The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
Looking for mentorship from someone who has a track record of business success? Want to learn how to build a 1% lifestyle and develop the mindset of a champion? Are you a business leader looking to 10x your results so you can build your dream life? If you are unwilling to settle for the status quo, and looking for real, honest, business, leadership, and mindset conversations... look no further. Tune in each week to learn from Kelly Roach, a former Fortune 500 executive, and NFL cheerleader turned 8-figure CEO. Kelly built her company to over 7 figures WHILE working as a senior VP in her corporate job, then in less than 18 months went from 7 to 8 figures. For the past 10 years, she's disrupted the coaching space, published best-selling books, won The Inc 5000 award (and several other major awards), built this top-ranked podcast, and helped 100s of entrepreneurs create their dream lives, all while being a present wife and mom. In each episode, Kelly shares the truth about what it takes to win in business and life. No fluff. No nonsense. Just the real deal truth behind what's required to achieve 1% success. It's time for a NEW ERA of business leadership. It's time to innovate, disrupt, and reinvent. If you are ready to elevate, subscribe now!
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1089. How to Reset Your Nervous System to Receive More Abundance with Kate Northrup
11/20/2025
1089. How to Reset Your Nervous System to Receive More Abundance with Kate Northrup
In this powerful episode of The Kelly Roach Show, Kelly is joined by longtime industry leader, bestselling author, and money + nervous system expert Kate Northrup. From early blogging days, to million-dollar digital courses, to her signature wealth transformation programs, Kate has been in the online space since 2009, witnessing firsthand how the industry has evolved through multiple eras and continuing to grow in spite of it. Why? Because she successfuly built the internal safety and capacity required to sustainably hold abundance. In this conversation, Kelly and Kate explore: Why strategy alone can’t solve money problems (and what actually does). The nervous system “thermostat” that determines how much wealth, success, joy or opportunity you feel safe receiving. How to expand your capacity for abundance without hustling harder, so you can stay in the game for decades Living and working in a way that honors your family, your energy, and the bigger reason you’re here. If you’ve ever: Reached a goal and immediately felt unsafe, overwhelmed, or stressed… Built success only to see it slip through your fingers… Felt like “more” shouldn’t require sacrificing your peace, presence, or health… Or wondered why doing everything “right” doesn’t always lead to more abundance… This episode is going to connect dots you didn’t know needed connecting. Timestamps 01:10 – Kate’s “Eras Tour”: From fax machines to million-dollar digital courses 03:00 – The first big $9K affiliate win 04:18 – The evolution into course creation and the breakthrough $20K weekend 09:16 – Knowing and maximizing your zone of genius 10:25 – Why achievements don’t create safety or fulfillment 15:00 – Kate’s family upbringing and early decisions 18:08 – The mindset trap of “I can’t slow down or I’ll fall behind” 20:00 – Emotional safety and nervous system capacity 24:57 – The “Money Nervous System Thermostat” explained 30:00 – Strategy fails if the body still feels unsafe 32:00 – Inside Kate’s Relax Money framework 38:00 – Using stress, adrenaline and chaos as fuel 40:20 – The connection between internal safety and receiving 41:38 – How to work with Kate Resources: Join the waitlist for Kate's Relaxed Money program starting in May 2026: Escape the "money in, money out" cycle with The Embodied Wealth Method: Check out Kelly and Kate's interview on The Plenty Show, Reinvention and Rebirth: DM Kate the word RESET on Instagram for a free Money Reset audio: Kate's website:
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1088. Called to Lead 2026: Connect, Grow, and Elevate Your Business and Life with Kelly Roach and Sandi Glandt
11/19/2025
1088. Called to Lead 2026: Connect, Grow, and Elevate Your Business and Life with Kelly Roach and Sandi Glandt
Most high-performing women entrepreneurs know that growth doesn’t happen in isolation. The right connections, the right environment, and the right guidance can accelerate your business, your leadership, and your personal growth faster than any online course or solo strategy session. In today’s episode, Kelly and Sandy break down what it means to truly show up in the right room where faith, family, fun, friendships, and business collide; and how you can leverage Called to Lead 2026 to create lasting relationships, actionable strategies, and real transformation. Called to Lead 2026 is about intentional growth, deeper relationships, and elevated leadership, and today we're sharing all of the details on exactly what to expect and how you can benefit from attending with a general admission ticket, Diamond VIP ticket, or even as a sponsor. You’ll learn: Ways to create opportunities for influence, partnerships, and leadership visibility How to maximize your presence before, during, and after the event What it means to be part of a community that prioritizes business, family, faith, and fun Important Links: Grab your in-person or virtual ticket to Called to Lead 2026 In Boca Raton on October 1st, 2026: Learn about our Called to Lead Sponsorship packages: Connect with Sandi Glandt on Instagram: Connect with Kelly on Instagram: Connect with Kelly on LinkedIn: Connect with Kelly on Facebook: Timestamps: 00:00 – 04:30 — Welcome & why showing up in the right room accelerates growth 04:31 – 09:00 — The power of connection: building relationships that drive business and leadership 09:01 – 13:30 — How curated events create opportunities you can’t get online 13:31 – 18:00 — Learning from women who’ve built 7–9 figure businesses while prioritizing faith and family 18:01 – 23:00 — What it means to be a foundational member of Call to Lead 23:01 – 28:30 — How to maximize visibility before, during, and after the event 28:31 – 34:00 — Networking and curated experiences that unlock collaborations and partnerships 34:01 – 39:30 — Optional ways to elevate your impact: panels, breakout sessions, and VIP experiences 39:31 – 44:00 — How the Rally Team amplifies your presence and influence 44:01 – 50:00 — Strategies to ensure you get the most out of your time at the event
