, and everyday high-achievers show up and win—no matter the obstacles. In this episode, host Sean Osborn takes you behind the scenes of Ryan’s...

info_outline
How to Captivate Any Audience with the Queen of Charisma, McCall Jones show art How to Captivate Any Audience with the Queen of Charisma, McCall Jones

Thinking Big Podcast

This episode is sponsored by: Connect With McCall Jones Are you tired of feeling like a different person on camera or on stage—even though you’re charismatic and confident in everyday life? Today’s guest, McCall Jones, has spent her entire life on stage and in front of the camera. She’s the founder of Charisma Hacking, an innovative system that helps entrepreneurs, speakers, and coaches tap into their most authentic, magnetic presence—without faking an “on-stage persona.” In this episode, McCall joins Sean to reveal: Why “being yourself” is easier said than done—and the...

info_outline
Unlocking the Secret Level in the Game of Life 🎮 show art Unlocking the Secret Level in the Game of Life 🎮

Thinking Big Podcast

This episode is sponsored by:   Welcome to the Thinking Big Podcast! In this powerful episode, we explore the hidden layers of personal transformation. You’ll dive deep with Sean Osborn as he shares his story of hitting rock bottom, discovering his purpose, and building a life aligned with his vision. This isn’t just self-help fluff – it's a masterclass on how to break free from autopilot living and consciously design every aspect of your life. If you've ever felt stuck or unsure about what’s next, this episode will give you the blueprint to unlock new levels of potential....

info_outline
Inside Napoleon Hill’s Secret Vault: The Untold Secrets to Creating Unstoppable Success show art Inside Napoleon Hill’s Secret Vault: The Untold Secrets to Creating Unstoppable Success

Thinking Big Podcast

This episode is sponsored by: Welcome back to the Thinking Big Podcast with Sean Osborn! In today’s exciting episode, Sean takes us on a journey through one of his most incredible experiences. Imagine this: a secret archive containing hundreds of unpublished manuscripts and personal notes from none other than Napoleon Hill, the mastermind behind personal development. Sean recently had the privilege of exploring these archives alongside Russell Brunson, Don Green (President of the Napoleon Hill Foundation), and James Hill (Napoleon Hill’s grandson). What they discovered was like unearthing...

info_outline
Struggling with self-doubt? Discover the century-old technique that's transforming lives daily show art Struggling with self-doubt? Discover the century-old technique that's transforming lives daily

Thinking Big Podcast

This episode is sponsored by: In this episode of the Thinking Big podcast, Sean Osborn dives into the groundbreaking self-help technique developed by Emil Coué in the early 1900s. Known as the Coué Method, this simple yet powerful approach to autosuggestion has helped countless individuals improve their lives through the power of positive thinking and imagination. Key Points: Introduction to Emil Coué and his revolutionary work in self-help The core principle of the Coué Method: "Every day, in every way, I'm getting better and better" How to practice the method: Repeat the phrase 20...

info_outline
 
More Episodes

This Episode Is Sponsored By The Inner Circle Mastermind

Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today’s episode, we’re cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

👉 Are you struggling to get the right leads?
👉 Spending money on ads but seeing no results?
👉 Feeling stuck because your audience isn’t engaging?

The problem isn’t your product. It’s that your message isn’t reaching the right people. Without a crystal-clear buyer persona, every marketing effort is like throwing darts in the dark—hoping something sticks. Hope is NOT a strategy.

In this episode, I’m breaking down:
✅ Why defining your dream customer is a game-changer.
✅ The biggest mistakes business owners make when marketing.
✅ How to craft messaging that speaks directly to the right people.
✅ How I use AI to generate laser-focused customer personas.
✅ A free AI-powered resource that will help you build your customer persona today!

If you’re tired of marketing that feels like guesswork and want a proven, effective way to build an audience that actually converts—this episode is for you.

🎧 Tune in now and take the first step toward marketing that actually works!

 

🔑 Key Takeaways

1️⃣ You can’t sell to everyone. If your message is too broad, it resonates with no one.
2️⃣ A well-defined customer persona = higher sales & engagement. Speak to their exact pain points.
3️⃣ Emotions drive decisions. Understanding frustration, overwhelm, and hope makes your message powerful.
4️⃣ Your dream customer already exists. You just need to attract them with the right messaging.
5️⃣ AI tools can simplify the process. Use my free resource to build a clear, actionable customer persona.

 

🛠 Resources Mentioned in This Episode

🚀 Want a foolproof way to create a dream customer persona? I’ve got a FREE AI-powered tool for you right here!  Ultimate Customer Persona Generator – A free AI-powered tool that helps you define your ideal customer.
📌 The Ultimate List-Building Blueprint – A step-by-step framework to grow a highly engaged email list.
📌 Books Mentioned: "DotCom Secrets" & "Atomic Habits" – Must-reads for digital entrepreneurs.

 

💡 FAQ

Q: What’s the biggest mistake people make in marketing?
A: Not knowing exactly who they’re speaking to. If your messaging is too broad, it doesn’t resonate.

Q: How do I know if my customer persona is accurate?
A: Test your messaging. If you start attracting the right audience, you’re on the right track.

Q: Does email marketing still work?
A: Yes! It’s still one of the highest-converting strategies—when done right.

Q: How long does it take to define my ideal customer?
A: With the right framework, you can create a powerful customer persona in under an hour.

Q: Where can I get your free customer persona generator?
A: Check out the show notes for the link!


🔥 Connect with Sean Osborn at Thinking Big Coaching

🌍 Website
📷 Instagram
📘 Facebook

🎙 Loved this episode? Leave a review on iTunes! It helps more people find the podcast and learn how to think BIG.