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1119. The Sales Strategies That Tripled Our Launch Conversions in Q1 (Without Spending More on Ads)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/07/2025

Millions are Made in the Fundamentals {The Business Breakthrough Hotline} show art Millions are Made in the Fundamentals {The Business Breakthrough Hotline}

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Three live callers, three plateaus, and a set of answers that apply to almost any business that is currently experiencing a growth ceiling. First, interior designer Christine wants to know when a newer business should make its first hire, and who that hire should be.  Then massage therapist Bridgette, five years into transitioning toward somatic coaching, asks how to finally land her ideal clients.  Finally, marketing coach Melissa wants the 10x unlock to mid-six and seven figures. On this episode's Hotline: Christine (interior design) — when and who to hire first Bridgette...

info_outline God First: How Faith Reorders Everything with Emily Ford show art God First: How Faith Reorders Everything with Emily Ford

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In her first-ever Keeping the Faith segment on The Kelly Roach Show, Kelly sits down with Emily Ford, a woman who built a nine-figure sales organization by 26, and then hit rock bottom at age30. That crisis became the doorway to finding the real Jesus, and everything changed from there. Kelly and Emily trade stories that mirror each other in uncanny ways: two women who climbed to the top, felt the void that success couldn't fill, and had to be broken of their old reliance. They share about their healing journeys, praying in the wait, feeling like a beginner every time you open the Bible, and...

info_outline The Recoil Effect: Why the Money Is Moving Offline show art The Recoil Effect: Why the Money Is Moving Offline

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

A quiet millionaire is an entrepreneur with a full bank account and a rich life OFFLINE. And today's podcast episode is about how the very thing everyone's panicking over, AI, is quietly handing you the opening to become one. Kelly introduces the concept of the activation era, and why right now people are moving their money, time, and attention back toward analog experiences, real relationships, and human-first businesses. She backs it with the data, and then lays out 8 specific ways to grow simpler, faster, and with less time online by leveraging that recoil. What's inside: The activation...

info_outline The Time Freedom Formula with Brian Herriott show art The Time Freedom Formula with Brian Herriott

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Entrepreneurs get into business chasing freedom, and then build the hardest, worst job anyone could imagine. This episode is about getting the freedom back. Kelly sits down with Brian Herriot, author of the brand-new book Time Freedom, for a conversation on the reason most of us started a business in the first place. Brian shares the story that changed everything, his wife's double lung transplant 27 years ago and the vow they made leaving the hospital to stop waiting on some far-off retirement, and how he still drifted right back onto the corporate track before finally designing a life around...

info_outline How to follow up after an event, repositioning your business for recurring revenue, and how to balance faith + ambition [The Business Breakthrough Hotline] show art How to follow up after an event, repositioning your business for recurring revenue, and how to balance faith + ambition [The Business Breakthrough Hotline]

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Three live callers, three different breakthroughs, and lots of practical wisdom on this week's episode of The Kelly Roach Show. On this Business Breakthrough Hotline segment, Kelly breaks down networking and finding collaboration partners in a room stacked with ideal clients, reconciling faith, ambition, and building wealth, and epositioning a project-based business into a recurring model.  Timestamps: 00:45 — Welcome to the Business Breakthrough Hotline 01:20 — Caller 1: How to work a room full of ideal clients 03:00 — Why post-event follow-up is where the magic happens 05:30 —...

info_outline 1178. Why I Walked Away From the Model That Got Me to 8 Figures show art 1178. Why I Walked Away From the Model That Got Me to 8 Figures

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Kelly pulls back the curtain on one of the biggest decisions of her career: flipping the business from high ticket on the front end to low ticket, and fully productizing. This is the honest debrief, the good, the bad, and the ugly, from someone who ran the high-ticket model successfully at eight figures and chose to build something different anyway. She traces the whole evolution, from knowing the model that took her to eight figures was not the one she wanted to take to nine, through years of exploring other business models, to where the company sits now: 300 to 400 sales a month with email,...

info_outline 1177. Don't Let Your Limitations Become Your Children's show art 1177. Don't Let Your Limitations Become Your Children's

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

As Kelly steps into year three of homeschooling, she's been thinking hard about what she calls the four levels of creating true freedom.  She's candid about being late to real investing, why she believes the school system is built to create employees rather than free people, and how she's teaching her daughter these foundations now, through real earnings, a real portfolio, and real investments, so she compounds for decades instead of starting at 30. She also challenges the "freedom" being sold online right now, the funnels and make-money-while-you-sleep strategies that, when you...

info_outline 1176. The 3 Myths Keeping You Off Substack show art 1176. The 3 Myths Keeping You Off Substack

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay from yesterday's LIVE Substack Masterclass. Because it was recorded live, you'll hear audience polling, and chat questions answered in real time.  T This episode answers the question you've been pondering: Substack actually for me? Kelly lays out why she believes it's the future home of thought leadership, what LinkedIn could have been before it filled with bots, and why she has a real sense of urgency about this specific window. Two things are true about Substack in this moment: there are no ads yet, so the entire platform is built to promote the creators who monetize,...

info_outline 1175. How to Turn Substack Into a Million-Dollar Funnel [WORKSHOP REPLAY] show art 1175. How to Turn Substack Into a Million-Dollar Funnel [WORKSHOP REPLAY]

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

This is a replay of a live Substack training. Because it was recorded live, you'll hear audience polling, chat Q&A, and time-sensitive references to the 30-day Substack Challenge and its bonuses, but the teaching inside is some of the most complete Kelly has shared on why Substack is working the way it is. Kelly only got on Substack to support a book deal, had zero intention of monetizing it, and then her VP of Marketing Krista realized the platform was a faster, easier way to do everything they already teach about trust-building offers and monetizing content. Seven months and six figures...

info_outline 1174. Should You Double Down on Substack? These 5 Questions will Help You Decide show art 1174. Should You Double Down on Substack? These 5 Questions will Help You Decide

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

is Substack right for me? In this episode, Kelly gives you a clear, honest framework to answer it yourself, because Substack is not for everyone. She walks through five questions to determine whether Substack can become a real money-making machine for your business. She also settles the "will it work for my industry?" question once and for all, explains why she's not leaving Instagram, and breaks down why owning your list, and getting paid directly for your content, makes Substack the best trust-building offer she's ever seen. What's inside: The one rule to follow before you add anything...

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More Episodes

If you want to improve your launch performance, convert at higher rates, and spend less on ads – this is the episode you’ve been waiting for. 

We are breaking down the two key changes our team made in Q1 that tripled our Live Launch conversion rates.

We’re unpacking the exact tweaks that made all the difference – including the surprising experiment that had a 40%+ conversion rate – and why the Dream 1000 strategy is changing how service-based businesses approach daily sales and launch prep in 2025.

In This Episode, You’ll Learn:

  • Why even seasoned launchers hit a wall – and what to do about it

  • How co-working sessions can warm your audience and boost buying behavior

  • The psychological barriers buyers are facing in a trust recession—and how to break them

  • What the Dream 1000 strategy is and how it feeds your launches AND daily sales

  • Why your database is more important than your email list

  • How to lower ad spend without sacrificing top-of-funnel growth

Timestamps:

  • 0:30 – Why this episode matters if you want better launches & ROI

  • 0:57 – The myth of “set it and forget it” launching

  • 1:47 – What most people do wrong when launch results drop

  • 3:00 – Kelly’s role as a strategist: it’s not about tactics—it’s about what works

  • 4:53 – Does live launch still work in 2025? Here’s the truth

  • 6:56 – Strategy #1: Co-working sessions & a 40%+ conversion rate

  • 8:35 – The power of momentum: why “getting people into action” is everything

  • 10:21 – What made the co-working sessions a game changer

  • 11:32 – Strategy #2: Lower ad spend, shift focus to Dream 1000

  • 12:36 – Why your database is your true list of buyers

  • 13:25 – What AI can’t replace: relationship capital

  • 14:30 – How Dream 1000 became a surprise boost to launch performance

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.