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1087. Take Back 7 Hours Per Week: Millionaire Time Management Secrets
11/17/2025
1087. Take Back 7 Hours Per Week: Millionaire Time Management Secrets
Most entrepreneurs unknowingly losetime to complicated tech tools, task switching, and unnecessary complexity. In today's episode, Kelly is breaking down how you can reclaim at least 7 hours of your week each week - and the exact millionaire time management strategies she uses to run multiple companies, be present with her family, deepen her faith practice, and still protect time for health, growth, and creativity. In this episode, you’ll learn: Why simplifying your tools is the most profitable decision you can make Kelly’s exact time-blocking and calendaring system How to avoid “never-ending to-do list syndrome” This episode will teach you how to create more structure, freedom, and space for the unexpected Timestamps: 01:21 – 03:15 — The shocking truth: entrepreneurs waste up to 7 hours per week 03:16 – 04:50 — Why time-saving tools actually steal your time 04:51 – 07:00 — The opportunity cost of adding more apps, tools, and tech 08:56 – 10:40 — How too many tools create a “Franken-business” 12:51 – 14:40 — Managing six companies + family + fitness without burnout 14:41 – 16:20 — The #1 reason entrepreneurs lose control of their time 16:21 – 17:55 — Reseting your calendar every quarter 17:56 – 19:50 — Why you must plan for the unexpected (the freedom secret) 19:51 – 21:00 — How to eliminate the never-ending to-do list 21:01 – 22:35 — How to keep stress low (even when stakes are high) 23:31 – 24:00 — Final message: take back your time & join the Million Dollar Game Plan LIVE planning intensive Resources: Join the Million Dollar Game Plan LIVE Strategic Planning Intensive happening December 19th (and get your FREE 2026 Unstoppable Planner (included): Can't make the live session? Just grab your planner: Join Kelly's FREE weekly email newsletter: Check out the Legacy Leader Mastermind for additional time management and team resources: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1086. Divine Downloads: How to Lead with Faith and Creativity in the Age of AI with Sara Connell
11/13/2025
1086. Divine Downloads: How to Lead with Faith and Creativity in the Age of AI with Sara Connell
In this powerful and soul-stirring conversation, Kelly Roach sits down with bestselling author and thought leadership coach Sara Connell for a raw discussion about what it means to be a true thought leader in today’s world; one where most people are unknowingly outsourcing their thinking. Kelly and Sara unpack how to reclaim your mind, restore your creativity, and reconnect with divine intelligence in an era dominated by distractions, nosie, and artificial intelligence. You’ll learn how to reprogram your inputs, listen to your divine downloads, and reignite your creativity so that your voice, your work, and your business reflect your truest self and God-given purpose. This episode is a must-listen for entrepreneurs, creators, and leaders who feel burned out, creatively blocked, or disconnected from their original spark. Timestamps: 03:01 – 06:30 — What true thought leadership means in the next era — and why it starts with leading your own thoughts. 06:31 – 10:00 — The collective brainwashing we’re all part of — and how to reclaim control over your own mind. 10:01 – 14:00 — How algorithms manipulate what we think, and Kelly’s experiment that transformed her feed in 24 hours. 14:01 – 18:30 — Rebuilding creative capacity: silence, nature, and the “gamma walk.” 18:31 – 23:00 — Burnout, overstimulation, and how to hear God’s voice again. 23:01 – 28:00 — Sara’s book The Download: where divine, creative, and artificial intelligence meet. 28:01 – 32:00 — When God feels silent: the spiritual aridity phase and why waiting seasons matter. 32:01 – 35:00 — Living the work: how writing The Download is transforming Sara’s life and leadership. 35:01 – 38:00 — How to rekindle creativity through play, joy, and presence — and final takeaways on divine downloads. Resources: Follow Sara Connell on Instagram and send her a DM to join the early interest list for her upcoming book, The Download → Join Kelly's upcoming LIVE Million Dollar Game Plan intensive on December 19th, to learn how to align faith, leadership, and growth to WIN in 2026: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1085. How to Manage Your Time Like An 8-Figure CEO
11/12/2025
1085. How to Manage Your Time Like An 8-Figure CEO
*CORRECTION: Strategic Planning Date is December 19th from 10am to 2pm EST _______________________________________________________________________ What separates 8- and 9-figure entrepreneurs from those stuck at 6 or 7 figures? It’s not more talent, money, or opportunity; it’s mastery of time. In this episode, Kelly breaks down how your relationship with time impacts everything from cash flow to burnout, and how to structure your week for peak performance and freedom. She shares her personal journey — from cocktail waitress to Fortune 500 executive to 8-figure entrepreneur — and the timeless lessons about energy, focus, and execution that made it possible. This episode will teach you how to reclaim every single hour of your day, one time block at a time. Timetamps: 00:00 – 02:00 — Why time mastery separates 6-figure from 8-figure entrepreneurs 02:01 – 05:00 — Kelly’s first lesson in time management as a college cocktail waitress 05:01 – 08:30 — Building a business in one hour a day: how Kelly replaced her executive income 08:31 – 11:30 — Why burnout (not cash flow) is the real reason most small businesses fail 11:31 – 14:00 — The “sprint and pause” method: how to use your energy for peak performance 14:01 – 17:30 — Time blocking and theme days: the foundation for freedom and focus 17:31 – 21:00 — The “touch-it-once” rule and the compounding cost of task switching 21:01 – 24:00 — Busy vs. productive: why complexity is the enemy of scale 24:01 – 26:30 — How Kelly uses mastery of time to lead multiple companies — and stay grounded 26:31 – 27:00 — Final thoughts + Million Dollar Game Plan invitation Resources: Get Your 2026 Unstoppable Planner Kelly’s strategic planning tool for entrepreneurs (limited quantity available): Join the Million Dollar Game Plan Strategic Intensive on December 19th (NEW DATE) and Learn Kelly’s time-leveraging framework for 2026 (plus, get your FREE planner!) plus, our BLACK FRIDAY Holiday Cash Blitz Bonus: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1084. What Big Businesses Know That You Don’t: 6 Corporate Secrets for Scaling Smarter, Not Harder
