Stories from The Roof: Elliot Emann
RoofersCoffeeShop
In this episode of Stories From the Roof, host Megan Ellsworth sits down with Elliot Emann of Washington Roofing & Construction for a conversation that goes beyond shingles and storm damage. Known for his thoughtful leadership and commitment to doing right by homeowners, Elliot shares the journey that shaped his approach to roofing in Missouri’s unpredictable climate. Learn how Elliot focuses on helping homeowners understand their options, especially when it comes to balancing beauty, hail resistance and low maintenance in a region where severe weather is a reality. Tune in to hear about...
info_outline
The Colors & Performance Homeowners Want
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards sits down with Shara Gamble of Attic Breeze to discuss what homeowners are prioritizing in 2026 when it comes to exterior design and how roofers can stay one step ahead. From emerging color trends to the roof’s role in setting the tone for the entire home, the conversation breaks down how aesthetics and performance work together. Shara and Karen will also look at how accessory manufacturers are becoming strategic partners, offering custom color matching, curated pairings and visualization tools that build homeowner...
info_outline
Building Business with Snow Retention
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Karen Edwards connects with Tony Abate from Richards Building Supply and Nick Piontek, a Colorado roofing contractor, to explore how roofers can expand their business by offering the right snow retention systems. The conversation covers the key differences between snow guards, bars and fences, and how choosing the proper system can prevent costly mistakes while ensuring long-term performance. Tony shares how Rocky Mountain Snow Guards’ specification tools empower contractors nationwide. Nick offers actionable field strategies that turn...
info_outline
Work Faster, Bend Smarter With Van Mark
RoofersCoffeeShop
In this episode of Roofing Road Trips®, host Karen Edwards is joined by Mark Bitten of Them Roof Boys to talk about how Van Mark Products’ tools have changed the way his team approaches metal work on the jobsite. Mark shares real‑world experiences using Van Mark equipment, from increasing speed and accuracy to improving overall workflow and finished quality. The conversation dives into the challenges contractors face with metal work, how the right tools can eliminate bottlenecks and why investing in dependable equipment can lead to greater efficiency and long‑term profitability for...
info_outline
StrongHold™ Explained: Choosing the Right Single-Ply System
RoofersCoffeeShop
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Shane Millwood of BITEC to explore the company’s StrongHold™ single-ply roofing systems and where they fit in today’s commercial roofing landscape. Shane breaks down the differences between TPO, PVC and KEE membranes, explaining how each performs across climates, building types and demanding environments. The conversation also dives into durability, installation considerations and how system components work together to deliver long-term watertight performance. Contractors will gain practical insight into...
info_outline
Four Pillars, One Complete Roofing Strategy
RoofersCoffeeShop
In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Shane Millwood of BITEC take a deep dive into BITEC’s comprehensive approach to roofing and how the company has built a full portfolio of solutions over four decades. The conversation explores BITEC’s four pillars of roofing and how each supports long-term roof performance. Listeners will learn how the company’s built-up and modified bitumen systems have evolved, where StrongHold™ single-ply membranes fit in modern construction and how Storm Breaker™ coatings extend roof life. Learn how BITEC’s expansion into service...
info_outline
RCS Influencer Will Lorenz - April 2026
RoofersCoffeeShop
This month's question: Rising premiums and reduced carrier options Insurance shifts and their impacts on the industry Strategies to mitigate risk and control costs Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop...
info_outline
Win the Customer Experience, Win the Sale
RoofersCoffeeShop
In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and Marc Hansen of JobNimbus to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and clear pricing, homeowners increasingly expect speed, transparency and a digital-first path forward. This session explores how leading contractors are meeting those expectations by pairing instant online estimates from Demand IQ with the rapid response,...
info_outline
Inside the Lab: Roofing Performance Explained
RoofersCoffeeShop
On this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Erick Sharp, CEO of ACE Laboratories, to explore how analytical lab capabilities are helping contractors, manufacturers and industry professionals make smarter roofing decisions. From material testing to failure analysis, Erick breaks down how laboratory data is used to evaluate performance, troubleshoot issues and support product development, while sharing real-world examples of how these insights translate to success on the jobsite. Whether you're assessing new materials or addressing roof problems, this...
info_outline
Mastering Roof Restoration Pt. 3: Post-application
RoofersCoffeeShop
In this episode of Roofing Road Trips®, host Megan Ellsworth sits down with Jeff Romero from Progressive Materials to talk about what happens after the coating is applied and why thoughtful wrap-up matters. Jeff outlines the risks of rushing through final inspections, documentation and customer communication to move on to the next job. They discuss the most commonly overlooked steps at project closeout and how these missteps shape customer perception and future opportunities. Jeff explains how warranty expectations should be communicated to prevent...
info_outlineWelcome to People Make Roofing, a call to action led by McCormack Partners and RoofersCoffeeShop®. We're tackling the industry's biggest challenges, from outdated misconceptions to the widening skills gap. Our mission? To show the next generation the true potential of roofing—including the diverse opportunities, endless growth possibilities and a chance to make a lasting impact. Join us as we share unfiltered stories from industry professionals across North America, inspiring and guiding the future of roofing.
Learn more at RoofersCoffeeShop.com!
Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up
Sign up for the Week in Roofing!
Follow Us!
#RoofingTalentAmerica #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry