Live from Polyschool: Empowering Through Education
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Join us live from Winter Haven, Florida for a special CoatingsTalk (RLW) hosted at the Polyglass Polyschool hands-on training facility! In this dynamic session, we're diving into the power of education, training and workforce development in roofing—straight from the source. Hear from industry leaders, technical experts and contractors as they explore how hands-on learning opportunities like Polyschool are building better crews, stronger businesses and higher profitability. Whether you're watching in-person or tuning in online, this is your front-row seat to roofing education in action....
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Meet the New Gaco
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In this episode of CoatingsCast, host Megan Ellsworth sits down with Ed Klonowski from Gaco to explore their brand transformation and what it means for contractors across the country. Gaco has unified its extensive coatings, adhesives and sealants portfolio under one cohesive brand family, streamlining product lines and making it easier for professionals to find trusted solutions. Ed describes a bold new identity and clear sub-brands like GacoFlex and GacoSeal. He also outlines how Gaco is doubling down on its commitment to performance, customer support and innovation across the building...
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Roofing Restoration in a Tight Economy
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In this CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, we’ll explore why roof restoration is one of the smartest ways contractors can diversify their offerings — especially during economic slowdowns. With building owners hesitant to take on a costly tear off and replacement during uncertain economic times,, restoration offers a lower-cost alternative. Contractors can still deliver 5- to 20-year system warranties to their customers without the cost of a full roof replacement. Whether you’re starting maintenance agreements, walking roofs to uncover hidden...
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Keeping the Caribbean Kool
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In this episode of CoatingsCast®, Megan Ellsworth heads south to chat with Giovanny Pazimino, regional manager for the Caribbean, Central America and Mexico at Sherwin-Williams. Giovanny shares insights into Kool Seal’s history and its role in the roofing industry, as well as its growth in the region. He discusses how Sherwin-Williams' backing helps navigate hurdles and how severe weather, particularly storms, impacts roofing solutions in the region. Looking ahead, he offers his perspective on the future of roofing in the area. Tune in for a deep dive into the unique world of coatings and...
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Finding Opportunity in Uncertainty
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In this CoatingsTalk®, Megan Ellsworth is joined by Will Lorenz from General Coatings and Todd Farr from EVERROOF to discuss how contractors can offer flexible, practical solutions to help their customers navigate uncertain times. From aging roofs to tightening budgets, economic unpredictability is pushing many building owners to delay big investments, but that doesn’t mean putting off all roofing work. Will and Todd explore how restoration, maintenance and honest communication can create long-term trust and steady business. They highlight why roof coatings are a smart choice when...
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Opportunities in Uncertainty
CoatingsCoffeeShop
In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the...
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Unlocking Success in Spray Foam
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In this episode of CoatingsCast®, Megan Ellsworth sits down with Frank Mortl of the Spray Polyurethane Foam Alliance (SPFA) to discuss the value of becoming a member of and how it can elevate your business in the spray foam industry. They dive into the benefits of SPFA membership, including exclusive resources, training and networking opportunities. Take a deep dive into the successful Sprayfoam Annual Conference & Show, a must-attend event for anyone in the industry. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! ...
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Form up!: Maximizing Commercial Jobsite Productivity
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In this CoatingsTalk, Megan Ellsworth is joined by Brian Cook from Dataforma, to discuss how daily productivity tracking can increase profitability for commercial contractors. From monitoring crew performance to managing multi-job workflows, Brian explores how Dataforma’s innovative tools help contractors track progress in real-time, improve crew efficiency and enhance project management. Join us to learn how leveraging technology like Dataforma can help you track exactly how much got done each day and ensure your team stays on schedule and on budget. Learn More at ...
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Seal and Repair in any Weather
CoatingsCoffeeShop
In this episode of CoatingsCast®, Megan Ellsworth sits down with Chris Huettig of KARNAK to discuss the exciting re-launch of Karna-Seal 671. This top-of-the-line silicone roof sealant from KARNAK will be re-debuted at their booth #10095 at the 2025 International Roofing Expo (IRE). During the conversation, Chris will explore the unique properties of silicone sealants, why Karna-Seal 671 was developed and how it stands out as a go-to solution for roof repair needs. With the growing popularity of silicone-coated roof systems, understanding the benefits and limitations of silicone sealants is...
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Gabe Goepfert - Spray Foam from 29,000 Feet
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In this episode of CoatingsCast® Heidi J. Ellsworth kicks off SPFA 2025 and the CoatingsCoffeeShop soundstage sponsored by Everest Systems with Gabe Goepfert, Everest’s Vice-President of Sales and Marketing. Gabe and Heidi start things off on a high note by speaking about associations like SPFA and how they help to bring contractors and manufacturers together. They then dive deeper into spray foam discussing trends, challenges, and what it takes to meet them in the spray foam space. To cap things off, Gabe gives Heidi a teaser on new Everest products coming in 2025. Learn More at...
info_outlineIn this episode of CoatingsCast, we're joined by Jamie Atkins and Chris Underwood from Uniflex to break down the fundamentals of primers—what they are, why they matter, and how to choose the right one for your next project. From surface prep to product selection, Jamie and Chris share their expert insights on how primers impact adhesion, longevity, and overall coating performance. Whether you're a seasoned pro or just getting started in the coatings industry, this conversation will leave you primed for success.
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