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1120. How to Lead Your Team Through Restructuring Without Sacrificing Business Growth or Culture with Jenni Catron

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/10/2025

1168. Client Partnerships: The Fastest Way to Double Your Growth show art 1168. Client Partnerships: The Fastest Way to Double Your Growth

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

One of the most overlooked growth strategies in today’s market is hiding in plain sight: your existing clients. In this episode of The Kelly Roach Show, Kelly shares how to leverage an “Inner Circle" client partnership strategy to double, triple, or even quadruple your growth without adding more complexity to your business. You’ll learn how to transform your happiest clients into your biggest growth engine by creating exclusive partnership opportunities that drive referrals, deepen relationships, and expand your reach. Whether you run a membership, coaching program, or consulting...

info_outline 1167. Using Feedback Loops to Create Instant Offers That CONVERT! show art 1167. Using Feedback Loops to Create Instant Offers That CONVERT!

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business....

info_outline 1166. Discerning God’s Path for Your Business show art 1166. Discerning God’s Path for Your Business

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger...

info_outline 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead) show art 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30...

info_outline 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy show art 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re...

info_outline 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach show art 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes...

info_outline 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable) show art 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age...

info_outline 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi show art 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales...

info_outline 1160. How to Create Offers That Sell Every Time show art 1160. How to Create Offers That Sell Every Time

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid...

info_outline 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing show art 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led...

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What does it take to lead your team through massive shifts – without losing momentum, morale, or the mission?

In this episode, Kelly is joined by leadership expert Jenni Catron, a former executive leader at major brands like Zondervan and Menlo Church, and the founder of The 4Sight Group. 

Together, they unpack what it really means to lead with clarity, conviction, and culture when your business is going through change.

From restructuring your org chart to reinventing your business model, this conversation gives you the tools to show up as the kind of leader your team needs now. 

Jenni shares her proven 4 Dimensions of Leadership framework and offers real-world insight into how high-capacity teams stay aligned and energized – even in the middle of disruption.

If you're undergoing massive restructuring or changes in your organization, this episode will help you navigate through this season of business. 

Key Takeaways:

  • Leadership isn't optional in disruption. Jenni explains why people don’t just want direction—they want someone to believe in.

  • The 4 Dimensions of Leadership. Learn how to lead with vision, strategy, people, and results to create lasting momentum.

  • Overcommunicate on purpose. Your team needs clarity more than certainty. Reinforce values, vision, and next steps.

  • Don’t hide the hard. Jenni and Kelly both emphasize the importance of acknowledging challenges while pointing to possibility.

  • Create alignment, not agreement. You don’t need full consensus to move forward—but you do need everyone moving in the same direction.

  • Culture is caught, not taught. Your tone, body language, and daily habits reinforce what’s really important during transition.

  • Don’t lead like a manager. You’re not just here to execute tasks—you’re here to cast vision and carry people through uncertainty.

  • Coaching > Coddling. High-performing teams crave clarity and challenge, not comfort.

Timestamps:


02:30 – What Jenni sees in top-performing teams during transition
05:40 – The difference between change and disruption
08:10 – Kelly and Jenni on leading through organizational shifts
11:50 – How to reestablish trust and buy-in when everything changes
14:35 – Jenni breaks down the 4 Dimensions of Leadership
17:20 – Overcommunication as a leadership strategy
20:00 – The importance of rhythm, consistency, and modeling
22:45 – How to anchor culture without clinging to the past
25:30 – Why the CEO sets the emotional tone of the team
28:00 – Coaching through uncertainty while keeping expectations high

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.