11/10/2025
1084. What Big Businesses Know That You Don’t: 6 Corporate Secrets for Scaling Smarter, Not Harder
In this episode of The Kelly Roach Show, Kelly breaks down the corporate principles that online business owners often ignore - and why those gaps cause most small businesses to stay stuck or shut down. Drawing from her years as a Fortune 500 Senior Vice President before becoming an 8-figure CEO, Kelly reveals the six timeless systems every entrepreneur needs to master in order to create longevity, profitability, and peace in your business. 00:00–01:10 — Kelly’s corporate background and how Fortune 500 principles shaped her approach to entrepreneurship. 01:10–03:20 — Why skipping foundational business principles leads to burnout and failure in the online world. 03:20–05:15 — The danger of “what’s working now” tactics and how to build on timeless systems. 05:15–08:00 — Why reactivating past customers is your fastest path to profit. 08:00–11:15 — Expanding market share with existing customers (the 10X multiplier method). 11:15–14:15 — Tiered customer acquisition strategies 14:15–17:10 — Talent acquisition and top-grading: how corporations maintain excellence. 17:10–21:00 — Why lead generation alone isn’t enough. 21:00–24:45 — Metrics and performance tracking: what to measure and why. 24:45–26:30 — The importance of feedback loops and customer quality assurance. Resources: FREEBIE: Grab a Digital Copy of Kelly's best-selling book, Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $97/month, no contract! Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1083. Reconnecting with your Voice, Faith and Authentic Self in Business with Julie Solomon
11/06/2025
1083. Reconnecting with your Voice, Faith and Authentic Self in Business with Julie Solomon
In this powerful and deeply spiritual conversation, Kelly Roach sits down with long-time friend and online business leader Julie Solomon to explore the intersection of faith, authenticity, and business messaging. Julie, who is an author, podcast host of Women of Influence, and PR expert turned entrepreneur, shares her evolution from corporate PR to helping women reconnect to their voice, their mission, and their divine calling in the online space. Kelly and Julie dive into what it means to be fully expressed as a woman of faith, why many entrepreneurs lose their fire after years in business, and how to bring God back to the center of your work, leadership, and life. They discuss the dangers of over-automation, how AI and marketing “hacks” can dilute your authentic message, and why the most magnetic business strategy will always be the one aligned with your soul. Timestamps: 3:00 – 7:00 — Julie's journey from PR and corporate life to entrepreneurship and coaching women online. 7:00 – 11:00 — Why messaging and voice matter more than ever in the AI era 11:00 – 15:00 — The three buyer identities and how they shape your message. 15:00 – 18:00 — How women unknowingly commoditize themselves in business 18:00 – 22:00 — Julie’s spiritual awakening and bringing faith into her business for the first time. 22:00 – 27:00 — Kelly's faith journey and the moment she decided to make God the center of her brand and leadership. 31:00 – 35:00 — Business as a ministry: How God uses entrepreneurship to disciple others through your work. 35:00 – 38:00 — Rediscovering peace: How a faith-led business transforms your marriage, motherhood, and mindset. 38:00 – 41:00 — Daily spiritual practices for female entrepreneurs: prayer, Bible study, movement, and surrender. 41:00 – 43:00 — Julie’s practical tools for helping women refine their message and reclaim their voice. Resources: Check out Julie's podcast, Women of Influence (formerly The Influencer Podcast): Follow Julie on Instagram: Join Julie's monthly membership program, The Growth Collective for just $1! Inside The Growth Collective, you get: Monthly live coaching from Julie to sharpen your message and content strategy Access to the Content Catalyst custom-built AI tool that help you write content that actually sells. A behind-the-scenes look at how Julie creates content that leads to real revenue And you can try it today, for just $1! Join here:
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1082: What I Learned Hosting a Large-Scale, In-Person Event
11/03/2025
1082: What I Learned Hosting a Large-Scale, In-Person Event
In a candid behind the scenes episode of The Kelly Roach Show, Kelly opens up about what really went down at her first large-scale women’s leadership event Call to Lead, an experience designed to bring together ambitious women who want to build empires without sacrificing faith, family, or freedom. Kelly shares the wins, the challenges, and the powerful lessons that came from pulling off a large-scale event for female entrepreneurs (plus what she and her co-host, Sandi Glandt, are doing differently for Called to Lead 2026 to make it even more impactful). From VIP mishaps to game-changing breakthroughs in sponsorship strategy, you’ll walk away with actionable insights for planning profitable live events that leave a lasting impression. Timestamps: 1:15 – 3:30 — The mission behind Called to Lead: community, collaboration, and leading with faith and family. 3:30 – 6:00 — From ambitious vision turned to chaos (and what Kelly learned about venue selection and structure) 6:00 – 8:00 — The hard truth about managing vendors and staffing 8:00 – 10:30 — Why ambition can look like chaos (and how to balance big vision with organization). 10:30 – 13:00 — What worked, what didn’t, and what’s changing for 2026. 13:00 – 15:00 — The evolution of next year’s event: structured speaking, a new “post-party,” and the shift toward more intentional connection. 15:00 – 17:30 — The biggest learnings from feedback: why “cool venues” don’t always translate to great experiences. 17:30 – 19:30 — The business strategy behind Called to Lead 19:30 – 21:00 — Building community before the event: how Kelly plans to grow the Called to Lead movement year-round. 21:00 – 22:00 — Final takeaways and early access details for Called to Lead 2026. Resources: Grab your ticket for Called to Lead 2026: October 1st, 2026: Connect with Sandi Glandt: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1081. How to Reinvent Yourself at Any Age: Cynthia Garcia on Rewriting Your Story and Building a Global Brand
