CCS Influencer Will Lorenz - October 2026
CoatingsCoffeeShop
Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration
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Building Confidence in Coatings
CoatingsCoffeeShop
In this CoatingsCast™, Megan Ellsworth sits down with Lauren Begg of Aetna Roofing to discuss what it takes to get a crew comfortable with coatings. Beyond initial training, they explore how repetition, hands-on experience and strong leadership help crews build confidence in the field. Lauren shares insights on developing productive habits, encouraging team buy-in and creating a culture where coatings become a natural part of the workflow. Whether you're introducing coatings to a new team or looking to strengthen an existing crew's performance, this conversation offers practical takeaways...
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CCS Influencer Joe Sorrentino - August 2026
CoatingsCoffeeShop
This month's question: Knowing When Restoration Is the Right Option Roof conditions that favor fluid-applied restoration When replacement is the better long-term choice Avoiding misuse of coatings on unsuitable substrates Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! ...
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CCS Influencer Johnny Walker - September 2026
CoatingsCoffeeShop
This month's question: Installation Challenges: Weather, Climate and Details Ponding water considerations and design responses Regional climate impacts on installation and performance Using inclement weather as both risk and opportunity Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Follow Us! ...
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CCS Influencer Johnny Walker - August 2026
CoatingsCoffeeShop
This month's question: Knowing When Restoration Is the Right Option Roof conditions that favor fluid-applied restoration When replacement is the better long-term choice Avoiding misuse of coatings on unsuitable substrates Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Follow Us! https://www.facebook.com/CoatingsCoffeeShop ...
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WRE: Where Roofing Relationships Grow
CoatingsCoffeeShop
In this CoatingsCast™, Karen Edwards sits down with Will Lorenz of General Coatings to discuss the power of building relationships, sharing expertise and connecting with roofing professionals at one of the industry's premier events. Will shares why the Western Roofing Expo (WRE) continues to be a valuable investment for General Coatings, the opportunities it creates for meaningful conversations with contractors and what attendees can expect from this year's show. Whether you're a first-time attendee or a WRE veteran, this episode offers insight into how events like WRE help strengthen the...
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Where AI Fits Into Your Tech Stack
CoatingsCoffeeShop
In this CoatingsTalk™, Megan Ellsworth sits down with Mark Zeleznock from Dataforma to talk about how artificial intelligence is reshaping the way contractors manage their businesses. They explore where AI fits within a contractor's technology stack and how it can support, rather than replace, the systems and people that keep operations running smoothly. From CRM management and workflow automation to data analysis and communication, the conversation explores practical applications that are delivering real value across the roofing industry today. Whether you're just beginning to explore AI...
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CCS Influencer Will Lorenz - July 2026
CoatingsCoffeeShop
This month's question: Installation Challenges: Weather, Climate and Details Ponding water considerations and design responses Regional climate impacts on installation and performance Using inclement weather as both risk and opportunity Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! ...
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Restoration and Profitability: The Real Story
CoatingsCoffeeShop
In this CoatingsCoffeeShop™ Coffee Conversations, host Megan Ellsworth is joined by John Kenney from Cotney Consulting Group and Johnny Walker from APOC to examine market research into the profitability, challenges and opportunities shaping commercial roof restoration today. Drawing on insights from the APOC Roof Restoration Index and years of industry experience, the discussion examines how restoration is helping contractors address labor shortages, improve efficiency, create new business opportunities and deliver greater value to building owners. Watch this episode for some surprising...
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Restoration or Replacement? Key Factors Every Contractor Should Consider
CoatingsCoffeeShop
When is a roof a good candidate for restoration, and when is it time for a full replacement? In this month's influencer response, Will Lorenz shares practical guidance on evaluating roof conditions, identifying red flags like wet insulation and failing substrates and balancing building owner budgets with long-term performance needs. Learn how contractors can provide honest, professional recommendations that build trust and deliver the right solution. Learn More at Sign up for the Week in Coatings! Are you a contractor looking for resources? Become an R-Club Member today! Follow Us! ...
info_outlineIn this CoatingsTalk, Megan Ellsworth is joined by Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is essential and how coatings contractors can successfully sell repair and maintenance services. Chris and John will break down the financial and customer benefits of offering maintenance, how to position it as a valuable service, and strategies for getting customers on board. From increasing profits and providing steady work to becoming a trusted partner for building owners, roof maintenance can be a game-changer for contractors. Tune in to learn how to make maintenance a key part of your business!
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#KARNAKCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration