RCS Influencer Will Lorenz - April 2026
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This month's question: Rising premiums and reduced carrier options Insurance shifts and their impacts on the industry Strategies to mitigate risk and control costs Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop...
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Win the Customer Experience, Win the Sale
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In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and Marc Hansen of JobNimbus to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and clear pricing, homeowners increasingly expect speed, transparency and a digital-first path forward. This session explores how leading contractors are meeting those expectations by pairing instant online estimates from Demand IQ with the rapid response,...
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Inside the Lab: Roofing Performance Explained
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On this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Erick Sharp, CEO of ACE Laboratories, to explore how analytical lab capabilities are helping contractors, manufacturers and industry professionals make smarter roofing decisions. From material testing to failure analysis, Erick breaks down how laboratory data is used to evaluate performance, troubleshoot issues and support product development, while sharing real-world examples of how these insights translate to success on the jobsite. Whether you're assessing new materials or addressing roof problems, this...
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Mastering Roof Restoration Pt. 3: Post-application
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Jeff Romero from Progressive Materials to talk about what happens after the coating is applied and why thoughtful wrap-up matters. Jeff outlines the risks of rushing through final inspections, documentation and customer communication to move on to the next job. They discuss the most commonly overlooked steps at project closeout and how these missteps shape customer perception and future opportunities. Jeff explains how warranty expectations should be communicated to prevent...
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Mastering Roof Restoration Pt. 2: Application
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In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Jeff Romero from Progressive Materials to explore what separates a restoration project that performs well from one that fails prematurely. They look closely at where contractors and crews often rush during surface preparation, and how those shortcuts result in adhesion issues or premature breakdowns. Jeff explains the mistakes most commonly seen during product application itself and the financial consequences that follow. They also discuss factors outside a contractor’s control,...
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Mastering Roof Restoration Pt. 1: Pre-Application
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In this episode of Roofing Road Trips®, Megan Ellsworth sits down with Jeff Romero from Progressive Materials to examine the foundation of a successful roof restoration before any equipment is unloaded. They discuss why the pre-application phase is arguably the most critical stage of the project, from accurate roof assessments to clear communication with building owners. Jeff outlines the common mistakes contractors make during evaluations and planning, and how those errors can lead to costly overruns or system failures. The conversation highlights essential...
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Leveling the Payment Field
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with James Talman, CEO of the National Federation of Roofing Contractors (NFRC), about a landmark U.K. government decision to ban retentions in construction contracts and reform long-standing payment laws. Long criticized for straining cash flow, retention practices have impacted specialist contractors for decades. James shares how years of industry advocacy led to this breakthrough, what the transitional period means for contractors, and how the reforms could improve financial stability,...
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The Future of Roofing Measurements is 3D
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Piers Dormeyer from Eagleview to explore the launch of Eagleview One’s new 3D property intelligence. They discuss how the technology helps contractors access highly accurate roof, wall, window and door measurements remotely, reducing time spent on site visits and speeding up estimating and bidding. Piers will share how centralized property data improves collaboration across teams and what this new level of property intelligence could mean for the future...
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The Power of Community Beyond Donations
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In this episode of Roofing Road Trips®, host Megan Ellsworth is joined by Jason Stanley of IB Roof Systems to talk about the importance of giving back to the community. With IB Roof Systems’ long-standing support for Ronald McDonald House Charities, Jason will talk about how roofing companies can make a meaningful impact by offering their expertise and getting involved in charitable initiatives like the Hearts on the Green Golf Tournament. Jason shares IB Roof Systems’ commitment...
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Roofing in the Insurance Era
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In this episode of Roofing Road Trips®, host Karen Edwards sits down with Brenda Perkins of Brava Roof Tile to dissect how severe weather is reshaping the way homeowners, contractors and insurers think about roofing. The conversation explores how an increase in hail, high wind and wildfire events are influencing insurance coverage, underwriting and material selection across the country. The discussion breaks down what impact ratings and wind ratings really mean, why insurers pay attention to them and how durability is becoming a larger factor in roofing decisions. Brenda will also examine...
info_outlineFor this RLW, join Karen Edwards as she visits with Gabriela Fornino from Beacon on how to manage your roofing business online. Utilizing Beacon Pro+ has changed the lives of many roofing contractors and companies, streamlining processes and providing instant access to important information. They are also benefiting from the amazing incentives that Beacon continues to offer. During this RLW, they will walk through the availability, customization and ease of managing a roofing business within Pro+. From wrangling your workflow with the all-in-one tool that works as hard as you do to having your orders triple checked by your local Beacon reps, this app will quickly become your favorite tool. They also review the partners like Job Nimbus, Roofle, Leap and other companies that are elevating the digital world. Finally, they talk about the 2025 Beacon Bonanza, the latest promotion for new and current Pro+ users that could take you to the CMA Music Festival in Nashville.
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