10/30/2025
1081. How to Reinvent Yourself at Any Age: Cynthia Garcia on Rewriting Your Story and Building a Global Brand
In this empowering episode of The Kelly Roach Show, Kelly sits down with leader, entrepreneur, and founder of Rewritten Skincare, Cynthia Garcia. From growing up without running water to building multimillion-dollar certification programs, Cynthia shares how she transformed her pain into purpose (and why she believes women in their 40s and beyond are just getting started). Cynthia shares how she turned setbacks into muti-seven figure success, her powerful lessons on rewriting the stories that hold us back, and what it truly takes to reinvent yourself when the world says you can’t. Whether you’re navigating a new season in business or dreaming of your next chapter, this episode will reignite your belief that it’s never too late to begin again. Timestamps 01:20–04:00 – From health struggles to building certification programs that generated millions in revenue. 04:00–06:30 – The defining moment after giving birth that sparked a business model overhaul. 06:30–08:40 – Overcoming scarcity mindset and finding courage to do business differently. 08:40–11:30 – Facing imposter syndrome while launching a new company—and rewriting limiting beliefs. 11:30–13:40 – The power of rewriting your story and ignoring validation from others. 13:40–16:30 – The danger of comfortability and the call to follow new challenges. 16:30–18:30 – How Rewritten was born: rejecting cultural messages about aging and invisibility. 18:30–22:00 – Reinvention through action: building a brand in a new industry from scratch. 22:00–25:00 – Key lessons from Cynthia’s career: asking better questions, learning fast, and leading from humility. 25:00–28:00 – Rewritten’s mission: helping women look and feel powerful at every stage. 28:00–30:00 – Revolutionary skincare science and building a $100M brand vision. 30:00–31:00 – Cynthia’s final message on purpose, contribution, and rewriting the story for the next generation. Resources: Check out Rewritten anti-aging skincare (use code KELLY for 15% off) Follow Cynthia on Instagram: Cynthia's FREE SELF-Made resources:
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1180. Designing Incentive Plans That Motivate Your Team Without Breaking the Bank
10/27/2025
1180. Designing Incentive Plans That Motivate Your Team Without Breaking the Bank
One of the hardest parts of scaling a 7 or 8-figure business, is being able to balance rewarding your team with protecting your company’s profitability. In this episode, Kelly discusses how to design compensation and incentive plans that motivate and inspire your team to perform at their best, create simultaneous promotion of interests (good for the team, the client, and the company), and keep your business financially healthy and sustainable If you’ve ever wrestled with questions like: “how do I pay competitively without overextending the business?” or “should I give raises or one-time bonuses?” this episode is a must-listen. You’ll learn: The #1 mistake business owners make when designing incentive plans, and what every compensation plan should start with instead How to structure incentives so your team can earn 6 or multiple 6 figures while the business remains profitable The 4X Method: how to ensure every hire brings in 4x what they cost Timestamps: 01:16–03:10 – Why every compensation plan should be designed one year at a time. 03:11–05:20 – The “simultaneous promotion of interests” principle: good for the team, clients, and company. 05:21–07:00 – The biggest mistake leaders make: constant salary increases instead of incentive pay. 07:01–09:00 – Why one-time bonuses protect your profit and performance. 09:01–10:30 – Start with your profit plan: reverse-engineer roles that bring in 4x what they cost. 10:31–12:15 – How to cap salaries like a sports team to sustain profitability. 12:16–13:45 – Transitioning old incentive models to fit new business offers or pricing structures. 13:46–14:45 – The power of creating multiple income streams for your team tied to performance. 14:46–15:15 – Invitation: Join the October 30th 4X Method training + March Legacy Leaders Immersive. Resources: Register for the 8-Figure Roadmap Info Session on Thursday, Oct 30 at 1pm EST: Learn more about our Legacy Leaders In-Person Immersive March 10th & 11th, 2026: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1179. The Neuroscience of Change: Reclaiming Your Power with Tracy Litt
10/23/2025
1179. The Neuroscience of Change: Reclaiming Your Power with Tracy Litt
In this soul-stirring episode of The Kelly Roach Show, Kelly sits down with author, speaker, and transformational coach Tracy Litt, whose groundbreaking framework, The Choice Method, helps entrepreneurs bridge the gap between what they know they need to do and what they actually do. Kelly and Tracy dive deep into the neuroscience and spirituality behind decision-making, self-sabotage, and the power of consistency, and how your nervous system plays a bigger role in your results than you realize. If you’ve been feeling stuck, out of alignment, or like you’ve lost your spark — this episode will feel like both a wake-up call and a warm hug at the same time. You’ll learn: How your nervous system decides whether you play big or stay stuck How to shift from victimhood to personal power and sovereignty The spiritual and scientific foundation behind The Choice Method This is an episode every leader, entrepreneur, and change-maker needs to hear — especially if you’re ready to reconnect with your highest potential and reignite your joy. Timestamps: 03:30: Origin story: How the Choice Method was born — and its evolution from private IP to public offer. 07:00: The four neurobiological requirements for change 10:00: Nervous system primer: “Safe vs Unsafe” — why your nervous system resists unfamiliar success and creates sabotage. 13:00: How to settle the nervous system so your prefrontal cortex (decision-maker) returns. 23:00: Identity & the higher self: how to embody the future version of you and execute decisions from that identity. 25:30: Energetics & magnetism: frequency shift when you step into higher-choice leadership 27:30: Breaking cycles of victimhood: emotional addictions, radical responsibility, anger as fuel to exit powerlessness. 29:30: Why high performers are vulnerable when markets shift, and why the Choice Method supports sustainable scaling. Resources: Learn how to leverage The Choice Method in just one hour: Follow Tracy on Instagram: Connect with Tracy on LinkedIn: linkedin.com/in/tracylittlester
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1178. The #1 Way to Convert More Clients Without Changing Your Offer
10/20/2025
1178. The #1 Way to Convert More Clients Without Changing Your Offer
Signature System Intensive for ONLY $27 (before 10/22) and turn your IP and existing offer into a marketable, sellable, signature system: ----- In today’s episode of The Kelly Roach Show, Kelly pulls back the curtain on one of the most powerful and underused sales tools in business: your signature system. If you’re tired of explaining what you do and still hearing “I need to think about it,” this episode will show you how to make your offer crystal clear in your buyer’s mind. You’ll learn how to turn your expertise into a defined, repeatable framework that instantly builds trust, elevates authority, and increases conversions (without completely overhauling your current offer). Whether you’re a coach, consultant, or service provider, this episode will help you transform vague expertise into a tangible system your clients can see, believe in, and easily say “yes” to. TIMESTAMPS: [01:10] – What is signature system (and why is it the secret to higher conversions without extra work?) [02:40] – The psychology of clarity: people are 48% more likely to buy when they understand this one thing [04:00] – The “burden of expertise": how your advanced knowledge might actually confuse buyers. [07:00] – Creating safety, familiarity, and trust in a “trust recession”. [08:15] – The difference between marketing your program name vs. your signature framework. [11:00] – Real-world examples of our own signature systems: The Live Launch®, Conviction Marketing®, Miracle Hour, Dream 1000, and more. [13:30] – How to turn invisible intellectual property into tangible, marketable assets. [15:00] – Our live intensive happening this week: how to design, market, and sell using your own signature system. RESOURCES: Join Kelly's LIVE virtual workshop this Thursday for just $27 and turn your IP and existing offer into a marketable, sellable, signature system: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1177. When It Pays to Work for Free: The Hidden ROI Most Entrepreneurs Miss
10/16/2025
1177. When It Pays to Work for Free: The Hidden ROI Most Entrepreneurs Miss
In a world where “charge what you’re worth” and “raise your prices” dominate the entrepreneurial conversation, Kelly is flipping the script with a reality check: In this episode, she reveals why some of her biggest business wins — from stage appearances to multi-million-dollar brand growth — came not from getting paid upfront, but from playing the long game. You’ll learn when it actually pays to work for free, how to evaluate opportunities strategically, and how to turn short-term sacrifice into long-term expansion. If you’ve been wondering whether to charge or say “yes” for exposure, relationships, or visibility — this is your playbook for discerning which “free” is actually profitable. Timestamps: [00:40] – Why “charge what you’re worth” isn’t always great advice — and how nuance creates better business decisions. [02:00] – The problem with instant gratification and how long-term strategy builds wealth [04:15] – Free vs. paid speaking engagements — the $20K talk vs. the thousand-person audience. [05:45] – The free, local speaking events that led to new paying clients within 48 hours. [07:00] – The asset advantage: why visibility and brand content are often worth more than upfront payment. [08:30] – Kelly’s 4-part checklist for evaluating an unpaid opportunity [10:15] – The truth about big stages: how most speakers land them — and why most aren’t getting paid. [13:30] – Why Kelly doesn’t take podcast sponsors (yet) and how the show makes millions without a single paid ad slot (and why long-term audience trust is more profitable). [18:00] – The currency of integrity: why doing the right thing compounds in value over time. [19:00] – Final encouragement: trust your discernment, play the long game, and remember — nothing is impossible with God. Resources: Join The Virtual Business School now for just $87/month, no contract: Learn more about our Legacy Leaders Mastermind: The premier mastermind for established 7- and 8-figure CEOs: Join us in person this March for our annual Legacy retreat ($2M+ business owners): Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1176. Crushing Entrepreneurial Loneliness
10/13/2025
1176. Crushing Entrepreneurial Loneliness
Even the most successful leaders can feel isolated, especially when they’re always running the room instead of being a part of it. In this episode, Kelly Roach dives into the hidden epidemic of loneliness among entrepreneurs and shares four tangible ways to reconnect, reignite joy, and create real human connection while leading at the highest levels. Learn how to rediscover your passions, build local community, find rooms where you get to grow, and collaborate from a place of fun and authenticity. If you’ve been feeling disconnected in your leadership journey, this episode will show you how to refill your cup and reawaken the fulfillment that fuels your business and your life. Timestamps: [02:00] – Kelly’s personal goal this year: to invest in relationships — and what she’s learned through that process. [03:00] – Rediscover the hobbies you loved most in your younger years and bring them back into your life. [06:00] – The difference between running the room and being in the room — and why it matters for fulfillment. [07:00] – Build connection locally — and why local community is becoming more valuable in the age of AI. [10:00] – Seek out rooms where you get to be the student, not the coach. [12:00] – The Legacy Leaders Mastermind: a curated space for established 7- and 8-figure CEOs who want to be challenged and expanded. [13:55] – Collaborate for fun — the key to rekindling joy and creativity in business. Resources: Join our Legacy Leaders Mastermind – an intimate retreat for 7- and 8-figure CEOs: Learn more about Selena Soo's Rich Relationships Club – A private, curated community for high-level leaders focused on relationship-building and collaboration: Called to Lead 2026: the premier women's networking event in South Florida: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1175. A Crash Course in Daily Sales (and Using Social Media to Sell Your Trust Building Offer)
