What is Operational Clarity and What Will This Podcast Deliver?
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In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with Lynsey Hull of Tyelus to chat about the new podcast from Lynsey Hall, CEO of Tyelus - Operational Clarity with Lynsey Hull. It is a strategic leadership podcast focused on aligning the four forces that determine whether organizations thrive or stall: people, technology, data and process. Hosted by strategic process architect Lynsey Hull in conjunction with The Coffee Shops, this series goes beyond tools, trends and buzzwords to explore how intentional design creates scalable, adaptable and resilient organizations....
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Strategic Tech Partnerships That Drive Growth
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth talks with Aaron Weinstein, CEO of Terial and Brad Sutter, CEO of Sutter Roofing, about why selecting the right technology partner is critical to building scalable systems and sustainable growth. They talk about how Sutter Roofing’s search for better operational efficiency led to a strategic partnership focused not just on software but on aligning processes, people and long-term vision. The discussion explores Terial’s contractor-driven design, the onboarding experience and how integrated workflows are improving daily operations...
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Stories from The Roof: Elliot Emann
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In this episode of Stories From the Roof, host Megan Ellsworth sits down with Elliot Emann of Washington Roofing & Construction for a conversation that goes beyond shingles and storm damage. Known for his thoughtful leadership and commitment to doing right by homeowners, Elliot shares the journey that shaped his approach to roofing in Missouri’s unpredictable climate. Learn how Elliot focuses on helping homeowners understand their options, especially when it comes to balancing beauty, hail resistance and low maintenance in a region where severe weather is a reality. Tune in to hear about...
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The Colors & Performance Homeowners Want
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In this episode of Roofing Road Trips®, Karen Edwards sits down with Shara Gamble of Attic Breeze to discuss what homeowners are prioritizing in 2026 when it comes to exterior design and how roofers can stay one step ahead. From emerging color trends to the roof’s role in setting the tone for the entire home, the conversation breaks down how aesthetics and performance work together. Shara and Karen will also look at how accessory manufacturers are becoming strategic partners, offering custom color matching, curated pairings and visualization tools that build homeowner...
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Building Business with Snow Retention
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In this episode of Roofing Road Trips®, Karen Edwards connects with Tony Abate from Richards Building Supply and Nick Piontek, a Colorado roofing contractor, to explore how roofers can expand their business by offering the right snow retention systems. The conversation covers the key differences between snow guards, bars and fences, and how choosing the proper system can prevent costly mistakes while ensuring long-term performance. Tony shares how Rocky Mountain Snow Guards’ specification tools empower contractors nationwide. Nick offers actionable field strategies that turn...
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Work Faster, Bend Smarter With Van Mark
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In this episode of Roofing Road Trips®, host Karen Edwards is joined by Mark Bitten of Them Roof Boys to talk about how Van Mark Products’ tools have changed the way his team approaches metal work on the jobsite. Mark shares real‑world experiences using Van Mark equipment, from increasing speed and accuracy to improving overall workflow and finished quality. The conversation dives into the challenges contractors face with metal work, how the right tools can eliminate bottlenecks and why investing in dependable equipment can lead to greater efficiency and long‑term profitability for...
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StrongHold™ Explained: Choosing the Right Single-Ply System
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In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Shane Millwood of BITEC to explore the company’s StrongHold™ single-ply roofing systems and where they fit in today’s commercial roofing landscape. Shane breaks down the differences between TPO, PVC and KEE membranes, explaining how each performs across climates, building types and demanding environments. The conversation also dives into durability, installation considerations and how system components work together to deliver long-term watertight performance. Contractors will gain practical insight into...
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Four Pillars, One Complete Roofing Strategy
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In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Shane Millwood of BITEC take a deep dive into BITEC’s comprehensive approach to roofing and how the company has built a full portfolio of solutions over four decades. The conversation explores BITEC’s four pillars of roofing and how each supports long-term roof performance. Listeners will learn how the company’s built-up and modified bitumen systems have evolved, where StrongHold™ single-ply membranes fit in modern construction and how Storm Breaker™ coatings extend roof life. Learn how BITEC’s expansion into service...
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RCS Influencer Will Lorenz - April 2026
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This month's question: Rising premiums and reduced carrier options Insurance shifts and their impacts on the industry Strategies to mitigate risk and control costs Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop...
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Win the Customer Experience, Win the Sale
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In this Read Listen Watch®, Megan Ellsworth is joined by Austin Rosenbaum of Demand IQ and Marc Hansen of JobNimbus to examine how the roofing customer journey is shifting from a handoff between marketing and sales to a single, connected experience. As Google elevates contractors who provide online estimates and clear pricing, homeowners increasingly expect speed, transparency and a digital-first path forward. This session explores how leading contractors are meeting those expectations by pairing instant online estimates from Demand IQ with the rapid response,...
info_outlineIn this Roofing Road Trips® episode, Heidi J. Ellsworth welcomes Jon Abernathy and Della Croft of TAMKO to talk about the tough realities of starting a roofing business. According to the U.S. Department of Commerce, nearly 72% of roofing companies fail within the first five years. Join these experts as they explore the common mistakes new contractors make, the challenges they face and share insights on how to stay competitive, improve estimating and effectively set up (or course correct) your roofing business to last beyond the first five years.
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