10/09/2025
1175. A Crash Course in Daily Sales (and Using Social Media to Sell Your Trust Building Offer)
This special episode is a repaly from Kelly's latest Trust Building Offer LIVE masterclass. In this episode, Kelly walks you through a crash course on creating daily sales in your business using a Trust Building Offer. She reveals the exact systems and frameworks that Fortune 500 companies have mastered for decades—and shows you how to adapt them into simple, repeatable strategies that produce consistent, predictable revenue without requiring massive followings or endless launches. If you’ve been stuck on the hamster wheel of sporadic sales or depending on “online influencer” tactics that just aren’t working anymore, this episode will help you install the habits, systems, and offers you need to sell daily, profitably, and with freedom. You'll learn: Kelly’s Miracle Hour™: 7 core daily activities to consistently generate and close sales How the Dream 1000™ relationship rolodex can help you scale without chasing endless leads Why reactivations, renewals, referrals, and upsells are your fastest, easiest path to profit Timestamps 5:01 – 9:30 | Lessons from Fortune 500 sales teams: followers ≠ revenue 9:31 – 15:00 | The Miracle Hour™: 7 daily sales activities explained 21:01 – 27:00 | The Dream 1000™: your $100M relationship rolodex (and where 90% of sales come from) 27:01 – 33:00 | Why reactivations, referrals, renewals, upsells, and trust-building offers matter more than cold leads 38:01 – 45:00 | Bonuses, resources, and how to join VBS for less than $1,000/year Resources: Listen to the FULL half-day intensive on how to craft your 'easy yes' Trust Building Offer: app.helloaudio.fm/feed/2d57d7d8-27ff-443b-a4f6-39ead6d22821/signup Join The Virtual Business School now for just $87/month, no contract: Grab our FREE Trust Building Offer Guide: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1174. CEO Success Habits: Building the Muscles That Drive Business Growth
10/06/2025
1174. CEO Success Habits: Building the Muscles That Drive Business Growth
In this episode of The Kelly Roach Show, Kelly challenges you to think about what “muscles” you’re building in your business and life, and which ones you’re allowing to atrophy. Kelly shares personal stories that highlight how habits form by either default or design, and why intentionality is key if you want to build the life, business, and relationships you truly desire. You’ll learn how to identify which areas of your life need investment, which ones may need to be intentionally let go, and which skills and resources you should start building now for the future you want to create. Timestamps. 3:11 – 6:00 The concept of “muscle building” in business, relationships, and life. 6:01 – 7:45 Recognizing what’s atrophying by default versus by design. 7:46 – 9:45 Kelly’s return to dance after letting it go extinct for years. 9:46 – 11:50 Future-facing preparation: skills, tools, and mindsets you’ll need in your back pocket. Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Grab your early bird ticket to Called to Lead (October 2026): Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1173. Event Marketing Strategies: How to Increase ROI and Engagement From In-Person Events
10/02/2025
1173. Event Marketing Strategies: How to Increase ROI and Engagement From In-Person Events
In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the bold event innovations her team tested this year, and the strategies they’re doubling down on for the future. From intimate mastermind retreats for multi-million-dollar CEOs to large-scale networking events designed to build community, Kelly shares exactly what worked, what didn’t, and how you can apply these lessons to your own events. You’ll learn 7 proven ways to elevate your event strategy, from pre-event networking to post-event asset sharing, and discover how to turn one-day experiences into year-round movements that grow your brand, strengthen your community, and maximize ROI. 10:00: Event innovations that worked: pre-event networking party, live podcasting stations, sponsor activations, headshots, and real-time content creation. 12:00: The 7 key innovations Kelly’s team is doubling down on (pre-event networking, directories, post-event asset sharing, sponsor ROI training, post-event networking, pre-selling tickets, and year-round community building). 16:00: Why community-building is non-negotiable in the AI era and how events become movements, not moments. 19:00: Upcoming events you can attend Resources: Grab your early bird ticket to Called to Lead (October 2026): Learn more about our Legay Leaders Mastermind for $2M+ CEOs: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn: .
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1172. Un-Bottlenecking the Bottleneck: Reinvention From the Inside Out
09/29/2025
1172. Un-Bottlenecking the Bottleneck: Reinvention From the Inside Out
So many entrepreneurs hit a point where the business they built for freedom begins to feel more like a burden than anything else. In this episode of The Kelly Roach Show, Kelly shares how to identify and break through the hidden bottlenecks keeping your company heavy, hard, and slow. Instead of chasing external fixes, Kelly reveals why INTERNAL reinvention is the true path to sustainable growth and freedom. This episode is all about how to simplify your systems, strip your business down to essentials, and stop tolerating the things holding you back so you can move with speed, agility, and clarity. Timestamps: 2:30 – The cumulative effect of years of layering systems, policies, and infrastructure that create bottlenecks. 4:45 – The #1 natural advantage of entrepreneurs: agility and speed. 6:15 – How bottlenecks kill momentum and why reinvention must start from the inside out. 8:20 – An exercise you can follow 10:30 – Why hustling works when building to $1M but not when you're growing from $2.5M to $10M. 12:15 – Cutting expenses, offers, systems, and staff down to essentials. Resources Download Kelly's FREE Reinvention Playbook: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1171. Confidently Leading Through Change: Mindset Shifts to Thrive in 2026
09/25/2025
1171. Confidently Leading Through Change: Mindset Shifts to Thrive in 2026
In this episode of The Kelly Roach Show, Kelly shares the key mindset and leadership shifts she made coming into the year that set her and her businesses up for success. From preparing for market contraction, to pacing with speed of change, to making tough team calls, Kelly walks through the exact adjustments that freed her as a leader and positioned her companies for explosive growth. If you’ve been feeling weighed down by your team, slowed by your systems, or uncertain about how to lead into the next cycle—this episode will give you both clarity and courage. Timestamps 0:45 – 2:15 — Why September/Q1 planning determines next-year results 2:15 – 4:00 — Market outlook (contraction) & why expectation → preparation → execution 4:00 – 6:00 — Mindset shift: stop slowing down for people who can’t pace with you 6:00 – 8:00 — The “no-rehire” decision and why Kelly implemented it this year 8:00 – 10:00 — Pruning layers: moving market-facing, regaining creativity and bandwidth 12:00 – 14:00 — How to build/keep high-performance teams Resources Mentioned Download The Reinvention Playbook (free guide) → Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: Grab Bigger Than You: The Entrepreneur’s Guide to Building an Unstoppable Dream Team (The Audiobook) → Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1170. What’s Working Now to Sell Your Trust-Building Offers
09/22/2025
1170. What’s Working Now to Sell Your Trust-Building Offers
If you’re struggling to sell high-ticket directly, it’s because the fastest path isn’t going direct-to-market anymore - it’s bringing people in with trust-building offers and then building an upsell machine to move them into high-ticket programs. In this episode, Kelly shares the 3 strategies that are producing sales every day for her companies and clients - without heavy outbound sales teams, unpredictable launches, or relying solely on cold leads. You’ll learn: Why trust-building offers actually make it easier to sell high-ticket. How to turn your newsletter + email list into your #1 salesperson. Why shortened, lighter live launches & masterclasses are outperforming long, heavy launches. How to use social media and one-word marketing to generate daily sales. Timestamps 1:21 – 3:15 Eliminating the need for big sales teams and outbound calls. 3:16 – 5:50 The friction of selling direct-to-market high-ticket in today’s trust recession. 5:51 – 8:45 Why trust builders don’t cannibalize high-ticket sales. 8:46 – 10:30 Kelly’s 2026 plan 12:56 – 16:40 Why newsletters + email deliverability are now crucial for sales. 16:41 – 19:20 How Kelly saved $100K/month by shifting from external sales to internal trust-building sales. 19:21 – 22:15 The new LIGHT launch model Resources: Listen to Episode 1167 of The Kelly Roach Show: Using Feedback Loops to Create Instant Offers that SELL! Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1169. Stop Overthinking: Build Confidence and Cash in During Uncertain Times
09/19/2025
1169. Stop Overthinking: Build Confidence and Cash in During Uncertain Times
In today’s episode of The Kelly Roach Show, Kelly digs into one of the biggest traps entrepreneurs are falling into right now: overthinking. With rapid market changes, even seasoned CEOs are second-guessing themselves. Kelly breaks down how to stop overthinking, start trusting yourself again, and rebuild confidence through action. Because confidence doesn’t come before action—it comes from action. Timestamps 0:06 – Why even successful entrepreneurs lose confidence 0:20 – Action > evidence > confidence: the unshakable formula for growth 1:30 – Why confidence disappears when certainty does 3:00 – Lessons from advertising: why you can’t predict outcomes before testing 4:00 – Confidence isn’t knowing the answer; it’s committing to iterate until you win 5:30 – How shifting markets have shaken entrepreneurs’ belief in themselves 6:20 – Leadership in uncertainty: staying in integrity while building confidence 7:30 – Overthinking is costing you thousands (or millions) 8:45 – How entrepreneurs abdicate their power by seeking validation elsewhere 9:50 – Build confidence by acting without all the answers 10:15 – Challenge: identify where you’re treading water 11:30 – The difference between winners and losers in uncertain market Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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1168. Client Partnerships: The Fastest Way to Double Your Growth
09/15/2025
1168. Client Partnerships: The Fastest Way to Double Your Growth
One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting practice, this episode will show you how to make your client base your #1 asset for scale. Timestamps: 1:00 – Why your existing members are your #1 growth engine. 3:00 – Affiliate marketing vs. referral marketing vs. the Inner Circle strategy. 4:20 – What the Inner Circle Client Partner strategy is and why it works. 5:45 – How to motivate referrals 8:30 – Tools and tracking: how to make it simple 9:50 – One-to-one sales vs. one-to-many collaborations. 11:00 – Why repeated exposure to the same audience beats “drive-by” marketing. 12:30 – How just one client can double your business. 15:00 – Where toconnect with high-caliber collaboration partners in person. Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: https://www.sandiglandt.com/called-to-lead Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: https://go.virtualbusinessschool.com/gold Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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1167. Using Feedback Loops to Create Instant Offers That CONVERT!
09/11/2025
1167. Using Feedback Loops to Create Instant Offers That CONVERT!
The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business. You’ll learn: How to use objections as fuel for instant offers Real-world examples of feedback loops leading to 5-figure sales in just 24 hours The four key sources of feedback you should be tapping into every day Whether you’re scaling to six, seven, or eight figures, this framework will help you simplify, speed up results, and sell with more ease. Timestamps: 2:33 — The four layers of feedback 2:34 – 3:42 — How to align with the market zeitgeist for instant conversions 5:17 – 6:30 — Trust-building offers and the role of feedback in acquisition 6:31 – 10:19 — Case study: turning sponsor objections into $10K+ in 24 hours 10:20 – 13:39 — How to flip objections into proactive marketing and sales tools 13:40 – 16:07 — Building systems to capture and act on feedback instantly 16:08 – 18:04 — Real-time team example: solving an offer gap 18:05 – 19:20 — How rapid execution + feedback loops fuel visionary leadership Resources: Grab your ticket and us on September 25th in Miami for Called to Lead: The Premier Business and Leadership Event for Female Entrepreneurs: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Join The Virtual Business School GOLD to learn advanced sales systems for rapid scale: Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1166. Discerning God’s Path for Your Business
09/08/2025
1166. Discerning God’s Path for Your Business
The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger isn’t always better, how to create the right conditions for success in this season, and why giving yourself permission to evolve may be the most important strategy of all. Timestamps 0:04 – The importance of discerning the right path for your next era 2:24 – The danger of “me too” marketing and how brands self-commoditize 3:38 – Stick to one business or pursue multiple paths? 5:54 – Why focusing deeply on one business may not be “settling” but strength 7:40 – Discerning between ambition, culture, and God’s calling 11:10 – Bigger isn’t always better: why small can be powerful and purposeful 20:40 – Kelly’s own focus for 2026 and the importance of pruning 22:28 – Creating the conditions for success in your current season 25:21 – Invitation to the Legacy Leaders mastermind event in Miami Resources: Grab a copy of Conviction Marketing: Your Guide to Influence, Authority and Market Leadership Online: Grab a copy of Discerning the Voice of God by Priscilla Shirer: Legacy Leaders Mastermind: High-level strategic mentorship and community for $1M+ entrepreneurs: Legacy Leaders Miami Mastermind Event (Sept 26–27): Two-day in-person strategy and networking intensive at Miami Ironside:
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1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)
09/04/2025
1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)
For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30 days, nurtures your best buyers, and fuels multiple revenue streams across your business. You’ll discover: Why passive membership models aren't effective The 3 essential elements of designing a membership for premium clients How to engineer a quick win within 30 days to build trust and move members into your upsell machine Timestamps 1:17 – The rise of subscription growth and why memberships are exploding 2:44 – Dream 1000 + Miracle Hour: the foundation of the new model 3:44 – Why “downsell” style memberships are failing today 5:08 – Why memberships make sense as a first step for your high-ticket buyer 7:00 – How to design your membership for a 30-day quick win 11:19 – Core differentiators of a highly effective and profitable membership 13:25 – Turning your membership into a million-dollar business (and beyond) Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! https://go.virtualbusinessschool.com/virtualbusinessschool-page-3054 Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/
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1164. Timeless Sales Principles That Will Grow Your Business in Any Economy
09/01/2025
1164. Timeless Sales Principles That Will Grow Your Business in Any Economy
In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re principles you can apply today to create consistent, scalable results. Timestamps 01:03 — The #1 lesson Kelly learned about sales from corporate 07:56 — The Dream 1000: organizing your future customer base 09:47 — Best buyers only respond when they’re ready to buy 15:53 — Reactivating past customers 18:55 — Why churn stops most businesses from growing 19:55 — Growing customer market share vs. chasing new clients 21:39 — The trust-building offer strategy explained 24:47 — Resources to implement these strategies now Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach
08/28/2025
1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach
In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes (from Christianity to investing) 15:22: Madison’s first business milestone 18:42: Building confidence, public speaking, and resilience in young girls 22:28: Why community matters for kids as much as it does for entrepreneurs. 29:39: Looking ahead: year two of homeschooling and big lessons from year on Resources: Join The Courage Club (for girls ages 7–14): Join the Courageous Moms, Confident Daughters Private FB Group: Follow Kelly on Facebook: Connect with Kelly on LinkedIn: Connect with Kelly on Instagram:
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1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)
08/25/2025
1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)
With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age of AI 5:13 – The third key: moving from information to implementation 7:40 – The fourth key: disrupting how you structure delivery and client interaction 9:03 – Using asynchronous learning (private podcasts, AI tools, transcripts) to reduce Zoom fatigue and maximize live time 10:08 – Why businesses that focus on community, specialization, implementation, and innovation will stand the test of time 11:00 – A sneak peek at an upcoming project that incorporates all of these elements Resources: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi
08/21/2025
1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi
In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales sustainably without sacrificing integrity, fulfillment, or freedom, this conversation is a must-listen. You'll learn: How Julie went from leaving a 20-year corporate career to creating a $1.4M business in 18 months Why so many entrepreneurs build businesses they don’t actually love—and how to avoid it The game-changing impact of the Trust-Building Offer and how it complements live launching How to create offers that consistently sell while giving your clients transformational results Why the online business world is entering a new era—and what you need to do to adapt Timestamps 0:00 – 4:25 | Kelly introduces Julie and their history working together 4:26 – 11:20 | Julie’s leap from IBM VP to entrepreneur, and the struggles that almost cost her marriage and dream 11:21 – 18:45 | The breakthrough: how live launching led to $1.4M in 18 months 18:46 – 28:00 | Why timeless business principles matter more than ever in today’s market 28:01 – 36:40 | The rise of the Trust-Building Offer—why it works and how Julie implemented it 36:41 – 47:50 | Human Design, finding your voice, and building a business aligned to your strengths 47:51 – 59:00 | The new era of online business: from saturated funnels to building trust and community 59:01 – 1:10:00 | Julie’s success with her membership, how upsells are happening naturally, and why this creates freedom 1:10:01 – 1:18:30 | The economic reality most gurus aren’t addressing—and the massive pent-up demand waiting in your audience 1:18:31 – end | Kelly and Julie’s final thoughts on embracing the transition and thriving in this new business model Resources: Learn about Julie’s work: Follow Julie on Social: Download the FREE Guide to creating Trust Building Offers that sell: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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1160. How to Create Offers That Sell Every Time
08/18/2025
1160. How to Create Offers That Sell Every Time
In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid the trap of customer churn and instead increase lifetime value Quickly test new offers without over-investing in time, money, or resources Whether you’re just starting out or scaling to 8-figures, this episode will show you how to turn unmet needs into revenue opportunities and growth momentum. Timestamps 1:30 – Identifying the gap in your market 5:15 – Creating trust-building, accelerator offers, and upsell machines 7:40 – Lifetime customer value and the danger of high churn 9:55 – How to uncover unmet needs: conversations, questions, and market listening 11:45 – The importance of fast, imperfect testing for new offers 14:20 – Real examples of accelerator and trust-building offers working now Resources: Download the FREE Guide to creating Trust Building Offers that sell: If you liked this episode, you'll love these too: The Rise of the Trust Building Offer: The 3-Part Framework for Building an Upsell Machine: How to Maximize Revenue without Adding More Clients: Join The Virtual Business School membership for real-time, hands-on business growth support- all for just $59/month, no contract! Follow Kelly on Instagram: Follow Kelly on Facebook: Connect with Kelly on LinkedIn:
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